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Moreover, results suggest that sustainable products, developed through crowdfunding platforms, targeted at niche markets are more successful in terms of financing than mass market products. In light of the results achieved, the paper formulates managerial suggestions for project creators in terms of paying attention to selecting the appropriate financing channel in light of the product characteristics.<\/jats:p>","DOI":"10.1007\/s10660-023-09674-9","type":"journal-article","created":{"date-parts":[[2023,1,20]],"date-time":"2023-01-20T22:06:26Z","timestamp":1674252386000},"page":"2327-2352","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":7,"title":["Crowdfunding sustainable products with the product search matrix: niche markets vs. mass markets"],"prefix":"10.1007","volume":"24","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1038-9112","authenticated-orcid":false,"given":"Filippo","family":"Corsini","sequence":"first","affiliation":[]},{"given":"Marco","family":"Frey","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2023,1,20]]},"reference":[{"issue":"2","key":"9674_CR1","doi-asserted-by":"crossref","first-page":"189","DOI":"10.1109\/17.922478","volume":"48","author":"RB Handfield","year":"2001","unstructured":"Handfield, R. 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