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The study used semi-structured qualitative interviews to explore the coping strategies of e-grocery mobile application retailers to mitigate technological, organizational, and environmental (TOE) adoption challenges. The significance of small grocery adoption strategies related to context informs e-grocery adoption from the evidence generated in other small e-grocers and for the superior grade of TOE (or theoretical) knowledge sought from the inevitable evolving mobile application and digital grocery markets. The findings reveal that specialist skills and unified team production are crucial conduits for lowering the TOE barriers to e-business and e-grocery adoption. They also reveal the interconnected resource orchestration, shared value, and social inclusion strategies used to mitigate various e-business and e-grocery challenges.\n<\/jats:p>","DOI":"10.1007\/s10660-023-09698-1","type":"journal-article","created":{"date-parts":[[2023,4,25]],"date-time":"2023-04-25T15:28:05Z","timestamp":1682436485000},"page":"419-464","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":17,"title":["Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises\u2019 perspective"],"prefix":"10.1007","volume":"25","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-4893-6735","authenticated-orcid":false,"given":"Marcia","family":"Mkansi","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Aaron Luntala","family":"Nsakanda","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2023,4,25]]},"reference":[{"key":"9698_CR1","doi-asserted-by":"publisher","DOI":"10.1108\/APJML-10-2018-0448","author":"T Pipitwanichakaran","year":"2019","unstructured":"Pipitwanichakaran, T., & Wongtada, N. 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