{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,22]],"date-time":"2025-12-22T10:29:39Z","timestamp":1766399379244,"version":"3.48.0"},"reference-count":41,"publisher":"Springer Science and Business Media LLC","issue":"6","license":[{"start":{"date-parts":[[2024,4,15]],"date-time":"2024-04-15T00:00:00Z","timestamp":1713139200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2024,4,15]],"date-time":"2024-04-15T00:00:00Z","timestamp":1713139200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["Electron Commer Res"],"published-print":{"date-parts":[[2025,12]]},"DOI":"10.1007\/s10660-024-09839-0","type":"journal-article","created":{"date-parts":[[2024,4,15]],"date-time":"2024-04-15T16:22:41Z","timestamp":1713198161000},"page":"4401-4431","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["Investigation of tourism brand design and communication strategy integrating multimedia technology"],"prefix":"10.1007","volume":"25","author":[{"given":"Zhice","family":"Zhao","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0009-0004-9457-2962","authenticated-orcid":false,"given":"Lei","family":"Zhang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2024,4,15]]},"reference":[{"issue":"4","key":"9839_CR1","doi-asserted-by":"publisher","first-page":"123","DOI":"10.26458\/1847","volume":"18","author":"B Sofronov","year":"2018","unstructured":"Sofronov, B. (2018). The development of the travel and tourism industry in the world. Annals of Spiru Haret University. Economic Series, 18(4), 123\u2013137.","journal-title":"Annals of Spiru Haret University. Economic Series"},{"key":"9839_CR2","doi-asserted-by":"publisher","first-page":"286","DOI":"10.1007\/s40572-017-0149-9","volume":"4","author":"T G\u00f6tschi","year":"2017","unstructured":"G\u00f6tschi, T., de Nazelle, A., Brand, C., & Gerike, R. (2017). Towards a comprehensive conceptual framework of active travel behavior: A review and synthesis of published frameworks. Current Environmental Health Reports, 4, 286\u2013295.","journal-title":"Current Environmental Health Reports"},{"issue":"7","key":"9839_CR3","doi-asserted-by":"publisher","first-page":"958","DOI":"10.1080\/10548408.2018.1468851","volume":"35","author":"X Xu","year":"2018","unstructured":"Xu, X., & Pratt, S. (2018). Social media influencers as endorsers to promote travel destinations: An application of self-congruence theory to the Chinese Generation Y. Journal of Travel & Tourism Marketing, 35(7), 958\u2013972.","journal-title":"Journal of Travel & Tourism Marketing"},{"issue":"4","key":"9839_CR4","doi-asserted-by":"publisher","first-page":"269","DOI":"10.1080\/15980634.2018.1551312","volume":"18","author":"SK Sarkar","year":"2018","unstructured":"Sarkar, S. K., & George, B. (2018). Social media technologies in the tourism industry: An analysis with special reference to their role in sustainable tourism development. International Journal of Tourism Sciences, 18(4), 269\u2013278.","journal-title":"International Journal of Tourism Sciences"},{"issue":"1","key":"9839_CR5","first-page":"25","volume":"6","author":"E Christou","year":"2020","unstructured":"Christou, E., & Chatzigeorgiou, C. (2020). Adoption of social media as distribution channels in tourism marketing: A qualitative analysis of consumers\u2019 experiences. Journal of Tourism, Heritage & Services Marketing (JTHSM), 6(1), 25\u201332.","journal-title":"Journal of Tourism, Heritage & Services Marketing (JTHSM)"},{"issue":"4","key":"9839_CR6","doi-asserted-by":"publisher","first-page":"346","DOI":"10.1080\/13683500.2014.982522","volume":"20","author":"M Sigala","year":"2017","unstructured":"Sigala, M. (2017). Collaborative commerce in tourism: Implications for research and industry. Current Issues in Tourism, 20(4), 346\u2013355.","journal-title":"Current Issues in Tourism"},{"issue":"6","key":"9839_CR7","doi-asserted-by":"publisher","first-page":"616","DOI":"10.1080\/13683500.2016.1200539","volume":"21","author":"S Mohseni","year":"2018","unstructured":"Mohseni, S., Jayashree, S., Rezaei, S., Kasim, A., & Okumus, F. (2018). Attracting tourists to travel companies\u2019 websites: The structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention. Current Issues in Tourism, 21(6), 616\u2013645.","journal-title":"Current Issues in Tourism"},{"issue":"6","key":"9839_CR8","doi-asserted-by":"publisher","first-page":"727","DOI":"10.1177\/0047287517718354","volume":"57","author":"KKF So","year":"2018","unstructured":"So, K. K. F., Wu, L., Xiong, L., & King, C. (2018). Brand management in the era of social media: Social visibility of consumption and customer brand identification. Journal of Travel Research, 57(6), 727\u2013742.","journal-title":"Journal of Travel Research"},{"issue":"1","key":"9839_CR9","doi-asserted-by":"publisher","first-page":"173","DOI":"10.1177\/0047287519826233","volume":"59","author":"M Mody","year":"2020","unstructured":"Mody, M., & Hanks, L. (2020). Consumption authenticity in the accommodations industry: The keys to brand love and brand loyalty for hotels and Airbnb. Journal of Travel Research, 59(1), 173\u2013189.","journal-title":"Journal of Travel Research"},{"issue":"2","key":"9839_CR10","first-page":"1","volume":"3","author":"C Mansfield","year":"2017","unstructured":"Mansfield, C. (2017). Travel Writing in Place Branding-A Case Study on Nantes. Journal of Tourism, Heritage & Services Marketing, 3(2), 1\u20137.","journal-title":"Journal of Tourism, Heritage & Services Marketing"},{"issue":"2","key":"9839_CR11","doi-asserted-by":"publisher","first-page":"70","DOI":"10.1016\/j.apmrv.2016.09.001","volume":"22","author":"HW Chow","year":"2017","unstructured":"Chow, H. W., Ling, G. J., Yen, I. Y., & Hwang, K. P. (2017). Building brand equity through industrial tourism. Asia Pacific Management Review, 22(2), 70\u201379.","journal-title":"Asia Pacific Management Review"},{"issue":"6","key":"9839_CR12","doi-asserted-by":"publisher","first-page":"679","DOI":"10.1080\/10548408.2019.1624242","volume":"36","author":"D Creevey","year":"2019","unstructured":"Creevey, D., Kidney, E., & Mehta, G. (2019). From dreaming to believing: A review of consumer engagement behaviours with brands\u2019 social media content across the holiday travel process. Journal of Travel & Tourism Marketing, 36(6), 679\u2013691.","journal-title":"Journal of Travel & Tourism Marketing"},{"issue":"4","key":"9839_CR13","doi-asserted-by":"publisher","first-page":"453","DOI":"10.1177\/0047287517704087","volume":"57","author":"M Ben-Shaul","year":"2018","unstructured":"Ben-Shaul, M., & Reichel, A. (2018). Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers. Journal of Travel Research, 57(4), 453\u2013471.","journal-title":"Journal of Travel Research"},{"issue":"8","key":"9839_CR14","doi-asserted-by":"publisher","first-page":"1011","DOI":"10.1177\/0047287516663650","volume":"56","author":"DM Fr\u00edas Jamilena","year":"2017","unstructured":"Fr\u00edas Jamilena, D. M., Polo Pena, A. I., & Rodriguez Molina, M. A. (2017). The effect of value-creation on consumer-based destination brand equity. Journal of Travel Research, 56(8), 1011\u20131031.","journal-title":"Journal of Travel Research"},{"issue":"3","key":"9839_CR15","doi-asserted-by":"publisher","first-page":"286","DOI":"10.1177\/1467358416646821","volume":"18","author":"S Pike","year":"2018","unstructured":"Pike, S., Gentle, J., Kelly, L., & Beatson, A. (2018). Tracking brand positioning for an emerging destination: 2003 to 2015. Tourism and Hospitality Research, 18(3), 286\u2013296.","journal-title":"Tourism and Hospitality Research"},{"key":"9839_CR16","doi-asserted-by":"publisher","DOI":"10.1016\/j.tourman.2020.104078","volume":"79","author":"A Sharma","year":"2020","unstructured":"Sharma, A., Sharma, S., & Chaudhary, M. (2020). Are small travel agencies ready for digital marketing? Views of travel agency managers. Tourism Management, 79, 104078.","journal-title":"Tourism Management"},{"key":"9839_CR17","doi-asserted-by":"publisher","DOI":"10.1016\/j.jdmm.2020.100413","volume":"16","author":"R Huerta-\u00c1lvarez","year":"2020","unstructured":"Huerta-\u00c1lvarez, R., Cambra-Fierro, J. J., & Fuentes-Blasco, M. (2020). The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy. Journal of Destination Marketing & Management, 16, 100413.","journal-title":"Journal of Destination Marketing & Management"},{"issue":"4","key":"9839_CR18","doi-asserted-by":"publisher","first-page":"287","DOI":"10.1080\/15332667.2019.1705742","volume":"19","author":"RS Ebrahim","year":"2020","unstructured":"Ebrahim, R. S. (2020). The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty. Journal of Relationship Marketing, 19(4), 287\u2013308.","journal-title":"Journal of Relationship Marketing"},{"issue":"2","key":"9839_CR19","doi-asserted-by":"publisher","first-page":"707","DOI":"10.5267\/j.ijdns.2023.3.001","volume":"7","author":"W Mandagie","year":"2023","unstructured":"Mandagie, W., & Rana, J. (2023). Creating employee-based brand equity through integrated marketing communication and social media adoption: Indonesian private universities. International Journal of Data and Network Science, 7(2), 707\u2013716.","journal-title":"International Journal of Data and Network Science"},{"issue":"01","key":"9839_CR20","first-page":"48","volume":"12","author":"I Ismunandar","year":"2023","unstructured":"Ismunandar, I., Andriani, N. Y., Hanis, R., Hamzah, R., & Yusuf, M. (2023). Grand preanger bandung effective marketing communication strategy in the staycation program. Jurnal Ekonomi, 12(01), 48\u201353.","journal-title":"Jurnal Ekonomi"},{"issue":"1","key":"9839_CR21","doi-asserted-by":"publisher","first-page":"141","DOI":"10.5267\/j.ijdns.2022.11.008","volume":"7","author":"I Armawan","year":"2023","unstructured":"Armawan, I., Sudarmiatin, S., Hermawan, A., & Rahayu, W. (2023). The effect of social media marketing, SerQual, eWOM on purchase intention mediated by brand image and brand trust: Evidence from black sweet coffee shop. International Journal of Data and Network Science, 7(1), 141\u2013152.","journal-title":"International Journal of Data and Network Science"},{"issue":"6","key":"9839_CR22","doi-asserted-by":"publisher","first-page":"1480","DOI":"10.1108\/IJBM-09-2018-0257","volume":"37","author":"Z Garanti","year":"2019","unstructured":"Garanti, Z., & Kissi, P. S. (2019). The effects of social media brand personality on brand loyalty in the Latvian banking industry: The mediating role of brand equity. International Journal of Bank Marketing, 37(6), 1480\u20131503.","journal-title":"International Journal of Bank Marketing"},{"issue":"10","key":"9839_CR23","doi-asserted-by":"publisher","first-page":"876","DOI":"10.1177\/03611981211013351","volume":"2675","author":"H Bi","year":"2021","unstructured":"Bi, H., Ye, Z., & Zhang, Y. (2021). Analysis of the integration usage patterns of multiple shared mobility modes and metro system. Transportation Research Record, 2675(10), 876\u2013894.","journal-title":"Transportation Research Record"},{"key":"9839_CR24","doi-asserted-by":"crossref","unstructured":"Huang, W., Chen, Y., & Zhu, X. (2022). Vehicle routing optimization based on multimedia communication and intelligent transportation system. Journal of Advanced Transportation, 2022.","DOI":"10.1155\/2022\/4463621"},{"issue":"2","key":"9839_CR25","doi-asserted-by":"publisher","first-page":"511","DOI":"10.1108\/IJCHM-07-2018-0586","volume":"32","author":"R Law","year":"2020","unstructured":"Law, R., Leung, D., & Chan, I. C. C. (2020). Progression and development of information and communication technology research in hospitality and tourism: A state-of-the-art review. International Journal of Contemporary Hospitality Management, 32(2), 511\u2013534.","journal-title":"International Journal of Contemporary Hospitality Management"},{"issue":"10","key":"9839_CR26","doi-asserted-by":"publisher","first-page":"4092","DOI":"10.3390\/su12104092","volume":"12","author":"C De las Heras-Pedrosa","year":"2020","unstructured":"De las Heras-Pedrosa, C., Millan-Celis, E., Iglesias-S\u00e1nchez, P. P., & Jambrino-Maldonado, C. (2020). Importance of social media in the image formation of tourist destinations from the stakeholders\u2019 perspective. Sustainability, 12(10), 4092.","journal-title":"Sustainability"},{"issue":"2","key":"9839_CR27","doi-asserted-by":"publisher","first-page":"150","DOI":"10.1002\/jtr.2372","volume":"23","author":"W Batat","year":"2021","unstructured":"Batat, W. (2021). The role of luxury gastronomy in culinary tourism: An ethnographic study of Michelin-Starred restaurants in France. International Journal of Tourism Research, 23(2), 150\u2013163.","journal-title":"International Journal of Tourism Research"},{"issue":"3","key":"9839_CR28","doi-asserted-by":"publisher","first-page":"756","DOI":"10.1016\/j.ipm.2019.01.003","volume":"56","author":"A Alam\u00e4ki","year":"2019","unstructured":"Alam\u00e4ki, A., Pesonen, J., & Dirin, A. (2019). Triggering effects of mobile video marketing in nature tourism: Media richness perspective. Information Processing & Management, 56(3), 756\u2013770.","journal-title":"Information Processing & Management"},{"issue":"1","key":"9839_CR29","doi-asserted-by":"publisher","first-page":"109","DOI":"10.1108\/JHTT-02-2018-0016","volume":"11","author":"AA Barreda","year":"2020","unstructured":"Barreda, A. A., Nusair, K., Wang, Y., Okumus, F., & Bilgihan, A. (2020). The impact of social media activities on brand image and emotional attachment: A case in the travel context. Journal of Hospitality and Tourism Technology, 11(1), 109\u2013135.","journal-title":"Journal of Hospitality and Tourism Technology"},{"issue":"9","key":"9839_CR30","doi-asserted-by":"publisher","first-page":"1988","DOI":"10.1108\/EJM-10-2017-0793","volume":"53","author":"K Willems","year":"2019","unstructured":"Willems, K., Brengman, M., & Van Kerrebroeck, H. (2019). The impact of representation media on customer engagement in tourism marketing among millennials. European Journal of Marketing, 53(9), 1988\u20132017.","journal-title":"European Journal of Marketing"},{"issue":"2","key":"9839_CR31","doi-asserted-by":"publisher","first-page":"63","DOI":"10.33545\/26633329.2019.v1.i2a.19","volume":"1","author":"NH Tien","year":"2019","unstructured":"Tien, N. H., Dung, H. T., & Tien, N. V. (2019). Branding building for Vietnam tourism industry reality and solutions. International Journal of Research in Marketing Management and Sales, 1(2), 63\u201368.","journal-title":"International Journal of Research in Marketing Management and Sales"},{"issue":"12","key":"9839_CR32","doi-asserted-by":"publisher","first-page":"959","DOI":"10.13106\/jafeb.2020.vol7.no12.959","volume":"7","author":"F Rahmiati","year":"2020","unstructured":"Rahmiati, F., Othman, N. A., Bakri, M. H., Ismail, Y., & Amin, G. (2020). Tourism service quality and tourism product availability on the loyalty of international tourists. The Journal of Asian Finance, Economics and Business, 7(12), 959\u2013968.","journal-title":"The Journal of Asian Finance, Economics and Business"},{"issue":"23","key":"9839_CR33","doi-asserted-by":"publisher","first-page":"10201","DOI":"10.3390\/su122310201","volume":"12","author":"D Foris","year":"2020","unstructured":"Foris, D., Florescu, A., Foris, T., & Barabas, S. (2020). Improving the management of tourist destinations: A new approach to strategic management at the DMO level by integrating lean techniques. Sustainability, 12(23), 10201.","journal-title":"Sustainability"},{"issue":"19","key":"9839_CR34","doi-asserted-by":"publisher","first-page":"29339","DOI":"10.1007\/s11042-021-11149-8","volume":"80","author":"YT Jang","year":"2021","unstructured":"Jang, Y. T., & Hsieh, P. S. (2021). Understanding consumer behavior in the multimedia context: Incorporating gamification in VR-enhanced web system for tourism e-commerce. Multimedia Tools and Applications, 80(19), 29339\u201329365.","journal-title":"Multimedia Tools and Applications"},{"issue":"6","key":"9839_CR35","first-page":"52","volume":"11","author":"BP Kushwaha","year":"2020","unstructured":"Kushwaha, B. P., Singh, R. K., Varghese, N., & Singh, V. N. (2020). Integrating social media and digital media as new elements of integrated marketing communication for creating brand equity. Journal of Content, Community & Communication, 11(6), 52\u201364.","journal-title":"Journal of Content, Community & Communication"},{"issue":"5","key":"9839_CR36","doi-asserted-by":"publisher","first-page":"823","DOI":"10.1080\/13683500.2021.1895729","volume":"25","author":"RA Pop","year":"2022","unstructured":"Pop, R. A., S\u0103pl\u0103can, Z., Dabija, D. C., & Alt, M. A. (2022). The impact of social media influencers on travel decisions: The role of trust in consumer decision journey. Current Issues in Tourism, 25(5), 823\u2013843.","journal-title":"Current Issues in Tourism"},{"issue":"1","key":"9839_CR37","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1080\/19368623.2019.1588824","volume":"29","author":"G Aydin","year":"2020","unstructured":"Aydin, G. (2020). Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry. Journal of Hospitality Marketing & Management, 29(1), 1\u201321.","journal-title":"Journal of Hospitality Marketing & Management"},{"issue":"1","key":"9839_CR38","doi-asserted-by":"publisher","first-page":"1944008","DOI":"10.1080\/23311975.2021.1944008","volume":"8","author":"M Majeed","year":"2021","unstructured":"Majeed, M., Owusu-Ansah, M., & Ashmond, A. A. (2021). The influence of social media on purchase intention: The mediating role of brand equity. Cogent Business & Management, 8(1), 1944008.","journal-title":"Cogent Business & Management"},{"key":"9839_CR39","doi-asserted-by":"publisher","first-page":"10","DOI":"10.1016\/j.cities.2018.12.025","volume":"87","author":"C Bassano","year":"2019","unstructured":"Bassano, C., Barile, S., Piciocchi, P., Spohrer, J. C., Iandolo, F., & Fisk, R. (2019). Storytelling about places: Tourism marketing in the digital age. Cities, 87, 10\u201320.","journal-title":"Cities"},{"issue":"5","key":"9839_CR40","doi-asserted-by":"publisher","first-page":"563","DOI":"10.1080\/10548408.2019.1592059","volume":"36","author":"D Buhalis","year":"2019","unstructured":"Buhalis, D., & Sinarta, Y. (2019). Real-time co-creation and nowness service: Lessons from tourism and hospitality. Journal of Travel & Tourism Marketing, 36(5), 563\u2013582.","journal-title":"Journal of Travel & Tourism Marketing"},{"issue":"4","key":"9839_CR41","doi-asserted-by":"publisher","first-page":"534","DOI":"10.1080\/10696679.2021.1879656","volume":"29","author":"S Angeloni","year":"2021","unstructured":"Angeloni, S., & Rossi, C. (2021). An analytical model for comparing the profitability of competing online marketing channels: Search engine marketing versus e-commerce marketplace. Journal of Marketing Theory and Practice, 29(4), 534\u2013549.","journal-title":"Journal of Marketing Theory and Practice"}],"container-title":["Electronic Commerce Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s10660-024-09839-0.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/article\/10.1007\/s10660-024-09839-0","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s10660-024-09839-0.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,12,22]],"date-time":"2025-12-22T10:25:28Z","timestamp":1766399128000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/s10660-024-09839-0"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,4,15]]},"references-count":41,"journal-issue":{"issue":"6","published-print":{"date-parts":[[2025,12]]}},"alternative-id":["9839"],"URL":"https:\/\/doi.org\/10.1007\/s10660-024-09839-0","relation":{},"ISSN":["1389-5753","1572-9362"],"issn-type":[{"type":"print","value":"1389-5753"},{"type":"electronic","value":"1572-9362"}],"subject":[],"published":{"date-parts":[[2024,4,15]]},"assertion":[{"value":"22 March 2024","order":1,"name":"accepted","label":"Accepted","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"15 April 2024","order":2,"name":"first_online","label":"First Online","group":{"name":"ArticleHistory","label":"Article History"}},{"order":1,"name":"Ethics","group":{"name":"EthicsHeading","label":"Declarations"}},{"value":"The authors declare that they have no conflict of interest.","order":2,"name":"Ethics","group":{"name":"EthicsHeading","label":"Conflict of interest"}},{"value":"This article does not contain any studies with human or animal subjects performed by any of the authors.","order":3,"name":"Ethics","group":{"name":"EthicsHeading","label":"Human and animal rights"}},{"value":"Informed consent was obtained from all individual participants included in the study.","order":4,"name":"Ethics","group":{"name":"EthicsHeading","label":"Informed consent"}},{"value":"Not applicable.","order":5,"name":"Ethics","group":{"name":"EthicsHeading","label":"Consent to participate"}},{"value":"Not applicable.","order":6,"name":"Ethics","group":{"name":"EthicsHeading","label":"Consent for publication"}}]}}