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In reference to the manuscript \u201cDecoding the Effectiveness of Social Media Influencers Endorsement on Consumer Behavior: An Evidence-Based Approach\u201d is coauthored by Parth Salunke, Varsha Jain, Jacqueline Eastman, Tatsita Mishra, and Amrita Chakraborty. We have no competing interests. We have nothing to declare.","order":2,"name":"Ethics","group":{"name":"EthicsHeading","label":"Competing interests"}}]}}