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Despite this technology providing a paradigm shift in information technology (IT) services, the process through which the adoption of cloud computing effects organizational performance in the context of developing countries is still unclear. The aim of this study is to provide a theoretical discussion that advances our understanding about the mediating and moderating roles of organizational mindfulness in the context of cloud computing adoption and organizational performance. A research model is developed and tested using structural equation modelling. A firm level cross sectional survey was conducted on a sample of 180 organizations in the financial, manufacturing and IT sectors in Kenya. The findings reveal that organizations need to systematically develop mindfulness capabilities to benefit from the adoption of cloud, and IT innovations in general. 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