{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,13]],"date-time":"2026-02-13T21:17:59Z","timestamp":1771017479558,"version":"3.50.1"},"reference-count":13,"publisher":"Springer Science and Business Media LLC","issue":"1","license":[{"start":{"date-parts":[[2011,1,12]],"date-time":"2011-01-12T00:00:00Z","timestamp":1294790400000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["J Optim Theory Appl"],"published-print":{"date-parts":[[2011,4]]},"DOI":"10.1007\/s10957-010-9778-y","type":"journal-article","created":{"date-parts":[[2011,1,11]],"date-time":"2011-01-11T21:03:15Z","timestamp":1294779795000},"page":"138-150","source":"Crossref","is-referenced-by-count":25,"title":["A Game-Theoretic Analysis for Coordinating Cooperative Advertising in a Supply Chain"],"prefix":"10.1007","volume":"149","author":[{"given":"A.","family":"Ahmadi Javid","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"P.","family":"Hoseinpour","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2011,1,12]]},"reference":[{"key":"9778_CR1","volume-title":"Cooperative Advertising","author":"M.S. Hutchins","year":"1953","unstructured":"Hutchins, M.S.: Cooperative Advertising. Roland Press, New York (1953)"},{"key":"9778_CR2","doi-asserted-by":"crossref","first-page":"357","DOI":"10.2307\/3151898","volume":"35","author":"M. Bergen","year":"1997","unstructured":"Bergen, M., John, G.: Understanding cooperative advertising participation rates in conventional channels. J. Mark. Res. 35, 357\u2013369 (1997)","journal-title":"J. Mark. Res."},{"key":"9778_CR3","doi-asserted-by":"crossref","first-page":"71","DOI":"10.1016\/S0022-4359(99)00024-X","volume":"76","author":"S. Jorgensen","year":"2000","unstructured":"Jorgensen, S., Sigue, S.P., Zaccour, G.: Dynamic cooperative advertising in a channel. J. Retail. 76, 71\u201392 (2000)","journal-title":"J. Retail."},{"key":"9778_CR4","doi-asserted-by":"crossref","first-page":"145","DOI":"10.1023\/A:1017547630113","volume":"110","author":"S. Jorgensen","year":"2001","unstructured":"Jorgensen, S., Taboubi, S., Zaccour, G.: Cooperative advertising in a marketing channel. J. Optim. Theory Appl. 110, 145\u2013158 (2001)","journal-title":"J. Optim. Theory Appl."},{"key":"9778_CR5","doi-asserted-by":"crossref","first-page":"395","DOI":"10.1016\/S0377-2217(02)00641-0","volume":"150","author":"S. Jorgensen","year":"2003","unstructured":"Jorgensen, S., Taboubi, S., Zaccour, G.: Retail promotions with negative brand image effects: Is cooperation possible? Eur. J. Oper. Res. 150, 395\u2013405 (2003)","journal-title":"Eur. J. Oper. Res."},{"key":"9778_CR6","doi-asserted-by":"crossref","first-page":"527","DOI":"10.1016\/S0377-2217(00)00327-1","volume":"135","author":"Z. Huang","year":"2001","unstructured":"Huang, Z., Li, S.X.: Co-op advertising models in manufacturer\u2013retailer supply chains: A game theory approach. Eur. J. Oper. Res. 135, 527\u201344 (2001)","journal-title":"Eur. J. Oper. Res."},{"key":"9778_CR7","doi-asserted-by":"crossref","first-page":"469","DOI":"10.1111\/j.1540-5915.2002.tb01652.x","volume":"33","author":"Z. Huang","year":"2002","unstructured":"Huang, Z., Li, S.X., Mahajan, V.: An analysis of manufacturer\u2013retailer supply chain coordination in cooperative advertising. Decis. Sci. 33, 469\u2013494 (2002)","journal-title":"Decis. Sci."},{"key":"9778_CR8","doi-asserted-by":"crossref","first-page":"65","DOI":"10.1016\/j.ejor.2004.05.005","volume":"168","author":"J. Yue","year":"2006","unstructured":"Yue, J., Austin, J., Wang, M.C., Huang, Z.: Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount. Eur. J. Oper. Res. 168, 65\u201385 (2006)","journal-title":"Eur. J. Oper. Res."},{"key":"9778_CR9","doi-asserted-by":"crossref","first-page":"1008","DOI":"10.1016\/j.jbusres.2006.05.002","volume":"58","author":"S. Karray","year":"2006","unstructured":"Karray, S., Zaccour, G.: Could co-op advertising be a manufacturer\u2019s counterstrategy to store brands? J. Bus. Res. 58, 1008\u20131015 (2006)","journal-title":"J. Bus. Res."},{"key":"9778_CR10","doi-asserted-by":"crossref","first-page":"151","DOI":"10.1142\/S0219198907001333","volume":"9","author":"S. Karray","year":"2007","unstructured":"Karray, S., Zaccour, G.: Effectiveness of coop advertising programs in competitive distribution channels. Int. Game Theory Rev. 9, 151\u2013167 (2007)","journal-title":"Int. Game Theory Rev."},{"key":"9778_CR11","doi-asserted-by":"crossref","first-page":"347","DOI":"10.1016\/S0305-0483(02)00051-8","volume":"30","author":"S.X. Li","year":"2002","unstructured":"Li, S.X., Huang, Z., Zhu, J., Chau, P.Y.K.: Cooperative advertising, game theory and manufacturer\u2013retailer supply chains. Omega 30, 347\u2013357 (2002)","journal-title":"Omega"},{"key":"9778_CR12","doi-asserted-by":"crossref","first-page":"501","DOI":"10.1016\/j.omega.2005.01.009","volume":"34","author":"J. Xie","year":"2006","unstructured":"Xie, J., Ai, S.: A note on \u201cCooperative advertising, game theory and manufacturer-retailer supply chains\u201d. Omega 34, 501\u2013504 (2006)","journal-title":"Omega"},{"key":"9778_CR13","doi-asserted-by":"crossref","DOI":"10.1002\/0471787779","volume-title":"Nonlinear Programming, Theory and Application","author":"M.S. Bazaraa","year":"2006","unstructured":"Bazaraa, M.S., Sherali, H.D., Shetty, C.M.: Nonlinear Programming, Theory and Application, 3rd\u00a0edn. Wiley, New York (2006)","edition":"3"}],"container-title":["Journal of Optimization Theory and Applications"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/s10957-010-9778-y.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/link.springer.com\/article\/10.1007\/s10957-010-9778-y\/fulltext.html","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/s10957-010-9778-y","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,6,2]],"date-time":"2019-06-02T09:55:10Z","timestamp":1559469310000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/s10957-010-9778-y"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2011,1,12]]},"references-count":13,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2011,4]]}},"alternative-id":["9778"],"URL":"https:\/\/doi.org\/10.1007\/s10957-010-9778-y","relation":{},"ISSN":["0022-3239","1573-2878"],"issn-type":[{"value":"0022-3239","type":"print"},{"value":"1573-2878","type":"electronic"}],"subject":[],"published":{"date-parts":[[2011,1,12]]}}}