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We and our avatars will stand not in an identity relation but in a proxy relation, an arrangement that is significant not least because our proxies\u2019 actions can be counted as our own. However, this proxy relation between humans and avatars is not well understood and its consequences under-explored. In this paper I explore the relation and its potential ethical consequences.<\/jats:p>","DOI":"10.1007\/s11023-023-09643-z","type":"journal-article","created":{"date-parts":[[2023,7,26]],"date-time":"2023-07-26T08:02:23Z","timestamp":1690358543000},"page":"525-539","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":23,"title":["Avatars as Proxies"],"prefix":"10.1007","volume":"33","author":[{"given":"Paula","family":"Sweeney","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","published-online":{"date-parts":[[2023,7,26]]},"reference":[{"key":"9643_CR1","unstructured":"Banks, J., & Bowman, N. D. (2013). Close intimate playthings? Understanding player-avatar relationships as a function of attachment, agency, and intimacy. AoIR Selected Papers of Internet Research, 3. 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