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We investigate the publication behavior of UK-based scholars registered on IDEAS\/RePEc and analyze the publication outcomes of their academic work uploaded to the repository. Our estimates suggest that authors strategically choose outlets to maximize their publication scores. Our identification strategy is based on exploiting the change in the British ABS journal ranking in 2015. Working papers written before the 2015 ABS journal ranking change are significantly less likely to be published in ex-post downgraded journals. 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