{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,8]],"date-time":"2026-02-08T08:26:23Z","timestamp":1770539183552,"version":"3.49.0"},"reference-count":34,"publisher":"Springer Science and Business Media LLC","issue":"2","license":[{"start":{"date-parts":[[2022,7,22]],"date-time":"2022-07-22T00:00:00Z","timestamp":1658448000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2022,7,22]],"date-time":"2022-07-22T00:00:00Z","timestamp":1658448000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["J Supercomput"],"published-print":{"date-parts":[[2023,2]]},"DOI":"10.1007\/s11227-022-04666-2","type":"journal-article","created":{"date-parts":[[2022,7,22]],"date-time":"2022-07-22T03:19:38Z","timestamp":1658459978000},"page":"1235-1262","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":18,"title":["A novel approach to market segmentation selection using artificial intelligence techniques"],"prefix":"10.1007","volume":"79","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-7769-2194","authenticated-orcid":false,"given":"Yu-Teng","family":"Chang","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Neng-Hsun","family":"Fan","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2022,7,22]]},"reference":[{"issue":"2","key":"4666_CR1","doi-asserted-by":"publisher","first-page":"79","DOI":"10.1016\/0019-8501(93)90033-4","volume":"22","author":"R Abratt","year":"1993","unstructured":"Abratt R (1993) Market segmentation practices of industrial marketers. Ind Mark Manage 22(2):79\u201384","journal-title":"Ind Mark Manage"},{"issue":"6","key":"4666_CR2","first-page":"1731","volume":"10","author":"F Alam","year":"2017","unstructured":"Alam F, Pachauri S (2017) Comparative study of J48, Naive Bayes and One-R classification technique for credit card fraud detection using WEKA. Adv Comput Sci Technol 10(6):1731\u20131743","journal-title":"Adv Comput Sci Technol"},{"issue":"9","key":"4666_CR3","first-page":"71","volume":"4","author":"K Almgren","year":"2014","unstructured":"Almgren K (2014) The four factors for targeting an attractive market. Int J Hum Soc Sci 4(9):71\u201376","journal-title":"Int J Hum Soc Sci"},{"issue":"11","key":"4666_CR4","first-page":"33","volume":"4","author":"A Ashari","year":"2013","unstructured":"Ashari A, Paryudi I, Tjoa AM (2013) Performance comparison between Na\u00efve Bayes, decision tree and k-nearest neighbor in searching alternative design in an energy simulation tool. Int J Adv Comput Sci Appl 4(11):33\u201339","journal-title":"Int J Adv Comput Sci Appl"},{"key":"4666_CR5","doi-asserted-by":"publisher","first-page":"413","DOI":"10.1613\/jair.1.11849","volume":"68","author":"O Ben-Porat","year":"2020","unstructured":"Ben-Porat O, Hirsch S, Kuchy L, Elad G, Reichart R, Tennenholtz M (2020) Predicting strategic behavior from free text. J Artif Intell Res 68:413\u2013445","journal-title":"J Artif Intell Res"},{"key":"4666_CR6","unstructured":"Bhargava N, Sharma Girja S, Ritu B, Manisha M (2013) Decision tree analysis on J48 algorithm for data mining. Int J Adv Res Comput Sci Softw Eng 3(6)"},{"issue":"1\u20132","key":"4666_CR7","doi-asserted-by":"publisher","first-page":"347","DOI":"10.1016\/S0004-3702(98)00055-1","volume":"103","author":"MA Boden","year":"1998","unstructured":"Boden MA (1998) Creativity and artificial intelligence. Artif Intell 103(1\u20132):347\u2013356","journal-title":"Artif Intell"},{"issue":"1","key":"4666_CR8","doi-asserted-by":"publisher","first-page":"10","DOI":"10.1108\/00251749710160133","volume":"35","author":"DJ Cahill","year":"1997","unstructured":"Cahill DJ (1997) Target marketing and segmentation: valid and useful tools for marketing. Manag Decis 35(1):10\u201313","journal-title":"Manag Decis"},{"key":"4666_CR9","doi-asserted-by":"crossref","unstructured":"Camilleri MA (2018) Market segmentation, targeting and positioning. In: Travel marketing, tourism economics and the airline product, Springer, Cham, Switzerland. Chapter 4, pp. 69\u201383","DOI":"10.1007\/978-3-319-49849-2_4"},{"issue":"492","key":"4666_CR10","first-page":"1","volume":"12","author":"R Cioffi","year":"2020","unstructured":"Cioffi R, Travaglioni M, Piscitelli G, Petrillo A, Felice FD (2020) Artificial intelligence and machine learning applications in smart production: progress, trends, and directions. Sustainability 12(492):1\u201326","journal-title":"Sustainability"},{"key":"4666_CR11","unstructured":"Claessens M (2016) Market segmentation criteria-how to segment markets. https:\/\/marketing-insider.eu\/market-segmentation-criteria\/"},{"key":"4666_CR12","first-page":"5","volume":"1","author":"CL Devasena","year":"2011","unstructured":"Devasena CL, Sumathi T, Gomathi VV, Hemalatha M (2011) Effectiveness evaluation of rule based classifiers for the classification of iris data set. Bonfring Int J Man Mach Interf 1:5\u20139","journal-title":"Bonfring Int J Man Mach Interf"},{"key":"4666_CR13","unstructured":"Feipp Ceoff (2020) The market segmentation evaluation criteria. https:\/\/www.marketingstudyguide.com\/study-notes-for-market-segmentation-evaluation-criteria\/"},{"issue":"7","key":"4666_CR14","first-page":"374","volume":"7","author":"A Gupta","year":"2016","unstructured":"Gupta A, Mohammad A, Syed A, Halgamuge MN (2016) A comparative study of classification algorithms using data mining: crime and accidents in Denver City the USA. Int J Adv Comput Sci Appl 7(7):374\u2013381","journal-title":"Int J Adv Comput Sci Appl"},{"issue":"1","key":"4666_CR15","doi-asserted-by":"publisher","first-page":"143","DOI":"10.1016\/S0004-3702(98)00031-9","volume":"102","author":"P Jonsson","year":"1998","unstructured":"Jonsson P, B\u00e4ckstr\u00f6m C (1998) A unifying approach to temporal constraint reasoning. Artif Intell 102(1):143\u2013155","journal-title":"Artif Intell"},{"issue":"3","key":"4666_CR16","first-page":"9","volume":"28","author":"MJ Kabir","year":"2011","unstructured":"Kabir MJ, Rahman CM, Hossain A, Dahal K (2011) Enhanced classification accuracy on Naive Bayes data mining models. Int J Comput Appl 28(3):9\u201316","journal-title":"Int J Comput Appl"},{"issue":"6","key":"4666_CR17","first-page":"178","volume":"6","author":"R Kamble","year":"2019","unstructured":"Kamble R, Shah D (2019) Applications of artificial intelligence in human life. Int J Res 6(6):178\u2013188","journal-title":"Int J Res"},{"issue":"3","key":"4666_CR18","first-page":"1613","volume":"3","author":"P Kapoor","year":"2015","unstructured":"Kapoor P, Rani R (2015) Efficient decision tree algorithm using J48 and reduced error pruning. Int J Eng Res Gen Sci 3(3):1613\u20131621","journal-title":"Int J Eng Res Gen Sci"},{"issue":"2","key":"4666_CR19","first-page":"326","volume":"2","author":"M Khan","year":"2012","unstructured":"Khan M, Quadri SMK (2012) Evaluating various learning techniques for efficiency. Int J Eng Adv Technol 2(2):326\u2013331","journal-title":"Int J Eng Adv Technol"},{"issue":"7","key":"4666_CR20","doi-asserted-by":"publisher","first-page":"464","DOI":"10.1108\/08858620810901220","volume":"23","author":"L Kin","year":"2008","unstructured":"Kin L (2008) Achieving market segmentation from B2B sectorisation. J Bus Indus Market 23(7):464\u2013474","journal-title":"J Bus Indus Market"},{"issue":"6","key":"4666_CR21","first-page":"15","volume":"4","author":"G Martin","year":"2011","unstructured":"Martin G (2011) The importance of marketing segmentation. Am J Bus Educ 4(6):15\u201318","journal-title":"Am J Bus Educ"},{"key":"4666_CR22","first-page":"256","volume":"6","author":"TR Patil","year":"2013","unstructured":"Patil TR, Sherekar MS (2013) Performance analysis of Naive Bayes and J48 classification algorithm for data classification. Int J Comput Sci Appl 6:256\u2013261","journal-title":"Int J Comput Sci Appl"},{"issue":"17","key":"4666_CR23","first-page":"1","volume":"12","author":"P Premkanth","year":"2012","unstructured":"Premkanth P (2012) Market segmentation and its impact on customer satisfaction with especial reference to commercial bank of Ceylon PLC. Global J Manag Bus Res 12(17):1\u20139","journal-title":"Global J Manag Bus Res"},{"issue":"4","key":"4666_CR24","first-page":"259","volume":"4","author":"H Roshan","year":"2017","unstructured":"Roshan H, Afsharinezhad M (2017) The new approach in market segmentation by using RFM model. J Appl Res Indus Eng 4(4):259\u2013267","journal-title":"J Appl Res Indus Eng"},{"issue":"9","key":"4666_CR25","first-page":"67","volume":"7","author":"D Rudiana","year":"2018","unstructured":"Rudiana D, Komarlina DHL (2018) Market segmentation, targeting strategy and positioning strategy performance effects to the tourists satisfaction (research In Pangandaran Beach Pangandaran District). Int J Sci Technol Res 7(9):67\u201376","journal-title":"Int J Sci Technol Res"},{"issue":"4","key":"4666_CR26","doi-asserted-by":"publisher","first-page":"58","DOI":"10.1108\/03090569610118830","volume":"30","author":"FJ Sarabia","year":"1996","unstructured":"Sarabia FJ (1996) Model for market segments evaluation and selection. Eur J Mark 30(4):58\u201374","journal-title":"Eur J Mark"},{"key":"4666_CR27","unstructured":"Saux L (2020) Marketing segmentation: criteria, methods, applications, and examples. https:\/\/www.kameleoon.com\/en\/blog\/segmentation-audience"},{"issue":"9","key":"4666_CR28","first-page":"224","volume":"2","author":"J Singh","year":"2013","unstructured":"Singh J (2013) Market segmentation: a conceptual framework. Int J Adv Res Manag Soc Sci 2(9):224\u2013230","journal-title":"Int J Adv Res Manag Soc Sci"},{"issue":"12","key":"4666_CR29","first-page":"1","volume":"7","author":"J Singh","year":"2017","unstructured":"Singh J, Singh G, Singh R (2017) Optimization of sentiment analysis using machine learning classifiers. HCIS 7(12):1\u201312","journal-title":"HCIS"},{"issue":"2","key":"4666_CR30","doi-asserted-by":"publisher","first-page":"63","DOI":"10.5539\/ijbm.v4n2p63","volume":"4","author":"S Sun","year":"2009","unstructured":"Sun S (2009) An analysis on the conditions and methods of market segmentation. Int J Bus Manag 4(2):63\u201370","journal-title":"Int J Bus Manag"},{"issue":"8","key":"4666_CR31","first-page":"264","volume":"8","author":"K Suppala","year":"2019","unstructured":"Suppala K, Rao N (2019) Sentiment analysis using Na\u00efve Bayes classifier. Int J Innov Technol Explor Eng 8(8):264\u2013269","journal-title":"Int J Innov Technol Explor Eng"},{"key":"4666_CR32","doi-asserted-by":"crossref","unstructured":"Talbot R, Acheampong C, Wicentowski R (2015) SWASH: a Naive Bayes classifier for tweet sentiment identification. In: Proceedings of the 9th international workshop on semantic evaluation (SemEval 2015), pp. 626\u2013630","DOI":"10.18653\/v1\/S15-2104"},{"issue":"1","key":"4666_CR33","first-page":"64","volume":"23","author":"S Tsang","year":"2011","unstructured":"Tsang S, Kao B, Yip KY, Ho WS, Lee SD (2011) Decision trees for uncertain data knowledge and data engineering. IEEE Trans Eng Manag. 23(1):64\u201378","journal-title":"IEEE Trans Eng Manag."},{"key":"4666_CR34","doi-asserted-by":"crossref","unstructured":"Yang Y, Webb GI (2005) Discretization for data mining. In: Encyclopedia of Data Warehousing and Mining, pp 392\u2013396","DOI":"10.4018\/978-1-59140-557-3.ch075"}],"container-title":["The Journal of Supercomputing"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s11227-022-04666-2.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/article\/10.1007\/s11227-022-04666-2\/fulltext.html","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s11227-022-04666-2.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,1,13]],"date-time":"2023-01-13T11:14:35Z","timestamp":1673608475000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/s11227-022-04666-2"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,7,22]]},"references-count":34,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2023,2]]}},"alternative-id":["4666"],"URL":"https:\/\/doi.org\/10.1007\/s11227-022-04666-2","relation":{},"ISSN":["0920-8542","1573-0484"],"issn-type":[{"value":"0920-8542","type":"print"},{"value":"1573-0484","type":"electronic"}],"subject":[],"published":{"date-parts":[[2022,7,22]]},"assertion":[{"value":"18 June 2022","order":1,"name":"accepted","label":"Accepted","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"22 July 2022","order":2,"name":"first_online","label":"First Online","group":{"name":"ArticleHistory","label":"Article History"}}]}}