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The test has been conducted on the data collected from consumers aged 60\u00a0years and over, with regard to three product purchases. The primary data used to explore the purchasing behaviour patterns was collected during a survey carried out among the elderly students at the Universities of Third Age in Slovenia, the Czech Republic and Poland, in the years 2017\u20132018. Finally, a total of six different types of purchasing patterns have been identified, namely the \u2018thoughtful decision\u2019, the \u2018sensitive to recommendation\u2019, the \u2018beneficiary, the \u2018short thoughtful decision\u2019, the \u2018habitual decision\u2019 and \u2018multiple\u2019 patterns. The most significant differences in the purchasing patterns of the three national samples have been identified with regard to the process of purchasing a smartphone, while the most repetitive patterns have been identified with regard to the purchasing of a new product. The results significantly support the GNG network\u2019s validity for identification of consumer behaviour patterns. The application of this method allowed quick and effective to identify and segment consumers groups as well as facilitated the mapping of the differences among these groups and to compare the consumption behaviour expressed by consumers on different markets. The identified consumer purchase patterns may play a basic role for marketers to understand consumer behaviour and then propose tailored strategies in international marketing.<\/jats:p>","DOI":"10.1007\/s11634-020-00415-6","type":"journal-article","created":{"date-parts":[[2020,8,30]],"date-time":"2020-08-30T15:02:30Z","timestamp":1598799750000},"page":"947-982","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":15,"title":["The GNG neural network in analyzing consumer behaviour patterns: empirical research on a purchasing behaviour processes realized by the elderly consumers"],"prefix":"10.1007","volume":"14","author":[{"given":"Kamila","family":"Migda\u0142-Najman","sequence":"first","affiliation":[]},{"given":"Krzysztof","family":"Najman","sequence":"additional","affiliation":[]},{"given":"Sylwia","family":"Badowska","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2020,8,30]]},"reference":[{"issue":"2","key":"415_CR1","doi-asserted-by":"crossref","first-page":"7","DOI":"10.1300\/J046v13n02_02","volume":"13","author":"J Ali","year":"2001","unstructured":"Ali J, Rao CP (2001) Micro-market segmentation using a neural network model approach. 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