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Amidst contestation, platform companies have continued to enact projects that draw upon existing modes of privatized governance. We investigate how social media companies have attempted to achieve closure by continuing to set the terms around platform governance. We investigate two projects implemented by Facebook (Meta)\u2014authenticity regulation and privacy controls\u2014in response to the Russian Interference and Cambridge Analytica controversies surrounding the 2016 U.S. Presidential Election. Drawing on Goffman\u2019s metaphor of stage management, we analyze the techniques deployed by Facebook to reinforce a division between what is visible and invisible to the user experience. These platform governance projects propose to act upon <jats:italic>front-stage data relations:<\/jats:italic> information that users can see from other users\u2014whether that is content that users can see from \u201cbad actors\u201d, or information that other users can see about oneself. At the same time, these projects relegate <jats:italic>back-stage data relations<\/jats:italic>\u2014information flows between users constituted by recommendation and targeted advertising systems\u2014to invisibility and inaction. As such, Facebook renders the user experience actionable for governance, while foreclosing governance of back-stage data relations central to the economic value of the platform. As social media companies continue to perform platform governance projects following controversies, our paper invites reflection on the politics of these projects. By destabilizing the boundaries drawn by platform companies, we open space for continuous reflexivity on how platforms should be understood and governed.<\/jats:p>","DOI":"10.1007\/s11948-024-00473-5","type":"journal-article","created":{"date-parts":[[2024,4,4]],"date-time":"2024-04-04T17:01:41Z","timestamp":1712250101000},"update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":5,"title":["Performing Platform Governance:\u00a0Facebook and the Stage Management of Data Relations"],"prefix":"10.1007","volume":"30","author":[{"given":"Karen","family":"Huang","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"P. M.","family":"Krafft","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","published-online":{"date-parts":[[2024,4,4]]},"reference":[{"key":"473_CR1","unstructured":"Abrams, A. (2019, April 18). 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