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We identify two recurring ways through which \u2018Tech Ethics\u2019 are studied and forms of critique towards them developed, which we argue diverge primarily in their a priori commitments towards what ethical tech is and how it should best be pursued. Beyond these differences, we observe how current research on \u2018Tech Ethics\u2019 evidences a close relationship between public controversies about technological innovation and the rise of ethics discourses and instruments for their settlement, producing legitimacy crises for \u2018Tech Ethics\u2019 in and of itself. \u2018Tech Ethics\u2019 is not only instrumental for governing technoscientific projects in the present but is equally instrumental for the construction of socio-technical imaginaries and the essentialization of technological futures. We suggest that efforts to reach beyond single case-studies are needed and call for collective reflection on joint issues and challenges to advance the critical project of \u2018Tech Ethics\u2019.<\/jats:p>","DOI":"10.1007\/s11948-024-00510-3","type":"journal-article","created":{"date-parts":[[2024,10,9]],"date-time":"2024-10-09T12:02:19Z","timestamp":1728475339000},"update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":3,"title":["The Rise of Tech Ethics: Approaches, Critique, and Future Pathways"],"prefix":"10.1007","volume":"30","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-7795-9936","authenticated-orcid":false,"given":"Nina","family":"Frahm","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Kasper","family":"Schi\u00f8lin","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2024,10,9]]},"reference":[{"issue":"3\u20134","key":"510_CR1","doi-asserted-by":"publisher","first-page":"285","DOI":"10.1080\/09537320600777002","volume":"18","author":"M Borup","year":"2006","unstructured":"Borup, M., Brown, N., Konrad, K., & Van Lente, H. 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