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So far, principles usually serve as the main reference points to achieve ethically correct implementations. Based on reviewing classical criticism of principle-based ethics and taking into account the severity and potentially life-changing relevance of decisions assisted by AI-driven systems, we argue for strengthening a complementary perspective that focuses on the life-world as ensembles of practices which shape people\u2019s lives. This perspective focuses on the notion of ethical judgment sensitive to life forms, arguing that principles alone do not guarantee ethicality in a moral world that is rather a joint construction of reality than a matter of mere control. 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