{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,14]],"date-time":"2026-01-14T15:20:29Z","timestamp":1768404029768,"version":"3.49.0"},"reference-count":14,"publisher":"Springer Science and Business Media LLC","issue":"3","license":[{"start":{"date-parts":[[2022,3,11]],"date-time":"2022-03-11T00:00:00Z","timestamp":1646956800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springer.com\/tdm"},{"start":{"date-parts":[[2022,3,11]],"date-time":"2022-03-11T00:00:00Z","timestamp":1646956800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springer.com\/tdm"}],"funder":[{"name":"the path of upgrading the quality of rural revitalization in Wuling ethnic area by integrating cultural tourism, Hubei University of Economics 2021 Youth Research Fund Key Project","award":["NO.XJZD202103"],"award-info":[{"award-number":["NO.XJZD202103"]}]}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["Earth Sci Inform"],"published-print":{"date-parts":[[2022,9]]},"DOI":"10.1007\/s12145-022-00789-5","type":"journal-article","created":{"date-parts":[[2022,3,11]],"date-time":"2022-03-11T06:02:37Z","timestamp":1646978557000},"page":"1395-1406","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":18,"title":["Intelligent analysis of precision marketing of green agricultural products based on big data and GIS"],"prefix":"10.1007","volume":"15","author":[{"given":"Tian","family":"Tian","sequence":"first","affiliation":[]},{"given":"Yichi","family":"Zhang","sequence":"additional","affiliation":[]},{"given":"Yiming","family":"Mei","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2022,3,11]]},"reference":[{"issue":"1","key":"789_CR1","doi-asserted-by":"publisher","first-page":"1","DOI":"10.3233\/JIFS-169637","volume":"35","author":"Z Bo","year":"2018","unstructured":"Bo Z, Zhang B (2018) Precise marketing of precision marketing value chain process on the h group line based on big data. J Intell Fuzzy Syst 35(1):1\u20139. https:\/\/doi.org\/10.3233\/JIFS-169637","journal-title":"J Intell Fuzzy Syst"},{"key":"789_CR2","doi-asserted-by":"publisher","unstructured":"Chang YC (2020) Precision marketing strategies for small and medium-sized clothing E-commerce enterprises based on big data. https:\/\/doi.org\/10.52288\/bp.27089851.2020.12.11","DOI":"10.52288\/bp.27089851.2020.12.11"},{"key":"789_CR3","unstructured":"Chen YQ, Yang LA, Gao BW, Han QZ (2019) Intelligent analysis of precision marketing of agricultural products based on taobao data and gis. Ground Water"},{"key":"789_CR4","doi-asserted-by":"publisher","unstructured":"Cheng J (2020) An evaluation strategy for commercial precision marketing based on artificial neural network. https:\/\/doi.org\/10.18280\/ria.340515","DOI":"10.18280\/ria.340515"},{"key":"789_CR5","doi-asserted-by":"crossref","unstructured":"Crespo RG, Fernandez GG, Palacio DZ, Franco ET, Sanz AC, Garc\u00eda-Bustelo CP (2009) GIS applications use in epidemiology GIS-EPI. Distributed computing, artificial intelligence, bioinformatics, soft computing, and ambient assisted living lecture notes in computer science 292\u2013298","DOI":"10.1007\/978-3-642-02481-8_42"},{"key":"789_CR6","doi-asserted-by":"publisher","first-page":"183749","DOI":"10.1109\/ACCESS.2020.3028595","volume":"8","author":"N Deepa","year":"2020","unstructured":"Deepa N, Khan MZ, Prabadevi B, Durai Raj PM, Maddikunta PK, Gadekallu TR (2020) Multiclass model for agriculture development using multivariate statistical method. IEEE Access 8:183749\u2013183758","journal-title":"IEEE Access"},{"issue":"2","key":"789_CR7","doi-asserted-by":"publisher","first-page":"1","DOI":"10.3233\/JIFS-189491","volume":"40","author":"H Liu","year":"2020","unstructured":"Liu H (2020) Big data precision marketing and consumer behavior analysis based on fuzzy clustering and pca model. J Intell Fuzzy Syst 40(2):1\u201311. https:\/\/doi.org\/10.3233\/JIFS-189491","journal-title":"J Intell Fuzzy Syst"},{"key":"789_CR8","doi-asserted-by":"publisher","unstructured":"Liu Z, Xiong W, Cao X (2016) Design of precision fertilization management information system on gps and gis technologies. DBLP. https:\/\/doi.org\/10.1007\/978-3-642-27281-3_33","DOI":"10.1007\/978-3-642-27281-3_33"},{"key":"789_CR9","doi-asserted-by":"publisher","unstructured":"Sun C (2021) Online marketing customer search based on 5g network and dynamic image sampling. Microprocess Microsyst. https:\/\/doi.org\/10.1016\/j.micpro.2021.104035","DOI":"10.1016\/j.micpro.2021.104035"},{"issue":"1","key":"789_CR10","doi-asserted-by":"publisher","first-page":"1587","DOI":"10.1186\/s40064-016-3038-z","volume":"5","author":"A Suo","year":"2016","unstructured":"Suo A, Wang C, Zhang M (2016) Analysis of sea use landscape pattern based on gis: a case study in Huludao, China. Springerplus 5(1):1587. https:\/\/doi.org\/10.1186\/s40064-016-3038-z","journal-title":"Springerplus"},{"key":"789_CR11","doi-asserted-by":"publisher","unstructured":"Wang L, Xu H, Cao Y (2018) Research and implementation of precision marketing system based on big data analysis. IOP Conf Ser Mater Sci Eng 394. https:\/\/doi.org\/10.1088\/1757-899X\/394\/3\/032115","DOI":"10.1088\/1757-899X\/394\/3\/032115"},{"key":"789_CR12","doi-asserted-by":"publisher","unstructured":"Xiao Y, Ling F (2019) On e-commerce precision marketing strategy based on big data. Big Data Cloud Innov 3(1). https:\/\/doi.org\/10.18063\/bdci.v3i1.1149","DOI":"10.18063\/bdci.v3i1.1149"},{"issue":"2","key":"789_CR13","doi-asserted-by":"publisher","first-page":"93","DOI":"10.1504\/IJAMC.2017.085933","volume":"7","author":"S Zhao","year":"2017","unstructured":"Zhao S, Ma J (2017a) Research on precision marketing data source system based on big data. Int J Adv Media Commun 7(2):93\u2013100. https:\/\/doi.org\/10.1504\/IJAMC.2017.085933","journal-title":"Int J Adv Media Commun"},{"issue":"2","key":"789_CR14","doi-asserted-by":"publisher","first-page":"93","DOI":"10.1504\/IJAMC.2017.10006888","volume":"7","author":"S Zhao","year":"2017","unstructured":"Zhao S, Ma J (2017b) Research on precision marketing data source system based on big data. Int J Adv Media Commun 7(2):93. https:\/\/doi.org\/10.1504\/IJAMC.2017.10006888","journal-title":"Int J Adv Media Commun"}],"container-title":["Earth Science Informatics"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s12145-022-00789-5.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/article\/10.1007\/s12145-022-00789-5\/fulltext.html","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s12145-022-00789-5.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,8,20]],"date-time":"2022-08-20T10:12:56Z","timestamp":1660990376000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/s12145-022-00789-5"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,3,11]]},"references-count":14,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2022,9]]}},"alternative-id":["789"],"URL":"https:\/\/doi.org\/10.1007\/s12145-022-00789-5","relation":{},"ISSN":["1865-0473","1865-0481"],"issn-type":[{"value":"1865-0473","type":"print"},{"value":"1865-0481","type":"electronic"}],"subject":[],"published":{"date-parts":[[2022,3,11]]},"assertion":[{"value":"8 November 2021","order":1,"name":"received","label":"Received","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"1 March 2022","order":2,"name":"accepted","label":"Accepted","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"11 March 2022","order":3,"name":"first_online","label":"First Online","group":{"name":"ArticleHistory","label":"Article History"}},{"order":1,"name":"Ethics","group":{"name":"EthicsHeading","label":"Declarations"}},{"value":"The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.","order":2,"name":"Ethics","group":{"name":"EthicsHeading","label":"Competing interests"}}]}}