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They differ significantly from traditional time-limited crowdfunding approaches by utilizing recurring payments and enabling a creator-centric rather than campaign-centric funding approach. We built upon previous research on individuals\u2019 motivation to support crowdfunding campaigns, and utilizing self-determination theory, our study explores which subscription-based crowdfunding campaign characteristics influence individuals\u2019 motivation to support them. We use a two-method approach by analyzing individual pledge data from a subscription-based crowdfunding platform and conducting a discrete choice experiment. Our results show that having a high number of previous supporters increases potential supporters\u2019 willingness to pay, while a campaign\u2019s current recurring income and the hiding of this piece of information decrease it. We could also identify a u-shaped effect of campaigns\u2019 goal proximity on willingness to pay. We discuss the theoretical and practical contributions of our research and provide an overview of potential future research directions.<\/jats:p>","DOI":"10.1007\/s12525-024-00710-6","type":"journal-article","created":{"date-parts":[[2024,4,24]],"date-time":"2024-04-24T09:02:23Z","timestamp":1713949343000},"update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["This is why we pay\u2014Motivational factors for supporting subscription-based crowdfunding campaigns"],"prefix":"10.1007","volume":"34","author":[{"given":"Hendrik","family":"J\u00f6ntgen","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4596-6672","authenticated-orcid":false,"given":"Nicholas Valentin","family":"Lingnau","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Oliver","family":"Hinz","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Roland","family":"Holten","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","published-online":{"date-parts":[[2024,4,24]]},"reference":[{"issue":"1","key":"710_CR1","doi-asserted-by":"publisher","first-page":"63","DOI":"10.1086\/674021","volume":"14","author":"A Agrawal","year":"2014","unstructured":"Agrawal, A., Catalini, C., & Goldfarb, A. 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