{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,4]],"date-time":"2026-05-04T03:36:29Z","timestamp":1777865789057,"version":"3.51.4"},"reference-count":53,"publisher":"Springer Science and Business Media LLC","issue":"1","license":[{"start":{"date-parts":[[2026,4,30]],"date-time":"2026-04-30T00:00:00Z","timestamp":1777507200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2026,4,30]],"date-time":"2026-04-30T00:00:00Z","timestamp":1777507200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["Electron Markets"],"published-print":{"date-parts":[[2026,12]]},"DOI":"10.1007\/s12525-026-00896-x","type":"journal-article","created":{"date-parts":[[2026,4,30]],"date-time":"2026-04-30T07:26:21Z","timestamp":1777533981000},"update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Influencers\u2019 effects on electronic marketplace pricing strategies: An empirical analysis"],"prefix":"10.1007","volume":"36","author":[{"given":"Anup","family":"Kumar","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9969-3377","authenticated-orcid":false,"given":"Parijat","family":"Upadhyay","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Praveen K.","family":"Choudhary","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2026,4,30]]},"reference":[{"key":"896_CR1","doi-asserted-by":"publisher","DOI":"10.1177\/21582440241242928","author":"S Ahmed","year":"2024","unstructured":"Ahmed, S., Islam, T., & Ghaffar, A. (2024). Shaping brand loyalty through social media influencers: The mediating role of follower engagement and social attractiveness. SAGE Open. https:\/\/doi.org\/10.1177\/21582440241242928","journal-title":"SAGE Open"},{"key":"896_CR2","doi-asserted-by":"publisher","unstructured":"Alt, R. (2022). Electronic markets on platform dualities. Electronic Markets, 32(1), 1\u201310.\u00a0https:\/\/doi.org\/10.1007\/s12525-022-00542-2","DOI":"10.1007\/s12525-022-00542-2"},{"issue":"4","key":"896_CR3","doi-asserted-by":"publisher","first-page":"311","DOI":"10.1007\/s12525-016-0237-y","volume":"26","author":"R Alt","year":"2016","unstructured":"Alt, R., & Zimmermann, H. D. (2016). Electronic markets on electronic markets in education. Electronic Markets, 26(4), 311\u2013314.\u00a0https:\/\/doi.org\/10.1007\/s12525-016-0233-1","journal-title":"Electronic Markets"},{"issue":"2","key":"896_CR4","doi-asserted-by":"publisher","first-page":"143","DOI":"10.1007\/s12525-019-00353-y","volume":"29","author":"R Alt","year":"2019","unstructured":"Alt, R., & Zimmermann, H. D. (2019a). Electronic markets on platform competition. Electronic Markets, 29(2), 143\u2013149.\u00a0https:\/\/doi.org\/10.1007\/s12525-019-00353-y","journal-title":"Electronic Markets"},{"issue":"4","key":"896_CR5","doi-asserted-by":"publisher","first-page":"641","DOI":"10.1007\/s12525-019-00389-0","volume":"29","author":"R Alt","year":"2019","unstructured":"Alt, R., & Zimmermann, H. D. (2019b). Electronic markets on platform complexity. Electronic Markets, 29(4), 641\u2013647. https:\/\/doi.org\/10.1007\/s12525-019-00389-0","journal-title":"Electronic Markets"},{"issue":"4","key":"896_CR6","doi-asserted-by":"publisher","first-page":"933","DOI":"10.1007\/s12525-021-00476-1","volume":"31","author":"R Alt","year":"2021","unstructured":"Alt, R., & Zimmermann, H. D. (2021). The digital transformation of healthcare\u2014An interview with Werner Dorfmeister. Electronic Markets, 31(4), 933\u2013939. https:\/\/doi.org\/10.1007\/s12525-021-00476-1","journal-title":"Electronic Markets"},{"issue":"3","key":"896_CR7","doi-asserted-by":"publisher","first-page":"1114","DOI":"10.1111\/joie.12385","volume":"72","author":"O Atad","year":"2024","unstructured":"Atad, O., & Yehezkel, Y. (2024). Regulating platform competition in markets with network externalities: Will predatory pricing restrictions increase social welfare? The Journal of Industrial Economics, 72(3), 1114\u20131138. https:\/\/doi.org\/10.1111\/joie.12385","journal-title":"The Journal of Industrial Economics"},{"issue":"6","key":"896_CR8","first-page":"2456","volume":"6","author":"D Baghel","year":"2024","unstructured":"Baghel, D. (2024). Influencer authenticity as a catalyst for brand trust: Analyzing its impact on consumer perception. International Research Journal of Modernization in Engineering Technology and Science, 6(6), 2456\u20134184.","journal-title":"International Research Journal of Modernization in Engineering Technology and Science"},{"key":"896_CR9","unstructured":"Belleflamme, P., & Peitz, M. (2023). The economics of platforms: Concepts and strategy. Cambridge University Press."},{"key":"896_CR10","doi-asserted-by":"publisher","DOI":"10.1016\/j.jet.2024.105811","volume":"217","author":"X Bian","year":"2024","unstructured":"Bian, X., Cong, L. W., & Lin, X. (2024). Influencer marketing and product competition. Journal of Economic Theory, 217, Article 105811. https:\/\/doi.org\/10.1016\/j.jet.2024.105811","journal-title":"Journal of Economic Theory"},{"key":"896_CR11","doi-asserted-by":"publisher","first-page":"82","DOI":"10.1016\/j.intmar.2016.12.002","volume":"38","author":"SC Boerman","year":"2017","unstructured":"Boerman, S. C., Willemsen, L. M., & Van Der Aa, E. P. (2017). This post is sponsored\": Effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook. Journal of Interactive Marketing, 38, 82\u201392. https:\/\/doi.org\/10.1016\/j.intmar.2016.12.002","journal-title":"Journal of Interactive Marketing"},{"issue":"4","key":"896_CR12","doi-asserted-by":"publisher","first-page":"563","DOI":"10.1287\/mnsc.46.4.563.12061","volume":"46","author":"E Brynjolfsson","year":"2000","unstructured":"Brynjolfsson, E., & Smith, M. D. (2000). Frictionless commerce? A comparison of Internet and conventional retailers. Management Science, 46(4), 563\u2013585. https:\/\/doi.org\/10.1287\/mnsc.46.4.563.12061","journal-title":"Management Science"},{"issue":"1","key":"896_CR13","doi-asserted-by":"publisher","first-page":"198","DOI":"10.1007\/s11747-022-00887-2","volume":"51","author":"L Chen","year":"2023","unstructured":"Chen, L., Yan, Y., & Smith, A. N. (2023). What drives digital engagement with sponsored videos? An investigation of video influencers\u2019 authenticity management strategies. Journal of the Academy of Marketing Science, 51(1), 198\u2013221.\u00a0https:\/\/doi.org\/10.1007\/s11747-022-00879-6","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"5","key":"896_CR14","doi-asserted-by":"publisher","first-page":"1771","DOI":"10.3982\/ECTA13559","volume":"86","author":"X Chen","year":"2018","unstructured":"Chen, X., & Santos, A. (2018). Overidentification in regular models. Econometrica, 86(5), 1771\u20131817.","journal-title":"Econometrica"},{"issue":"1","key":"896_CR15","doi-asserted-by":"publisher","first-page":"3","DOI":"10.1111\/jems.12571","volume":"33","author":"M Cheng","year":"2024","unstructured":"Cheng, M., Geng, X., & Zhang, J. (2024). The rise of empirical online platform research in the new millennium. Journal of Economics & Management Strategy, 33(1), 3\u201333. https:\/\/doi.org\/10.1111\/jems.12571","journal-title":"Journal of Economics & Management Strategy"},{"issue":"1","key":"896_CR16","doi-asserted-by":"publisher","first-page":"461","DOI":"10.1016\/j.dss.2012.06.008","volume":"54","author":"CM Cheung","year":"2012","unstructured":"Cheung, C. M., & Thadani, D. R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision Support Systems, 54(1), 461\u2013470. https:\/\/doi.org\/10.1016\/j.dss.2012.06.008","journal-title":"Decision Support Systems"},{"issue":"2","key":"896_CR17","doi-asserted-by":"publisher","first-page":"240","DOI":"10.1111\/1756-2171.12436","volume":"54","author":"JP Choi","year":"2023","unstructured":"Choi, J. P., & Jeon, D. S. (2023). Platform design biases in ad-funded two-sided markets. The RAND Journal of Economics, 54(2), 240\u2013274. https:\/\/doi.org\/10.1111\/1756-2171.12436","journal-title":"The RAND Journal of Economics"},{"issue":"4","key":"896_CR18","doi-asserted-by":"publisher","first-page":"2011","DOI":"10.1093\/qje\/qjz019","volume":"134","author":"S DellaVigna","year":"2019","unstructured":"DellaVigna, S., & Gentzkow, M. (2019). Uniform pricing in US retail chains. The Quarterly Journal of Economics, 134(4), 2011\u20132084.\u00a0https:\/\/doi.org\/10.1093\/qje\/qjz019","journal-title":"The Quarterly Journal of Economics"},{"issue":"4","key":"896_CR19","doi-asserted-by":"publisher","first-page":"332","DOI":"10.1257\/mic.20200050","volume":"13","author":"IP Fainmesser","year":"2021","unstructured":"Fainmesser, I. P., & Galeotti, A. (2021). The market for online influence. American Economic Journal: Microeconomics, 13(4), 332\u2013372. https:\/\/doi.org\/10.1257\/mic.20200050","journal-title":"American Economic Journal: Microeconomics"},{"issue":"2","key":"896_CR20","doi-asserted-by":"publisher","first-page":"269","DOI":"10.1287\/isre.1090.0252","volume":"22","author":"A Ghose","year":"2011","unstructured":"Ghose, A., & Yao, Y. (2011). Using transaction prices to re-examine price dispersion in electronic markets. Information Systems Research, 22(2), 269\u2013288.\u00a0https:\/\/doi.org\/10.1287\/isre.1090.0252","journal-title":"Information Systems Research"},{"issue":"3","key":"896_CR21","doi-asserted-by":"publisher","first-page":"231","DOI":"10.1046\/j.1365-2575.2002.00123.x","volume":"12","author":"GM Giaglis","year":"2002","unstructured":"Giaglis, G. M., Klein, S., & O\u2019Keefe, R. M. (2002). The role of intermediaries in electronic marketplaces: Developing a contingency model. Information Systems Journal, 12(3), 231\u2013246. https:\/\/doi.org\/10.1046\/j.1365-2575.2002.00123.x","journal-title":"Information Systems Journal"},{"key":"896_CR22","doi-asserted-by":"publisher","first-page":"241","DOI":"10.1016\/j.trb.2018.05.020","volume":"114","author":"CA Guevara","year":"2018","unstructured":"Guevara, C. A. (2018). Overidentification tests for the exogeneity of instruments in discrete choice models. Transportation Research Part b: Methodological, 114, 241\u2013253. https:\/\/doi.org\/10.1016\/j.trb.2018.05.020","journal-title":"Transportation Research Part b: Methodological"},{"issue":"4","key":"896_CR23","doi-asserted-by":"publisher","first-page":"638","DOI":"10.1111\/1756-2171.12453","volume":"54","author":"A Hagiu","year":"2023","unstructured":"Hagiu, A., & Wright, J. (2023). Data-enabled learning, network effects, and competitive advantage. The RAND Journal of Economics, 54(4), 638\u2013667.\u00a0https:\/\/doi.org\/10.1111\/1756-2171.12456","journal-title":"The RAND Journal of Economics"},{"issue":"1","key":"896_CR24","doi-asserted-by":"publisher","first-page":"87","DOI":"10.1007\/s12525-019-00377-4","volume":"30","author":"A Hein","year":"2020","unstructured":"Hein, A., Schreieck, M., Riasanow, T., Setzke, D. S., Wiesche, M., B\u00f6hm, M., & Krcmar, H. (2020). Digital platform ecosystems. Electronic Markets, 30(1), 87\u201398. https:\/\/doi.org\/10.1007\/s12525-019-00377-4","journal-title":"Electronic Markets"},{"issue":"5","key":"896_CR25","doi-asserted-by":"publisher","first-page":"469","DOI":"10.1016\/j.ijinfomgt.2011.02.001","volume":"31","author":"IB Hong","year":"2011","unstructured":"Hong, I. B., & Cho, H. (2011). The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust. International Journal of Information Management, 31(5), 469\u2013479. https:\/\/doi.org\/10.1016\/j.ijinfomgt.2011.02.001","journal-title":"International Journal of Information Management"},{"key":"896_CR26","unstructured":"Influencer Marketing Hub. (2024). 35 influencer marketing statistics shaping 2024. https:\/\/influencermarketinghub.com\/influencer-marketing-statistics\/. Accessed 3rd Jun 2025."},{"key":"896_CR27","unstructured":"Influencer Marketing Hub. (2025). Influencer marketing benchmark report 2025. https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/.\u00a0Accessed 3rd Jun 2025"},{"issue":"8","key":"896_CR28","doi-asserted-by":"publisher","first-page":"2255","DOI":"10.1002\/smj.2904","volume":"39","author":"MG Jacobides","year":"2024","unstructured":"Jacobides, M. G., Cennamo, C., & Gawer, A. (2024). Towards a theory of ecosystems. Strategic Management Journal, 39(8), 2255\u20132276.\u00a0https:\/\/doi.org\/10.1002\/smj.2904","journal-title":"Strategic Management Journal"},{"issue":"2","key":"896_CR29","doi-asserted-by":"publisher","first-page":"181","DOI":"10.1080\/00913367.2013.827606","volume":"43","author":"SV Jin","year":"2021","unstructured":"Jin, S. V., & Phua, J. (2021). Following celebrities\u2019 tweets about brands: The impact of Twitter-based electronic word-of-mouth on consumers\u2019 source credibility perception, buying intention, and social identification with celebrities. Journal of Advertising, 43(2), 181\u2013195.\u00a0https:\/\/doi.org\/10.1080\/00913367.2013.827606","journal-title":"Journal of Advertising"},{"issue":"5","key":"896_CR30","doi-asserted-by":"publisher","first-page":"1841","DOI":"10.3982\/ECTA19978","volume":"91","author":"JP Johnson","year":"2023","unstructured":"Johnson, J. P., Rhodes, A., & Wildenbeest, M. (2023). Platform design when sellers use pricing algorithms. Econometrica, 91(5), 1841\u20131879. https:\/\/doi.org\/10.3982\/ECTA19978","journal-title":"Econometrica"},{"issue":"6","key":"896_CR31","doi-asserted-by":"publisher","first-page":"803","DOI":"10.1108\/JPBM-02-2019-2280","volume":"29","author":"S Jun","year":"2020","unstructured":"Jun, S., & Yi, J. (2020). What makes followers loyal? The role of influencer interactivity in building influencer brand equity. Journal of Product & Brand Management, 29(6), 803\u2013814.\u00a0https:\/\/doi.org\/10.1108\/JPBM-08-2019-2442","journal-title":"Journal of Product & Brand Management"},{"issue":"1","key":"896_CR32","doi-asserted-by":"publisher","DOI":"10.1057\/s41599-023-02512-1","volume":"11","author":"M Kim","year":"2024","unstructured":"Kim, M., & Kim, J. (2024). The persuasive power of social media influencers in brand credibility and purchase intention. Humanities and Social Sciences Communications, 11(1), Article 15. https:\/\/doi.org\/10.1057\/s41599-023-02512-1","journal-title":"Humanities and Social Sciences Communications"},{"issue":"6","key":"896_CR33","doi-asserted-by":"publisher","first-page":"1137","DOI":"10.1093\/jcr\/ucac011","volume":"49","author":"RV Kozinets","year":"2023","unstructured":"Kozinets, R. V., Scaraboto, D., & Parmentier, M. A. (2023). Influencer marketing: The new meta-stable order. Journal of Consumer Research, 49(6), 1137\u20131160.\u00a0https:\/\/doi.org\/10.1093\/jcr\/ucac011","journal-title":"Journal of Consumer Research"},{"issue":"1","key":"896_CR34","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1007\/s11747-024-01073-2","volume":"53","author":"FF Leung","year":"2025","unstructured":"Leung, F. F., Gu, F. F., Li, Y., Zhang, J. Z., & Palmatier, R. W. (2025). Influencer marketing unlocked: Understanding the value chains driving the creator economy. Journal of the Academy of Marketing Science, 53(1), 1\u201329. https:\/\/doi.org\/10.1007\/s11747-024-01073-2","journal-title":"Journal of the Academy of Marketing Science"},{"key":"896_CR35","doi-asserted-by":"crossref","unstructured":"Lu, S., Li, Z., Qin, Z., Yang, X., & Goh, R. S. M. (2017). A hybrid regression technique for house prices prediction. In\u00a02017 IEEE international conference on industrial engineering and engineering management (IEEM)\u00a0(pp. 319\u2013323). IEEE.","DOI":"10.1109\/IEEM.2017.8289904"},{"issue":"2","key":"896_CR36","first-page":"1","volume":"28","author":"D Nabirasool","year":"2024","unstructured":"Nabirasool, D., Sankala, S., Karnam, R. P., Kumar, V., & Ghouse, S. M. (2024). The impact of social media influencer marketing on consumer behavior and brand loyalty. Academy of Marketing Studies Journal, 28(2), 1\u201312.","journal-title":"Academy of Marketing Studies Journal"},{"issue":"5","key":"896_CR37","doi-asserted-by":"publisher","first-page":"1258","DOI":"10.1002\/cb.1938","volume":"20","author":"C Oraedu","year":"2021","unstructured":"Oraedu, C., Izogo, E. E., Nnabuko, J., & Ogba, I. E. (2021). Understanding electronic word-of-mouth (eWOM) adoption: An emerging market perspective. Journal of Consumer Behaviour, 20(5), 1258\u20131272.\u00a0https:\/\/doi.org\/10.1002\/cb.1938","journal-title":"Journal of Consumer Behaviour"},{"issue":"3","key":"896_CR38","doi-asserted-by":"publisher","first-page":"1215","DOI":"10.1007\/s10614-022-10298-8","volume":"62","author":"S \u00d6z\u00f6\u011f\u00fcr Aky\u00fcz","year":"2023","unstructured":"\u00d6z\u00f6\u011f\u00fcr Aky\u00fcz, S., Eygi Erdogan, B., Y\u0131ld\u0131z, \u00d6., & Karaday\u0131 Ata\u015f, P. (2023). A novel hybrid house price prediction model. Computational Economics, 62(3), 1215\u20131232.\u00a0https:\/\/doi.org\/10.1007\/s10614-022-10296-y","journal-title":"Computational Economics"},{"issue":"2","key":"896_CR39","doi-asserted-by":"publisher","first-page":"159","DOI":"10.2753\/mis0742-1222270205","volume":"27","author":"B Pathak","year":"2010","unstructured":"Pathak, B., Garfinkel, R., Gopal, R. D., Venkatesan, R., & Yin, F. (2010). Empirical analysis of the impact of recommender systems on sales. Journal of Management Information Systems, 27(2), 159\u2013188. https:\/\/doi.org\/10.2753\/mis0742-1222270205","journal-title":"Journal of Management Information Systems"},{"key":"896_CR40","unstructured":"Shopify. (2025). 28 important influencer marketing statistics to know in 2025. https:\/\/www.shopify.com\/blog\/influencer-marketing-statistics"},{"key":"896_CR41","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2019.01.011","volume":"53","author":"K Sokolova","year":"2020","unstructured":"Sokolova, K., & Kefi, H. (2020). Instagram and YouTube bloggers promote it, why should i buy? How credibility and parasocial interaction influence purchase intentions. Journal of Retailing and Consumer Services, 53, Article 101742.\u00a0https:\/\/doi.org\/10.1016\/j.jretconser.2019.01.011","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"3","key":"896_CR42","first-page":"1027","volume":"31","author":"T Sun","year":"2020","unstructured":"Sun, T., Fan, M., & Tan, Y. (2020). Dynamic advertising strategies in online marketplaces: Evidence from a field experiment. Information Systems Research, 31(3), 1027\u20131047.","journal-title":"Information Systems Research"},{"issue":"4","key":"896_CR43","doi-asserted-by":"publisher","first-page":"642","DOI":"10.1177\/00222437231210267","volume":"61","author":"Z Tian","year":"2024","unstructured":"Tian, Z., Dew, R., & Iyengar, R. (2024). Mega or micro? Influencer selection using follower elasticity. Journal of Marketing Research, 61(4), 642\u2013661. https:\/\/doi.org\/10.1177\/00222437231210267","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"896_CR44","doi-asserted-by":"publisher","first-page":"125","DOI":"10.1080\/02650487.2023.2167620","volume":"43","author":"EA Van Reijmersdal","year":"2024","unstructured":"Van Reijmersdal, E. A., Rozendaal, E., Hudders, L., & Vanwesenbeeck, I. (2024). Self-presentation strategies of influencers and their impact on brand responses. International Journal of Advertising, 43(1), 125\u2013148.\u00a0https:\/\/doi.org\/10.1080\/02650487.2023.2167620","journal-title":"International Journal of Advertising"},{"issue":"1","key":"896_CR45","doi-asserted-by":"publisher","first-page":"38","DOI":"10.2307\/41165988","volume":"41","author":"HR Varian","year":"2000","unstructured":"Varian, H. R. (2000a). Markets for information goods. California Management Review, 41(1), 38\u201366.\u00a0https:\/\/doi.org\/10.2307\/41165988","journal-title":"California Management Review"},{"key":"896_CR46","first-page":"190","volume-title":"Internet publishing and beyond: The economics of digital information and intellectual property","author":"HR Varian","year":"2000","unstructured":"Varian, H. R. (2000b). Versioning information goods. In B. Kahin & H. R. Varian (Eds.), Internet publishing and beyond: The economics of digital information and intellectual property (pp. 190\u2013202). MIT Press."},{"issue":"1","key":"896_CR47","doi-asserted-by":"publisher","first-page":"45","DOI":"10.52856\/jdmc241205","volume":"4","author":"SN Wahab","year":"2024","unstructured":"Wahab, S. N., Ling, Y. L., & Hassan, H. (2024). How influencers on Instagram influence consumer behavior. Journal of Digital Marketing and Communication, 4(1), 45\u201362.\u00a0https:\/\/doi.org\/10.52856\/jdmc241205","journal-title":"Journal of Digital Marketing and Communication"},{"issue":"5","key":"896_CR48","doi-asserted-by":"publisher","first-page":"350","DOI":"10.47153\/jbmr35.4332022","volume":"3","author":"W Wandoko","year":"2022","unstructured":"Wandoko, W., & Panggati, E. (2022). The effect of influencer credibility and e-WOM on consumer repurchase intention mediated by trust. Journal of Business and Management Review, 3(5), 350\u2013368.\u00a0https:\/\/doi.org\/10.47153\/jbmr35.4332022","journal-title":"Journal of Business and Management Review"},{"issue":"3","key":"896_CR49","doi-asserted-by":"publisher","first-page":"58","DOI":"10.5539\/ijms.v14n3p58","volume":"14","author":"J Wang","year":"2022","unstructured":"Wang, J., Aisihaer, N., & Aihemaiti, N. (2022). The impact of influencer live streaming on consumer purchase intention: A case study of TikTok. International Journal of Marketing Studies, 14(3), 58\u201371.\u00a0https:\/\/doi.org\/10.5539\/ijms.v14n3p58","journal-title":"International Journal of Marketing Studies"},{"key":"896_CR50","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyg.2023.1125270","volume":"14","author":"Y Wang","year":"2023","unstructured":"Wang, Y., Lu, X., & Tan, Y. (2023). Impact of product attributes on consumer purchase decision in live-streaming e-commerce: The mediating role of flow experience. Frontiers in Psychology, 14, Article 1125270.\u00a0https:\/\/doi.org\/10.3389\/fpsyg.2023.1125270","journal-title":"Frontiers in Psychology"},{"key":"896_CR51","unstructured":"Windmeijer, F. (2018). Testing over-and underidentification in linear models, with applications to dynamic panel data and asset-pricing models.\u00a0University of Bristol Department of Economics Working Paper."},{"key":"896_CR52","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2023.114458","volume":"172","author":"Y Xin","year":"2024","unstructured":"Xin, Y., Hao, Y., & Xie, S. (2024). Virtual influencers in digital marketing: Dual effects on brand image and corporate reputation. Journal of Business Research, 172, Article 114458.\u00a0https:\/\/doi.org\/10.1016\/j.jbusres.2023.114458","journal-title":"Journal of Business Research"},{"key":"896_CR53","doi-asserted-by":"publisher","DOI":"10.1016\/j.tourman.2022.104684","volume":"95","author":"Q Yan","year":"2023","unstructured":"Yan, Q., Zhou, S., & Wu, S. (2023). The influences of tourists\u2019 emotions on the selection of electronic word of mouth platforms. Tourism Management, 95, Article 104684.\u00a0https:\/\/doi.org\/10.1016\/j.tourman.2022.104684","journal-title":"Tourism Management"}],"container-title":["Electronic Markets"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s12525-026-00896-x.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/article\/10.1007\/s12525-026-00896-x","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s12525-026-00896-x.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,4,30]],"date-time":"2026-04-30T07:26:34Z","timestamp":1777533994000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/s12525-026-00896-x"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,4,30]]},"references-count":53,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2026,12]]}},"alternative-id":["896"],"URL":"https:\/\/doi.org\/10.1007\/s12525-026-00896-x","relation":{},"ISSN":["1019-6781","1422-8890"],"issn-type":[{"value":"1019-6781","type":"print"},{"value":"1422-8890","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026,4,30]]},"assertion":[{"value":"6 November 2025","order":1,"name":"received","label":"Received","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"31 March 2026","order":2,"name":"accepted","label":"Accepted","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"30 April 2026","order":3,"name":"first_online","label":"First Online","group":{"name":"ArticleHistory","label":"Article History"}},{"order":1,"name":"Ethics","group":{"name":"EthicsHeading","label":"Declarations"}},{"value":"The authors declare no competing interests.","order":2,"name":"Ethics","group":{"name":"EthicsHeading","label":"Conflict of interest"}}],"article-number":"44"}}