{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,29]],"date-time":"2026-05-29T19:56:54Z","timestamp":1780084614155,"version":"3.54.0"},"reference-count":151,"publisher":"Springer Science and Business Media LLC","issue":"3","license":[{"start":{"date-parts":[[2013,5,14]],"date-time":"2013-05-14T00:00:00Z","timestamp":1368489600000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Bus Inf Syst Eng"],"published-print":{"date-parts":[[2013,6]]},"DOI":"10.1007\/s12599-013-0263-7","type":"journal-article","created":{"date-parts":[[2013,5,13]],"date-time":"2013-05-13T09:38:38Z","timestamp":1368437918000},"page":"179-193","source":"Crossref","is-referenced-by-count":81,"title":["Who will lead and who will follow: Identifying Influential Users in Online Social Networks"],"prefix":"10.1007","volume":"5","author":[{"given":"Florian","family":"Probst","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Laura","family":"Grosswiele","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Regina","family":"Pfleger","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","published-online":{"date-parts":[[2013,5,14]]},"reference":[{"issue":"1","key":"263_CR1","doi-asserted-by":"crossref","first-page":"5","DOI":"10.1177\/109467059800100102","volume":"1","author":"EW Anderson","year":"1998","unstructured":"Anderson EW (1998) Customer satisfaction and word of mouth. Journal of Service Research 1(1):5\u201317","journal-title":"Journal of Service Research"},{"key":"263_CR2","first-page":"21544","volume-title":"Proc of the national academy of sciences of the United States of America","author":"S Aral","year":"2009","unstructured":"Aral S, Muchnika L, Sundararajana A (2009) Distinguishing influence-based contagion from homophily-driven diffusion in dynamic networks. In: Proc of the national academy of sciences of the United States of America, vol 106, pp 21544\u201321549"},{"issue":"6092","key":"263_CR3","doi-asserted-by":"crossref","first-page":"337","DOI":"10.1126\/science.1215842","volume":"337","author":"S Aral","year":"2012","unstructured":"Aral S, Walker D (2012) Identifying influential and susceptible members of social networks. Science 337(6092):337\u2013341","journal-title":"Science"},{"issue":"3","key":"263_CR4","doi-asserted-by":"crossref","first-page":"291","DOI":"10.2307\/3149462","volume":"4","author":"J Arndt","year":"1967","unstructured":"Arndt J (1967) Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research 4(3):291\u2013295","journal-title":"Journal of Marketing Research"},{"key":"263_CR5","first-page":"177","volume-title":"Groups, leadership and men","author":"SE Asch","year":"1951","unstructured":"Asch SE (1951) Effects of group pressure upon the modification and distortion of judgment. In: Guetzkow H (ed) Groups, leadership and men. Carnegie Press, Pittsburgh, pp 177\u2013190"},{"issue":"3","key":"263_CR6","doi-asserted-by":"crossref","first-page":"273","DOI":"10.1287\/isre.1070.0152","volume":"19","author":"M Bampo","year":"2008","unstructured":"Bampo M, Ewing MT, Mather DR, Stewart D, Wallace M (2008) The effect of the social structure of digital networks on viral marketing performance. Information Systems Research 19(3):273\u2013290","journal-title":"Information Systems Research"},{"key":"263_CR7","volume-title":"Proc 19th European conference on information systems","author":"W Bandara","year":"2011","unstructured":"Bandara W, Miskon S, Fielt E (2011) A systematic, tool-supported method for conducting literature reviews in information systems. In: Proc 19th European conference on information systems, Helsinki, paper\u00a0221"},{"key":"263_CR8","volume-title":"Linked: how everything is connected to everything else and what it means","author":"A-L Barab\u00e1si","year":"2003","unstructured":"Barab\u00e1si A-L (2003) Linked: how everything is connected to everything else and what it means. Plume, New York"},{"issue":"5","key":"263_CR9","doi-asserted-by":"crossref","first-page":"215","DOI":"10.1287\/mnsc.15.5.215","volume":"15","author":"FM Bass","year":"1969","unstructured":"Bass FM (1969) A new product growth model for consumer durables. Management Science 15(5):215\u2013227","journal-title":"Management Science"},{"key":"263_CR10","volume-title":"Cooperative extension service report 15","author":"GM Beal","year":"1955","unstructured":"Beal GM, Bohlen JM (1955) How farm people accept new ideas. In: Cooperative extension service report 15, Ames, Iowa"},{"key":"263_CR11","volume-title":"Cooperative extension service report 18","author":"GM Beal","year":"1957","unstructured":"Beal GM, Bohlen JM (1957) The diffusion process. In: Cooperative extension service report 18, Ames, Iowa"},{"issue":"2","key":"263_CR12","doi-asserted-by":"crossref","first-page":"516","DOI":"10.1111\/j.1083-6101.2008.00408.x","volume":"13","author":"D Beer","year":"2008","unstructured":"Beer D (2008) Social network(ing) sites... revisiting the story so far: a response to Danah Boyd & Nicole Ellison. Journal of Computer-Mediated Communication 13(2):516\u2013529","journal-title":"Journal of Computer-Mediated Communication"},{"issue":"2","key":"263_CR13","doi-asserted-by":"crossref","first-page":"192","DOI":"10.1509\/jmr.10.0353","volume":"49","author":"J Berger","year":"2012","unstructured":"Berger J, Milkman KL (2012) What makes online content viral? Journal of Marketing Research 49(2):192\u2013205","journal-title":"Journal of Marketing Research"},{"key":"263_CR14","doi-asserted-by":"crossref","first-page":"306","DOI":"10.1007\/978-3-540-77105-0_31","volume-title":"Proc 3rd international workshop on Internet and network economics","author":"S Bharathi","year":"2007","unstructured":"Bharathi S, Kempe D, Salek M (2007) Competitive influence maximization in social networks. In: Proc 3rd international workshop on Internet and network economics, San Diego, pp 306\u2013311"},{"issue":"3","key":"263_CR15","doi-asserted-by":"crossref","first-page":"233","DOI":"10.1016\/0378-8733(88)90014-7","volume":"10","author":"JM Bolland","year":"1988","unstructured":"Bolland JM (1988) Sorting out centrality: an analysis of the performance of four centrality models in real and simulated networks. Social Networks 10(3):233\u2013253","journal-title":"Social Networks"},{"issue":"1","key":"263_CR16","doi-asserted-by":"crossref","first-page":"113","DOI":"10.1080\/0022250X.1972.9989806","volume":"2","author":"P Bonacich","year":"1972","unstructured":"Bonacich P (1972) Factoring and weighting approaches to status scores and clique identification. Journal of Mathematical Sociology 2(1):113\u2013120","journal-title":"Journal of Mathematical Sociology"},{"issue":"3","key":"263_CR17","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1145\/1961189.1961194","volume":"2","author":"F Bonchi","year":"2011","unstructured":"Bonchi F, Castillo C, Gionis A, Jaimes A (2011) Social network analysis and mining for business applications. ACM Transactions on Intelligent Systems and Technology 2(3):1\u201337","journal-title":"ACM Transactions on Intelligent Systems and Technology"},{"issue":"3","key":"263_CR18","doi-asserted-by":"crossref","first-page":"213","DOI":"10.1016\/0148-2963(94)00047-I","volume":"32","author":"PF Bone","year":"1995","unstructured":"Bone PF (1995) Word-of-mouth effects on short-term and long-term product judgments. Journal of Business Research 32(3):213\u2013223","journal-title":"Journal of Business Research"},{"issue":"1","key":"263_CR19","doi-asserted-by":"crossref","first-page":"21","DOI":"10.1007\/s10588-006-7084-x","volume":"12","author":"SP Borgatti","year":"2006","unstructured":"Borgatti SP (2006) Identifying sets of key players in a social network. Computational & Mathematical Organization Theory 12(1):21\u201334","journal-title":"Computational & Mathematical Organization Theory"},{"issue":"1","key":"263_CR20","doi-asserted-by":"crossref","first-page":"210","DOI":"10.1111\/j.1083-6101.2007.00393.x","volume":"13","author":"DM Boyd","year":"2007","unstructured":"Boyd DM, Ellison NB (2007) Social network sites: definition, history, and scholarship. Journal of Computer-Mediated Communication 13(1):210\u2013230","journal-title":"Journal of Computer-Mediated Communication"},{"issue":"3","key":"263_CR21","doi-asserted-by":"crossref","first-page":"2","DOI":"10.1002\/dir.20082","volume":"21","author":"J Brown","year":"2007","unstructured":"Brown J, Broderick AJ, Lee N (2007) Word of mouth communication within online communities: conceptualizing the online social network. Journal of Interactive Marketing 21(3):2\u201320","journal-title":"Journal of Interactive Marketing"},{"issue":"3","key":"263_CR22","doi-asserted-by":"crossref","first-page":"350","DOI":"10.1086\/209118","volume":"14","author":"J Brown","year":"1987","unstructured":"Brown J, Reingen P (1987) Social ties and word-of-mouth referral behavior. Journal of Consumer Research 14(3):350\u2013362","journal-title":"Journal of Consumer Research"},{"issue":"6","key":"263_CR23","doi-asserted-by":"crossref","first-page":"1287","DOI":"10.1086\/228667","volume":"92","author":"RS Burt","year":"1987","unstructured":"Burt RS (1987) Social contagion and innovation: cohesion versus structural equivalence. American Journal of Sociology 92(6):1287\u20131335","journal-title":"American Journal of Sociology"},{"key":"263_CR24","doi-asserted-by":"crossref","DOI":"10.4159\/9780674029095","volume-title":"Structural holes","author":"RS Burt","year":"1992","unstructured":"Burt RS (1992) Structural holes. Harvard University Press, Cambridge"},{"issue":"1","key":"263_CR25","doi-asserted-by":"crossref","first-page":"27","DOI":"10.1504\/IJSNM.2012.045104","volume":"1","author":"C Canali","year":"2012","unstructured":"Canali C, Lancellotti R (2012) A quantitative methodology based on component analysis to identify key users in social networks. International Journal of Social Network Mining 1(1):27\u201350","journal-title":"International Journal of Social Network Mining"},{"key":"263_CR26","doi-asserted-by":"crossref","first-page":"351","DOI":"10.1145\/1282100.1282167","volume-title":"Proc 9th international conference on electronic commerce","author":"T Carnes","year":"2007","unstructured":"Carnes T, Nagarajan C, Wild SM, Van Zuylen A (2007) Maximizing influence in a competitive social network: a follower\u2019s perspective. In: Proc 9th international conference on electronic commerce, Minneapolis, pp 351\u2013360"},{"key":"263_CR27","first-page":"10","volume-title":"Proc 4th annual conference on weblogs and social media","author":"M Cha","year":"2010","unstructured":"Cha M, Haddadi H, Benevenuto F, Gummadi KP (2010) Measuring user influence in Twitter: the million follower fallacy. In: Proc 4th annual conference on weblogs and social media, Barcelona, pp 10\u201317"},{"key":"263_CR28","doi-asserted-by":"crossref","first-page":"199","DOI":"10.1145\/1557019.1557047","volume-title":"Proc 15th ACM SIGKDD international conference on knowledge discovery and data mining","author":"W Chen","year":"2009","unstructured":"Chen W, Wang Y, Yang S (2009) Efficient influence maximization in social networks. In: Proc 15th ACM SIGKDD international conference on knowledge discovery and data mining, New York, pp 199\u2013208"},{"issue":"3","key":"263_CR29","doi-asserted-by":"crossref","first-page":"477","DOI":"10.1287\/mnsc.1070.0810","volume":"54","author":"Y Chen","year":"2008","unstructured":"Chen Y, Xie J (2008) Online consumer review: word-of-mouth as a new element of marketing communication mix. Management Science 54(3):477\u2013491","journal-title":"Management Science"},{"issue":"3","key":"263_CR30","doi-asserted-by":"crossref","first-page":"345","DOI":"10.1509\/jmkr.43.3.345","volume":"43","author":"JA Chevalier","year":"2006","unstructured":"Chevalier JA, Mayzlin D (2006) The effect of word of mouth on sales: online book reviews. Journal of Marketing Research 43(3):345\u2013354","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"263_CR31","doi-asserted-by":"crossref","first-page":"46","DOI":"10.1016\/j.dss.2009.05.003","volume":"48","author":"EK Clemons","year":"2009","unstructured":"Clemons EK (2009) The complex problem of monetizing virtual electronic social networks. Decision Support Systems 48(1):46\u201356","journal-title":"Decision Support Systems"},{"key":"263_CR32","volume-title":"Medical innovation, a diffusion study","author":"JS Coleman","year":"1966","unstructured":"Coleman JS, Katz E, Menzel H (1966) Medical innovation, a diffusion study. Bobbs-Merrill, New York"},{"key":"263_CR33","volume-title":"Synthesizing research: a guide for literature review","author":"HM Cooper","year":"1998","unstructured":"Cooper HM (1998) Synthesizing research: a guide for literature review. Sage Publications, Thousand Oak"},{"issue":"4","key":"263_CR34","doi-asserted-by":"crossref","first-page":"48","DOI":"10.2307\/1250457","volume":"35","author":"LG Corey","year":"1971","unstructured":"Corey LG (1971) People who claim to be opinion leaders: identifying their characteristics by self-report. Journal of Marketing 35(4):48\u201363","journal-title":"Journal of Marketing"},{"issue":"3","key":"263_CR35","doi-asserted-by":"crossref","first-page":"629","DOI":"10.1037\/h0046408","volume":"51","author":"M Deutsch","year":"1955","unstructured":"Deutsch M, Gerard HB (1955) A study of normative and informational social influences upon individual judgment. The Journal of Abnormal and Social Psychology 51(3):629\u2013636","journal-title":"The Journal of Abnormal and Social Psychology"},{"key":"263_CR36","first-page":"57","volume-title":"Proc 7th ACM SIGKDD international conference on knowledge discovery and data mining","author":"P Domingos","year":"2001","unstructured":"Domingos P, Richardson M (2001) Mining the network value of customers. In: Proc 7th ACM SIGKDD international conference on knowledge discovery and data mining, San Francisco, pp 57\u201366"},{"issue":"5","key":"263_CR37","doi-asserted-by":"crossref","first-page":"591","DOI":"10.2501\/S1470785308200055","volume":"50","author":"D Eccleston","year":"2008","unstructured":"Eccleston D, Griseri L (2008) How does web 2.0 stretch traditional influencing patterns? International Journal of Market Research 50(5):591\u2013661","journal-title":"International Journal of Market Research"},{"issue":"2","key":"263_CR38","doi-asserted-by":"crossref","first-page":"136","DOI":"10.1504\/IJWBC.2012.046256","volume":"8","author":"M Eirinaki","year":"2012","unstructured":"Eirinaki M, Monga SPS, Sundaram S (2012) Identification of influential social networkers. International Journal of Web Based Communities 8(2):136\u2013158","journal-title":"International Journal of Web Based Communities"},{"issue":"2","key":"263_CR39","doi-asserted-by":"crossref","first-page":"137","DOI":"10.1016\/S0022-4405(97)00002-2","volume":"35","author":"WP Erchul","year":"1997","unstructured":"Erchul WP, Raven BH (1997) Social power in school consultation: a contemporary view of French and Raven\u2019s bases of power model. Journal of School Psychology 35(2):137\u2013171","journal-title":"Journal of School Psychology"},{"issue":"4","key":"263_CR40","doi-asserted-by":"crossref","first-page":"184","DOI":"10.1016\/j.ipl.2010.11.015","volume":"111","author":"E Even-Dar","year":"2011","unstructured":"Even-Dar E, Shapira A (2011) A note on maximizing the spread of influence in social networks. Information Processing Letters 111(4):184\u2013187","journal-title":"Information Processing Letters"},{"key":"263_CR41","unstructured":"Facebook (2012) One billion fact sheet. http:\/\/newsroom.fb.com\/imagelibrary\/downloadmedia.ashx?MediaDetailsID=4227&SizeId=-1 . Accessed 2012-10-27"},{"issue":"3","key":"263_CR42","doi-asserted-by":"crossref","first-page":"215","DOI":"10.1016\/0378-8733(78)90021-7","volume":"1","author":"LC Freeman","year":"1979","unstructured":"Freeman LC (1979) Centrality in social networks: conceptual clarification. Social Networks 1(3):215\u2013239","journal-title":"Social Networks"},{"key":"263_CR43","first-page":"150","volume-title":"Studies in social power. Institute for Social Research","author":"JRP French","year":"1959","unstructured":"French JRP, Raven BH (1959) The bases of social power. In: Cartwright D (ed) Studies in social power. Institute for Social Research, Ann Arbor, pp 150\u2013167"},{"issue":"6","key":"263_CR44","doi-asserted-by":"crossref","first-page":"1478","DOI":"10.1086\/229694","volume":"96","author":"NE Friedkin","year":"1991","unstructured":"Friedkin NE (1991) Theoretical foundations for centrality measures. American Journal of Sociology 96(6):1478\u20131504","journal-title":"American Journal of Sociology"},{"issue":"3","key":"263_CR45","doi-asserted-by":"crossref","first-page":"509","DOI":"10.1111\/j.1756-2171.2009.00075.x","volume":"40","author":"A Galeotti","year":"2009","unstructured":"Galeotti A, Goyal S (2009) Influencing the influencers: a theory of strategic diffusion. RAND Journal of Economics 40(3):509\u2013532","journal-title":"RAND Journal of Economics"},{"issue":"2","key":"263_CR46","doi-asserted-by":"crossref","first-page":"11","DOI":"10.2753\/MIS0742-1222280202","volume":"28","author":"R Garg","year":"2011","unstructured":"Garg R, Smith MD, Telang R (2011) Measuring information diffusion in an online community. Journal of Management Information Systems 28(2):11\u201338","journal-title":"Journal of Management Information Systems"},{"key":"263_CR47","unstructured":"Ghosh R, Lerman K, Surachawala T, Voevodski K, Teng SH (2011) Non-conservative diffusion and its application to social network analysis. http:\/\/arxiv.org\/abs\/1102.4639v3 . Accessed 2012-10-20"},{"key":"263_CR48","volume-title":"The tipping point: how little things can make a big difference","author":"M Gladwell","year":"2000","unstructured":"Gladwell M (2000) The tipping point: how little things can make a big difference. Abacus Books, London"},{"issue":"4","key":"263_CR49","doi-asserted-by":"crossref","first-page":"545","DOI":"10.1287\/mksc.1040.0071","volume":"23","author":"D Godes","year":"2004","unstructured":"Godes D, Mayzlin D (2004) Using online conversations to study word-of-mouth communication. Marketing Science 23(4):545\u2013560","journal-title":"Marketing Science"},{"issue":"4","key":"263_CR50","doi-asserted-by":"crossref","first-page":"721","DOI":"10.1287\/mksc.1080.0444","volume":"28","author":"D Godes","year":"2009","unstructured":"Godes D, Mayzlin D (2009) Firm-created word-of-mouth communication: evidence from a field test. Marketing Science 28(4):721\u2013739","journal-title":"Marketing Science"},{"issue":"3\/4","key":"263_CR51","doi-asserted-by":"crossref","first-page":"415","DOI":"10.1007\/s11002-005-5902-4","volume":"16","author":"D Godes","year":"2005","unstructured":"Godes D, Mayzlin D, Chen Y, Das S, Dellarocas C, Pfeiffer B, Libai B, Sen S, Shi M, Verlegh P (2005) The firm\u2019s management of social interactions. Marketing Letters 16(3\/4):415\u2013428","journal-title":"Marketing Letters"},{"issue":"2","key":"263_CR52","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1509\/jmkg.73.2.1","volume":"73","author":"J Goldenberg","year":"2009","unstructured":"Goldenberg J, Han S, Lehmann D, Hong J (2009) The role of hubs in the adoption process. Journal of Marketing 73(2):1\u201313","journal-title":"Journal of Marketing"},{"issue":"1","key":"263_CR53","doi-asserted-by":"crossref","first-page":"4","DOI":"10.1016\/j.ijresmar.2009.06.006","volume":"27","author":"J Goldenberg","year":"2010","unstructured":"Goldenberg J, Libai B, Muller E (2010) The chilling effect of network externalities. International Journal of Research in Marketing 27(1):4\u201315","journal-title":"International Journal of Research in Marketing"},{"issue":"6","key":"263_CR54","doi-asserted-by":"crossref","first-page":"1360","DOI":"10.1086\/225469","volume":"78","author":"MS Granovetter","year":"1973","unstructured":"Granovetter MS (1973) The strength of weak ties. American Journal of Sociology 78(6):1360\u20131380","journal-title":"American Journal of Sociology"},{"issue":"6","key":"263_CR55","doi-asserted-by":"crossref","first-page":"1420","DOI":"10.1086\/226707","volume":"83","author":"MS Granovetter","year":"1978","unstructured":"Granovetter MS (1978) Threshold models of collective behavior. American Journal of Sociology 83(6):1420\u20131443","journal-title":"American Journal of Sociology"},{"key":"263_CR56","unstructured":"Hanneman RA, Riddle M (2005) Introduction to social network methods. University of California, Riverside. http:\/\/www.faculty.ucr.edu\/~hanneman\/nettext\/ . Accessed 2012-06-25"},{"issue":"3","key":"263_CR57","doi-asserted-by":"crossref","first-page":"287","DOI":"10.1007\/s11002-008-9048-z","volume":"19","author":"WR Hartmann","year":"2008","unstructured":"Hartmann WR, Manchanda P, Nair H, Bothner M, Doods P, Godes D, Hosanagar K, Tucker C (2008) Modeling social interactions: identification, empirical methods and policy implications. Marketing Letters 19(3):287\u2013304","journal-title":"Marketing Letters"},{"key":"263_CR58","volume-title":"Proc international conference of information systems","author":"J Heidemann","year":"2010","unstructured":"Heidemann J, Klier M, Probst F (2010) Identifying key users in online social networks: a PageRank based approach. In: Proc international conference of information systems, St. Louis, paper\u00a079"},{"issue":"18","key":"263_CR59","doi-asserted-by":"crossref","first-page":"3866","DOI":"10.1016\/j.comnet.2012.08.009","volume":"56","author":"J Heidemann","year":"2012","unstructured":"Heidemann J, Klier M, Probst F (2012) Online social networks: a survey of a global phenomenon. Computer Networks 56(18):3866\u20133878","journal-title":"Computer Networks"},{"key":"263_CR60","volume-title":"The service profit chain","author":"JL Heskett","year":"1997","unstructured":"Heskett JL, Sasser WE, Schlesinger LA (1997) The service profit chain. The Free Press, New York"},{"issue":"2","key":"263_CR61","doi-asserted-by":"crossref","first-page":"256","DOI":"10.1214\/088342306000000222","volume":"21","author":"S Hill","year":"2006","unstructured":"Hill S, Provost F, Volinsky C (2006) Network-based marketing: identifying likely adopters via consumer networks. Statistical Science 21(2):256\u2013276","journal-title":"Statistical Science"},{"key":"263_CR62","doi-asserted-by":"crossref","unstructured":"Hinz O, Schulze C, Takac C (2013) New product adoption in social networks: why direction matters. Journal of Business Research (in press)","DOI":"10.1016\/j.jbusres.2012.07.005"},{"issue":"6","key":"263_CR63","doi-asserted-by":"crossref","first-page":"55","DOI":"10.1509\/jm.10.0088","volume":"75","author":"O Hinz","year":"2011","unstructured":"Hinz O, Skiera B, Barrot C, Becker JU (2011) Seeding strategies for viral marketing: an empirical comparison. Journal of Marketing 75(6):55\u201371","journal-title":"Journal of Marketing"},{"issue":"3","key":"263_CR64","doi-asserted-by":"crossref","first-page":"351","DOI":"10.1287\/isre.1080.0190","volume":"19","author":"O Hinz","year":"2008","unstructured":"Hinz O, Spann M (2008) The impact of information diffusion on bidding behavior in secret reserve price auctions. Information Systems Research 19(3):351\u2013368","journal-title":"Information Systems Research"},{"issue":"12","key":"263_CR65","doi-asserted-by":"crossref","first-page":"767","DOI":"10.17705\/1jais.00282","volume":"12","author":"J Howison","year":"2011","unstructured":"Howison J, Wiggins A, Crowston K (2011) Validity issues in the user of social network analysis with digital trace data. Journal of the Association for Information Systems 12(12):767\u2013797","journal-title":"Journal of the Association for Information Systems"},{"key":"263_CR66","doi-asserted-by":"crossref","DOI":"10.4135\/9781483327723","volume-title":"Networks in marketing","author":"D Iacobucci","year":"1996","unstructured":"Iacobucci D (1996) Networks in marketing. Sage Publications, Thousand Oaks"},{"key":"263_CR67","first-page":"1","volume-title":"Proc international conference on communications","author":"MU Ilyas","year":"2011","unstructured":"Ilyas MU, Radha H (2011) Identifying influential nodes in online social networks using principal component centrality. In: Proc international conference on communications, Budapest, pp 1\u20135"},{"key":"263_CR68","unstructured":"Iyengar R, Van den Bulte C, Choi J (2011a) Distinguishing between drivers of social contagion: Insights from combining social network and co-location data. Working paper at the Wharton school of the university of Pennsylvania, Philadelphia"},{"issue":"2","key":"263_CR69","doi-asserted-by":"crossref","first-page":"195","DOI":"10.1287\/mksc.1100.0566","volume":"30","author":"R Iyengar","year":"2011","unstructured":"Iyengar R, Van den Bulte C, Valente TW (2011b) Opinion leadership and social contagion in new product diffusion. Marketing Science 30(2):195\u2013212","journal-title":"Marketing Science"},{"issue":"3","key":"263_CR70","doi-asserted-by":"crossref","first-page":"425","DOI":"10.1509\/jmkr.48.3.425","volume":"48","author":"Z Katona","year":"2011","unstructured":"Katona Z, Zubcsek S, Sarvary M (2011) Network effects and personal influences: the diffusion of an online social network. Journal of Marketing Research 48(3):425\u2013443","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"263_CR71","doi-asserted-by":"crossref","first-page":"61","DOI":"10.1086\/266687","volume":"21","author":"E Katz","year":"1957","unstructured":"Katz E (1957) The two-step flow of communication: an up-to-date report on an hypothesis. Public Opinion Quarterly 21(1):61\u201378","journal-title":"Public Opinion Quarterly"},{"key":"263_CR72","volume-title":"Personal influence: the part played by people in the flow of mass communications","author":"E Katz","year":"1955","unstructured":"Katz E, Lazarsfeld PF (1955) Personal influence: the part played by people in the flow of mass communications. Transaction Publishers, New Brunswick"},{"issue":"2","key":"263_CR73","doi-asserted-by":"crossref","first-page":"93","DOI":"10.1257\/jep.8.2.93","volume":"8","author":"ML Katz","year":"1994","unstructured":"Katz ML, Shapiro C (1994) Systems competition and network effects. The Journal of Economic Perspectives 8(2):93\u2013115","journal-title":"The Journal of Economic Perspectives"},{"key":"263_CR74","first-page":"137","volume-title":"Proc 9th ACM SIGKDD international conference on knowledge discovery and data mining","author":"D Kempe","year":"2003","unstructured":"Kempe D, Kleinberg J, Tardos E (2003) Maximizing the spread of influence through a social network. In: Proc 9th ACM SIGKDD international conference on knowledge discovery and data mining, New York, pp 137\u2013146"},{"key":"263_CR75","doi-asserted-by":"crossref","first-page":"41","DOI":"10.1109\/ASONAM.2009.59","volume-title":"Proc international conference on advances in social network analysis and mining","author":"ES Kim","year":"2009","unstructured":"Kim ES, Han SS (2009) An analytical way to find influencers on social networks and validate their effects in disseminating social games. In: Proc international conference on advances in social network analysis and mining, Athens, pp 41\u201346"},{"key":"263_CR76","first-page":"1371","volume-title":"Proc 22nd national conference on artificial intelligence","author":"M Kimura","year":"2007","unstructured":"Kimura M, Saito K, Nakano R (2007) Extracting influential nodes for information diffusion on a social network. In: Proc 22nd national conference on artificial intelligence, Vancouver, pp 1371\u20131376"},{"key":"263_CR77","first-page":"1358","volume-title":"IEEE international joint conference on neural networks","author":"M Kimura","year":"2008","unstructured":"Kimura M, Yamakawa K, Saito K, Motoda H (2008) Community analysis of influential nodes for information diffusion on a social network. In: IEEE international joint conference on neural networks, Hong Kong, pp 1358\u20131363"},{"issue":"1","key":"263_CR78","doi-asserted-by":"crossref","first-page":"233","DOI":"10.1016\/j.dss.2008.06.007","volume":"46","author":"C Kiss","year":"2008","unstructured":"Kiss C, Bichler M (2008) Identification of influencers \u2013 measuring influence in customer networks. Decision Support Systems 46(1):233\u2013253","journal-title":"Decision Support Systems"},{"issue":"5757","key":"263_CR79","doi-asserted-by":"crossref","first-page":"88","DOI":"10.1126\/science.1116869","volume":"311","author":"G Kossinets","year":"2006","unstructured":"Kossinets G, Watts DJ (2006) Empirical analysis of an evolving social network. Science 311(5757):88\u201390","journal-title":"Science"},{"key":"263_CR80","first-page":"1","volume-title":"Proc 44th Hawaii international conference on system sciences","author":"MSS Laine","year":"2011","unstructured":"Laine MSS, Ercal G, Bo L (2011) User groups in social networks: an experimental study on YouTube. In: Proc 44th Hawaii international conference on system sciences, Kauai, pp 1\u201310"},{"issue":"6","key":"263_CR81","doi-asserted-by":"crossref","first-page":"371","DOI":"10.1007\/s12599-010-0127-3","volume":"2","author":"A Landherr","year":"2010","unstructured":"Landherr A, Friedl B, Heidemann J (2010) A critical review of centrality measures in social networks. Business & Information Systems Engineering 2(6):371\u2013385","journal-title":"Business & Information Systems Engineering"},{"issue":"5915","key":"263_CR82","doi-asserted-by":"crossref","first-page":"721","DOI":"10.1126\/science.1167742","volume":"323","author":"D Lazer","year":"2009","unstructured":"Lazer D, Pentland A, Adamic L, Aral S, Barab\u00e1si A-L, Brewer D, Christakis N, Contractor N, Fowler J, Guttmann M, Jebara T, King G, Macy M, Roy D, Alstyne MV (2009) Computational social science. Science 323(5915):721\u2013723","journal-title":"Science"},{"key":"263_CR83","first-page":"90","volume-title":"Proc 4th international AAAI conference on weblogs and social media","author":"K Lerman","year":"2010","unstructured":"Lerman K, Ghosh R (2010) Information contagion: an empirical study of the spread of news on Digg and Twitter social networks. In: Proc 4th international AAAI conference on weblogs and social media, Washington DC, pp 90\u201397"},{"issue":"1","key":"263_CR84","doi-asserted-by":"crossref","first-page":"5","DOI":"10.1145\/1232722.1232727","volume":"1","author":"J Leskovec","year":"2007","unstructured":"Leskovec J, Adamic LA, Hubermann BA (2007) The dynamics of viral marketing. ACM Transactions on the Web 1(1):5","journal-title":"ACM Transactions on the Web"},{"key":"263_CR85","doi-asserted-by":"crossref","first-page":"181","DOI":"10.28945\/479","volume":"9","author":"Y Levy","year":"2006","unstructured":"Levy Y, Ellis TJ (2006) A systems approach to conduct an effective literature review in support of information systems research. Informing Science Journal 9:181\u2013212","journal-title":"Informing Science Journal"},{"issue":"3","key":"263_CR86","doi-asserted-by":"crossref","first-page":"267","DOI":"10.1177\/1094670510375600","volume":"13","author":"B Libai","year":"2010","unstructured":"Libai B, Bolton R, Buegel MS, De Ruyter K, Goetz O, Risselada H, Stephen AT (2010) Customer-to-customer interactions: broadening the scope of word of mouth research. Journal of Service Research 13(3):267\u2013282","journal-title":"Journal of Service Research"},{"issue":"6","key":"263_CR87","doi-asserted-by":"crossref","first-page":"1462","DOI":"10.1016\/j.ipm.2005.03.012","volume":"41","author":"X Liu","year":"2005","unstructured":"Liu X, Bollen J, Nelson ML, Van De Sompel H (2005) Co-authorship networks in the digital library research community. Information Processing & Management 41(6):1462\u20131480","journal-title":"Information Processing & Management"},{"key":"263_CR88","doi-asserted-by":"crossref","first-page":"233","DOI":"10.1145\/1458082.1458115","volume-title":"Proc 17th ACM conference on information and knowledge management","author":"H Ma","year":"2008","unstructured":"Ma H, Yang H, Lyu MR, King I (2008) Mining social networks using heat diffusion processes for marketing candidates selection. In: Proc 17th ACM conference on information and knowledge management, Napa Valley, pp 233\u2013242"},{"issue":"4","key":"263_CR89","doi-asserted-by":"crossref","first-page":"55","DOI":"10.2307\/1250271","volume":"43","author":"V Mahajan","year":"1979","unstructured":"Mahajan V, Muller E (1979) Innovation diffusion and new product growth models in marketing. Journal of Marketing 43(4):55\u201368","journal-title":"Journal of Marketing"},{"issue":"6","key":"263_CR90","doi-asserted-by":"crossref","first-page":"961","DOI":"10.1287\/mksc.1070.0354","volume":"27","author":"P Manchanda","year":"2008","unstructured":"Manchanda P, Xie Y, Youn N (2008) The role of targeted communication and contagion in product adoption. Marketing Science 27(6):961\u2013976","journal-title":"Marketing Science"},{"issue":"1","key":"263_CR91","doi-asserted-by":"crossref","first-page":"73","DOI":"10.1108\/08876049910256186","volume":"13","author":"WG Mangold","year":"1999","unstructured":"Mangold WG, Miller F, Brockway GR (1999) Word-of-mouth communication in the service marketplace. Journal of Services Marketing 13(1):73\u201389","journal-title":"Journal of Services Marketing"},{"issue":"4","key":"263_CR92","doi-asserted-by":"crossref","first-page":"741","DOI":"10.2307\/1911817","volume":"29","author":"E Mansfield","year":"1961","unstructured":"Mansfield E (1961) Technical change and the rate of imitation. Econometrica 29(4):741\u2013766","journal-title":"Econometrica"},{"issue":"3","key":"263_CR93","doi-asserted-by":"crossref","first-page":"531","DOI":"10.2307\/2298123","volume":"60","author":"CF Manski","year":"1993","unstructured":"Manski CF (1993) Identification of endogenous social effects: the reflection problem. The Review of Economic Studies 60(3):531\u2013542","journal-title":"The Review of Economic Studies"},{"issue":"3","key":"263_CR94","doi-asserted-by":"crossref","first-page":"115","DOI":"10.1257\/jep.14.3.115","volume":"14","author":"CF Manski","year":"2000","unstructured":"Manski CF (2000) Economic analysis of social interactions. Journal of Economic Perspectives 14(3):115\u2013136","journal-title":"Journal of Economic Perspectives"},{"key":"263_CR95","doi-asserted-by":"crossref","first-page":"415","DOI":"10.1146\/annurev.soc.27.1.415","volume":"27","author":"M McPherson","year":"2001","unstructured":"McPherson M, Smith-Lovin L, Cook JM (2001) Birds of a feather: homophily in social networks. Annual Review of Sociology 27:415\u2013444","journal-title":"Annual Review of Sociology"},{"key":"263_CR96","volume-title":"Power in and around organizations","author":"H Mintzberg","year":"1983","unstructured":"Mintzberg H (1983) Power in and around organizations. Prentice-Hall, Englewood Cliffs"},{"key":"263_CR97","doi-asserted-by":"crossref","first-page":"45","DOI":"10.7551\/mitpress\/6294.003.0005","volume-title":"Social dynamics","author":"R Moffitt","year":"2001","unstructured":"Moffitt R (2001) Policy interventions, low-level equilibria, and social interactions. In: Durlauf SN, Young HP (eds) Social dynamics. MIT Press, Cambridge, pp 45\u201382"},{"key":"263_CR98","volume-title":"Who shall survive","author":"JL Moreno","year":"1934","unstructured":"Moreno JL (1934) Who shall survive. Beacon House, New York"},{"issue":"5","key":"263_CR99","doi-asserted-by":"crossref","first-page":"883","DOI":"10.1509\/jmkr.47.5.883","volume":"47","author":"HS Nair","year":"2010","unstructured":"Nair HS, Manchanda P, Bhatia T (2010) Asymmetric social interactions in physician prescription behavior: the role of opinion leaders. Journal of Marketing Research 47(5):883\u2013895","journal-title":"Journal of Marketing Research"},{"issue":"2","key":"263_CR100","doi-asserted-by":"crossref","first-page":"368","DOI":"10.1287\/mksc.1100.0618","volume":"30","author":"V Narayan","year":"2011","unstructured":"Narayan V, Rao VR, Saunders C (2011) How peer influence affects attribute preferences: a Bayesian updating mechanism. Marketing Science 30(2):368\u2013384","journal-title":"Marketing Science"},{"issue":"1","key":"263_CR101","doi-asserted-by":"crossref","first-page":"130","DOI":"10.1109\/TASE.2010.2052042","volume":"8","author":"R Narayanam","year":"2011","unstructured":"Narayanam R, Narahari Y (2011) A Shapley value-based approach to discover influential nodes in social networks. IEEE Transactions on Automation Science and Engineering 8(1):130\u2013147","journal-title":"IEEE Transactions on Automation Science and Engineering"},{"issue":"2","key":"263_CR102","doi-asserted-by":"crossref","first-page":"167","DOI":"10.1137\/S003614450342480","volume":"45","author":"MEJ Newman","year":"2003","unstructured":"Newman MEJ (2003) The structure and function of complex networks. SIAM Review 45(2):167\u2013256","journal-title":"SIAM Review"},{"issue":"6","key":"263_CR103","doi-asserted-by":"crossref","first-page":"24","DOI":"10.1509\/jm.10.0209","volume":"75","author":"I Nitzan","year":"2011","unstructured":"Nitzan I, Libai B (2011) Social effects on customer retention. Journal of Marketing 75(6):24\u201338","journal-title":"Journal of Marketing"},{"issue":"2","key":"263_CR104","doi-asserted-by":"crossref","first-page":"61","DOI":"10.17705\/1jais.00222","volume":"11","author":"H Oinas-Kukkonen","year":"2010","unstructured":"Oinas-Kukkonen H, Lyytinen K, Yoo Y (2010) Social networks and information systems: ongoing and future research streams. Journal of the Association for Information Systems 11(2):61\u201368","journal-title":"Journal of the Association for Information Systems"},{"key":"263_CR105","doi-asserted-by":"crossref","first-page":"213","DOI":"10.1007\/978-3-642-17551-0_8","volume-title":"New directions in web data management","author":"G Pallis","year":"2011","unstructured":"Pallis G, Zeinalipour-Yazti D, Dikaiakos MD (2011) Online social networks: status and trends. In: Vakali A, Jain LC (eds) New directions in web data management. Springer, Berlin, pp 213\u2013234"},{"issue":"2","key":"263_CR106","doi-asserted-by":"crossref","first-page":"91","DOI":"10.1016\/j.ijresmar.2009.12.012","volume":"27","author":"R Peres","year":"2010","unstructured":"Peres R, Muller E, Mahajan V (2010) Innovation diffusion and new product growth models: a critical review and research directions. International Journal of Research in Marketing 27(2):91\u2013106","journal-title":"International Journal of Research in Marketing"},{"key":"263_CR107","doi-asserted-by":"crossref","first-page":"505","DOI":"10.17705\/1CAIS.02927","volume":"29","author":"J Poeppelbuss","year":"2011","unstructured":"Poeppelbuss J, Niehaves B, Simons A, Becker J (2011) Maturity models in information systems research: literature search and analysis. Communications of the Association for Information Systems 29:505\u2013532","journal-title":"Communications of the Association for Information Systems"},{"key":"263_CR108","first-page":"307","volume-title":"Proc 3rd international conference on social computing","author":"D Quercia","year":"2011","unstructured":"Quercia D, Ellis J, Capra L, Crowcroft J (2011) In the mood for being influential on Twitter. In: Proc 3rd international conference on social computing, Boston, pp 307\u2013314"},{"issue":"1","key":"263_CR109","first-page":"35","volume":"14","author":"A Rapoport","year":"1952","unstructured":"Rapoport A (1952) \u201cIgnition\u201d phenomena in random nets. Bulletin of Mathematical Biology 14(1):35\u201344","journal-title":"Bulletin of Mathematical Biology"},{"issue":"4","key":"263_CR110","first-page":"523","volume":"15","author":"A Rapoport","year":"1953","unstructured":"Rapoport A (1953) Spread of information through a population with socio-structural bias: I. Assumption of transitivity. Bulletin of Mathematical Biology 15(4):523\u2013533","journal-title":"Bulletin of Mathematical Biology"},{"issue":"4","key":"263_CR111","first-page":"375","volume":"14","author":"A Rapoport","year":"1952","unstructured":"Rapoport A, Rebhun LI (1952) On the mathematical theory of rumor spread. Bulletin of Mathematical Biology 14(4):375\u2013383","journal-title":"Bulletin of Mathematical Biology"},{"key":"263_CR112","unstructured":"Rayport J (1996) The virus of marketing. Fast company. http:\/\/www.fastcompany.com\/magazine\/06\/virus.html , Accessed 2012-06-25"},{"key":"263_CR113","first-page":"61","volume-title":"Proc 8th ACM SIGKDD international conference on knowledge discovery and data mining","author":"M Richardson","year":"2002","unstructured":"Richardson M, Domingos P (2002) Mining knowledge-sharing sites for viral marketing. In: Proc 8th ACM SIGKDD international conference on knowledge discovery and data mining, Edmonton, pp 61\u201370"},{"issue":"2","key":"263_CR114","doi-asserted-by":"crossref","first-page":"89","DOI":"10.1007\/s12599-011-0151-y","volume":"3","author":"D Richter","year":"2011","unstructured":"Richter D, Riemer K, vom Brocke J (2011) Internet social networking: research state of the art and implications for enterprise 2.0. Business & Information Systems Engineering 3(2):89\u2013101","journal-title":"Business & Information Systems Engineering"},{"key":"263_CR115","volume-title":"Diffusion of innovations","author":"EM Rogers","year":"1962","unstructured":"Rogers EM (1962) Diffusion of innovations. Free Press, New York"},{"issue":"3","key":"263_CR116","doi-asserted-by":"crossref","first-page":"435","DOI":"10.1086\/267118","volume":"26","author":"EM Rogers","year":"1962","unstructured":"Rogers EM, Cartano DG (1962) Methods of measuring opinion leadership. Public Opinion Quarterly 26(3):435\u2013441","journal-title":"Public Opinion Quarterly"},{"issue":"1","key":"263_CR117","first-page":"15","volume":"8","author":"B Ryan","year":"1943","unstructured":"Ryan B, Gross N (1943) The diffusion of hybrid seed corn in two Iowa communities. Rural Sociology 8(1):15\u201324","journal-title":"Rural Sociology"},{"key":"263_CR118","doi-asserted-by":"crossref","first-page":"322","DOI":"10.1007\/978-3-642-05224-8_25","volume-title":"Proc 1st Asian conference on machine learning: advances in machine learning","author":"K Saito","year":"2009","unstructured":"Saito K, Kimura M, Ohara K, Motoda H (2009) Learning continuous-time information diffusion model for social behavioral data analysis. In: Proc 1st Asian conference on machine learning: advances in machine learning, Nanjing, pp 322\u2013337"},{"key":"263_CR119","doi-asserted-by":"crossref","first-page":"149","DOI":"10.1007\/978-3-642-12079-4_20","volume":"6007","author":"K Saito","year":"2010","unstructured":"Saito K, Kimura M, Ohara K, Motoda H (2010) Behavioral analyses of information diffusion models by observed data of social network. Lecture Notes in Computer Science 6007:149\u2013158","journal-title":"Lecture Notes in Computer Science"},{"issue":"3","key":"263_CR120","doi-asserted-by":"crossref","first-page":"613","DOI":"10.1007\/s10115-011-0396-2","volume":"30","author":"K Saito","year":"2012","unstructured":"Saito K, Kimura M, Ohara K, Motoda H (2012) Efficient discovery of influential nodes for SIS models in social networks. Knowledge and Information Systems 30(3):613\u2013635","journal-title":"Knowledge and Information Systems"},{"issue":"6","key":"263_CR121","doi-asserted-by":"crossref","first-page":"1248","DOI":"10.2307\/1556348","volume":"43","author":"TA Scandura","year":"2000","unstructured":"Scandura TA, Williams EA (2000) Research methodology in management: current practices, trends and implications for future research. Academy of Management Journal 43(6):1248\u20131264","journal-title":"Academy of Management Journal"},{"issue":"1","key":"263_CR122","doi-asserted-by":"crossref","first-page":"46","DOI":"10.1509\/jmkg.75.1.46","volume":"75","author":"P Schmitt","year":"2011","unstructured":"Schmitt P, Skiera B, Van den Bulte C (2011) Referral programs and customer value. Journal of Marketing 75(1):46\u201359","journal-title":"Journal of Marketing"},{"key":"263_CR123","volume-title":"Social network analysis: a handbook","author":"J Scott","year":"2000","unstructured":"Scott J (2000) Social network analysis: a handbook. SAGE, London"},{"issue":"1","key":"263_CR124","doi-asserted-by":"crossref","first-page":"37","DOI":"10.2307\/23043488","volume":"35","author":"MK Sein","year":"2011","unstructured":"Sein MK, Henfridsson O, Purao S, Rossi M, Lindgren R (2011) Action design research. MIS Quarterly 35(1):37\u201356","journal-title":"MIS Quarterly"},{"issue":"2","key":"263_CR125","doi-asserted-by":"crossref","first-page":"102","DOI":"10.1016\/j.intmar.2012.01.002","volume":"26","author":"AN Smith","year":"2012","unstructured":"Smith AN, Fischer E, Yongjian C (2012) How does brand-related user-generated content differ across YouTube, facebook, and Twitter? Journal of Interactive Marketing 26(2):102\u2013113","journal-title":"Journal of Interactive Marketing"},{"issue":"3","key":"263_CR126","doi-asserted-by":"crossref","first-page":"614","DOI":"10.1086\/230318","volume":"99","author":"D Strang","year":"1993","unstructured":"Strang D, Tuma NB (1993) Spatial and temporal heterogeneity in diffusion. American Journal of Sociology 99(3):614\u2013639","journal-title":"American Journal of Sociology"},{"issue":"12","key":"263_CR127","doi-asserted-by":"crossref","first-page":"300","DOI":"10.1145\/953460.953514","volume":"46","author":"MR Subramani","year":"2003","unstructured":"Subramani MR, Rajagopalan B (2003) Knowledge-sharing and influence in online social networks via viral marketing. Communications of the ACM 46(12):300\u2013307","journal-title":"Communications of the ACM"},{"key":"263_CR128","first-page":"1","volume-title":"Workshop on information systems economics","author":"A Sundararajan","year":"2006","unstructured":"Sundararajan A (2006) Network seeding. In: Workshop on information systems economics, pp 1\u20135"},{"key":"263_CR129","doi-asserted-by":"crossref","unstructured":"Sundararajan A, Provost F, Oestreicher-Singer G, Aral S (2012) Information in digital, economic and social networks. Information Systems Research (forthcoming)","DOI":"10.2139\/ssrn.2141682"},{"issue":"1","key":"263_CR130","doi-asserted-by":"crossref","first-page":"23","DOI":"10.1287\/isre.1100.0339","volume":"23","author":"A Susarla","year":"2012","unstructured":"Susarla A, Oh JH, Tan Y (2012) Social networks and the diffusion of user-generated content: evidence from YouTube. Information Systems Research 23(1):23\u201341","journal-title":"Information Systems Research"},{"key":"263_CR131","first-page":"43","volume-title":"Proc IEEE international conference on intelligence and security informatics","author":"X Tang","year":"2010","unstructured":"Tang X, Yang CC (2010) Identifying influential users in an online healthcare social network. In: Proc IEEE international conference on intelligence and security informatics, Vancouver, pp 43\u201348"},{"issue":"4","key":"263_CR132","doi-asserted-by":"crossref","first-page":"643","DOI":"10.1509\/jmkr.47.4.643","volume":"47","author":"M Trusov","year":"2010","unstructured":"Trusov M, Bodapati A, Bucklin R (2010) Determining influential users in Internet social networks. Journal of Marketing Research 47(4):643\u2013658","journal-title":"Journal of Marketing Research"},{"issue":"5","key":"263_CR133","doi-asserted-by":"crossref","first-page":"90","DOI":"10.1509\/jmkg.73.5.90","volume":"73","author":"M Trusov","year":"2009","unstructured":"Trusov M, Bucklin RE, Pauwels K (2009) Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site. Journal of Marketing 73(5):90\u2013102","journal-title":"Journal of Marketing"},{"key":"263_CR134","volume-title":"Network models of the diffusion of innovations","author":"TW Valente","year":"1995","unstructured":"Valente TW (1995) Network models of the diffusion of innovations. Hampton Press, Cresskill"},{"issue":"3","key":"263_CR135","doi-asserted-by":"crossref","first-page":"242","DOI":"10.1177\/1075547095016003002","volume":"16","author":"TW Valente","year":"1995","unstructured":"Valente TW, Rogers EM (1995) The origins and development of the diffusion of innovations paradigm as an example of scientific growth. Science Communication 16(3):242\u2013273","journal-title":"Science Communication"},{"issue":"3","key":"263_CR136","doi-asserted-by":"crossref","first-page":"400","DOI":"10.1287\/mksc.1060.0224","volume":"26","author":"C Bulte Van den","year":"2007","unstructured":"Van den Bulte C, Joshi YV (2007) New product diffusion with influentials and imitators. Marketing Science 26(3):400\u2013421","journal-title":"Marketing Science"},{"issue":"5","key":"263_CR137","doi-asserted-by":"crossref","first-page":"1409","DOI":"10.1086\/320819","volume":"106","author":"C Bulte Van den","year":"2001","unstructured":"Van den Bulte C, Lilien GL (2001) Medical innovation revisited: social contagion versus marketing effort. American Journal of Sociology 106(5):1409\u20131435","journal-title":"American Journal of Sociology"},{"key":"263_CR138","unstructured":"Van den Bulte C, Lilien GL (2003) Two-stage partial observability models of innovation adoption. Working paper University of Pennsylvania, Philadelphia"},{"issue":"4","key":"263_CR139","doi-asserted-by":"crossref","first-page":"530","DOI":"10.1287\/mksc.1040.0054","volume":"23","author":"C Bulte Van den","year":"2004","unstructured":"Van den Bulte C, Stremersch S (2004) Social contagion and income heterogeneity in new product diffusion: a meta-analytic test. Marketing Science 23(4):530\u2013544","journal-title":"Marketing Science"},{"key":"263_CR140","volume-title":"Social networks and marketing","author":"C Bulte Van den","year":"2007","unstructured":"Van den Bulte C, Wuyts SHK (2007) Social networks and marketing. Marketing Science Institute Cambridge, Cambridge"},{"key":"263_CR141","volume-title":"Proc 17th European conference on information systems","author":"J Brocke vom","year":"2009","unstructured":"vom Brocke J, Simons A, Niehaves B, Riemer K, Plattfaut R, Cleven A (2009) Reconstructing the giant: on the importance of rigour in documenting the literature search. In: Proc 17th European conference on information systems, Verona, paper 161"},{"key":"263_CR142","doi-asserted-by":"crossref","DOI":"10.1017\/CBO9780511815478","volume-title":"Social network analysis: methods and applications","author":"S Wasserman","year":"1994","unstructured":"Wasserman S, Faust K (1994) Social network analysis: methods and applications. Cambridge University Press, Cambridge"},{"key":"263_CR143","volume-title":"Small worlds: the dynamics of networks between order and randomness","author":"DJ Watts","year":"2004","unstructured":"Watts DJ (2004) Small worlds: the dynamics of networks between order and randomness. Princeton University Press, Princeton"},{"issue":"4","key":"263_CR144","doi-asserted-by":"crossref","first-page":"441","DOI":"10.1086\/518527","volume":"34","author":"DJ Watts","year":"2007","unstructured":"Watts DJ, Dodds P (2007) Influentials, networks, and public opinion formation. Journal of Consumer Research 34(4):441\u2013458","journal-title":"Journal of Consumer Research"},{"issue":"2","key":"263_CR145","first-page":"xiii","volume":"26","author":"J Webster","year":"2002","unstructured":"Webster J, Watson RT (2002) Analyzing the past to prepare for the future: writing a literature review. MIS Quarterly 26(2):xiii\u2013xxiii","journal-title":"MIS Quarterly"},{"issue":"2","key":"263_CR146","doi-asserted-by":"crossref","first-page":"267","DOI":"10.1086\/269257","volume":"55","author":"G Weimann","year":"1991","unstructured":"Weimann G (1991) The influentials: back to the concept of opinion leaders? Public Opinion Quarterly 55(2):267\u2013279","journal-title":"Public Opinion Quarterly"},{"issue":"2","key":"263_CR147","doi-asserted-by":"crossref","first-page":"173","DOI":"10.1093\/ijpor\/edm005","volume":"19","author":"G Weimann","year":"2007","unstructured":"Weimann G, Tustin D, van Vuuren D, Joubert JR (2007) Looking for opinion leaders: traditional vs. modern measures in traditional societies. International Journal of Public Opinion Research 19(2):173\u2013190","journal-title":"International Journal of Public Opinion Research"},{"key":"263_CR148","doi-asserted-by":"crossref","first-page":"213","DOI":"10.1146\/annurev.soc.22.1.213","volume":"22","author":"B Wellman","year":"1996","unstructured":"Wellman B, Salaff J, Dimitrova D, Garton L, Gulia M, Haythornthwaite C (1996) Computer networks as social networks: collaborative work, telework, and virtual community. Annual Review of Sociology 22:213\u2013238","journal-title":"Annual Review of Sociology"},{"key":"263_CR149","doi-asserted-by":"crossref","first-page":"705","DOI":"10.1145\/1963405.1963504","volume-title":"Proc 20th international conference on world wide web","author":"S Wu","year":"2011","unstructured":"Wu S, Hofman JM, Mason WA, Watts DJ (2011) Who says what to whom on Twitter. In: Proc 20th international conference on world wide web, Hyderabad, pp 705\u2013714"},{"key":"263_CR150","first-page":"644","volume-title":"Proc 24th international conference on advanced information networking and applications","author":"Y Zhang","year":"2010","unstructured":"Zhang Y, Wang Z, Xia C (2010) Identifying key users for targeted marketing by mining online social network. In: Proc 24th international conference on advanced information networking and applications, Perth, pp 644\u2013649"},{"key":"263_CR151","first-page":"1512","volume-title":"Proc 10th international conference on trust, security and privacy in computing and communications","author":"Y Zhang","year":"2011","unstructured":"Zhang Y, Zhou J, Cheng J (2011) Preference-based top-k influential nodes mining in social networks. In: Proc 10th international conference on trust, security and privacy in computing and communications, Changsha, pp 1512\u20131518"}],"container-title":["Business & Information Systems Engineering"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/s12599-013-0263-7.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/link.springer.com\/article\/10.1007\/s12599-013-0263-7\/fulltext.html","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/s12599-013-0263-7","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2024,5,10]],"date-time":"2024-05-10T16:13:49Z","timestamp":1715357629000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/s12599-013-0263-7"}},"subtitle":["A Critical Review and Future Research Directions"],"short-title":[],"issued":{"date-parts":[[2013,5,14]]},"references-count":151,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2013,6]]}},"alternative-id":["263"],"URL":"https:\/\/doi.org\/10.1007\/s12599-013-0263-7","relation":{},"ISSN":["1867-0202"],"issn-type":[{"value":"1867-0202","type":"electronic"}],"subject":[],"published":{"date-parts":[[2013,5,14]]}}}