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However, we are still unaware of customer responses to the different point settings on IBLP items. This study investigates an analysis with Tobit II to explore IBLPs\u2019 short-term (4\u00a0months) impact on customers\u2019 purchase behaviors using data from two newly opened Japanese supermarket chains that have implemented this new IBLP program from the beginning. The results showed that different types of customers are differently affected by IBLPs, and that heavy customers are more inclined to purchase more items with more spending money than others. The results also indicated that customers\u2019 purchase behaviors are affected by IBLPs\u2019 different point levels. Moreover, to an IBLP with different points, the responses from different types of customers are different. The findings of this study have important guiding significance in IBLP design and marketing management.<\/jats:p>","DOI":"10.1007\/s12626-020-00062-5","type":"journal-article","created":{"date-parts":[[2020,8,10]],"date-time":"2020-08-10T21:02:54Z","timestamp":1597093374000},"page":"181-192","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["Short-term Impact of Item-based Loyalty Program on Customer Purchase Behaviors"],"prefix":"10.1007","volume":"14","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1971-595X","authenticated-orcid":false,"given":"Bo","family":"Wu","sequence":"first","affiliation":[]},{"given":"Yi","family":"Sun","sequence":"additional","affiliation":[]},{"given":"Katsutoshi","family":"Yada","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2020,8,10]]},"reference":[{"issue":"4","key":"62_CR1","doi-asserted-by":"publisher","first-page":"197","DOI":"10.1561\/1700000026","volume":"5","author":"THA Bijmolt","year":"2011","unstructured":"Bijmolt, T. 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