{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,12]],"date-time":"2026-06-12T19:05:41Z","timestamp":1781291141621,"version":"3.54.1"},"reference-count":55,"publisher":"Springer Science and Business Media LLC","issue":"2","license":[{"start":{"date-parts":[[2012,12,1]],"date-time":"2012-12-01T00:00:00Z","timestamp":1354320000000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["J Serv Sci Res"],"published-print":{"date-parts":[[2012,12]]},"DOI":"10.1007\/s12927-012-0011-4","type":"journal-article","created":{"date-parts":[[2013,2,25]],"date-time":"2013-02-25T20:16:52Z","timestamp":1361823412000},"page":"271-297","source":"Crossref","is-referenced-by-count":12,"title":["A conceptual framework for backend services of contextual digital signage"],"prefix":"10.1007","volume":"4","author":[{"given":"Christine","family":"Bauer","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Paul","family":"Dohmen","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Christine","family":"Strauss","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","published-online":{"date-parts":[[2012,12,31]]},"reference":[{"issue":"4","key":"11_CR1","doi-asserted-by":"crossref","first-page":"226","DOI":"10.1016\/j.intmar.2011.04.003","volume":"25","author":"A. Acquisti","year":"2011","unstructured":"Acquisti A, Spiekermann S (2011) Do Pop-ups Pay Off? Economic Effects of Attention Consuming Advertising. Journal of Interactive Marketing 25(4):226\u2013240.","journal-title":"Journal of Interactive Marketing"},{"issue":"1","key":"11_CR2","doi-asserted-by":"crossref","first-page":"103","DOI":"10.1145\/1055709.1055714","volume":"23","author":"G. Adomavicius","year":"2005","unstructured":"Adomavicius G et al. (2005) Incorporating Contextual Information in Recommender Systems Using a Multidimensional Approach. ACM Transactions on Information Systems 23(1):103\u2013145. DOI:10.1.1.107.2766.","journal-title":"ACM Transactions on Information Systems"},{"key":"11_CR3","doi-asserted-by":"crossref","unstructured":"Bauer C, Dohmen P, & Strauss C (2011) Interactive Digital Signage-an Innovative Service and its Future Strategies. In: Proceedings of 1st International Workshop on Frontiers in Service Transformations and Innovations (FSTI 2011) (in conjunction with 2nd International Conference on Emerging Intelligent Data and Web Technologies (EIDWT 2011)), Tirana, Albania:137\u2013142.","DOI":"10.1109\/EIDWT.2011.29"},{"key":"11_CR4","doi-asserted-by":"crossref","first-page":"159","DOI":"10.1007\/978-0-85729-352-7_8","volume-title":"Pervasive Advertising","author":"C. Bauer","year":"2011","unstructured":"Bauer C, Spiekermann S (2011) Conceptualizing Context for Pervasive Advertising. In: M\u00fcller J, Alt F, & Michelis D (eds) Pervasive Advertising. Springer, London:159\u2013183."},{"key":"11_CR5","volume-title":"Handbook of Environmental Psychology","author":"R.B. Bechtel","year":"2002","unstructured":"Bechtel RB, Churchman A (2002) Handbook of Environmental Psychology. John Wiley and Sons, Inc., New York, NY."},{"key":"11_CR6","first-page":"103","volume-title":"Retailing in the 21st Century: Current and Future Trends","author":"R.R. Burke","year":"2006","unstructured":"Burke RR (2006) The third wave of marketing intelligence. In: Krafft M, Mantrala MK (eds) Retailing in the 21st Century: Current and Future Trends. Springer, Berlin:103\u2013115. DOI:10.1.1.136.884."},{"issue":"2","key":"11_CR7","doi-asserted-by":"crossref","first-page":"180","DOI":"10.2501\/S0021849909090254","volume":"49","author":"R.R. Burke","year":"2009","unstructured":"Burke RR (2009) Behavioral effects of digital signage. Journal of Advertising Research 49(2):180\u2013185.","journal-title":"Journal of Advertising Research"},{"key":"11_CR8","doi-asserted-by":"crossref","unstructured":"Cardoso JCS, Jos\u00e9 R (2009) A Framework for Context-Aware Adaption in Public Displays. In: Meersman R, Herrero P, & Dillon T (eds) Proceedings of On the Move to Meaningful Proceedings of On the Move to Meaningful Internet Systems: OTM 2009 Workshops, Vilamoura, Portugal:118\u2013127. DOI:10.1007\/978-3-642-05290-3_21.","DOI":"10.1007\/978-3-642-05290-3_21"},{"issue":"2","key":"11_CR9","first-page":"74","volume":"17","author":"A. Carreras","year":"2010","unstructured":"Carreras A et al. (2010) A platform for context-aware and digital rights management-enabled content adaptation. IEEE Multimedia 17(2):74\u201389. DOI:10.1109\/MMUL.2009.61.","journal-title":"IEEE Multimedia"},{"key":"11_CR10","doi-asserted-by":"crossref","unstructured":"Chen Q et al. (2009) Interacting with Digital Signage Using Hand Gestures. In: Proceedings of International Conference on Image Analysis and Recognition (ICIAR 2009), Montreal, 347\u2013358. DOI:10.1007\/978-3-642-02611-9_35.","DOI":"10.1007\/978-3-642-02611-9_35"},{"key":"11_CR11","doi-asserted-by":"crossref","unstructured":"Dennis C, Michon R, & Newman A (2010a) The appeal of a town\u2019s separately branded environments to market segments and the segmented appeal of digital signage. Place Branding and Public Diplomacy 6. DOI:10.1057\/pb.2010.14.","DOI":"10.1057\/pb.2010.14"},{"issue":"3","key":"11_CR12","doi-asserted-by":"crossref","first-page":"205","DOI":"10.1016\/j.jretconser.2010.03.009","volume":"17","author":"C. Dennis","year":"2010","unstructured":"Dennis C et al. (2010b) The mediating effects of perception and emotion: Digital signage in mall atmospherics. Journal of Retailing and Consumer Services 17(3):205\u2013215. DOI:10.1016\/j.jretconser.2010.03.009.","journal-title":"Journal of Retailing and Consumer Services"},{"key":"11_CR13","volume-title":"Handbook of conceptual modeling: theory, practice, and research challenges","year":"2011","unstructured":"Embley DW, Thalheim B (eds) (2011) Handbook of conceptual modeling: theory, practice, and research challenges. Springer, Berlin, Germany."},{"key":"11_CR14","unstructured":"Exeler J, Buzeck M, & M\u00fcller J (2009) eMir: Digital signs that react to audience emotion. In: Proceedings of GI Jahrestagung 2009, L\u00fcbeck, Germany, 3904\u20133910."},{"key":"11_CR15","volume-title":"Digital Signage in Deutschland: Benchmark-Studie werbefinanzierter Digitaler Out-of-Home Netzwerke","author":"F. Goldberg","year":"2007","unstructured":"Goldberg F (2007) Digital Signage in Deutschland: Benchmark-Studie werbefinanzierter Digitaler Out-of-Home Netzwerke. Smart TV-Networks, Munich."},{"key":"11_CR16","unstructured":"Google (2012) Google Adwords. http:\/\/adwords.google.com , accessed 30 October 2012."},{"key":"11_CR17","unstructured":"G\u00f6rlitz G, Schmidt A (2008) Digital signage: informal learning in animal parks and zoos. In: Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2008 (ELEARN 2008), Las Vegas, Nevada:841\u2013846."},{"issue":"2","key":"11_CR18","doi-asserted-by":"crossref","first-page":"163","DOI":"10.1016\/j.elerap.2004.02.004","volume":"3","author":"J.V. Harrison","year":"2004","unstructured":"Harrison JV, Andrusiewicz A (2004) A virtual marketplace for advertising narrowcast over digital signage networks. Electronic Commerce Research and Applications 3(2):163\u2013175.","journal-title":"Electronic Commerce Research and Applications"},{"issue":"1","key":"11_CR19","doi-asserted-by":"crossref","first-page":"75","DOI":"10.2307\/25148625","volume":"28","author":"A.R. Hevner","year":"2004","unstructured":"Hevner AR et al. (2004) Design Science in Information Systems Research. MIS Quarterly 28(1):75\u2013105.","journal-title":"MIS Quarterly"},{"key":"11_CR20","volume-title":"Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen","author":"K. Kelsen","year":"2010","unstructured":"Kelsen K (2010) Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen. Elsevier, Amsterdam"},{"issue":"8","key":"11_CR21","doi-asserted-by":"crossref","first-page":"24","DOI":"10.1145\/1278201.1278202","volume":"50","author":"A. Kobsa","year":"2007","unstructured":"Kobsa A (2007) Privacy-Enhanced Personalization. Communications of the ACM 50(8):24\u201333.","journal-title":"Communications of the ACM"},{"issue":"6","key":"11_CR22","doi-asserted-by":"crossref","first-page":"564","DOI":"10.1016\/j.imavis.2005.08.005","volume":"24","author":"C. K\u00fcblbeck","year":"2006","unstructured":"K\u00fcblbeck C, Ernst A (2006) Face detection and tracking in video sequences using the modifiedcensus transformation. Image and Vision Computing 24(6):564\u2013572.","journal-title":"Image and Vision Computing"},{"key":"11_CR23","volume-title":"Gesture Mapping for Interaction Design: An Investigative Process for Developing Interactive Gesture Libraries","author":"L.M. Kuhlman","year":"2009","unstructured":"Kuhlman LM (2009) Gesture Mapping for Interaction Design: An Investigative Process for Developing Interactive Gesture Libraries. Ohio State University, Columbus, Ohio."},{"key":"11_CR24","doi-asserted-by":"crossref","unstructured":"Lee JS, Lee JC (2007) Context Awareness by Case-Based Reasoning in a Music Recommendation System. In: Proceedings of International Symposium on Ubiquitous Computing Systems (UCS 2007), Akihabara, Tokyo, Japan, 44\u201358. DOI:10.1007\/978-3-540-76772-5_4.","DOI":"10.1007\/978-3-540-76772-5_4"},{"key":"11_CR25","unstructured":"Leikas J et al. (2006) Multi-user mobile applications and a public display: novel ways for social interaction. In: Proceedings of 4th Annual IEEE Int. Conference on Pervasive Computing and Communications (PERCOM\u201906), Pisa, Italy, 1\u20135. DOI:10.1109\/PER COM.2006.38."},{"issue":"1","key":"11_CR26","doi-asserted-by":"crossref","first-page":"76","DOI":"10.1109\/MIC.2003.1167344","volume":"7","author":"G. Linden","year":"2003","unstructured":"Linden G, Smith B, & York J (2003) Amazon.com Recommendations: Item-to-Item Collaborative Filtering. IEEE Internet Computing 7(1):76\u201380. DOI:10.1109\/MIC.2003.116 7344.","journal-title":"IEEE Internet Computing"},{"key":"11_CR27","unstructured":"Loock Nv, Vermeir I, & Geuens M (2010) Advertising repetition and complexity of digital signage advertisements: simplicity rules! In: Proceedings of 39th Annual Conference of the European Marketing Academy, Copenhagen."},{"key":"11_CR28","doi-asserted-by":"crossref","unstructured":"Maeda K et al. (2010) Digital signage with audience detection using TV broadcasting waves. In: Proceedings of 10th Annual International Symposium on Applications and the Internet, Seoul, Korea:225\u2013229.","DOI":"10.1109\/SAINT.2010.99"},{"key":"11_CR29","doi-asserted-by":"crossref","unstructured":"Malheiros M et al. (2012) Too Close for Comfort: A Study of the Effectiveness and Acceptability of Rich-Media Personalized Advertising. In: Proceedings of CHI\u2019 12, Austin, Texas, USA:579\u2013588.","DOI":"10.1145\/2207676.2207758"},{"key":"11_CR30","volume-title":"An approach to environmental psychology","author":"A. Mehrabian","year":"1974","unstructured":"Mehrabian A, Russell JA (1974) An approach to environmental psychology. The MIT Press, Cambridge, MA."},{"key":"11_CR31","doi-asserted-by":"crossref","unstructured":"M\u00fcller J et al. (2010) Requirements and design space for interactive public displays. In: Bimbo AD, Chang S-F, & Smeulders AWM (eds) Proceedings of 18th International Conference on Multimedia 2010 (MM\u2019 10), Firenze, Italy:1285\u20131294.","DOI":"10.1145\/1873951.1874203"},{"key":"11_CR32","doi-asserted-by":"crossref","unstructured":"M\u00fcller J et al. (2009a) ReflectiveSigns: Digital Signs That Adapt to Audience Attention. In: Tokuda H et al. (eds) Proceedings of 7th International Conference Pervasive Computing (Pervasive 2009), Nara, 17\u201324. DOI:10.1007\/978-3-642-01516-8_3.","DOI":"10.1007\/978-3-642-01516-8_3"},{"key":"11_CR33","unstructured":"M\u00fcller J, Kr\u00fcger A (2007a) Competing for your attention: negative externalities in digital signage advertising. In: Proceedings of Pervasive 2007, Workshop: W9-Ambient Information Systems, Toronto."},{"key":"11_CR34","unstructured":"M\u00fcller J, Kr\u00fcger A (2007b) How much to bid in Digital Signage Advertising Auctions? In: Proceedings of 5th International Conference on Pervasive Computing (Pervasive 2007), Adjunct Workshop, Toronto, Canada."},{"key":"11_CR35","doi-asserted-by":"crossref","unstructured":"M\u00fcller J et al. (2009b) Display Blindness: The effect of Expectations on Attention towards Digital Signage. In: Tokuda H et al. (eds) Proceedings of 7th International Conference Pervasive Computing (Pervasive 2009), Nara. DOI:10.1007\/978-3-642-01516-8_1.","DOI":"10.1007\/978-3-642-01516-8_1"},{"issue":"2","key":"11_CR36","doi-asserted-by":"crossref","first-page":"160","DOI":"10.1016\/j.elerap.2009.09.002","volume":"9","author":"M. Naldi","year":"2010","unstructured":"Naldi M, D\u2019Acquisto G, & Italiano GF (2010) The value of location in keyword auctions. Electronic Commerce Research and Applications 9(2):160\u2013170.","journal-title":"Electronic Commerce Research and Applications"},{"key":"11_CR37","unstructured":"NEC Display Solutions (2006) Vergleichsstudie SPAR Markt F\u00fcssen\/Kempten: Umsatzsteigerungen mit Retail Signage Systemen im Einzelhandel. http:\/\/www.nec-display-solutions.com\/p\/download\/pr\/File\/cp\/Internet\/Shared\/Content\/SeeMoreNew\/Whitepapers\/Downloads\/PDF-Whitepaper-SPARStudy-(german).pdf?fn=Whitepaper-SPARStudy-german.pdf accessed 2012-10-30."},{"key":"11_CR38","unstructured":"Payne T et al. (2006) Auction mechanisms for efficient advertisement selection on public displays. In: Proceedings of 17th European Conference on Artificial Intelligence (ECAI 2006), Riva del Garda, Italy."},{"issue":"6","key":"11_CR39","doi-asserted-by":"crossref","first-page":"765","DOI":"10.1287\/mnsc.48.6.765.192","volume":"48","author":"R. Pieters","year":"2002","unstructured":"Pieters R, Warlop L, & Wedel M (2002) Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory. Management Science 48(6):765\u2013781.","journal-title":"Management Science"},{"key":"11_CR40","unstructured":"POPAI (2012) 2012 Shopper Engagement Study. http:\/\/www.popai.com\/engage\/docs\/Media-Topline-Final.pdf accessed 2012-10-30."},{"key":"11_CR41","unstructured":"Porter J (2012) Whitepaper: Analysis of Successful Digital Signage Networks. http:\/\/scala.com\/news-events\/white-papers-more\/analysis-of-successful-digital-signage-networks\/ accessed 2012-10-30."},{"key":"11_CR42","volume-title":"Object-Oriented Modeling and Design","author":"J.R. Rumbaugh","year":"1991","unstructured":"Rumbaugh JR et al. (1991) Object-Oriented Modeling and Design. Prentice-Hall, Englewood Cliffs, NJ."},{"issue":"4","key":"11_CR43","doi-asserted-by":"crossref","first-page":"365","DOI":"10.4304\/jsw.4.4.365-373","volume":"4","author":"M.G. Russell","year":"2009","unstructured":"Russell MG (2009) Narrowcast Pricebook-Driven Persuasion: Engagement at Point of Influence, Purchase and Consumption in Distributed Retail Environments. Journal of Software 4(4):365\u2013373.","journal-title":"Journal of Software"},{"key":"11_CR44","doi-asserted-by":"crossref","unstructured":"Satoh I (2010) An Agent-Based Framework for Context-Aware Digital Signage. In: Augusto JC et al. (eds) Proceedings of 1st International Symposium on Ambient Intelligence (ISAmI 2010), Guimar\u00e3es, Portugal, 105\u2013112. DOI:10.1007\/978-3-642-13268-1_13.","DOI":"10.1007\/978-3-642-13268-1_13"},{"key":"11_CR45","unstructured":"Scala (2012) Whitepaper: Digital Signage in a Printed Sign Universe. http:\/\/scala.com\/wpcontent\/uploads\/2012\/07\/digital-signage-in-a-printed-sign-universe-1.pdf , accessed 2012-10-30."},{"issue":"2\/3","key":"11_CR46","doi-asserted-by":"crossref","first-page":"191","DOI":"10.1007\/BF01324126","volume":"4","author":"A. Schmidt","year":"2000","unstructured":"Schmidt A (2000) Implicit human computer interaction through context. Personal Technologies 4(2\/3):191\u2013199.","journal-title":"Personal Technologies"},{"issue":"2","key":"11_CR47","doi-asserted-by":"crossref","first-page":"161","DOI":"10.1080\/10196780802045013","volume":"18","author":"M. Schwind","year":"2008","unstructured":"Schwind M et al. (2008) Interactive Pricing for Electronic Business. Electronic Markets 18(2):161\u2013174. DOI:10.1080\/10196780802045013.","journal-title":"Electronic Markets"},{"key":"11_CR48","doi-asserted-by":"crossref","first-page":"3","DOI":"10.1007\/s12642-010-0025-8","volume":"49","author":"G. Silberer","year":"2010","unstructured":"Silberer Ga (2010) Digital Signage im station\u00e4ren Handel-Das Anwendungs- und Wirkungspotenzial eines neuen POS-Mediums. Der Markt 49:3\u201316. DOI:10.1007\/s12642-010-0025-8.","journal-title":"Der Markt"},{"key":"11_CR49","unstructured":"Simoes J et al. (2009) Enhancing advertising for next generation networks. In: Proceedings of Innovations for Digital Inclusions, 2009. K-IDI 2009. ITU-T Kaleidoscope, Mar del Plata, Argentina:1\u20138."},{"key":"11_CR50","unstructured":"Smith S (2004) Sharing the Wealth: Is Contextual Advertising the New Gold Rush for Content Providers? http:\/\/www.econtentmag.com\/Articles\/ArticleReader.aspx?ArticleID=6262 accessed 2012-10-30."},{"key":"11_CR51","doi-asserted-by":"crossref","unstructured":"Sun W, Lu Y, & Li S (2010) ReDi: An interactive virtual display system for ubiquitous devices. In: Bimbo AD, Chang S-F, & Smeulders AWM (eds) Proceedings of 18th International Conference on Multimedia 2010 (MM\u2019 10), Firenze, Italy, 759\u2013762.","DOI":"10.1145\/1873951.1874071"},{"key":"11_CR52","volume-title":"Digital Signage. Die globale Studie. Chancen und Risiken","author":"S. Telschow","year":"2008","unstructured":"Telschow S, Loose N (2008) Digital Signage. Die globale Studie. Chancen und Risiken. Elsevier, Heidelberg."},{"key":"11_CR53","doi-asserted-by":"crossref","unstructured":"Vogel D, Balakrishnan R (2004) Interactive Public Ambient Displays: Transitioning from Implicit to Explicit, Public to Personal, Interaction with Multiple Users. In: Proceedings of 17th annual ACM symposium on User interface software and technology (UIST 2004), Santa Fe, NM.","DOI":"10.1145\/1029632.1029656"},{"issue":"5","key":"11_CR54","doi-asserted-by":"crossref","first-page":"21","DOI":"10.1109\/MC.2012.169","volume":"45","author":"R. Want","year":"2012","unstructured":"Want R, Schillit BN (2012) Interactive Digital Signage. IEEE Computer 45(5):21\u201324.","journal-title":"IEEE Computer"},{"issue":"4","key":"11_CR55","doi-asserted-by":"crossref","first-page":"399","DOI":"10.1016\/S0957-4174(02)00189-6","volume":"24","author":"S.-T. Yuan","year":"2003","unstructured":"Yuan S-T, Tsao YW (2003) A recommendation mechanism for contextualized mobile advertising. Expert Systems with Applications 24(4):399\u2013414. DOI:10.1016\/S0957-4174(02)00189-6.","journal-title":"Expert Systems with Applications"}],"container-title":["Journal of Service Science Research"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/s12927-012-0011-4.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/link.springer.com\/article\/10.1007\/s12927-012-0011-4\/fulltext.html","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/s12927-012-0011-4","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,7,9]],"date-time":"2019-07-09T23:29:54Z","timestamp":1562714994000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/s12927-012-0011-4"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2012,12]]},"references-count":55,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2012,12]]}},"alternative-id":["11"],"URL":"https:\/\/doi.org\/10.1007\/s12927-012-0011-4","relation":{},"ISSN":["2093-0720","2093-0739"],"issn-type":[{"value":"2093-0720","type":"print"},{"value":"2093-0739","type":"electronic"}],"subject":[],"published":{"date-parts":[[2012,12]]}}}