{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,29]],"date-time":"2026-07-29T15:49:10Z","timestamp":1785340150916,"version":"3.55.0"},"reference-count":84,"publisher":"Springer Science and Business Media LLC","issue":"1","license":[{"start":{"date-parts":[[2023,3,11]],"date-time":"2023-03-11T00:00:00Z","timestamp":1678492800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2023,3,11]],"date-time":"2023-03-11T00:00:00Z","timestamp":1678492800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"funder":[{"DOI":"10.13039\/501100002322","name":"Coordena\u00e7\u00e3o de Aperfei\u00e7oamento de Pessoal de N\u00edvel Superior","doi-asserted-by":"publisher","award":["001"],"award-info":[{"award-number":["001"]}],"id":[{"id":"10.13039\/501100002322","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100003593","name":"Conselho Nacional de Desenvolvimento Cient\u00edfico e Tecnol\u00f3gico","doi-asserted-by":"publisher","award":["001"],"award-info":[{"award-number":["001"]}],"id":[{"id":"10.13039\/501100003593","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["Soc. Netw. Anal. Min."],"DOI":"10.1007\/s13278-023-01034-7","type":"journal-article","created":{"date-parts":[[2023,3,11]],"date-time":"2023-03-11T05:04:45Z","timestamp":1678511085000},"update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":21,"title":["Go vegan! digital influence and social media use in the purchase intention of vegan products in the cosmetics industry"],"prefix":"10.1007","volume":"13","author":[{"given":"Rennan Carvalho","family":"dos Santos","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Marianny Jessica","family":"de Brito Silva","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Marconi Freitas","family":"da Costa","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Karen","family":"Batista","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","published-online":{"date-parts":[[2023,3,11]]},"reference":[{"key":"1034_CR1","doi-asserted-by":"publisher","first-page":"86","DOI":"10.1177\/1329878X16665177","volume":"161","author":"C Abidin","year":"2016","unstructured":"Abidin C (2016) Visibility labour: engaging with Influencers\u2019 fashion brands and #OOTD advertorial campaigns on Instagram. Media Int Aust 161:86\u2013100. https:\/\/doi.org\/10.1177\/1329878X16665177","journal-title":"Media Int Aust"},{"key":"1034_CR2","doi-asserted-by":"publisher","first-page":"235","DOI":"10.1386\/jams_00046_1","volume":"13","author":"MA Adeitan","year":"2021","unstructured":"Adeitan MA, Onyechi NJ, Omah O (2021) COVID-19 containment and control: information source credibility and adoption of prevention strategies among residents in South West Nigeria. J Afr Media Stud 13:235\u2013251. https:\/\/doi.org\/10.1386\/jams_00046_1","journal-title":"J Afr Media Stud"},{"key":"1034_CR3","doi-asserted-by":"publisher","first-page":"115","DOI":"10.1590\/1982-7849rac2018170028","volume":"22","author":"MIS Almeida","year":"2018","unstructured":"Almeida MIS, Coelho RLF, Camilo-Junior CG, Godoy RMF (2018) Who leads your opinion? Opinion leaders\u2019 influence on virtual engagement. Rev Adm Contemp 22:115\u2013137. https:\/\/doi.org\/10.1590\/1982-7849rac2018170028","journal-title":"Rev Adm Contemp"},{"key":"1034_CR4","doi-asserted-by":"publisher","first-page":"216","DOI":"10.1080\/03637757209375760","volume":"39","author":"RE Applbaum","year":"1972","unstructured":"Applbaum RE, Anatol KWE (1972) The Factor structure of source credibility as a function of the speaking situation. Speech MonogTaphs 39:216\u2013222. https:\/\/doi.org\/10.1080\/03637757209375760","journal-title":"Speech MonogTaphs"},{"key":"1034_CR5","unstructured":"Batista K, Martins IM, Coelho RLF, Pimp\u00e3o ICM (2021) Veganizando a Administra\u00e7\u00e3o: uma an\u00e1lise bibliom\u00e9trica. In: 2021 Encontro de Marketing (EMA) da Associa\u00e7\u00e3o Nacional de P\u00f3s Gradua\u00e7\u00e3o e Pesquisa em Administra\u00e7\u00e3o (ANPAD)."},{"key":"1034_CR6","doi-asserted-by":"publisher","unstructured":"Baudier P, Boissieu E, Duchemin MH (2023) Source credibility and emotions generated by robot and human influencers: the perception of luxury brand representatives. Technol Forecast Soc Change 187:122255. https:\/\/doi.org\/10.1016\/j.techfore.2022.122255","DOI":"10.1016\/j.techfore.2022.122255"},{"key":"1034_CR7","doi-asserted-by":"publisher","first-page":"19","DOI":"10.1108\/00070709110135231","volume":"93","author":"AD Beardsworth","year":"1991","unstructured":"Beardsworth AD, Keil ET (1991) Vegetarianism, veganism, and meat avoidance: recent trends and findings. Br Food J 93:19\u201324. https:\/\/doi.org\/10.1108\/00070709110135231","journal-title":"Br Food J"},{"key":"1034_CR8","doi-asserted-by":"publisher","unstructured":"Beck V, Ladwig B (2021) Ethical consumerism: veganism. Rev Clim Change 12:e689. https:\/\/doi.org\/10.1002\/wcc.689","DOI":"10.1002\/wcc.689"},{"key":"1034_CR9","doi-asserted-by":"publisher","first-page":"1388","DOI":"10.1002\/csr.1654","volume":"25","author":"S Bedard","year":"2018","unstructured":"Bedard S, Tolmie CR (2018) Millennials\u2019 green consumption behaviour: exploring the role of social media. Corp Soc Responsib Environ Manag 25:1388\u20131396. https:\/\/doi.org\/10.1002\/csr.1654","journal-title":"Corp Soc Responsib Environ Manag"},{"key":"1034_CR10","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1177\/1469540520926234","volume":"22","author":"N Bertuzzi","year":"2020","unstructured":"Bertuzzi N (2020) Becoming hegemony: the case for the (Italian) animal advocacy and veganwashing operations. J Consum Cult 22:1\u201320. https:\/\/doi.org\/10.1177\/1469540520926234","journal-title":"J Consum Cult"},{"key":"1034_CR11","doi-asserted-by":"publisher","first-page":"210","DOI":"10.1111\/j.1083-6101.2007.00393.x","volume":"13","author":"DM Boyd","year":"2007","unstructured":"Boyd DM, Ellison NB (2007) Social network sites: definition, history, and scholarship. J Comput-Mediat Commun 13:210\u2013230. https:\/\/doi.org\/10.1111\/j.1083-6101.2007.00393.x","journal-title":"J Comput-Mediat Commun"},{"key":"1034_CR12","doi-asserted-by":"publisher","first-page":"1","DOI":"10.2501\/JAR-2019-030","volume":"61","author":"PL Breves","year":"2019","unstructured":"Breves PL, Liebers N, Abt M, Kunze A (2019) The perceived fit between instagram influencers and the endorsed brand. J Advert Res 61:1\u201315. https:\/\/doi.org\/10.2501\/JAR-2019-030","journal-title":"J Advert Res"},{"key":"1034_CR13","doi-asserted-by":"publisher","first-page":"481","DOI":"10.1002\/mar.21001","volume":"34","author":"S Chung","year":"2017","unstructured":"Chung S, Cho H (2017) Fostering parasocial relationships with celebrities on social media: implications for celebrity endorsement. Psychol Mark 34:481\u2013495. https:\/\/doi.org\/10.1002\/mar.21001","journal-title":"Psychol Mark"},{"key":"1034_CR14","doi-asserted-by":"crossref","unstructured":"Churchill GA (1979) Paradigm for developing better measures of marketing constructs. J Mark Res 16:64-73.","DOI":"10.1177\/002224377901600110"},{"key":"1034_CR15","unstructured":"CMS Wire (2018) Social media influencers: mega, macro, micro or nano. https:\/\/www.cmswire.com\/digital-marketing\/social-media-influencers-mega-macro-micro-or-nano\/. Accessed 12 February 2022."},{"key":"1034_CR16","doi-asserted-by":"publisher","first-page":"34","DOI":"10.1016\/j.chb.2017.09.015","volume":"78","author":"J Colliander","year":"2018","unstructured":"Colliander J, Marder B (2018) \u2018Snap happy\u2019 brands: increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram. Comput Hum Behav 78:34\u201343. https:\/\/doi.org\/10.1016\/j.chb.2017.09.015","journal-title":"Comput Hum Behav"},{"key":"1034_CR17","unstructured":"Connelly BD (2013)\u00a0The organic beauty industry: a gendered economic review. Doctoral dissertation, University of Denver."},{"key":"1034_CR18","doi-asserted-by":"publisher","unstructured":"Costa CSR, Costa MF, Maciel RG, Aguiar EC, Wanderley LO (2021)\u00a0Consumer antecedents towards green product purchase intentions. J Clean Prod 313:127964.\u00a0https:\/\/doi.org\/10.1016\/j.jclepro.2021.127964","DOI":"10.1016\/j.jclepro.2021.127964"},{"key":"1034_CR19","unstructured":"Creswell JW (2010) Projeto de pesquisa: m\u00e9todos qualitativo, quantitativo e misto. Artmed, Porto Alegre."},{"key":"1034_CR20","doi-asserted-by":"publisher","unstructured":"DeSarbo WS, Harshman RA (1985) Celebrity-Brand Congruence Analysis. In: Leigh JH, Martin CR (eds) Current issues and research in advertising. Division of Research, Graduate School of Business Administration, The University of Michigan, Ann Arbor, pp 17\u201352. https:\/\/doi.org\/10.1080\/01633392.1985.10505371","DOI":"10.1080\/01633392.1985.10505371"},{"key":"1034_CR21","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1016\/j.chb.2016.11.009","volume":"68","author":"E Djafarova","year":"2017","unstructured":"Djafarova E, Rushworth C (2017) Exploring the credibility of online celebrities\u2019 Instagram profiles in influencing the purchase decisions of young female users. Comput Hum Behav 68:1\u20137. https:\/\/doi.org\/10.1016\/j.chb.2016.11.009","journal-title":"Comput Hum Behav"},{"issue":"10","key":"1034_CR22","doi-asserted-by":"publisher","first-page":"1432","DOI":"10.1080\/1369118X.2018.1438491","volume":"22","author":"E Djafarova","year":"2019","unstructured":"Djafarova E, Trofimenko O (2019) \u2018Instafamous\u2019\u2014credibility and self-presentation of micro-celebrities on social media. Inf Commmun Soc 22(10):1432\u20131446. https:\/\/doi.org\/10.1080\/1369118X.2018.1438491","journal-title":"Inf Commmun Soc"},{"key":"1034_CR23","doi-asserted-by":"publisher","first-page":"1","DOI":"10.6017\/ital.v39i3.12211","volume":"39","author":"J Doney","year":"2020","unstructured":"Doney J, Wikle O, Martinez J (2020) Likes, comments, views. Inf Technol Libr 39:1\u201315. https:\/\/doi.org\/10.6017\/ital.v39i3.12211","journal-title":"Inf Technol Libr"},{"key":"1034_CR24","doi-asserted-by":"publisher","first-page":"1143","DOI":"10.1111\/j.1083-6101.2007.00367.x","volume":"12","author":"NB Ellison","year":"2007","unstructured":"Ellison NB, Steinfield C, Lampe C (2007) The benefits of Facebook \u201cfriends:\u201d social capital and college students\u2019 use of online social network sites. J Comput-Mediat Commun 12:1143\u20131168. https:\/\/doi.org\/10.1111\/j.1083-6101.2007.00367.x","journal-title":"J Comput-Mediat Commun"},{"key":"1034_CR25","unstructured":"Forbes (2020) Brasil \u00e9 O Quarto Maior Mercado de Beleza E Cuidados Pessoais Do Mundo. https:\/\/forbes.com.br\/principal\/2020\/07\/brasil-e-o-quarto-maior-mercado-de-beleza-e-cuidados-pessoais-do-mundo\/. Accessed 4 July 2022."},{"key":"1034_CR26","doi-asserted-by":"publisher","first-page":"382","DOI":"10.1177\/002224378101800313","volume":"18","author":"C Fornell","year":"1981","unstructured":"Fornell C, Larcker DF (1981) Structural equation models with unobservable variables and measurement error: algebra and statistics. J Mark Res 18:382\u2013388. https:\/\/doi.org\/10.1177\/002224378101800313","journal-title":"J Mark Res"},{"key":"1034_CR27","doi-asserted-by":"publisher","first-page":"158","DOI":"10.1111\/j.1083-6101.2009.01498.x","volume":"15","author":"S Grasmuck","year":"2009","unstructured":"Grasmuck S, Martin J, Zhao S (2009) Ethnoracial identity displays on Facebook. J Comput-Mediat Commun 15:158\u2013188. https:\/\/doi.org\/10.1111\/j.1083-6101.2009.01498.x","journal-title":"J Comput-Mediat Commun"},{"key":"1034_CR28","volume-title":"Multivariate data analysis","author":"J Hair","year":"2010","unstructured":"Hair J, Black W, Babin BYA, Anderson R, Tatham R (2015) Multivariate data analysis. Pearson Prentice Hall, New Jersey"},{"key":"1034_CR29","doi-asserted-by":"publisher","first-page":"397","DOI":"10.1016\/j.jbusres.2020.12.031","volume":"125","author":"D Halder","year":"2021","unstructured":"Halder D, Pradhan D, Chaudhuri HR (2021) Forty-five years of celebrity credibility and endorsement literature: review and learnings. J Bus Res 125:397\u2013415. https:\/\/doi.org\/10.1016\/j.jbusres.2020.12.031","journal-title":"J Bus Res"},{"key":"1034_CR30","doi-asserted-by":"publisher","first-page":"356","DOI":"10.1002\/cb.376","volume":"10","author":"K Heinonen","year":"2011","unstructured":"Heinonen K (2011) Consumer activity in social media: managerial approaches to consumers\u2019 social media behavior. J Consum Behav 10:356\u2013364. https:\/\/doi.org\/10.1002\/cb.376","journal-title":"J Consum Behav"},{"key":"1034_CR31","doi-asserted-by":"publisher","first-page":"255","DOI":"10.1080\/10864415.2020.1715528","volume":"24","author":"JK Hsieh","year":"2020","unstructured":"Hsieh JK, Li YJ (2020) Will you ever trust the review website again? The importance of source credibility. Int J Electron Commer 24:255\u2013275. https:\/\/doi.org\/10.1080\/10864415.2020.1715528","journal-title":"Int J Electron Commer"},{"key":"1034_CR32","doi-asserted-by":"publisher","unstructured":"Ihsanuddin R, Anuar FI (2016) The influence of Instagram communication attributes on Generation Y sharing travel photo behavior. In: Ihsanuddin R, Anuar FI (eds) Heritage, Culture and Society, pp. 513\u2013518. CRC Press. https:\/\/doi.org\/10.1201\/9781315386980-91","DOI":"10.1201\/9781315386980-91"},{"key":"1034_CR33","doi-asserted-by":"publisher","unstructured":"Ismagilova E, Slade E, Rana NP, Dwivedi YK (2020) The effect of characteristics of source credibility on consumer\nbehaviour: A meta-analysis. J Retail Cons Serv 53:101736. https:\/\/doi.org\/10.1016\/j.jretconser.2019.01.005","DOI":"10.1016\/j.jretconser.2019.01.005"},{"key":"1034_CR34","doi-asserted-by":"publisher","first-page":"38","DOI":"10.1037\/a0030277","volume":"2","author":"MA Jenkins-Guarnieri","year":"2013","unstructured":"Jenkins-Guarnieri MA, Wright SL, Johnson B (2013) Development and validation of a social media use integration scale. Psychol Pop Media Cult 2:38\u201350. https:\/\/doi.org\/10.1037\/a0030277","journal-title":"Psychol Pop Media Cult"},{"key":"1034_CR35","doi-asserted-by":"publisher","first-page":"417","DOI":"10.1177\/0963662519837901","volume":"28","author":"FJ Jennings","year":"2019","unstructured":"Jennings FJ, Russell FM (2019) Civility, credibility, and health information: the impact of uncivil comments and source credibility on attitudes about vaccines. Public Underst Sci 28:417\u2013432. https:\/\/doi.org\/10.1177\/0963662519837901","journal-title":"Public Underst Sci"},{"key":"1034_CR36","volume-title":"Engaging students through social media: Evidence-based practices for use in student affairs","author":"R Junco","year":"2014","unstructured":"Junco R (2014) Engaging students through social media: Evidence-based practices for use in student affairs. Jossey-Bass, San Francisco"},{"key":"1034_CR37","doi-asserted-by":"publisher","first-page":"550","DOI":"10.1016\/j.kjss.2018.06.014","volume":"39","author":"S Juntiwasarakij","year":"2018","unstructured":"Juntiwasarakij S (2018) Framing emerging behaviors influenced by internet celebrity. Kasetsart J Soc Sci 39:550\u2013555. https:\/\/doi.org\/10.1016\/j.kjss.2018.06.014","journal-title":"Kasetsart J Soc Sci"},{"key":"1034_CR38","doi-asserted-by":"publisher","first-page":"306","DOI":"10.1002\/csr.281","volume":"19","author":"S Kang","year":"2012","unstructured":"Kang S, Hur WM (2012) Investigating the antecedents of green brand equity: a sustainable development perspective. Corp Soc Responsib Environ Manag 19:306\u2013316. https:\/\/doi.org\/10.1002\/csr.281","journal-title":"Corp Soc Responsib Environ Manag"},{"key":"1034_CR39","doi-asserted-by":"publisher","first-page":"690","DOI":"10.1002\/mar.20555","volume":"29","author":"A Keel","year":"2012","unstructured":"Keel A, Nataraajan R (2012) Celebrity endorsements and beyond: new avenues for celebrity branding. Psychol Mark 29:690\u2013703. https:\/\/doi.org\/10.1002\/mar.20555","journal-title":"Psychol Mark"},{"key":"1034_CR40","doi-asserted-by":"publisher","first-page":"102","DOI":"10.1016\/j.jretconser.2020.102133","volume":"55","author":"C Ki","year":"2020","unstructured":"Ki C, Cuevas L, Chong S, Lim H (2020) Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs. J Retail Consum Serv 55:102\u2013133. https:\/\/doi.org\/10.1016\/j.jretconser.2020.102133","journal-title":"J Retail Consum Serv"},{"key":"1034_CR41","doi-asserted-by":"publisher","first-page":"241","DOI":"10.1016\/j.bushor.2011.01.005","volume":"54","author":"JH Kietzmann","year":"2011","unstructured":"Kietzmann JH, Hermkens K, McCarthy IP, Silvestre BS (2011) Social media? Get serious! Understanding the functional building blocks of social media. Bus Horiz 54:241\u2013251. https:\/\/doi.org\/10.1016\/j.bushor.2011.01.005","journal-title":"Bus Horiz"},{"key":"1034_CR42","volume-title":"Principles and practice of structural equation modeling","author":"RB Kline","year":"2011","unstructured":"Kline RB (2011) Principles and practice of structural equation modeling. The Guilford Press, New York"},{"key":"1034_CR43","unstructured":"Leeuw ED, Hox JJ, Dillman DA (2008) The cornerstones of survey research. In: Leeuw ED, Hox JJ, Dillman DA, International handbook of survey methodology, pp. 1\u201317."},{"key":"1034_CR44","doi-asserted-by":"publisher","first-page":"295","DOI":"10.1080\/10696679.2021.1935275","volume":"30","author":"FP Leite","year":"2021","unstructured":"Leite FP, Baptista PP (2021) The effects of social media influencers\u2019 self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust. J Mark Theory Pract 30:295\u2013311. https:\/\/doi.org\/10.1080\/10696679.2021.1935275","journal-title":"J Mark Theory Pract"},{"key":"1034_CR45","doi-asserted-by":"publisher","first-page":"805","DOI":"10.1108\/JOCM-09-2019-0274","volume":"33","author":"T Lestar","year":"2020","unstructured":"Lestar T (2020) Religions going nuts? Faith-based veganism and transformative learning in the context of sustainability transitions (case 1: The Hare Krishna movement). J Organ Chang Manag 33:805\u2013819. https:\/\/doi.org\/10.1108\/JOCM-09-2019-0274","journal-title":"J Organ Chang Manag"},{"key":"1034_CR46","doi-asserted-by":"publisher","first-page":"238","DOI":"10.1002\/jtr.2401","volume":"23","author":"S Li","year":"2020","unstructured":"Li S, Liu XX, Cai S, Scott N (2020) Vegan tours in China: motivations and benefits. Int J Tour Res 23:238\u2013252. https:\/\/doi.org\/10.1002\/jtr.2401","journal-title":"Int J Tour Res"},{"key":"1034_CR47","unstructured":"Malhotra NK (2011) Pesquisa de marketing: Uma orienta\u00e7\u00e3o aplicada. Bookman, Porto Alegre."},{"key":"1034_CR48","doi-asserted-by":"publisher","first-page":"446","DOI":"10.1016\/j.appdev.2008.07.001","volume":"29","author":"AM Manago","year":"2008","unstructured":"Manago AM, Graham MB, Greenfield PM, Salimkhan G (2008) Self-presentation and gender on MySpace. J Appl Dev Psycho 29:446\u2013458. https:\/\/doi.org\/10.1016\/j.appdev.2008.07.001","journal-title":"J Appl Dev Psycho"},{"key":"1034_CR49","unstructured":"Marconi ML, Lakatos EM (2010) Metodologia Cient\u00edfica. Editora Atlas: S\u00e3o Paulo."},{"key":"1034_CR50","unstructured":"Maroco J (2014) Analise de equa\u00e7\u00f5es estruturais: Fundamentos te\u00f3ricos, software e aplica\u00e7\u00f5es (2a ed.). Report Number."},{"key":"1034_CR51","doi-asserted-by":"publisher","first-page":"14","DOI":"10.1108\/BFJ-01-2021-0023","volume":"124","author":"E Martinelli","year":"2021","unstructured":"Martinelli E, De Canio F (2021) Non-vegan consumers buying vegan food: the moderating role of conformity. Br Food J 124:14\u201330. https:\/\/doi.org\/10.1108\/BFJ-01-2021-0023","journal-title":"Br Food J"},{"key":"1034_CR52","doi-asserted-by":"publisher","first-page":"65","DOI":"10.1080\/03637756609375482","volume":"33","author":"JC McCroskey","year":"1966","unstructured":"McCroskey JC (1966) Scales for the measurement of Ethos. Speech Monographs 33:65\u201372. https:\/\/doi.org\/10.1080\/03637756609375482","journal-title":"Speech Monographs"},{"key":"1034_CR53","unstructured":"Ministry of Economy (2022) Minist\u00e9rio da Economia aumenta valor de sal\u00e1rio m\u00ednimo para 2023. https:\/\/www.gov.br\/pt-br\/noticias\/financas-impostos-e-gestao-publica\/2022\/12\/ministerio-da-economia-aumenta-valor-de-salario-minimo-para-2023. Accessed 18 January 2023."},{"key":"1034_CR54","doi-asserted-by":"publisher","unstructured":"Moreira IPC, Acevedo CR (2015) Resistance to consumption and veganism: a study about motivations, values, and feelings. Rev Gest Tecnol 15:50\u201367. https:\/\/doi.org\/10.20397\/2177-6652\/2015.v15i2.621","DOI":"10.20397\/2177-6652\/2015.v15i2.621"},{"key":"1034_CR55","doi-asserted-by":"publisher","first-page":"441","DOI":"10.1108\/JRIM-04-2020-0072","volume":"15","author":"M Muda","year":"2021","unstructured":"Muda M, Hamzah MI (2021) Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention. J Res Interact Mark 15:441\u2013459. https:\/\/doi.org\/10.1108\/JRIM-04-2020-0072","journal-title":"J Res Interact Mark"},{"key":"1034_CR56","doi-asserted-by":"publisher","unstructured":"Murwaningtyas F, Harisudin M, Irianto H (2020) Effect of celebrity endorser through social media on organic cosmetic purchasing intention mediated with attitude. KnE Soc Sci 152\u2013165. https:\/\/doi.org\/10.18502\/kss.v4i3.6393","DOI":"10.18502\/kss.v4i3.6393"},{"key":"1034_CR57","doi-asserted-by":"publisher","first-page":"145","DOI":"10.1108\/QMR-06-2018-0064","volume":"23","author":"J Napoli","year":"2020","unstructured":"Napoli J, Ouschan R (2020) Vegan stories: revealing archetypes and their moral foundations. Qual Mark Res 23:145\u2013169. https:\/\/doi.org\/10.1108\/QMR-06-2018-0064","journal-title":"Qual Mark Res"},{"key":"1034_CR58","unstructured":"Nielsen (2019) Brasileiros Est\u00e3o Cada Vez Mais Sustent\u00e1veis E Conscientes. https:\/\/www.nielsen.com\/br\/pt\/insights\/article\/2019\/brasileiros-estao-cada-vez-mais-sustentaveis-e-conscientes\/. Accessed 22 December 2021."},{"key":"1034_CR59","doi-asserted-by":"publisher","first-page":"39","DOI":"10.1080\/00913367.1990.10673191","volume":"19","author":"R Ohanian","year":"1990","unstructured":"Ohanian R (1990) Construction and validation of a scale to measure celebrity endorsers\u2019 perceived expertise, trustworthiness, and attractiveness. J Advert 19:39\u201352. https:\/\/doi.org\/10.1080\/00913367.1990.10673191","journal-title":"J Advert"},{"key":"1034_CR60","doi-asserted-by":"publisher","first-page":"685","DOI":"10.1108\/OIR-06-2019-0213","volume":"44","author":"J Phua","year":"2020","unstructured":"Phua J, Jin SV, Kim JJ (2020) Pro-veganism on Instagram: effects of user-generated content (UGC) types and content generator types in Instagram-based health marketing communication about veganism. Online Inf Rev 44:685\u2013704. https:\/\/doi.org\/10.1108\/OIR-06-2019-0213","journal-title":"Online Inf Rev"},{"key":"1034_CR61","doi-asserted-by":"publisher","first-page":"3249","DOI":"10.1108\/BFJ-06-2019-0418","volume":"122","author":"U Ploll","year":"2020","unstructured":"Ploll U, Stern T (2020) From diet to behaviour: exploring environmental-and animal-conscious behaviour among Austrian vegetarians and vegans. Br Food J 122:3249\u20133265. https:\/\/doi.org\/10.1108\/BFJ-06-2019-0418","journal-title":"Br Food J"},{"key":"1034_CR62","doi-asserted-by":"publisher","first-page":"447","DOI":"10.3390\/info11090447","volume":"11","author":"RA Pop","year":"2020","unstructured":"Pop RA, S\u0103pl\u0103can Z, Alt MA (2020) Social media goes green\u2014the impact of social media on green cosmetics purchase motivation and intention. Information 11:447. https:\/\/doi.org\/10.3390\/info11090447","journal-title":"Information"},{"key":"1034_CR63","doi-asserted-by":"publisher","first-page":"613","DOI":"10.1111\/ijcs.12478","volume":"42","author":"F Raggiotto","year":"2018","unstructured":"Raggiotto F, Mason MC, Moretti A (2018) Religiosity, materialism, consumer environmental predisposition. Some insights on vegan purchasing intentions in Italy. Int J Consum Stud 42:613\u2013626. https:\/\/doi.org\/10.1111\/ijcs.12478","journal-title":"Int J Consum Stud"},{"key":"1034_CR64","doi-asserted-by":"publisher","first-page":"6","DOI":"10.1108\/JEIM-04-2012-0011","volume":"27","author":"R Rauniar","year":"2014","unstructured":"Rauniar R, Rawski G, Yang J, Johnson B (2014) Technology acceptance model (TAM) and social media usage: an empirical study on Facebook. J Enterp Inf Manag 27:6\u201330. https:\/\/doi.org\/10.1108\/JEIM-04-2012-0011","journal-title":"J Enterp Inf Manag"},{"key":"1034_CR65","doi-asserted-by":"publisher","unstructured":"Roy S, Dryl W, Araujo GL (2021) Celebrity endorsements in destination marketing: a three country investigation. Tour Manag 83:104213. https:\/\/doi.org\/10.1016\/j.tourman.2020.104213","DOI":"10.1016\/j.tourman.2020.104213"},{"key":"1034_CR66","doi-asserted-by":"publisher","first-page":"58","DOI":"10.1016\/j.jretconser.2017.11.001","volume":"46","author":"MA Shareef","year":"2019","unstructured":"Shareef MA, Mukerji B, Dwivedi YK, Rana NP, Uslam R (2019) Social media marketing: comparative effect of advertisement sources. J Retail Consum Serv 46:58\u201369. https:\/\/doi.org\/10.1016\/j.jretconser.2017.11.001","journal-title":"J Retail Consum Serv"},{"key":"1034_CR67","doi-asserted-by":"publisher","first-page":"1956066","DOI":"10.1080\/23311975.2021.1956066","volume":"8","author":"SAF Silalahi","year":"2021","unstructured":"Silalahi SAF, Fachrurazi F, Fahham AM (2021) The role of perceived religiosity in strengthening celebrity endorser\u2019s credibility dimensions. Cogent Bus Manag 8:1956066. https:\/\/doi.org\/10.1080\/23311975.2021.1956066","journal-title":"Cogent Bus Manag"},{"key":"1034_CR68","doi-asserted-by":"publisher","first-page":"133","DOI":"10.1080\/15332667.2019.1664872","volume":"19","author":"MJB Silva","year":"2020","unstructured":"Silva MJB, Farias SA, Grigg MK, Barbosa MLA (2020) Online engagement and the role of digital influencers in product endorsement on instagram. J Relatsh Mark 19:133\u2013163. https:\/\/doi.org\/10.1080\/15332667.2019.1664872","journal-title":"J Relatsh Mark"},{"key":"1034_CR69","doi-asserted-by":"publisher","unstructured":"Sokolova K, Kefi H (2019) Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions. J Retail Consum Serv 53:101742. https:\/\/doi.org\/10.1016\/j.jretconser.2019.01.011","DOI":"10.1016\/j.jretconser.2019.01.011"},{"key":"1034_CR70","doi-asserted-by":"publisher","first-page":"916","DOI":"10.1016\/j.socec.2009.07.006","volume":"38","author":"MA Starr","year":"2009","unstructured":"Starr MA (2009) The social economics of ethical consumption: theoretical considerations and empirical evidence. J Socio Econ 38:916\u2013925. https:\/\/doi.org\/10.1016\/j.socec.2009.07.006","journal-title":"J Socio Econ"},{"key":"1034_CR71","unstructured":"Statista (2022a) Topic: Cosmetics Industry in Brazil. https:\/\/www.statista.com\/topics\/5424\/cosmetics-industry-in-brazil\/. Accessed 21 March 2022a."},{"key":"1034_CR72","unstructured":"Statista (2022b) Consumer preferences for natural beauty products in Brazil as of September 2019. https:\/\/www.statista.com\/statistics\/1127118\/consumer-preference-natural-beauty-products-brazil\/. Accessed 27 March 2022b."},{"key":"1034_CR73","unstructured":"Statista (2023) Number of Instagram users worldwide from 2020 to 2025. https:\/\/www.statista.com\/statistics\/183585\/instagram-number-of-global-users\/. Accessed 18 January 2023."},{"key":"1034_CR74","doi-asserted-by":"publisher","first-page":"134","DOI":"10.2307\/1130296","volume":"58","author":"JS Tanaka","year":"1987","unstructured":"Tanaka JS (1987) \u201cHow big is big enough?\u201d: sample size and goodness of fit in structural equation models with latent variables. Child Dev 58:134\u2013146. https:\/\/doi.org\/10.2307\/1130296","journal-title":"Child Dev"},{"key":"1034_CR75","doi-asserted-by":"publisher","first-page":"79","DOI":"10.1108\/JRIM-05-2017-0035","volume":"12","author":"PR Todd","year":"2017","unstructured":"Todd PR, Melancon J (2017) Gender and live-streaming: source credibility and motivation. J Res Interact Mark 12:79\u201393. https:\/\/doi.org\/10.1108\/JRIM-05-2017-0035","journal-title":"J Res Interact Mark"},{"key":"1034_CR76","doi-asserted-by":"publisher","first-page":"549","DOI":"10.5700\/rausp1167","volume":"49","author":"DD Toni","year":"2014","unstructured":"Toni DD, Mazzon JA (2014) Test of a theoretical model on the perceived value of a product price. RAUSP Manag J 49:549\u2013565. https:\/\/doi.org\/10.5700\/rausp1167","journal-title":"RAUSP Manag J"},{"key":"1034_CR77","unstructured":"Google Trends (2019) https:\/\/trends.google.com.br\/trends\/?geo=BR. Accessed 25 September 2019."},{"key":"1034_CR78","unstructured":"Vegan Society (2021) Statistics. https:\/\/www.vegansociety.com\/news\/media\/statistics. Accessed 14 November 2021."},{"key":"1034_CR79","doi-asserted-by":"publisher","first-page":"1","DOI":"10.2501\/JAR-2017-042","volume":"58","author":"SW Wang","year":"2017","unstructured":"Wang SW, Scheibaum AC (2017) Enhancing brand credibility via celebrity endorsement: trustworthiness trumps attractiveness and expertise. J Advert Res 58:1\u201339. https:\/\/doi.org\/10.2501\/JAR-2017-042","journal-title":"J Advert Res"},{"key":"1034_CR80","doi-asserted-by":"publisher","first-page":"198","DOI":"10.1016\/j.intmar.2011.11.004","volume":"26","author":"X Wang","year":"2012","unstructured":"Wang X, Yu C, Wei Y (2012) Social media peer communication and impacts on purchase intentions: a consumer socialization framework. J Interact Mark 26:198\u2013208. https:\/\/doi.org\/10.1016\/j.intmar.2011.11.004","journal-title":"J Interact Mark"},{"key":"1034_CR81","doi-asserted-by":"publisher","first-page":"160","DOI":"10.1016\/j.ausmj.2020.03.002","volume":"28","author":"J Weismueller","year":"2020","unstructured":"Weismueller J, Harrigan P, Wang S, Soutar GN (2020) Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media. Australas Mark J 28:160\u2013170. https:\/\/doi.org\/10.1016\/j.ausmj.2020.03.002","journal-title":"Australas Mark J"},{"key":"1034_CR82","doi-asserted-by":"publisher","unstructured":"Widyanto HA, Agusti CR (2020) Beauty influencer in the digital age: How does it influence purchase intention of generation Z?. Jurnal Manajemen dan Pemasaran Jasa 13:1\u201316. https:\/\/doi.org\/10.25105\/jmpj.v13i1.5453","DOI":"10.25105\/jmpj.v13i1.5453"},{"key":"1034_CR83","doi-asserted-by":"publisher","first-page":"299","DOI":"10.1177\/1356766721995973","volume":"27","author":"OC Y\u0131lmazdo\u011fan","year":"2021","unstructured":"Y\u0131lmazdo\u011fan OC, Do\u011fan R\u015e, Alt\u0131nta\u015f E (2021) The impact of the source credibility of Instagram influencers on travel intention: the mediating role of parasocial interaction. J Vacat Mark 27:299\u2013313. https:\/\/doi.org\/10.1177\/1356766721995973","journal-title":"J Vacat Mark"},{"key":"1034_CR84","doi-asserted-by":"publisher","first-page":"227","DOI":"10.1016\/j.chb.2017.10.038","volume":"79","author":"X Zha","year":"2018","unstructured":"Zha X, Yang H, Yan Y, Liube K, Huang C (2018) Exploring the effect of social media information quality, source credibility and reputation on informational fit-totask: moderating role of focused immersion. Comput Hum Behav 79:227\u2013237. https:\/\/doi.org\/10.1016\/j.chb.2017.10.038","journal-title":"Comput Hum Behav"}],"container-title":["Social Network Analysis and Mining"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s13278-023-01034-7.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/article\/10.1007\/s13278-023-01034-7\/fulltext.html","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s13278-023-01034-7.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,4,9]],"date-time":"2025-04-09T04:04:46Z","timestamp":1744171486000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/s13278-023-01034-7"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023,3,11]]},"references-count":84,"journal-issue":{"issue":"1","published-online":{"date-parts":[[2023,12]]}},"alternative-id":["1034"],"URL":"https:\/\/doi.org\/10.1007\/s13278-023-01034-7","relation":{},"ISSN":["1869-5469"],"issn-type":[{"value":"1869-5469","type":"electronic"}],"subject":[],"published":{"date-parts":[[2023,3,11]]},"assertion":[{"value":"6 December 2022","order":1,"name":"received","label":"Received","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"19 January 2023","order":2,"name":"revised","label":"Revised","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"25 January 2023","order":3,"name":"accepted","label":"Accepted","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"11 March 2023","order":4,"name":"first_online","label":"First Online","group":{"name":"ArticleHistory","label":"Article History"}},{"order":1,"name":"Ethics","group":{"name":"EthicsHeading","label":"Declarations"}},{"value":"The authors declare no competing interests.","order":2,"name":"Ethics","group":{"name":"EthicsHeading","label":"Conflict of interest"}}],"article-number":"49"}}