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However, under a traditional revenue-sharing contract, the economic returns are not enough to motivate deliverers to avoid violations of traffic regulations; When the increase of cost caused by the improvement of service level is not fully covered by the revenue sharing from the platform, they have a strong incentive to break the rules even if the optimal coordination can be achieved in the supply chain. Second, this study reconstructs the revenue-sharing contract by adding social responsibility to the objective function of the platform enterprises and designs contingent rewards to regulate behaviours of service deliverers. The results indicate that when the contingent reward factor reaches a certain level, the optimal effort of the service deliverers is constrained within a reasonable range, which can to some extent reduce the occurrence of illegal behaviour. Our findings offer fresh insights on coordination of supply chain in the sharing economy, identify new direction for future research on CSR, and provide managers of platform enterprises with suggestions for regulating the behaviour of partners and balance the economic and social benefits.<\/jats:p>","DOI":"10.1007\/s40747-021-00361-6","type":"journal-article","created":{"date-parts":[[2021,4,19]],"date-time":"2021-04-19T13:05:13Z","timestamp":1618837513000},"page":"2429-2445","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":9,"title":["Optimal coordination and service level of the supply chain in the sharing economy: the perspective of social responsibility"],"prefix":"10.1007","volume":"9","author":[{"given":"Jie","family":"Guo","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4831-1003","authenticated-orcid":false,"given":"Yanli","family":"Guo","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2021,4,19]]},"reference":[{"issue":"3","key":"361_CR1","doi-asserted-by":"publisher","first-page":"182","DOI":"10.1080\/19427867.2018.1563269","volume":"12","author":"N Bharadwaj","year":"2020","unstructured":"Bharadwaj N, Kumar P, Arkatkar SS, Joshi G (2020) Deriving capacity and level-of-service thresholds for intercity expressways in India. 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The funders had no role in the design of the study; in the collection, analyses, or interpretation of data; in the writing of the manuscript; or in the decision to publish the results.","order":2,"name":"Ethics","group":{"name":"EthicsHeading","label":"Conflict of interest"}},{"value":"This manuscript has not been published or presented elsewhere in part or in entirety and is not under consideration by another journal. All study participants provided informed consent, and the study design was approved by the appropriate ethics review board. We have read and understood your journal\u2019s policies, and we believe that neither the manuscript nor the study violates any of these.","order":3,"name":"Ethics","group":{"name":"EthicsHeading","label":"Ethical approval"}}]}}