{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,6]],"date-time":"2026-03-06T12:30:02Z","timestamp":1772800202602,"version":"3.50.1"},"reference-count":30,"publisher":"Springer Science and Business Media LLC","issue":"1","license":[{"start":{"date-parts":[[2018,4,21]],"date-time":"2018-04-21T00:00:00Z","timestamp":1524268800000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["Int J Data Sci Anal"],"published-print":{"date-parts":[[2019,2]]},"DOI":"10.1007\/s41060-018-0122-1","type":"journal-article","created":{"date-parts":[[2018,4,21]],"date-time":"2018-04-21T12:39:39Z","timestamp":1524314379000},"page":"53-66","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":19,"title":["You must have clicked on this ad by mistake! Data-driven identification of accidental clicks on mobile ads with applications to advertiser cost discounting and click-through rate prediction"],"prefix":"10.1007","volume":"7","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-7471-6659","authenticated-orcid":false,"given":"Gabriele","family":"Tolomei","sequence":"first","affiliation":[]},{"given":"Mounia","family":"Lalmas","sequence":"additional","affiliation":[]},{"given":"Ayman","family":"Farahat","sequence":"additional","affiliation":[]},{"given":"Andrew","family":"Haines","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2018,4,21]]},"reference":[{"key":"122_CR1","first-page":"199","volume-title":"Selected Papers of Hirotugu Akaike","author":"H Akaike","year":"1973","unstructured":"Akaike, H.: Information theory and an extension of the maximum likelihood principle. In: Petrov, B.N., Csaki, F. (eds.) Selected Papers of Hirotugu Akaike, pp. 199\u2013213. Springer, Budapest, Hungary (1973)"},{"key":"122_CR2","first-page":"495","volume-title":"21st ACM International Conference on Information and Knowledge Management, CIKM\u201912","author":"J Azimi","year":"2012","unstructured":"Azimi, J., Zhang, R., Zhou, Y., Navalpakkam, V., Mao, J., Fern, X.: Visual appearance of display ads and its effect on click through rate. In: Chen, X-w, Lebanon, G., Wang, H., Zaki, M.J. (eds.) 21st ACM International Conference on Information and Knowledge Management, CIKM\u201912, pp. 495\u2013504. Maui, HI, USA (2012)"},{"key":"122_CR3","first-page":"1747","volume-title":"21st ACM International Conference on Information and Knowledge Management","author":"J Barajas","year":"2012","unstructured":"Barajas, J., Akella, R., Holtan, M., Kwon, J., Flores, A., Andrei, V.: Dynamic effects of ad impressions on commercial actions in display advertising. In: Chen, X-w, Lebanon, G., Wang, H., Zaki, M.J. (eds.) 21st ACM International Conference on Information and Knowledge Management, pp. 1747\u20131751. Maui, HI, USA (2012)"},{"key":"122_CR4","unstructured":"Barbieri, N., Silvestri, F., Lalmas, M.: Improving post-click user engagement on native ads via survival analysis. In: Chen, X-w., Lebanon, G., Wang, H., Zaki, M.J. (eds.) 21st ACM International Conference on Information and Knowledge Management, CIKM\u201912, pp. 1747\u20131751. Maui, HI, USA (2012)"},{"key":"122_CR5","doi-asserted-by":"crossref","unstructured":"Becker, H., Broder, A., Gabrilovich, E., Josifovski, V., Pang, B.: What happens after an ad click?: Quantifying the impact of landing pages in web advertising. In: Cheung, D.W-L., Song, Il-Y., Chu, W.W., Hu, X., Lin, J.J. (eds.) Proceedings of the 18th ACM Conference on Information and Knowledge Management, CIKM 2009, pp. 57\u201366. Hong Kong, China, 2\u20136 November 2009","DOI":"10.1145\/1645953.1645964"},{"key":"122_CR6","volume-title":"Pattern Recognition and Machine Learning (Information Science and Statistics)","author":"CM Bishop","year":"2006","unstructured":"Bishop, C.M.: Pattern Recognition and Machine Learning (Information Science and Statistics). Springer, New York (2006)"},{"issue":"2","key":"122_CR7","doi-asserted-by":"crossref","first-page":"101","DOI":"10.1214\/ss\/1009213286","volume":"16","author":"LD Brown","year":"2001","unstructured":"Brown, L.D., Cai, T.T., DasGupta, A.: Interval estimation for a binomial proportion. Stat. Sci. 16(2), 101\u2013117 (2001)","journal-title":"Stat. Sci."},{"key":"122_CR8","unstructured":"Daswani, N., Stoppelman, M.: The anatomy of clickbot. A. In: Provos. N. (ed.) First Workshop on Hot Topics in Understanding Botnets, HotBots\u201907, p. 11. Cambridge, MA, USA, (2007)"},{"key":"122_CR9","unstructured":"Elkan, C.: Mixture Models. http:\/\/cseweb.ucsd.edu\/~elkan\/250Bwinter2011\/mixturemodels.pdf . Accessed 4 Mar 2010"},{"key":"122_CR10","doi-asserted-by":"crossref","unstructured":"Goldman, M., Rao, J.M.: Experiments as instruments: heterogeneous position effects in sponsored search auctions. https:\/\/ssrn.com\/abstract=2524688 . Accessed 20 Nov 2014","DOI":"10.2139\/ssrn.2524688"},{"key":"122_CR11","doi-asserted-by":"crossref","unstructured":"Grbovic, M., Djuric, N., Radosavljevic, V., Silvestri, F., Baeza-Yates, R., Feng, A., Ordentlich, E., Yang, L., Owens, G.: Scalable semantic matching of queries to ads in sponsored search advertising. In: Perego, R., Sebastiani, F., Aslam, J.A., Ruthven, I., Zobel, J. (eds.) Proceedings of the 39th International ACM, SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2016, pp. 375\u2013384. Pisa, Italy, 17\u201321 July 2016","DOI":"10.1145\/2911451.2911538"},{"key":"122_CR12","unstructured":"Jacobson, A.: Preventing accidental clicks for a better mobile ads experience. https:\/\/adwords.googleblog.com\/2016\/05\/preventing-accidental-clicks-for-better-mobile-ads.html . Accessed 6 May 2016"},{"key":"122_CR13","volume-title":"An Introduction to Statistical Learning: With Applications in R","author":"G James","year":"2014","unstructured":"James, G., Witten, D., Hastie, T., Tibshirani, R.: An Introduction to Statistical Learning: With Applications in R. Springer, Berlin (2014)"},{"key":"122_CR14","doi-asserted-by":"crossref","unstructured":"Kae, A., Kan, K., Narayanan, V.K., Yankov, D.: Categorization of display ads using image and landing page features. Proceedings of the Third Workshop on Large Scale Data Mining: Theory and Applications, pp. 1:1\u20131:8. San Diego, California","DOI":"10.1145\/2002945.2002946"},{"key":"122_CR15","doi-asserted-by":"crossref","unstructured":"Kim, Y., Hassan, A., White, R.W., Zitouni, I.: Modeling dwell time to predict click-level satisfaction. In: Carterette, B., Diaz, F., Castillo, C., Metzler, D. (eds.) Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, pp. 193\u2013202. New York, NY, USA, 24\u201328 February 2014","DOI":"10.1145\/2556195.2556220"},{"key":"122_CR16","doi-asserted-by":"crossref","unstructured":"Lalmas, M., Lehmann, J., Shaked, G., Silvestri, F., Tolomei, G.: Promoting positive post-click experience for in-stream yahoo gemini users. In: Cao, L., Zhang, C., Joachims, T., Webb, G.I., Margineantu, D.D., Williams, G. (eds.) Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 1929\u20131938. Sydney, NSW, Australia, 10\u201313 August 2015","DOI":"10.1145\/2783258.2788581"},{"key":"122_CR17","doi-asserted-by":"crossref","unstructured":"Lindsay, B.G.: Mixture models: theory, geometry and applications. In: NSF-CBMS Conference Booktitle in Probability and Statistics, Pennsylvania State University (1995)","DOI":"10.1214\/cbms\/1462106013"},{"key":"122_CR18","doi-asserted-by":"crossref","unstructured":"Liu, C., White, R.W., Dumais, S.: Understanding web browsing behaviors through Weibull analysis of dwell time. In: Crestani, F., Marchand-Maillet, S., Chen, H-H., Efthimiadis, E.N., Savoy, J. (eds.) Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, pp. 379\u2013386. Geneva, Switzerland, 19\u201323 July 2010","DOI":"10.1145\/1835449.1835513"},{"key":"122_CR19","doi-asserted-by":"publisher","DOI":"10.1002\/0471721182","volume-title":"Finite Mixture Models","author":"G Mclachlan","year":"2000","unstructured":"Mclachlan, G., Peel, D.: Finite Mixture Models, 1st edn. Wiley, Hoboken (2000)","edition":"1"},{"key":"122_CR20","volume-title":"Probability, Random Variables, and Stochastic Processes","author":"A Papoulis","year":"2002","unstructured":"Papoulis, A., Pillai, S.U.: Probability, Random Variables, and Stochastic Processes, 4th edn. McGraw-Hill Higher Education, New York (2002)","edition":"4"},{"key":"122_CR21","doi-asserted-by":"crossref","unstructured":"Raghavan, H., Hillard, D.: A relevance model based filter for improving ad quality. In: Allan, J., Aslam, J.A., Sanderson, M., Zhai, C.X., Zobel, J. (eds.) Proceedings of the 32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2009, pp. 762\u2013763. Boston, MA, USA, 19\u201323 July 2009","DOI":"10.1145\/1571941.1572116"},{"key":"122_CR22","doi-asserted-by":"crossref","unstructured":"Rosales, R., Cheng, H., Manavoglu, E.: Post-click conversion modeling and analysis for non-guaranteed delivery display advertising. In: Adar, E., Teevan, J., Agichtein, E., Maarek, Y. (eds.) Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM 2012, pp. 293\u2013302. Seattle, WA, USA, 8\u201312 February 2012","DOI":"10.1145\/2124295.2124333"},{"key":"122_CR23","volume-title":"Medical Applications of Finite Mixture Models. Statistics for Biology and Health","author":"P Schlattmann","year":"2009","unstructured":"Schlattmann, P.: Medical Applications of Finite Mixture Models. Statistics for Biology and Health. Springer, Berlin (2009)"},{"key":"122_CR24","doi-asserted-by":"publisher","first-page":"461","DOI":"10.1214\/aos\/1176344136","volume":"6","author":"G Schwarz","year":"1978","unstructured":"Schwarz, G.: Estimating the dimension of a model. Ann Stat 6, 461\u2013464 (1978)","journal-title":"Ann Stat"},{"key":"122_CR25","doi-asserted-by":"crossref","unstructured":"Sculley, D., Malkin, R.G., Basu, S., Bayardo, R.J.: Predicting bounce rates in sponsored search advertisements. In: Elder IV, J.F., Fogelman-Souli\u00e9, F., Flach, P.A., Zaki, M.J. (eds.) Proceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 1325\u20131334. Paris, France (2009)","DOI":"10.1145\/1557019.1557161"},{"key":"122_CR26","doi-asserted-by":"crossref","unstructured":"Sodomka, E., Lahaie, S., Hillard, D.: A predictive model for advertiser value-per-click in sponsored search. In: Schwabe, D., Almeida, V.A.F., Glaser, H., Baeza-Yates, R.A., Moon, S.B. (eds.) 22nd International World Wide Web Conference, WWW \u201913, pp. 1179\u20131190. Rio de Janeiro, Brazil, 13\u201317 May 2013","DOI":"10.1145\/2488388.2488491"},{"key":"122_CR27","doi-asserted-by":"crossref","unstructured":"Stewart, C., Hoggan, E., Haverinen, L., Salamin, H., Jacucci, G.: An exploration of inadvertent variations in mobile pressure input. In: Churchill, E.F., Subramanian, S., Baudisch, P., O\u2019Hara, K. (eds.) Mobile HCI \u201912, Proceedings of the 14th international conference on Human-computer interaction with mobile devices and services, pp. 35\u201338. San Francsico, CA, USA, 21\u201324 September 2012","DOI":"10.1145\/2371574.2371581"},{"key":"122_CR28","doi-asserted-by":"crossref","unstructured":"Stone-Gross, B., Stevens, R., Zarras, A., Kemmerer, R., Kruegel, C., Vigna, G.: Understanding fraudulent activities in online ad exchanges. In: Thiran, P., Willinger, W. (eds.) Proceedings of the 11th ACM SIGCOMM Internet Measurement Conference, IMC \u201911, pp. 279\u2013294. Berlin, Germany (2011)","DOI":"10.1145\/2068816.2068843"},{"key":"122_CR29","doi-asserted-by":"crossref","unstructured":"Yi, X., Hong, L., Zhong, E., Liu, N.N., Rajan, S.: Beyond clicks: dwell time for personalization. In: Kobsa, A., Zhou, M.X., Ester, M., Koren, Y. (eds.) Eighth ACM Conference on Recommender Systems, RecSys \u201914, pp. 113\u2013120. Foster City, Silicon Valley, CA, USA, 06\u201310 October 2014","DOI":"10.1145\/2645710.2645724"},{"key":"122_CR30","doi-asserted-by":"crossref","unstructured":"Yin, P., Luo, P., Lee, W.-C., Wang, M.: Silence is also evidence: interpreting dwell time for recommendation from psychological perspective. In: Dhillon, I.S., Koren, Y., Ghani, R., Senator, T.E., Bradley, P., Parekh, R., He, J., Grossman, R.L., Uthurusamy, R. (eds.) The 19th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD 2013, pp. 989\u2013997. Chicago, IL, USA, 11\u201314 August 2013","DOI":"10.1145\/2487575.2487663"}],"container-title":["International Journal of Data Science and Analytics"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/link.springer.com\/article\/10.1007\/s41060-018-0122-1\/fulltext.html","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/s41060-018-0122-1.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/s41060-018-0122-1.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,8,20]],"date-time":"2022-08-20T16:24:55Z","timestamp":1661012695000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/s41060-018-0122-1"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2018,4,21]]},"references-count":30,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2019,2]]}},"alternative-id":["122"],"URL":"https:\/\/doi.org\/10.1007\/s41060-018-0122-1","relation":{},"ISSN":["2364-415X","2364-4168"],"issn-type":[{"value":"2364-415X","type":"print"},{"value":"2364-4168","type":"electronic"}],"subject":[],"published":{"date-parts":[[2018,4,21]]},"assertion":[{"value":"9 January 2018","order":1,"name":"received","label":"Received","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"1 April 2018","order":2,"name":"accepted","label":"Accepted","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"21 April 2018","order":3,"name":"first_online","label":"First Online","group":{"name":"ArticleHistory","label":"Article History"}},{"order":1,"name":"Ethics","group":{"name":"EthicsHeading","label":"Compliance with ethical standards"}},{"value":"The authors declared that they have no conflict of interest.","order":2,"name":"Ethics","group":{"name":"EthicsHeading","label":"Conflict of interest"}}]}}