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While descriptive analysis for skills suggests a qualitative lack of alignment between the job demands captured by O*NET, inferential analyses based on exponential random graph model estimates show that skills\u2019 popularity and homophily coexist with a systematic yet weak alignment to job demands for marketing managers.<\/jats:p>","DOI":"10.1007\/s41109-025-00696-w","type":"journal-article","created":{"date-parts":[[2025,5,26]],"date-time":"2025-05-26T16:38:53Z","timestamp":1748277533000},"update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["A case study on professional skills and accredited graduate programs of marketing"],"prefix":"10.1007","volume":"10","author":[{"given":"Silvana","family":"Dakduk","sequence":"first","affiliation":[]},{"given":"Mar\u00eda del Pilar","family":"Garc\u00eda-Chitiva","sequence":"additional","affiliation":[]},{"given":"Juan C.","family":"Correa","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2025,5,26]]},"reference":[{"key":"696_CR1","doi-asserted-by":"publisher","DOI":"10.1017\/CBO9780511984068","volume-title":"Bipartite graphs and their applications","author":"AS Asratian","year":"1998","unstructured":"Asratian AS, Denley TMJ, H\u00e4ggkvist R (1998) Bipartite graphs and their applications. 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