{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,2,21]],"date-time":"2025-02-21T23:11:11Z","timestamp":1740179471043,"version":"3.37.3"},"reference-count":38,"publisher":"Springer Science and Business Media LLC","issue":"1","license":[{"start":{"date-parts":[[2021,6,10]],"date-time":"2021-06-10T00:00:00Z","timestamp":1623283200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springer.com\/tdm"},{"start":{"date-parts":[[2021,6,10]],"date-time":"2021-06-10T00:00:00Z","timestamp":1623283200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springer.com\/tdm"}],"funder":[{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"publisher","award":["71531006","71702103"],"award-info":[{"award-number":["71531006","71702103"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"publisher"}]},{"name":"the Program for Professor of Special Appointment (Eastern Scholar) at Shanghai Institutions of Higher Learning"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["J Comput Soc Sc"],"published-print":{"date-parts":[[2022,5]]},"DOI":"10.1007\/s42001-021-00127-7","type":"journal-article","created":{"date-parts":[[2021,6,10]],"date-time":"2021-06-10T04:02:39Z","timestamp":1623297759000},"page":"319-350","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["Battle of positioning: exploring the role of bridges in competitive diffusion"],"prefix":"10.1007","volume":"5","author":[{"given":"Jie","family":"Gu","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8590-0806","authenticated-orcid":false,"given":"Yunjie","family":"Xu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2021,6,10]]},"reference":[{"issue":"2","key":"127_CR1","doi-asserted-by":"publisher","first-page":"241","DOI":"10.1002\/job.428","volume":"28","author":"P Balkundi","year":"2007","unstructured":"Balkundi, P., Kilduff, M., Barsness, Z. I., & Michael, J. H. (2007). Demographic antecedents and performance consequences of structural holes in work teams. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 28(2), 241\u2013260.","journal-title":"Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior"},{"issue":"12","key":"127_CR2","doi-asserted-by":"publisher","first-page":"1833","DOI":"10.1287\/mnsc.1040.0300","volume":"50","author":"FM Bass","year":"2004","unstructured":"Bass, F. M. (2004). Comments on \u201ca new product growth for model consumer durables the bass model.\u201d Management Science, 50(12), 1833\u20131840.","journal-title":"Management Science"},{"issue":"9","key":"127_CR3","doi-asserted-by":"publisher","first-page":"289","DOI":"10.1016\/j.jretconser.2018.07.003","volume":"50","author":"D Baum","year":"2019","unstructured":"Baum, D., Spann, M., F\u00fcller, J., & Th\u00fcrridl, C. (2019). The impact of social media campaigns on the success of new product introductions. Journal of Retailing and Consumer Services, 50(9), 289\u2013297.","journal-title":"Journal of Retailing and Consumer Services"},{"key":"127_CR4","doi-asserted-by":"crossref","unstructured":"Bergstrom, C. T., & Bak-Coleman. J. B. (2019). Information gerrymandering in social networks skews collective decision-making. Nature Selected Article 573, 40\u201341.","DOI":"10.1038\/d41586-019-02562-z"},{"issue":"3","key":"127_CR5","doi-asserted-by":"publisher","first-page":"705","DOI":"10.1287\/opre.2015.1430","volume":"64","author":"K Bimpikis","year":"2016","unstructured":"Bimpikis, K., Ozdaglar, A., & Yildiz, E. (2016). Competitive targeted advertising over networks. Operations Research, 64(3), 705\u2013720.","journal-title":"Operations Research"},{"issue":"6","key":"127_CR6","doi-asserted-by":"crossref","first-page":"928","DOI":"10.2307\/20159632","volume":"47","author":"R Cross","year":"2004","unstructured":"Cross, R., & Cummings, J. N. (2004). Tie and network correlates of individual performance in knowledge-intensive work. Academy of management journal, 47(6), 928\u2013937.","journal-title":"Academy of management journal"},{"issue":"11","key":"127_CR7","first-page":"1","volume":"13","author":"F Cui","year":"2018","unstructured":"Cui, F., Hu, H., Cui, W., & Xie, Y. (2018). Seeding strategies for new product launch: The role of negative word-of-mouth. PLoS ONE, 13(11), 1\u201323.","journal-title":"PLoS ONE"},{"issue":"8","key":"127_CR8","doi-asserted-by":"publisher","first-page":"826","DOI":"10.1016\/j.jbusres.2007.02.002","volume":"60","author":"SA Delre","year":"2007","unstructured":"Delre, S. A., Jager, W., Bijmolt, T. H., & Janssen, M. A. (2007). Targeting and timing promotional activities: An agent-based model for the takeoff of new products. Journal of Business Research, 60(8), 826\u2013835.","journal-title":"Journal of Business Research"},{"issue":"5634","key":"127_CR9","doi-asserted-by":"publisher","first-page":"827","DOI":"10.1126\/science.1081058","volume":"301","author":"PS Dodds","year":"2003","unstructured":"Dodds, P. S., Muhamad, R., & Watts, D. J. (2003). An experimental study of search in global social networks. Science, 301(5634), 827\u2013829.","journal-title":"Science"},{"key":"127_CR10","doi-asserted-by":"crossref","unstructured":"Dubey, P., R. Garg and B. De Meyer. (2006). Competing for customers in a social network: The quasi-linear case. In International Workshop on Internet and Network Economics (pp. 162\u2013173). Springer.","DOI":"10.1007\/11944874_16"},{"key":"127_CR11","unstructured":"Dunbar, R. (2010). You' ve Got to Have (150) Friends. http:\/\/www.nytimes.com\/2010\/12\/26\/opinion\/26dunbar.html?mcubz=0. Accessed 01 Jan 2020."},{"key":"127_CR12","unstructured":"Dutta, A. (2019). Xiaomi's India play runs on social media warriors. Online document, https:\/\/www.rediff.com\/business\/report\/xiaomis-india-play-runs-on-social-media-warriors\/20190226.htm. Retrieved on January 10, 2020."},{"issue":"4","key":"127_CR13","first-page":"1","volume":"112","author":"JP Gleeson","year":"2013","unstructured":"Gleeson, J. P., Ward, J. A., O\u2019Sullivan, K. P., & Lee, W. T. (2013). Competition-induced criticality in a model of meme popularity. Physical Review Letters, 112(4), 1\u201318.","journal-title":"Physical Review Letters"},{"issue":"3","key":"127_CR14","doi-asserted-by":"publisher","first-page":"211","DOI":"10.1023\/A:1011122126881","volume":"12","author":"J Goldenberg","year":"2001","unstructured":"Goldenberg, J., Libai, B., & Muller, E. (2001). Talk of the network: A complex systems look at the underlying process of word-of-mouth. Marketing Letters, 12(3), 211\u2013223.","journal-title":"Marketing Letters"},{"issue":"2","key":"127_CR15","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1509\/jmkg.73.2.1","volume":"73","author":"J Goldenberg","year":"2009","unstructured":"Goldenberg, J., Han, S., Lehmann, D. R., & Hong, J. W. (2009). The role of hubs in the adoption process. Journal of Marketing, 73(2), 1\u201313.","journal-title":"Journal of Marketing"},{"issue":"1","key":"127_CR16","doi-asserted-by":"publisher","first-page":"95","DOI":"10.1016\/j.socnet.2015.07.003","volume":"44","author":"S Gonz\u00e1lez-Bail\u00f3n","year":"2016","unstructured":"Gonz\u00e1lez-Bail\u00f3n, S., & Wang, N. (2016). Networked discontent: The anatomy of protest campaigns in social media. Social Networks, 44(1), 95\u2013104.","journal-title":"Social Networks"},{"key":"127_CR17","doi-asserted-by":"crossref","unstructured":"Goyal, S., Heidari, H., & Kearns, M. (2014). Competitive contagion in networks. The 46th ACM Symposium on Theory of Computing (pp. 58\u201379). New York.","DOI":"10.1016\/j.geb.2014.09.002"},{"issue":"2","key":"127_CR18","doi-asserted-by":"publisher","first-page":"611","DOI":"10.1108\/INTR-07-2018-0310","volume":"30","author":"J Gu","year":"2019","unstructured":"Gu, J., Wang, X., & Lu, T. (2019). I like my app but I wanna try yours: Exploring user switching from a learning perspective. Internet Research, 30(2), 611\u2013630.","journal-title":"Internet Research"},{"issue":"6","key":"127_CR19","doi-asserted-by":"publisher","first-page":"55","DOI":"10.1509\/jm.10.0088","volume":"75","author":"O Hinz","year":"2011","unstructured":"Hinz, O., Skiera, B., Barrot, C., & Becker, J. U. (2011). Seeding strategies for viral marketing: An empirical comparison. Journal of Marketing, 75(6), 55\u201371.","journal-title":"Journal of Marketing"},{"issue":"1","key":"127_CR20","doi-asserted-by":"publisher","first-page":"644","DOI":"10.1016\/j.physa.2016.11.110","volume":"469","author":"R Hou","year":"2017","unstructured":"Hou, R., Wu, J., & Du, H. S. (2017). Customer social network affects marketing strategy: A simulation analysis based on competitive diffusion model. Physica A: Statistical Mechanics and its Applications, 469(1), 644\u2013653.","journal-title":"Physica A: Statistical Mechanics and its Applications"},{"key":"127_CR21","doi-asserted-by":"publisher","first-page":"111","DOI":"10.1016\/j.jbusres.2017.10.010","volume":"83","author":"H Hu","year":"2018","unstructured":"Hu, H., Lin, J., Qian, Y., & Sun, J. (2018). Strategies for new product diffusion: Whom and how to target? Journal of Business Research, 83, 111\u2013119.","journal-title":"Journal of Business Research"},{"issue":"3","key":"127_CR22","doi-asserted-by":"publisher","first-page":"1093","DOI":"10.1016\/j.ejor.2015.07.051","volume":"248","author":"G Jiang","year":"2016","unstructured":"Jiang, G., Tadikamalla, P. R., Shang, J., & Zhao, L. (2016). Impacts of knowledge on online brand success: An agent-based model for online market share enhancement. European Journal of Operational Research, 248(3), 1093\u20131103.","journal-title":"European Journal of Operational Research"},{"issue":"3","key":"127_CR23","doi-asserted-by":"publisher","first-page":"425","DOI":"10.1509\/jmkr.48.3.425","volume":"48","author":"Z Katona","year":"2011","unstructured":"Katona, Z., Zubcsek, P. P., & Sarvary, M. (2011). Network effects and personal influences: The diffusion of an online social network. Journal of Marketing Research, 48(3), 425\u2013443.","journal-title":"Journal of Marketing Research"},{"issue":"2","key":"127_CR24","doi-asserted-by":"publisher","first-page":"183","DOI":"10.1007\/s10100-011-0210-y","volume":"20","author":"E Kiesling","year":"2012","unstructured":"Kiesling, E., G\u00fcnther, M., Stummer, C., & Wakolbinger, L. M. (2012). Agent-based simulation of innovation diffusion: A review. Central European Journal of Operations Research, 20(2), 183\u2013230.","journal-title":"Central European Journal of Operations Research"},{"key":"127_CR25","unstructured":"Lever, C. R. (2010). Strategic competitions over networks. Ph. D. thesis, Stanford University."},{"issue":"2","key":"127_CR26","doi-asserted-by":"publisher","first-page":"161","DOI":"10.1509\/jmr.11.0305","volume":"50","author":"B Libai","year":"2013","unstructured":"Libai, B., Muller, E., & Peres, R. (2013). Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion. Journal of Marketing Research, 50(2), 161\u2013176.","journal-title":"Journal of Marketing Research"},{"key":"127_CR27","doi-asserted-by":"publisher","first-page":"125","DOI":"10.1007\/978-3-662-02700-4_6","volume-title":"New product diffusion models in marketing: A review and directions for research. Diffusion of technologies and social behavior","author":"V Mahajan","year":"1991","unstructured":"Mahajan, V., Muller, E., & Bass, F. M. (1991). New product diffusion models in marketing: A review and directions for research. Diffusion of technologies and social behavior (pp. 125\u2013177). Springer."},{"key":"127_CR28","unstructured":"Mochalova, A., & Nanopoulos, A. (2013). On the role of centrality in information diffusion in social networks. Proceedings of the 21st European Conference on Information Systems (pp. 101\u2013113). Netherlands."},{"issue":"2","key":"127_CR29","doi-asserted-by":"publisher","first-page":"129","DOI":"10.1057\/jos.2013.21","volume":"8","author":"A Negahban","year":"2014","unstructured":"Negahban, A., & Yilmaz, L. (2014). Agent-based simulation applications in marketing research: An integrated review. Journal of Simulation, 8(2), 129\u2013142.","journal-title":"Journal of Simulation"},{"issue":"3","key":"127_CR30","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1103\/PhysRevE.68.036122","volume":"68","author":"ME Newman","year":"2003","unstructured":"Newman, M. E., & Park, J. (2003). Why social networks are different from other types of networks. Physical Review E, 68(3), 1\u20139.","journal-title":"Physical Review E"},{"key":"127_CR31","unstructured":"Ramakrishnan, V. (2019). How Netflix\u2019s social media strategy dominates the online streaming industry. Online document, https:\/\/blog.unmetric.com\/netflix-social-media-strategy. Retrieved on January 10, 2020."},{"issue":"2","key":"127_CR32","doi-asserted-by":"publisher","first-page":"52","DOI":"10.1509\/jm.11.0592","volume":"78","author":"H Risselada","year":"2014","unstructured":"Risselada, H., Verhoef, P. C., & Bijmolt, T. H. (2014). Dynamic effects of social influence and direct marketing on the adoption of high-technology products. Journal of Marketing, 78(2), 52\u201368.","journal-title":"Journal of Marketing"},{"key":"127_CR33","unstructured":"Statistica. (2018). Social media marketing-Statistics & Facts. https:\/\/www.statista.com\/topics\/1538\/social-media-marketing\/. Accessed 01 Jan 2020."},{"key":"127_CR34","doi-asserted-by":"crossref","unstructured":"Valera, I., Gomez-Rodriguez, M., & Gummadi, K. (2015). Modeling adoption of competing products and conventions in social media. IEEE International Conference on Data Mining (pp. 1\u201310). Atlantic City, New Jersey, USA, Citeseer.","DOI":"10.1109\/ICDM.2015.40"},{"key":"127_CR35","doi-asserted-by":"crossref","unstructured":"Viswanath, B., Mislove, A., Cha, M., & Gummadi, K. P. (2009). On the evolution of user interaction in Facebook. Proceedings of the 2nd ACM workshop on Online social networks (pp. 37\u201342). Barcelona Spain.","DOI":"10.1145\/1592665.1592675"},{"issue":"4","key":"127_CR36","doi-asserted-by":"publisher","first-page":"441","DOI":"10.1086\/518527","volume":"34","author":"DJ Watts","year":"2007","unstructured":"Watts, D. J., & Dodds, P. S. (2007). Influentials, networks, and public opinion formation. Journal of Consumer Research, 34(4), 441\u2013458.","journal-title":"Journal of Consumer Research"},{"issue":"4","key":"127_CR37","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1145\/2538508","volume":"1","author":"E Yildiz","year":"2013","unstructured":"Yildiz, E., Ozdaglar, A., Acemoglu, D., Saberi, A., & Scaglione, A. (2013). Binary opinion dynamics with stubborn agents. ACM Transactions on Economics and Computation (TEAC), 1(4), 1\u201330.","journal-title":"ACM Transactions on Economics and Computation (TEAC)"},{"key":"127_CR38","doi-asserted-by":"publisher","first-page":"160","DOI":"10.1016\/j.jbusres.2017.09.013","volume":"82","author":"H Zhang","year":"2018","unstructured":"Zhang, H., Fam, K., Goh, T., & Dai, X. (2018). When are influentials equally influenceable? The strength of strong ties in new product adoption. Journal of Business Research, 82, 160\u2013170.","journal-title":"Journal of Business Research"}],"container-title":["Journal of Computational Social Science"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s42001-021-00127-7.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/article\/10.1007\/s42001-021-00127-7\/fulltext.html","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s42001-021-00127-7.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,12,30]],"date-time":"2022-12-30T14:31:31Z","timestamp":1672410691000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/s42001-021-00127-7"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,6,10]]},"references-count":38,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2022,5]]}},"alternative-id":["127"],"URL":"https:\/\/doi.org\/10.1007\/s42001-021-00127-7","relation":{},"ISSN":["2432-2717","2432-2725"],"issn-type":[{"type":"print","value":"2432-2717"},{"type":"electronic","value":"2432-2725"}],"subject":[],"published":{"date-parts":[[2021,6,10]]},"assertion":[{"value":"13 November 2020","order":1,"name":"received","label":"Received","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"21 May 2021","order":2,"name":"accepted","label":"Accepted","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"10 June 2021","order":3,"name":"first_online","label":"First Online","group":{"name":"ArticleHistory","label":"Article History"}},{"order":1,"name":"Ethics","group":{"name":"EthicsHeading","label":"Declaration"}},{"value":"The authors declare the following financial interests or personal relationships which may be considered as potential competing interests: this work was supported by the National Natural Science Foundation of China (Grant #71531006 and #71702103) and the Program for Professor of Special Appointment (Eastern Scholar) at Shanghai Institutions of Higher Learning.","order":2,"name":"Ethics","group":{"name":"EthicsHeading","label":"Conflict of interests"}}]}}