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A CWSM uses multimodal evidence, such as the CCTV footage of a road accident, to build a high-fidelity 3D reconstruction of what happened. It can answer causal questions, such as whether the accident happened because the driver was speeding, by simulating what would have happened in relevant counterfactual situations. We sketch a normative and ethical framework that guides and constrains the simulation of counterfactuals. We address the challenge of ensuring fidelity in reconstructions while simultaneously preventing stereotype perpetuation during counterfactual simulations. We anticipate different modes of how users will interact with AI-powered CWSMs and discuss how their outputs may be presented. Finally, we address the prospective applications of CWSMs in the legal domain, recognizing both their potential to revolutionize legal proceedings as well as the ethical concerns they engender. Sketching a new genre of AI, this paper seeks to illuminate the path forward for responsible and effective use of CWSMs.<\/jats:p>","DOI":"10.1007\/s43681-025-00718-4","type":"journal-article","created":{"date-parts":[[2025,4,11]],"date-time":"2025-04-11T10:33:37Z","timestamp":1744367617000},"page":"4593-4604","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":2,"title":["When AI meets counterfactuals: the ethical implications of counterfactual world simulation models"],"prefix":"10.1007","volume":"5","author":[{"given":"Lara","family":"Kirfel","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Robert","family":"J. 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