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As a team of educational technology innovators, we have developed a series of generative AI features within our social learning management system, CourseNetworking, to boost student engagement in online discussions and enhance instructor efficiency. This article introduces three key features: automated hashtagging, automated post reflection, and AI-driven quiz question generation. We examine the goals and technical implementation of each feature, present solutions to challenges encountered during development and deployment, and share the best practices we have accumulated. Additionally, we outline our plans for future advancements. This paper seeks to foster understanding and collaboration among developers, educators, institutional leaders, and researchers, with the aim of using AI technology to improve educational products and services, ultimately elevating learning experiences and outcomes.<\/jats:p>","DOI":"10.1007\/s44163-024-00168-7","type":"journal-article","created":{"date-parts":[[2024,12,3]],"date-time":"2024-12-03T11:27:02Z","timestamp":1733225222000},"update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":3,"title":["Developing generative AI functionalities in a social LMS"],"prefix":"10.1007","volume":"4","author":[{"given":"Mengyuan","family":"Zhao","sequence":"first","affiliation":[]},{"given":"Puja","family":"Kumari","sequence":"additional","affiliation":[]},{"given":"Eashwar","family":"Madhavan Perumal","sequence":"additional","affiliation":[]},{"given":"Zhen","family":"Hou","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2024,12,3]]},"reference":[{"issue":"3","key":"168_CR1","doi-asserted-by":"publisher","first-page":"1","DOI":"10.30935\/cedtech\/13277","volume":"15","author":"IA Alshaye","year":"2023","unstructured":"Alshaye IA, Tasir Z, Jumaat NF. 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