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Prior to data collection,the protocol titled \u201cDigital Sales Automation and Buyer Engagement:Investigating the Mediating Role of Perceived Value in B2B Exchanges\u201d wasreviewed and approved by the Institutional Review Board (IRB), Office ofResearch, Innovation and Commercialization (ORIC), Shaheed BenazirBhutto University, Shaheed Benazirabad (Pakistan) on 24 September 2024(Registration No.: ORIC\/SBBU\/-722; ASRB Registration No.: ASRAB\/SBBU\/-1RB00012255; IRB Log No.: 56-121; Federalwide Assurance (NIH, USA): FWA000188121). Data collection commenced only after IRB approval.","order":2,"name":"Ethics","group":{"name":"EthicsHeading","label":"Ethics approval and consent to participate"}},{"value":"Not applicable. The manuscript does not contain any individual person\u2019s data in any form (including images, videos, or case details).","order":3,"name":"Ethics","group":{"name":"EthicsHeading","label":"Consent for publication"}},{"value":"Not applicable. This study is based on a survey of B2B professionals and does not involve any clinical trial or medical intervention.","order":4,"name":"Ethics","group":{"name":"EthicsHeading","label":"Clinical trial number"}},{"value":"Participation was voluntary. Before beginning the survey, all invitees viewed an information sheet describing the study purpose, procedures, potential risks\/benefits, confidentiality, and contacts for the research team and ORIC. Participants then provided written electronic consent (checkbox confirmation). Only adults (\u2265\u200918 years) were eligible; no vulnerable populations were targeted or enrolled. Participants could discontinue at any time without penalty.","order":5,"name":"Ethics","group":{"name":"EthicsHeading","label":"Informed consent"}},{"value":"The authors declare no competing interests.","order":6,"name":"Ethics","group":{"name":"EthicsHeading","label":"Competing interests"}}],"article-number":"102"}}