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Drawing on Stuart Hall\u2019s encoding-decoding model, the essay explores how audiences engage with media narratives from multiple perspectives, including dominant, negotiated, and oppositional readings. By examining two news through Hall\u2019s model, the analysis reveals how audiences challenge prevailing stereotypes and biases, promoting a more nuanced understanding of complex social issues. The commentary highlights the role of the media in shaping identity dynamics and underscores the significance of audience agency in interpreting and responding to media messages. Through a nuanced analysis of media content, this essay contributes to a deeper understanding of the intricate interplay between media representations, audience perceptions, and cultural identities in the contemporary communication landscape.<\/jats:p>","DOI":"10.1007\/s44206-024-00126-x","type":"journal-article","created":{"date-parts":[[2024,7,18]],"date-time":"2024-07-18T09:02:13Z","timestamp":1721293333000},"update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":4,"title":["Navigating Intercultural Communication in the Media Landscape: Challenging Stereotypes and Cultivating Critical Perspectives\u2014Hall Model as the Framework"],"prefix":"10.1007","volume":"3","author":[{"ORCID":"https:\/\/orcid.org\/0009-0008-4993-0774","authenticated-orcid":false,"given":"Yuwei","family":"Ni","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","published-online":{"date-parts":[[2024,7,18]]},"reference":[{"key":"126_CR1","first-page":"1019","volume":"36","author":"H. 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