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As we continue to innovate, it is essential to assess how the public perceives both the benefits and risks of new technologies. This study explores the mental models of N\u2009=\u2009111 laypeople from a convenient sample mainly from Germany and Bulgaria regarding a wide range of technologies and technology-driven trends, focusing on valence, familiarity, perceived risk, and the desire for societal debate. The article presents: (1) a ranking of various technologies and trends based on their valence (or perceived value), risk, familiarity, and societal debate demand; (2) a detailed analysis and visual mapping of the strong correlation between risk and valence (<jats:italic>r<\/jats:italic>\n            <jats:sup>2<\/jats:sup>\u2009=\u200989%) and the moderate association between familiarity and the desire for societal debate (<jats:italic>r<\/jats:italic>\n            <jats:sup>2<\/jats:sup>\u2009=\u200933%); and (3) an examination of the limited impact of user diversity on these perceptions. These findings underscore the importance of understanding public perceptions to guide responsible technological development and policy-making, highlighting key areas for fostering public acceptance and guiding governance of technology. Based on this, we derive actionable policy recommendations.<\/jats:p>","DOI":"10.1007\/s44206-024-00148-5","type":"journal-article","created":{"date-parts":[[2024,12,11]],"date-time":"2024-12-11T21:06:16Z","timestamp":1733951176000},"update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":6,"title":["Public Perception of Technologies in Society: Mapping Laypeople\u2019s Mental Models in Terms of Risk and Valence"],"prefix":"10.1007","volume":"3","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2837-5181","authenticated-orcid":false,"given":"Philipp","family":"Brauner","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7054-8520","authenticated-orcid":false,"given":"Felix","family":"Glawe","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9030-6999","authenticated-orcid":false,"given":"Luisa","family":"Vervier","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6105-4729","authenticated-orcid":false,"given":"Martina","family":"Zielfe","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","published-online":{"date-parts":[[2024,12,11]]},"reference":[{"key":"148_CR1","volume-title":"The Salmon of doubt","author":"D. 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