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This study introduced a usability evaluation model of AR-HUD interface by applying grey analytic hierarchy process (AHP). First, based on the ameliorated PSSUQ (Post-Study System Usability Questionnaire), the usability evaluation system was modified and optimized according to the characteristics of AR-HUD. On this basis, the preference weights for evaluation indexes were calculated by AHP and the idea of group decision. Finally, the criteria of usability were integrated into grey relational degree by applying grey relational analysis (GRA) to obtain optimal design. A case study was conducted to demonstrate the applicability of the developed model to the usability evaluation of AR-HUD interface design. According to the existing AR-HUD interface design, 7 dimensions of design elements (A-G) and 18 interface prototypes (S1-S18) were selected by Taguchi orthogonal array test (TOAT). As the results indicated, the grey relational degree of S5 was 0.923, signifying that it was the optimal sample; and the results were also compared with entropy-TOPSIS to verify the feasibility of the proposed method. The grey-based AHP evaluation model can be used to evaluate the usability level of AR-HUD interface effectively, which may help designers achieve insights for design process and samples decision-making.<\/jats:p>","DOI":"10.1007\/s44230-022-00011-1","type":"journal-article","created":{"date-parts":[[2022,11,28]],"date-time":"2022-11-28T11:03:37Z","timestamp":1669633417000},"page":"124-137","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":8,"title":["Usability Evaluation of in-Vehicle AR-HUD Interface Applying AHP-GRA"],"prefix":"10.1007","volume":"2","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5478-5726","authenticated-orcid":false,"given":"Cheng","family":"Yunuo","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Zhong","family":"Xia","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ye","family":"Min","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Tian","family":"Liwei","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","published-online":{"date-parts":[[2022,11,28]]},"reference":[{"issue":"9","key":"11_CR1","first-page":"150","volume":"31","author":"H Tianyuan","year":"2021","unstructured":"Tianyuan H, Shun T, Kaiguang Lv, et al. 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