{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,8]],"date-time":"2026-05-08T03:14:25Z","timestamp":1778210065844,"version":"3.51.4"},"reference-count":24,"publisher":"Springer Science and Business Media LLC","issue":"7","license":[{"start":{"date-parts":[[2026,1,22]],"date-time":"2026-01-22T00:00:00Z","timestamp":1769040000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"},{"start":{"date-parts":[[2026,1,22]],"date-time":"2026-01-22T00:00:00Z","timestamp":1769040000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"}],"funder":[{"name":"Medizinische Hochschule Hannover (MHH)"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["Naunyn-Schmiedeberg's Arch Pharmacol"],"published-print":{"date-parts":[[2026,4]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:p>\n                    The\n                    <jats:italic>Frankfurter Allgemeine Zeitung<\/jats:italic>\n                    (F.A.Z.) is one of the most important national daily newspapers in Germany and serves as a source of information for more than 818,000 readers every day. The newspaper has high journalistic standards, which is why it should be assumed that pharmacological content is also presented correctly. Specifically, the differentiation between trade names and active ingredient names of drugs should be correct to inform readers, avoid surreptitious advertising and contribute to drug therapy safety. In this study, 345 articles from 2014 to 2023 from the online archive of the\n                    <jats:italic>Frankfurter Allgemeine Zeitung<\/jats:italic>\n                    were analyzed regarding the correct use of trade names using the example of Aspirin\u00ae. If the trade name is used incorrectly, suggestions are made to improve journalism about pharmacological content in the long term. The study shows that the trade name is used many times more frequently in the articles analyzed than the active ingredient name. In addition, the trade name is repeatedly mentioned in contexts where there is no need for it. This analysis shows that even in a renowned newspaper, mistakes are made in the correct naming of drugs. On this basis, further trade names and newspapers should be analyzed\u00a0to counteract the \"genericide\" of drug names. The use of generic drug names is important for drug therapy safety.\n                  <\/jats:p>","DOI":"10.1007\/s00210-025-04788-3","type":"journal-article","created":{"date-parts":[[2026,1,22]],"date-time":"2026-01-22T00:33:43Z","timestamp":1769042023000},"page":"9585-9606","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Analysis of the use of trade names versus active ingredient names using the example of acetylsalicylic acid and Aspirin\u00ae in the Frankfurter Allgemeine Zeitung"],"prefix":"10.1007","volume":"399","author":[{"given":"Emma","family":"Krug","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Roland","family":"Seifert","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2026,1,22]]},"reference":[{"key":"4788_CR1","doi-asserted-by":"publisher","unstructured":"Aronson JK (2024) When I use a word\u2026 The languages of medicines \u2013 International Nonproprietary Names (INNs). BMJ. 385. https:\/\/doi.org\/10.1136\/bmj.q1168","DOI":"10.1136\/bmj.q1168"},{"key":"4788_CR2","unstructured":"Bayer (2018) Bayer schlie\u00dft die \u00dcbernahme von Monsanto erfolgreich ab. Zugriff: 2025. https:\/\/www.bayer.com\/media\/bayer-schliesst-ubernahme-von-monsanto-erfolgreich-ab\/#"},{"key":"4788_CR3","unstructured":"Bayer (2023) Unternehmensgeschichte. Zugriff: 2025. https:\/\/www.bayer.com\/de\/unternehmensgeschichte\/2010-2022"},{"key":"4788_CR4","unstructured":"Bayer (2024) Die Geschichte von Bayer. Zugriff: 2025. https:\/\/www.bayer.com\/de\/unternehmensgeschichte\/unternehmensgeschichte"},{"key":"4788_CR5","unstructured":"Bayer (2025) Das ist Bayer. Zugriff: 2025. https:\/\/www.bayer.com\/de\/das-ist-bayer"},{"key":"4788_CR6","unstructured":"Bundesministerium f\u00fcr Gesundheit (2024) Generika. Zugriff: 2025. https:\/\/www.bundesgesundheitsministerium.de\/service\/begriffe-von-a-z\/g\/generika.html"},{"key":"4788_CR7","unstructured":"Cooper A, Skinner JS (2009) Secondary prevention of ischaemic cardiac events: Clinical Evidence (Online). 2009:0206. PMCID: PMC2907785"},{"key":"4788_CR8","unstructured":"Cornell Law School (2022) Genericide. Zugriff: 2025. https:\/\/www.law.cornell.edu\/wex\/genericide"},{"key":"4788_CR9","unstructured":"Deutsches Patent- und Markenamt (DPMA) (2025) Aspirin. Zugriff: 2025 https:\/\/www.dpma.de\/dpma\/veroeffentlichungen\/meilensteine\/markenmitgeschichten\/aspirin\/index.html"},{"key":"4788_CR10","unstructured":"FAZ-Bibliotheksportal (kein Datum) Frankfurter Allgemeine Archiv. Zugriff: 2024 und 2025. https:\/\/www-1faz-2biblionet-1de-17gdyoc960031.hanproxy.gwlb.de\/faz-portal\/"},{"key":"4788_CR11","unstructured":"Frankfurter Allgemeine Zeitung (FAZ) (kein Datum) \u00dcber uns, Zeitung f\u00fcr Deutschland. Zugriff: 2025. https:\/\/www.frankfurterallgemeine.de\/die-faz"},{"key":"4788_CR12","unstructured":"German Patent and Trade Mark Office (2025) Aspirin. Zugriff: 2025. https:\/\/www.dpma.de\/english\/our_office\/publications\/milestones\/brandswithhistory\/aspirin\/index.html?utm_source"},{"key":"4788_CR13","unstructured":"Google Trends (2024) Aspirin und Acetylsalicyls\u00e4ure. Zugriff: 2024. https:\/\/trends.google.de\/trends\/explore?date=now%201-do=DE=Aspirin,Acetylsalicyls\u00e4ure=de"},{"key":"4788_CR14","unstructured":"Google Trends (2025) Aspirin, Husten, Schnupfen und Fieber. Zugriff: 2025. https:\/\/trends.google.de\/trends\/explore?date=2014-01-01%202023-12-31=DE=Husten,Schnupfen,Aspirin,Fieber=de"},{"key":"4788_CR15","doi-asserted-by":"crossref","unstructured":"Graefe KH, Lutz W, B\u00f6nisch H (2016) Pharmakologie und Toxikologie. 2., vollst\u00e4ndig \u00fcberarbeitete Auflage (Stuttgart: Thieme) p. 17","DOI":"10.1055\/b-003-129299"},{"key":"4788_CR16","unstructured":"Kommission zur Ermittlung der Konzentration im Medienbereich (KEK) (kein Datum). Frankfurter Allgemeine Zeitung. Zugriff: 2025. https:\/\/www.kek-online.de\/mediendatenbank\/#\/profile\/media\/5be1a6b1-70db-492a-a7f5-e45ddb84d0f5"},{"key":"4788_CR17","doi-asserted-by":"crossref","unstructured":"Ludwig WD, M\u00fchlbauer B, Seifert R (2023) Arzneiverordnungs-Report 2023. (Berlin: Springer) p. 268","DOI":"10.1007\/978-3-662-68371-2"},{"key":"4788_CR18","unstructured":"Medienrot (2023) FAZ vs. S\u00fcddeutsche Zeitung \u2013 Die Leitmedien deutscher Entscheidungstr\u00e4ger:innen im Vergleich. Zugriff: 2025. https:\/\/medienrot.de\/faz-vs-sueddeutsche-zeitung-die-bevorzugten-quellen-deutscher-entscheidungstraegerinnen\/"},{"key":"4788_CR19","unstructured":"Republic (2025) Frankfurter Allgemeine Zeitung Objektprofil. Zugriff: 2025. https:\/\/www.republic.de\/fileadmin\/user_upload\/REPUBLIC_FAZ_Objektprofil_2025.pdf"},{"key":"4788_CR20","unstructured":"Schr\u00f6r K (2011) Acetylsalicyls\u00e4ure. 2., vollst\u00e4ndig neu \u00fcberarbeitete und aktualisierte Auflage. (Frechen: Dr. Schr\u00f6r Verlag) pp. 19-20"},{"key":"4788_CR21","doi-asserted-by":"crossref","unstructured":"Seifert R (2018) Basiswissen Pharmakologie. (Berlin: Springer) p.119","DOI":"10.1007\/978-3-662-56303-8"},{"key":"4788_CR22","unstructured":"Statista (2024) Reichweite der Frankfurter Allgemeinen Zeitung in den Jahren 2003 bis 2024. Zugriff: 2025. https:\/\/de.statista.com\/statistik\/daten\/studie\/381991\/umfrage\/reichweite-der-frankfurter-allgemeinen-zeitung\/"},{"key":"4788_CR23","unstructured":"Tagesschau (2024) Wie tief der Bayer-Konzern in der Krise steckt. Zugriff: 2025. https:\/\/www.tagesschau.de\/wirtschaft\/unternehmen\/bayer-bilanz-100.html"},{"key":"4788_CR24","doi-asserted-by":"crossref","unstructured":"Wei\u00dfer K, Ludwig WD, M\u00fchlbauer B,\u00a0Seifert R eds (2025) INN-Nomenklatur f\u00fcr Arzneistoffe am Beispiel Monoklonale Antik\u00f6rper \u2013 Mehr als ein Name. In: Arzneiverordnungs-Report 2024 (Berlin: Springer)","DOI":"10.1007\/978-3-662-70594-0_4"}],"container-title":["Naunyn-Schmiedeberg's Archives of Pharmacology"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s00210-025-04788-3.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/article\/10.1007\/s00210-025-04788-3","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s00210-025-04788-3.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,5,8]],"date-time":"2026-05-08T02:44:11Z","timestamp":1778208251000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/s00210-025-04788-3"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,1,22]]},"references-count":24,"journal-issue":{"issue":"7","published-print":{"date-parts":[[2026,4]]}},"alternative-id":["4788"],"URL":"https:\/\/doi.org\/10.1007\/s00210-025-04788-3","relation":{},"ISSN":["0028-1298","1432-1912"],"issn-type":[{"value":"0028-1298","type":"print"},{"value":"1432-1912","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026,1,22]]},"assertion":[{"value":"28 May 2025","order":1,"name":"received","label":"Received","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"3 November 2025","order":2,"name":"accepted","label":"Accepted","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"22 January 2026","order":3,"name":"first_online","label":"First Online","group":{"name":"ArticleHistory","label":"Article History"}},{"order":1,"name":"Ethics","group":{"name":"EthicsHeading","label":"Declarations"}},{"value":"This work was carried out in accordance with good scientific practice at Hannover Medical School (\n                      \n                      ) and registered as a dissertation project by Emma Krug. Hannover Medical School follows the guidelines of the German Research Foundation (\n                      Deutsche Forschungsgemeinschaft\n                      , DFG).","order":2,"name":"Ethics","group":{"name":"EthicsHeading","label":"Ethics approval"}},{"value":"Consent for publication is not required as the data sources used are publicly accessible.","order":3,"name":"Ethics","group":{"name":"EthicsHeading","label":"Consent for publication"}},{"value":"R.S. is the Editor-in-Chied of Naunyn-Schmiedebergs Archives of Pharmacology and follows the rules pertinent to Editors acting as authors (https:\/\/link.springer.com\/journal\/210\/submission-guidelines#Instructions%20for%20Authors_Competing%20Interests).","order":4,"name":"Ethics","group":{"name":"EthicsHeading","label":"Competing interests"}}]}}