{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,3]],"date-time":"2026-06-03T08:00:42Z","timestamp":1780473642261,"version":"3.54.1"},"reference-count":11,"publisher":"Springer Science and Business Media LLC","license":[{"start":{"date-parts":[[2026,6,3]],"date-time":"2026-06-03T00:00:00Z","timestamp":1780444800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"},{"start":{"date-parts":[[2026,6,3]],"date-time":"2026-06-03T00:00:00Z","timestamp":1780444800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"}],"funder":[{"DOI":"10.13039\/100019610","name":"Center for AIDS Research, University of Alabama at Birmingham","doi-asserted-by":"publisher","award":["Center for AIDS Research, University of Alabama at Birmingham"],"award-info":[{"award-number":["Center for AIDS Research, University of Alabama at Birmingham"]}],"id":[{"id":"10.13039\/100019610","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/100006492","name":"Division of Intramural Research, National Institute of Allergy and Infectious Diseases","doi-asserted-by":"publisher","award":["P30AI027767"],"award-info":[{"award-number":["P30AI027767"]}],"id":[{"id":"10.13039\/100006492","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["AIDS Behav"],"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:p>We describe a community\u2013academic pilot to strengthen pre-exposure prophylaxis (PrEP) outreach for Black sexual minority men (BSMM) in Birmingham, Alabama, using hyper-local, place-based digital advertising delivered in two micro-settings. Brief formative interviews with BSMM and local consensus discussions with a trusted community partner informed two tailored advertisements. Using platform metrics and routine program data, we assessed feasibility and pre\/post changes in HIV testing and PrEP continuum indicators. The campaign achieved strong reach and engagement and coincided with increased testing and modest improvements in PrEP awareness and initiation among Black men, though tailored advertisement performance did not differ by setting.<\/jats:p>","DOI":"10.1007\/s10461-026-05186-3","type":"journal-article","created":{"date-parts":[[2026,6,3]],"date-time":"2026-06-03T07:02:21Z","timestamp":1780470141000},"update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Hyper-Local, Place-Based Strategies to Increase PrEP Uptake Among Black Sexual Minority Men in Alabama"],"prefix":"10.1007","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-4899-9234","authenticated-orcid":false,"given":"Nicholas A.","family":"Carlisle","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Katia J.","family":"Bruxvoort","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mac","family":"Delay","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Trevis","family":"Smith","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Marvin","family":"Cole-Crum","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kendall","family":"Lawson","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Sarah","family":"MacCarthy","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","published-online":{"date-parts":[[2026,6,3]]},"reference":[{"key":"5186_CR1","unstructured":"EHE Overview. HIV.gov. n.d. https:\/\/www.hiv.gov\/federal-response\/ending-the-hiv-epidemic\/overview. Accessed 12 Sep 2025."},{"key":"5186_CR2","doi-asserted-by":"publisher","DOI":"10.2196\/23173","author":"PS Sullivan","year":"2020","unstructured":"Sullivan PS, Woodyatt C, Koski C, Pembleton E, McGuinness P, Taussig J, Ricca A, Luisi N, Mokotoff E, Benbow N, Castel AD, Do AN, Valdiserri RO, Bradley H, Jaggi C, O\u2019Farrell D, Filipowicz R, Siegler AJ, Curran J, Sanchez TH. A data visualization and dissemination resource to support HIV prevention and care at the local level: Analysis and uses of the AIDSVU Public Data Resource. J Med Int Res. 2020. https:\/\/doi.org\/10.2196\/23173.","journal-title":"J Med Int Res"},{"key":"5186_CR3","unstructured":"Kaiser Family Foundation. The Trump Administration\u2019s Foreign Aid Review: Status of PEPFAR. KFF. 2025. https:\/\/www.kff.org\/global-health-policy\/the-trump-administrations-foreign-aid-review-status-of-pepfar\/. Accessed 12 Sep 2025."},{"key":"5186_CR4","unstructured":"AIDS United. An open letter to Congress from AIDS United\u2019s Public Policy Council concerning threats to domestic HIV prevention. AIDS United. 2025. https:\/\/aidsunited.org\/an-open-letter-to-congress-from-aids-uniteds-public-policy-council-concerning-threats-to-domestic-hiv-prevention\/. Accessed 12 Sep 2025."},{"key":"5186_CR5","unstructured":"Treatment Action Group. Treatment Action Group Statement on Termination of HIV vaccine Research funding \u2013 Treatment Action Group. 2025. https:\/\/www.treatmentactiongroup.org\/statement\/treatment-action-group-statement-on-termination-of-hiv-vaccine-research-funding\/."},{"issue":"22","key":"5186_CR6","doi-asserted-by":"publisher","DOI":"10.3390\/ijerph192215073","volume":"19","author":"A Gaysynsky","year":"2022","unstructured":"Gaysynsky A, Heley K, Chou WS. An overview of innovative approaches to support timely and agile health communication research and practice. Int J Environ Res Public Health. 2022;19(22):15073. https:\/\/doi.org\/10.3390\/ijerph192215073.","journal-title":"Int J Environ Res Public Health"},{"issue":"7","key":"5186_CR7","doi-asserted-by":"publisher","first-page":"1389","DOI":"10.11124\/jbisrir-d-18-00023","volume":"18","author":"C Stormacq","year":"2020","unstructured":"Stormacq C, Wosinski J, Boillat E, Van Den Broucke S. Effects of health literacy interventions on health-related outcomes in socioeconomically disadvantaged adults living in the community: a systematic review. JBI Evid Synth. 2020;18(7):1389\u2013469. https:\/\/doi.org\/10.11124\/jbisrir-d-18-00023.","journal-title":"JBI Evid Synth"},{"key":"5186_CR8","doi-asserted-by":"publisher","DOI":"10.1016\/j.socscimed.2020","volume":"265","author":"G Phillips II","year":"2020","unstructured":"Phillips II G, McCuskey DJ, Felt D, Raman AB, Hayford CS, Pickett J, Shenkman J, Lindeman PT, Mustanski B. Geospatial perspectives on health: The PrEP4Love campaign and the role of local context in health promotion messaging. Soc Sci Med. 2020;265: 113497. https:\/\/doi.org\/10.1016\/j.socscimed.2020.","journal-title":"Soc Sci Med"},{"issue":"8","key":"5186_CR9","doi-asserted-by":"publisher","DOI":"10.1136\/bmjopen-2022-069374","volume":"13","author":"K Tobin","year":"2023","unstructured":"Tobin K, Heidari O, Volpi C, Sodder S, Duncan D. Use of geofencing interventions in population health research: a scoping review. BMJ Open. 2023;13(8):e069374. https:\/\/doi.org\/10.1136\/bmjopen-2022-069374.","journal-title":"BMJ Open"},{"key":"5186_CR10","doi-asserted-by":"publisher","unstructured":"Faherty LJ, Ringel JS, Kranz AM, Baker L, Phillips B, Williams MV, Perez L, Schulson LB, Timmins G, Gittens AD, Gandhi P, Howell K, Adekunle T. The U.S. Equity-First Vaccination Initiative: Impacts and lessons learned. RAND Corporation eBooks. 2022. https:\/\/doi.org\/10.7249\/rra1627-2.","DOI":"10.7249\/rra1627-2"},{"key":"5186_CR11","unstructured":"Irvine M, Irvine M.\u00a0Google Ads Benchmarks for YOUR Industry [Updated!]. WordStream. 2025. https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks. Accessed 12 Sep 2025."}],"container-title":["AIDS and Behavior"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s10461-026-05186-3.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/article\/10.1007\/s10461-026-05186-3","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s10461-026-05186-3.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,6,3]],"date-time":"2026-06-03T07:02:27Z","timestamp":1780470147000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/s10461-026-05186-3"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,6,3]]},"references-count":11,"alternative-id":["5186"],"URL":"https:\/\/doi.org\/10.1007\/s10461-026-05186-3","relation":{},"ISSN":["1090-7165","1573-3254"],"issn-type":[{"value":"1090-7165","type":"print"},{"value":"1573-3254","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026,6,3]]},"assertion":[{"value":"22 May 2026","order":1,"name":"accepted","label":"Accepted","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"3 June 2026","order":2,"name":"first_online","label":"First Online","group":{"name":"ArticleHistory","label":"Article History"}},{"order":1,"name":"Ethics","group":{"name":"EthicsHeading","label":"Declarations"}},{"value":"The authors have no relevant financial or non-financial interests to disclose.","order":2,"name":"Ethics","group":{"name":"EthicsHeading","label":"Conflict of interest"}}]}}