{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,22]],"date-time":"2026-08-22T22:42:14Z","timestamp":1787438534734,"version":"build-2736575974"},"reference-count":20,"publisher":"Springer Science and Business Media LLC","issue":"2","license":[{"start":{"date-parts":[[2020,9,23]],"date-time":"2020-09-23T00:00:00Z","timestamp":1600819200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"},{"start":{"date-parts":[[2020,9,23]],"date-time":"2020-09-23T00:00:00Z","timestamp":1600819200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"}],"funder":[{"DOI":"10.13039\/501100000038","name":"Natural Sciences and Engineering Research Council of Canada","doi-asserted-by":"publisher","id":[{"id":"10.13039\/501100000038","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["J Gambl Stud"],"published-print":{"date-parts":[[2021,6]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:p>Losses disguised as wins (LDWs) are slot machine outcomes where players gain fewer credits than they wager. Despite being losses, slot machines celebrate LDWs with positive sounds and animations, leading gamblers to respond to them as wins. It is unknown how manipulating the sound following LDWs may influence gamblers\u2019 behaviour. In Experiment 1, participants played two conditions on a realistic slot machine simulator: a (standard) positive sound condition (LDWs paired with positive sound, losses paired with silence), and a negative sound condition (LDWs and losses paired with negative sound). We measured participants\u2019 behavioural responses [post-reinforcement pauses (PRPs)], win estimates, and subjective experience. In the negative sound condition, participants behaviourally responded to LDWs in a more loss-like and less win-like fashion, as measured by PRPs. Win estimates were reduced, and subjective experience was significantly impacted, but only when the negative sound condition was played second. In Experiment 2, we employed a much more subtle manipulation, pairing only LDWs with negative sound, and observed similar effects. Through these two experiments, we show that pairing LDWs with negative sound is an effective way to modify players\u2019 responses to LDWs, causing them to respond to them more like the losses they are, rather than the wins they seem.<\/jats:p>","DOI":"10.1007\/s10899-020-09976-9","type":"journal-article","created":{"date-parts":[[2020,9,23]],"date-time":"2020-09-23T11:08:52Z","timestamp":1600859332000},"page":"403-425","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":4,"title":["Measuring Gamblers\u2019 Behaviour to Show That Negative Sounds Can Reveal the True Nature of Losses Disguised as Wins in Multiline Slot Machines"],"prefix":"10.1007","volume":"37","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-4595-6017","authenticated-orcid":false,"given":"Molly L.","family":"Scarfe","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Madison","family":"Stange","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mike J.","family":"Dixon","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","published-online":{"date-parts":[[2020,9,23]]},"reference":[{"issue":"4","key":"9976_CR1","doi-asserted-by":"publisher","first-page":"1241","DOI":"10.1007\/s10899-017-9688-0","volume":"33","author":"KR Barton","year":"2017","unstructured":"Barton, K. 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Stange has received travel and\/or accommodation for speaking engagements from the Responsible Gambling Council (Canada) and the British Columbia Lottery Corporation (Canada). She has also received consulting fees from Gambling Research Exchange Ontario (Canada). The authors declare no additional conflicts of interest.","order":2,"name":"Ethics","group":{"name":"EthicsHeading","label":"Conflict of interest"}},{"value":"All procedures performed in studies involving human participants were in accordance with the ethical standards of the University of Waterloo Office of Research Ethics and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards.","order":3,"name":"Ethics","group":{"name":"EthicsHeading","label":"Ethics Approval"}}]}}