{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,3,28]],"date-time":"2025-03-28T01:00:59Z","timestamp":1743123659784,"version":"3.40.3"},"publisher-location":"Cham","reference-count":25,"publisher":"Springer International Publishing","isbn-type":[{"type":"print","value":"9783030025670"},{"type":"electronic","value":"9783030025687"}],"license":[{"start":{"date-parts":[[2019,1,1]],"date-time":"2019-01-01T00:00:00Z","timestamp":1546300800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2019]]},"DOI":"10.1007\/978-3-030-02568-7_208","type":"book-chapter","created":{"date-parts":[[2019,4,1]],"date-time":"2019-04-01T07:20:26Z","timestamp":1554103226000},"page":"771-784","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Cobranding between Fast Fashion Brands and Luxury Brands: A Case Study Approach"],"prefix":"10.1007","author":[{"given":"Beatriz","family":"Eiras","sequence":"first","affiliation":[]},{"given":"Ant\u00f3nio","family":"Azevedo","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2019,4,2]]},"reference":[{"key":"208_CR1","doi-asserted-by":"publisher","first-page":"347","DOI":"10.1177\/002224379703400304","volume":"34","author":"J Aaker","year":"1997","unstructured":"Aaker, J. (1997). Dimensions of brand personality. Journal of Marketing Research, 34, 347\u2013356.","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"208_CR2","doi-asserted-by":"publisher","first-page":"6","DOI":"10.1108\/13612021011025401","volume":"14","author":"S Ahn","year":"2009","unstructured":"Ahn, S., Kim, H., & Forney, J. (2009). Fashion collaboration or collision? Examining the match-up effect in co-marketing alliances. Journal of Fashion Marketing and Management, 14(1), 6\u201320.","journal-title":"Journal of Fashion Marketing and Management"},{"issue":"3","key":"208_CR3","doi-asserted-by":"publisher","first-page":"329","DOI":"10.1108\/13612020610679303","volume":"10","author":"M Bruce","year":"2006","unstructured":"Bruce, M., & Daly, L. (2006). Buyer behaviour for fast fashion. Journal of Fashion and Marketing, 10(3), 329\u2013344.","journal-title":"Journal of Fashion and Marketing"},{"key":"208_CR4","volume-title":"The cult of the luxury brand: Inside Asia\u2019s love affair with luxury","author":"R Chadha","year":"2006","unstructured":"Chadha, R., & Husband, P. (2006). The cult of the luxury brand: Inside Asia\u2019s love affair with luxury. Boston: Nicholas Brealey Publishing."},{"key":"208_CR5","unstructured":"Dorozala, N., & Kohlbrenner, A. 2008. Co-branding as a tool for strategic brand activation\u2014How to find the ideal partner. An explanatory case study in the fashion and design sector, Master Thesis. Lund: School of Economics and Management."},{"key":"208_CR6","first-page":"83","volume-title":"Personality at the crossroads","author":"S Epstein","year":"1977","unstructured":"Epstein, S. (1977). Traits are alive and well. In D. Magnusson & N. S. Endler (Eds.), Personality at the crossroads (pp. 83\u201398). Hillsdale, NJ: Lawrence Erlbaum Associates."},{"key":"208_CR7","doi-asserted-by":"publisher","first-page":"399","DOI":"10.1002\/mar.4220100504","volume":"10","author":"RE Goldsmith","year":"1993","unstructured":"Goldsmith, R. E., Freiden, J. B., & Kilsheimer, J. (1993). Social values and female fashion leadership: A cross-cultural study. Psychology & Marketing, 10, 399\u2013412.","journal-title":"Psychology & Marketing"},{"key":"208_CR8","volume-title":"Logistics management and strategy competing through the supply chain","author":"A Harrison","year":"2008","unstructured":"Harrison, A., & Hoek, V. (2008). Logistics management and strategy competing through the supply chain. Harlow: FT Prentice Hall."},{"issue":"3","key":"208_CR9","doi-asserted-by":"publisher","first-page":"154","DOI":"10.1080\/20932685.2010.10593067","volume":"1","author":"K Heine","year":"2010","unstructured":"Heine, K. (2010). The personality of luxury fashion brands. Journal of Global Fashion Marketing, 1(3), 154\u2013163.","journal-title":"Journal of Global Fashion Marketing"},{"issue":"4","key":"208_CR10","doi-asserted-by":"publisher","first-page":"390","DOI":"10.1108\/JFMM-03-2013-0022","volume":"17","author":"N Hennigs","year":"2013","unstructured":"Hennigs, N., Wiedmann, K., Behrens, S., Klarmann, C., & Carduck, J. (2013). Brand extensions. A successful strategy in luxury fashion branding? Assessing consumers\u2019 implicit associations. Journal of Fashion Marketing and Management, 17(4), 390\u2013402.","journal-title":"Journal of Fashion Marketing and Management"},{"key":"208_CR11","doi-asserted-by":"crossref","unstructured":"Jackson, T. (2002). International Herald Tribune fashion 2001\u2014A conference review. Journal of Fashion Marketing and Management, 6(4).","DOI":"10.1108\/jfmm.2002.28406dac.001"},{"key":"208_CR12","first-page":"67","volume-title":"Brand culture","author":"JN Kapferer","year":"2006","unstructured":"Kapferer, J. N. (2006). The two business cultures of luxury brands. In J. Schroeder & M. Salzer-M\u00f6rling (Eds.), Brand culture (pp. 67\u201376). London: Taylor and Francis."},{"key":"208_CR13","volume-title":"The luxury strategy: Break the rules of marketing to build luxury brands","author":"JN Kapferer","year":"2009","unstructured":"Kapferer, J. N., & Bastien, V. (2009). The luxury strategy: Break the rules of marketing to build luxury brands. London: Kogan Page."},{"key":"208_CR14","doi-asserted-by":"publisher","first-page":"601","DOI":"10.1002\/(SICI)1520-6793(199709)14:6<601::AID-MAR5>3.0.CO;2-B","volume":"14","author":"M Lynn","year":"1997","unstructured":"Lynn, M., & Harris, J. (1997). The desire for unique consumer products: A new individual differences scale. Psychology & Marketing, 14, 601\u2013616.","journal-title":"Psychology & Marketing"},{"issue":"3","key":"208_CR15","doi-asserted-by":"publisher","first-page":"313","DOI":"10.1386\/fspc.1.3.313_1","volume":"1","author":"M Morgado","year":"2014","unstructured":"Morgado, M. (2014). Fashion phenomena and the post-postmodern condition: Enquiry and speculation. Fashion, Style & Popular Culture, 1(3), 313\u2013339.","journal-title":"Fashion, Style & Popular Culture"},{"issue":"5","key":"208_CR16","first-page":"413","volume":"16","author":"U Okonkwo","year":"2009","unstructured":"Okonkwo, U. (2009). Luxury fashion branding\u2014Trends, tactics, techniques. Journal of Brand Management, 16(5), 413\u2013415.","journal-title":"Journal of Brand Management"},{"issue":"4","key":"208_CR17","doi-asserted-by":"publisher","first-page":"453","DOI":"10.1177\/002224379603300407","volume":"33","author":"CW Park","year":"1996","unstructured":"Park, C. W., Jun, S. Y., & Shocker, A. D. (1996). Composite brand alliances: an investigation of extension and feedback effects. Journal of Marketing Research, 33(4), 453\u2013466.","journal-title":"Journal of Marketing Research"},{"issue":"2","key":"208_CR18","doi-asserted-by":"publisher","first-page":"258","DOI":"10.1177\/002224379903600209","volume":"36","author":"AR Rao","year":"1999","unstructured":"Rao, A. R., Qu, L., & Ruekert, R. (1999). Signalling unobservable product quality through a brand ally. Journal of Marketing Research, 36(2), 258\u2013268.","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"208_CR19","doi-asserted-by":"publisher","first-page":"82","DOI":"10.1108\/APJML-10-2014-0148","volume":"27","author":"Y Seo","year":"2014","unstructured":"Seo, Y., & Buchanan-Oliver, M. (2014). Luxury branding: the industry, trends, and future conceptualizations. Asia Pacific Journal of Marketing and Logistics, 27(1), 82\u201398.","journal-title":"Asia Pacific Journal of Marketing and Logistics"},{"issue":"6","key":"208_CR20","doi-asserted-by":"publisher","first-page":"541","DOI":"10.1086\/222102","volume":"62","author":"G Simmel","year":"1957","unstructured":"Simmel, G. (1957). Fashion. American Journal of Sociology, 62(6), 541\u2013558.","journal-title":"American Journal of Sociology"},{"issue":"2","key":"208_CR21","doi-asserted-by":"publisher","first-page":"145","DOI":"10.1108\/MIP-03-2013-0055","volume":"32","author":"J Singh","year":"2014","unstructured":"Singh, J., Kalafatis, S., & Ledden, L. (2014). Consumer perceptions of cobrands: the role of brand positioning strategies. Marketing Intelligence & Planning, 32(2), 145\u2013159.","journal-title":"Marketing Intelligence & Planning"},{"issue":"5","key":"208_CR22","doi-asserted-by":"publisher","first-page":"375","DOI":"10.1057\/bm.2009.1","volume":"16","author":"Y Truong","year":"2009","unstructured":"Truong, Y., Mccoll, T., & Kitchen, P. (2009). New luxury brand positioning and the emergence of masstige brands. Journal of Brand Management, 16(5), 375\u2013382.","journal-title":"Journal of Brand Management"},{"key":"208_CR23","volume-title":"Fashion brands\u2014Branding style from Armani to Zara","author":"M Tungate","year":"2005","unstructured":"Tungate, M. (2005). Fashion brands\u2014Branding style from Armani to Zara. London: Kogan Page."},{"key":"208_CR24","first-page":"1","volume":"1","author":"F Vigneron","year":"1999","unstructured":"Vigneron, F., & Johnson, L. (1999). A review and a conceptual framework of prestige-seeking consumer behaviour. Academy of Marketing Science Review, 1, 1\u201315.","journal-title":"Academy of Marketing Science Review"},{"issue":"2","key":"208_CR25","doi-asserted-by":"publisher","first-page":"141","DOI":"10.1108\/JFMM-02-2011-0045","volume":"17","author":"MZ Watson","year":"2013","unstructured":"Watson, M. Z., & Yan, R. (2013). An exploratory study of the decision processes of fast versus slow fashion consumers. Journal of Fashion Marketing and Management, 17(2), 141\u2013159.","journal-title":"Journal of Fashion Marketing and Management"}],"container-title":["Developments in Marketing Science: Proceedings of the Academy of Marketing Science","Finding New Ways to Engage and Satisfy Global Customers"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-030-02568-7_208","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,5,22]],"date-time":"2019-05-22T12:17:54Z","timestamp":1558527474000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-3-030-02568-7_208"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2019]]},"ISBN":["9783030025670","9783030025687"],"references-count":25,"URL":"https:\/\/doi.org\/10.1007\/978-3-030-02568-7_208","relation":{},"ISSN":["2363-6165","2363-6173"],"issn-type":[{"type":"print","value":"2363-6165"},{"type":"electronic","value":"2363-6173"}],"subject":[],"published":{"date-parts":[[2019]]},"assertion":[{"value":"2 April 2019","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}},{"value":"AMSWMC","order":1,"name":"conference_acronym","label":"Conference Acronym","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Academy of Marketing Science World Marketing Congress","order":2,"name":"conference_name","label":"Conference Name","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Porto","order":3,"name":"conference_city","label":"Conference City","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Portugal","order":4,"name":"conference_country","label":"Conference Country","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"2018","order":5,"name":"conference_year","label":"Conference Year","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"27 June 2018","order":7,"name":"conference_start_date","label":"Conference Start Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"29 June 2018","order":8,"name":"conference_end_date","label":"Conference End Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"21","order":9,"name":"conference_number","label":"Conference Number","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"amswmc2018","order":10,"name":"conference_id","label":"Conference ID","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"http:\/\/www.ams-web.org\/events\/EventDetails.aspx?id=887997","order":11,"name":"conference_url","label":"Conference URL","group":{"name":"ConferenceInfo","label":"Conference Information"}}]}}