{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,11,15]],"date-time":"2025-11-15T17:19:43Z","timestamp":1763227183517,"version":"3.40.3"},"publisher-location":"Cham","reference-count":19,"publisher":"Springer International Publishing","isbn-type":[{"type":"print","value":"9783031167720"},{"type":"electronic","value":"9783031167737"}],"license":[{"start":{"date-parts":[[2022,10,20]],"date-time":"2022-10-20T00:00:00Z","timestamp":1666224000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springer.com\/tdm"},{"start":{"date-parts":[[2022,10,20]],"date-time":"2022-10-20T00:00:00Z","timestamp":1666224000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2023]]},"DOI":"10.1007\/978-3-031-16773-7_39","type":"book-chapter","created":{"date-parts":[[2022,10,19]],"date-time":"2022-10-19T18:04:25Z","timestamp":1666202665000},"page":"450-459","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["Facades, Visual Merchandising, and Storytelling, How Brands Reinvent Themselves in the Post-pandemic"],"prefix":"10.1007","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-9684-5005","authenticated-orcid":false,"given":"Gisele","family":"Nepomuceno","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8736-7045","authenticated-orcid":false,"given":"Catarina","family":"Moura","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8537-7469","authenticated-orcid":false,"given":"Fernando","family":"Oliveira","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2022,10,20]]},"reference":[{"key":"39_CR1","unstructured":"Benjamin, W.: Paris, capital do s\u00e9culo XIX. 1 edi\u00e7\u00e3o. edn allia, Paris (1939)"},{"key":"39_CR2","volume-title":"Silent Selling","author":"J Bell","year":"2006","unstructured":"Bell, J., Ternus, K.: Silent Selling, 3rd edn. Fairchild, New York (2006)","edition":"3"},{"key":"39_CR3","unstructured":"Demetresco, S., e Regamey, R.: Tipologia est\u00e9tica do visual merchandising. Esta\u00e7\u00e3o das Letras e Cores. S\u00e3o Paulo (2012)"},{"key":"39_CR4","unstructured":"Fernandes, A. Visual Merchandising: Sedu\u00e7\u00e3o no Retalho. FcaDesign, Lisboa (2018) (2001)"},{"key":"39_CR5","volume-title":"Emotional Branding - the New Paradigm for Connecting Brands to People","author":"M Gob\u00e9","year":"2001","unstructured":"Gob\u00e9, M.: Emotional Branding - the New Paradigm for Connecting Brands to People. Allworth Press, New York (2001)"},{"key":"39_CR6","unstructured":"Lipovetsky, G. A felicidade paradoxal: Ensaio sobre a sociedade do hiperconsumo. Editions 70, Lisbon (2007)"},{"issue":"1","key":"39_CR7","doi-asserted-by":"publisher","first-page":"39","DOI":"10.1386\/csmf.1.1.39_1","volume":"1","author":"K Matthews","year":"2013","unstructured":"Matthews, K., Hancock, I.I., Joseph, H., Gu, Z.: Rebranding American men\u2019s heritage fashions through the use of visual merchandising, symbolic props and masculine iconic memes historically found in popular culture. Crit. Stud. Men\u2019s Fashion 1(1), 39\u201358 (2013)","journal-title":"Crit. Stud. Men\u2019s Fashion"},{"issue":"2","key":"39_CR8","first-page":"76","volume":"1","author":"N Mehta","year":"2013","unstructured":"Mehta, N., Chugan, P.: The impact of visual merchandising on impulse buying behavior of consumer: a case from central mall of Ahmedabad India. Univ. J. Manag. 1(2), 76\u201382 (2013)","journal-title":"Univ. J. Manag."},{"key":"39_CR9","doi-asserted-by":"publisher","first-page":"195","DOI":"10.1080\/15022250802532443","volume":"8","author":"L Mossberg","year":"2008","unstructured":"Mossberg, L.: Extraordinary experiences through storytelling. Scand. J. Hosp. Tour. 8, 195\u2013210 (2008)","journal-title":"Scand. J. Hosp. Tour."},{"issue":"4","key":"39_CR10","doi-asserted-by":"publisher","first-page":"217","DOI":"10.14257\/ijsh.2013.7.6.21","volume":"7","author":"J Kim","year":"2013","unstructured":"Kim, J.: A study on the effect that VMD (visual merchandising design) in store has on purchasing products. Int. J. Smart Home 7(4), 217\u2013223 (2013)","journal-title":"Int. J. Smart Home"},{"key":"39_CR11","doi-asserted-by":"publisher","first-page":"2","DOI":"10.1186\/s40691-018-0164-y)","volume":"6","author":"YK Kim","year":"2019","unstructured":"Kim, Y.K., Sullivan, P.: Emotional branding speaks to consumers\u2019 heart: the case of fashion brands. Fash. Text. 6, 2 (2019). https:\/\/doi.org\/10.1186\/s40691-018-0164-y)","journal-title":"Fash. Text."},{"key":"39_CR12","unstructured":"Silverstein, M.J., Fiske, N. Luxury for the masses. Harvard Business Review (2003)"},{"issue":"2","key":"39_CR13","doi-asserted-by":"publisher","first-page":"11","DOI":"10.1108\/02756660310508155","volume":"24","author":"B Kaufman","year":"2003","unstructured":"Kaufman, B.: Stories that sell, stories that tell. J. Bus. Strateg. 24(2), 11\u201315 (2003). https:\/\/doi.org\/10.1108\/02756660310508155","journal-title":"J. Bus. Strateg."},{"key":"39_CR14","unstructured":"Kotler, P., Jaya, H., Setiawan, I.: Marketing 5.0: Tecnologia para a humanidade. Kotler, P., Kartajaya, H., Setiawan, I. (eds.) 2021. Actual Editora (2021)"},{"issue":"1","key":"39_CR15","doi-asserted-by":"publisher","first-page":"70","DOI":"10.1086\/339922","volume":"29","author":"D Holt","year":"2002","unstructured":"Holt, D.: Why do brands cause trouble? a dialectical theory of consumer culture and branding. J. Consum. Res. 29(1), 70\u201390 (2002)","journal-title":"J. Consum. Res."},{"key":"39_CR16","volume-title":"Case Study Research","author":"R Yin","year":"2009","unstructured":"Yin, R.: Case Study Research, 4th edn. Sage Publications, Thousand Oaks (2009)","edition":"4"},{"key":"39_CR17","unstructured":"https:\/\/www.stirworld.com\/see-features-burberry-s-new-paris-flagship-store-ensues-timeless-luxury-dressed-in-its-iconic-check"},{"key":"39_CR18","unstructured":"https:\/\/www.nssmag.com\/it. Accessed 25 Jul 2022"},{"key":"39_CR19","unstructured":"https:\/\/www.stirworld.com\/. Accessed 25 Jul 2022"}],"container-title":["Advances in Fashion and Design Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-031-16773-7_39","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,10,19]],"date-time":"2022-10-19T19:43:10Z","timestamp":1666208590000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/978-3-031-16773-7_39"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,10,20]]},"ISBN":["9783031167720","9783031167737"],"references-count":19,"URL":"https:\/\/doi.org\/10.1007\/978-3-031-16773-7_39","relation":{},"subject":[],"published":{"date-parts":[[2022,10,20]]},"assertion":[{"value":"20 October 2022","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}},{"value":"CIMODE","order":1,"name":"conference_acronym","label":"Conference Acronym","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"International Fashion and Design Congress","order":2,"name":"conference_name","label":"Conference Name","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Guimar\u00e3es","order":3,"name":"conference_city","label":"Conference City","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Portugal","order":4,"name":"conference_country","label":"Conference Country","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"2022","order":5,"name":"conference_year","label":"Conference Year","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"4 July 2022","order":7,"name":"conference_start_date","label":"Conference Start Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"7 July 2022","order":8,"name":"conference_end_date","label":"Conference End Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"cimode2022","order":10,"name":"conference_id","label":"Conference ID","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"http:\/\/www.design.uminho.pt\/cimode2020\/en-US\/","order":11,"name":"conference_url","label":"Conference URL","group":{"name":"ConferenceInfo","label":"Conference Information"}}]}}