{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,3,25]],"date-time":"2025-03-25T16:29:15Z","timestamp":1742920155092,"version":"3.40.3"},"publisher-location":"Singapore","reference-count":45,"publisher":"Springer Nature Singapore","isbn-type":[{"type":"print","value":"9789811692710"},{"type":"electronic","value":"9789811692727"}],"license":[{"start":{"date-parts":[[2022,1,1]],"date-time":"2022-01-01T00:00:00Z","timestamp":1640995200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springer.com\/tdm"},{"start":{"date-parts":[[2022,1,1]],"date-time":"2022-01-01T00:00:00Z","timestamp":1640995200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2022]]},"DOI":"10.1007\/978-981-16-9272-7_59","type":"book-chapter","created":{"date-parts":[[2022,3,14]],"date-time":"2022-03-14T12:06:56Z","timestamp":1647259616000},"page":"711-721","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["Endorser Altruism Effects on Narrative Transportation in Video Ads"],"prefix":"10.1007","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-9117-4775","authenticated-orcid":false,"given":"Lu\u00edsa","family":"Augusto","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3581-6478","authenticated-orcid":false,"given":"Sara","family":"Santos","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8924-7912","authenticated-orcid":false,"given":"Pedro Manuel","family":"do Esp\u00edrito Santo","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2022,3,15]]},"reference":[{"issue":"1","key":"59_CR1","doi-asserted-by":"publisher","first-page":"53","DOI":"10.1177\/0163443711427199","volume":"34","author":"J Kim","year":"2012","unstructured":"Kim, J.: The institutionalization of YouTube: from user-generated content to professionally generated content. Media Cult. Soc. 34(1), 53\u201367 (2012)","journal-title":"Media Cult. Soc."},{"doi-asserted-by":"crossref","unstructured":"Kim, Y.J., Han, J.: Why smartphone advertising attracts customers: a model of Web advertising, flow, and personalization. Comput. Hum. Behav. 33, 256\u2013269 (2014)","key":"59_CR2","DOI":"10.1016\/j.chb.2014.01.015"},{"doi-asserted-by":"crossref","unstructured":"Lee, J., Lee, M.: Factors influencing the intention to watch online video advertising. Cyberpsychol. Behave. Soc. Netw. 14, 619\u201324 (2011)","key":"59_CR3","DOI":"10.1089\/cyber.2009.0305"},{"doi-asserted-by":"crossref","unstructured":"Bergkvist, L., Zhou, K.Q.: Celebrity endorsements: a literature review and research agenda. Int. J. Advertising 35(4), 642\u2013663 (2016)","key":"59_CR4","DOI":"10.1080\/02650487.2015.1137537"},{"doi-asserted-by":"crossref","unstructured":"Erdogan, B.Z.: Celebrity endorsement: a literature review. J. Mark. Manage. 15(4), 291\u2013314 (1999)","key":"59_CR5","DOI":"10.1362\/026725799784870379"},{"doi-asserted-by":"publisher","unstructured":"Lou, C., Tan, S.S., Chen, X.: Investigating consumer engagement with influencer-vs. brand-promoted ads: the roles of source and disclosure. J. Interact. Advertising 19(3), 169\u2013186 (2019). https:\/\/doi.org\/10.1080\/15252019.2019.1667928","key":"59_CR6","DOI":"10.1080\/15252019.2019.1667928"},{"issue":"1","key":"59_CR7","doi-asserted-by":"publisher","first-page":"94","DOI":"10.1080\/02650487.2019.1575108","volume":"39","author":"M De Veirman","year":"2020","unstructured":"De Veirman, M., Hudders, L.: Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising. Int. J. Advert. 39(1), 94\u2013130 (2020). https:\/\/doi.org\/10.1080\/02650487.2019.1575108","journal-title":"Int. J. Advert."},{"doi-asserted-by":"publisher","unstructured":"Awang, S.F.L.Q., Annuar, S.N.S., Gisip, I.A.: The effect of social media influencer attributes towards pro-environmental intention. Rom. J. Inf. Technol. Autom. Control 31(1), 111\u2013124 (2021). https:\/\/doi.org\/10.33436\/v31i1y202109","key":"59_CR8","DOI":"10.33436\/v31i1y202109"},{"issue":"1","key":"59_CR9","first-page":"3","volume":"9","author":"L Nafees","year":"2020","unstructured":"Nafees, L., Cook, C.M., Stoddard, J.E.: The impact of the social media influencer power on consumer attitudes toward the brand: the mediating\/moderating role of social media influencer source credibility. Atl. Mark. J. 9(1), 3 (2020)","journal-title":"Atl. Mark. J."},{"doi-asserted-by":"crossref","unstructured":"Shaouf, A., L\u00fc, K., Li, X.: The effect of web advertising visual design on online purchase intention: an examination across gender. Comput. Hum. Behav. 60, 622\u2013634 (2016)","key":"59_CR10","DOI":"10.1016\/j.chb.2016.02.090"},{"doi-asserted-by":"crossref","unstructured":"Dehghani, M., Niaki, M.K., Ramezani, I., Sali, R.: Evaluating the influence of YouTube advertising for attraction of young customers. Comput. Hum. Behav. 59, 165\u2013172 (2016)","key":"59_CR11","DOI":"10.1016\/j.chb.2016.01.037"},{"unstructured":"Belanche, D., Flavian, C., P\u00e9rez-Rueda, A.: The influence of arousal on advertising effectiveness (2014)","key":"59_CR12"},{"doi-asserted-by":"crossref","unstructured":"Belanche, D., Casal\u00f3, L.V., Flavi\u00e1n, M., Ib\u00e1\u00f1ez-S\u00e1nchez, S.: Building influencers\u2019 credibility on Instagram: Effects on followers\u2019 attitudes and behavioral responses toward the influencer. J. Retail. Consum. Serv. 61, 102585 (2021)","key":"59_CR13","DOI":"10.1016\/j.jretconser.2021.102585"},{"doi-asserted-by":"crossref","unstructured":"Lou, C., Tan, S.-S., Chen, X.: Investigating consumer engagement with influencer- vs. brand-promoted ads: the roles of source and disclosure. J. Interact. Advertising 19(3), 169\u2013186 (2019)","key":"59_CR14","DOI":"10.1080\/15252019.2019.1667928"},{"doi-asserted-by":"crossref","unstructured":"De Veirman, M., Hudders, L.: Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising. Int. J. Advertising 39(1), 94\u2013130 (2020)","key":"59_CR15","DOI":"10.1080\/02650487.2019.1575108"},{"issue":"3","key":"59_CR16","doi-asserted-by":"publisher","first-page":"685","DOI":"10.1108\/OIR-06-2019-0213","volume":"44","author":"J Phua","year":"2020","unstructured":"Phua, J., Jin, S.V., Kim, J.: Pro-veganism on Instagram. Online Inf. Rev. 44(3), 685\u2013704 (2020)","journal-title":"Online Inf. Rev."},{"doi-asserted-by":"crossref","unstructured":"Vedula, N., et al.: Multimodal content analysis for effective advertisements on YouTube. In: 2017 IEEE International Conference on Data Mining (ICDM), pp. 1123\u20131128 (2017)","key":"59_CR17","DOI":"10.1109\/ICDM.2017.149"},{"key":"59_CR18","first-page":"148","volume":"2","author":"D Eldesouky","year":"2013","unstructured":"Eldesouky, D.: Visual hierarchy and mind motion in advertising design. J. Arts Humanit. 2, 148\u2013162 (2013)","journal-title":"J. Arts Humanit."},{"doi-asserted-by":"crossref","unstructured":"Gupta, H., Singh, S., Sinha, P.: Multimedia tool as a predictor for social media advertising- a YouTube way. Multimedia Tools Appl. 76(18), 18557\u201318568 (2017)","key":"59_CR19","DOI":"10.1007\/s11042-016-4249-6"},{"key":"59_CR20","first-page":"23","volume":"10","author":"J Moon","year":"2014","unstructured":"Moon, J.: The impact of video quality and image size on the effectiveness of online video advertising on YouTube. Informs J. Comput. 10, 23\u201329 (2014)","journal-title":"Informs J. Comput."},{"doi-asserted-by":"crossref","unstructured":"Kao, T.-F., Du, Y.-Z.: A study on the influence of green advertising design and environmental emotion on advertising effect. J Cleaner Prod. 242, 118294 (2020)","key":"59_CR21","DOI":"10.1016\/j.jclepro.2019.118294"},{"doi-asserted-by":"crossref","unstructured":"Shan, Y., Chen, K.-J., Lin, J.-S.: When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive. Int. J. Advertising 39(5), 590\u2013610 (2020)","key":"59_CR22","DOI":"10.1080\/02650487.2019.1678322"},{"doi-asserted-by":"crossref","unstructured":"Dhanesh, G.S.: Putting engagement in its PRoper place: state of the field, definition and model of engagement in public relations. Public Relat. Rev. 43(5), 925\u2013933 (2017)","key":"59_CR23","DOI":"10.1016\/j.pubrev.2017.04.001"},{"doi-asserted-by":"crossref","unstructured":"Kreuter, M.W., et al.: Narrative communication in cancer prevention and control: a framework to guide research and application. Ann. Behav. Med. 33(3), 221\u2013235 (2007)","key":"59_CR24","DOI":"10.1007\/BF02879904"},{"doi-asserted-by":"crossref","unstructured":"Muralidharan, S., Kim, E.: \u2018I owe my life to the kind individual who called the helpline\u2019: exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention in India and the United States. Int. J. Advertising 38(5), 704\u2013730 (2019)","key":"59_CR25","DOI":"10.1080\/02650487.2018.1556194"},{"doi-asserted-by":"crossref","unstructured":"Dessart, L., Pitardi, V.: How stories generate consumer engagement: an exploratory study. J. Bus. Res. 104, 183\u2013195 (2019)","key":"59_CR26","DOI":"10.1016\/j.jbusres.2019.06.045"},{"doi-asserted-by":"crossref","unstructured":"Green, M., Brock, T.: The role of transportation in the persuasiveness of public narrative. J. Pers. Soc. Psychol. 79, 701\u2013721 (2000)","key":"59_CR27","DOI":"10.1037\/0022-3514.79.5.701"},{"doi-asserted-by":"crossref","unstructured":"Casal\u00f3, L.V., Flavi\u00e1n, C., Ib\u00e1\u00f1ez-S\u00e1nchez, S.: Influencers on Instagram: antecedents and consequences of opinion leadership. J. Bus. Res. 117, 510\u2013519 (2020)","key":"59_CR28","DOI":"10.1016\/j.jbusres.2018.07.005"},{"doi-asserted-by":"crossref","unstructured":"Chang, C.: \u201cBeing Hooked\u201d by editorial content: the implications for processing narrative advertising. J. Advertising 38(1), 21\u201334 (2009)","key":"59_CR29","DOI":"10.2753\/JOA0091-3367380102"},{"doi-asserted-by":"crossref","unstructured":"Brechman, J.M., Purvis, S.C.: Narrative, transportation and advertising. Int. J. Advertising 34(2), 366\u2013381 (2015)","key":"59_CR30","DOI":"10.1080\/02650487.2014.994803"},{"doi-asserted-by":"crossref","unstructured":"Dessart, L.: Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads. Int. J. Res. Mark. 35(2), 289\u2013304 (2018)","key":"59_CR31","DOI":"10.1016\/j.ijresmar.2017.12.009"},{"doi-asserted-by":"crossref","unstructured":"Nguyen, T.-T., Grohmann, B.: The influence of passion\/determination and external disadvantage on consumer responses to brand biographies. J. Brand Manage. 27(4), 452\u2013465 (2020)","key":"59_CR32","DOI":"10.1057\/s41262-020-00193-8"},{"doi-asserted-by":"crossref","unstructured":"Lee, S., Jeong, M., Oh, H.: \u2018Enhancing customers\u2019 positive responses: applying sensory marketing to the hotel website. J. Glob. Scholars Mark. Sci. 28(1), 68\u201385 (2018)","key":"59_CR33","DOI":"10.1080\/21639159.2017.1410772"},{"issue":"3","key":"59_CR34","doi-asserted-by":"publisher","first-page":"259","DOI":"10.1111\/comt.12053","volume":"25","author":"WJ Brown","year":"2015","unstructured":"Brown, W.J.: examining four processes of audience involvement with media personae: transportation, parasocial interaction, identification, and worship. Commun. Theory 25(3), 259\u2013283 (2015)","journal-title":"Commun. Theory"},{"doi-asserted-by":"crossref","unstructured":"Warren, S.: Binge-watching as a predictor of narrative transportation using HLM. J. Broadcast. Electron. Media 64(2), 89\u2013110 (2020)","key":"59_CR35","DOI":"10.1080\/08838151.2020.1718985"},{"issue":"4","key":"59_CR36","doi-asserted-by":"publisher","first-page":"307","DOI":"10.1002\/mar.21088","volume":"35","author":"RR Silva","year":"2018","unstructured":"Silva, R.R., Topolinski, S.: My username is IN! The influence of inward vs. outward wandering usernames on judgments of online seller trustworthiness. Psychol. Mark. 35(4), 307\u2013319 (2018)","journal-title":"Psychol. Mark."},{"doi-asserted-by":"crossref","unstructured":"Carlson, B.D., Donavan, D.T., Deitz, G.D., Bauer, B.C., Lala, V.: A customer-focused approach to improve celebrity endorser effectiveness. J. Bus. Res. 109, 221\u2013235 (2020)","key":"59_CR37","DOI":"10.1016\/j.jbusres.2019.11.048"},{"unstructured":"Chin, W.W.: The partial least squares approach for structural equation modelling. In: Modern Methods for Business Research. Methodology for Business and Management, pp. 295\u2013336. Lawrence Erlbaum Associates Publishers, Mahwah, NJ, US (1998)","key":"59_CR38"},{"doi-asserted-by":"crossref","unstructured":"Bagozzi, R.P., Yi, Y.: On the evaluation of structural equation models. J. Acad. Mark. Sci. 16(1), 74\u201394 (1988)","key":"59_CR39","DOI":"10.1007\/BF02723327"},{"issue":"1","key":"59_CR40","doi-asserted-by":"publisher","first-page":"39","DOI":"10.1177\/002224378101800104","volume":"18","author":"C Fornell","year":"1981","unstructured":"Fornell, C., Larcker, D.F.: Evaluating structural equation models with unobservable variables and measurement error. J. Mark. Res. 18(1), 39\u201350 (1981)","journal-title":"J. Mark. Res."},{"unstructured":"Negm, E., Tantawi, P.: Investigating the Impact of Visual Design on Consumers\u2019 Perceptions towards Advertising (2015)","key":"59_CR41"},{"issue":"1","key":"59_CR42","doi-asserted-by":"publisher","first-page":"49","DOI":"10.1111\/pere.12167","volume":"24","author":"M Rain","year":"2017","unstructured":"Rain, M., Cilento, E., MacDonald, G., Mar, R.A.: Adult attachment and transportation into narrative worlds. Pers. Relat. 24(1), 49\u201374 (2017)","journal-title":"Pers. Relat."},{"issue":"1","key":"59_CR43","first-page":"57","volume":"23","author":"C Atkin","year":"1983","unstructured":"Atkin, C., Block, M.: Effectiveness of celebrity endorsers. J. Advert. Res. 23(1), 57\u201361 (1983)","journal-title":"J. Advert. Res."},{"unstructured":"Belanche, D., Flavi\u00e1n, C., P\u00e9rez-Rueda, A.: The Influence of Arousal on Advertising Effectiveness (2015)","key":"59_CR44"},{"doi-asserted-by":"crossref","unstructured":"Koch, L., Gorris, P., Pahl-Wostl, C.: Narratives, narrations and social structure in environmental governance. Glob. Environ. Change 69, 102317 (2021)","key":"59_CR45","DOI":"10.1016\/j.gloenvcha.2021.102317"}],"container-title":["Smart Innovation, Systems and Technologies","Marketing and Smart Technologies"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/978-981-16-9272-7_59","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,5,11]],"date-time":"2023-05-11T05:54:38Z","timestamp":1683784478000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/978-981-16-9272-7_59"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022]]},"ISBN":["9789811692710","9789811692727"],"references-count":45,"URL":"https:\/\/doi.org\/10.1007\/978-981-16-9272-7_59","relation":{},"ISSN":["2190-3018","2190-3026"],"issn-type":[{"type":"print","value":"2190-3018"},{"type":"electronic","value":"2190-3026"}],"subject":[],"published":{"date-parts":[[2022]]},"assertion":[{"value":"15 March 2022","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}}]}}