{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,3,26]],"date-time":"2025-03-26T08:05:03Z","timestamp":1742976303279,"version":"3.40.3"},"publisher-location":"Singapore","reference-count":36,"publisher":"Springer Nature Singapore","isbn-type":[{"type":"print","value":"9789811990984"},{"type":"electronic","value":"9789811990991"}],"license":[{"start":{"date-parts":[[2023,1,1]],"date-time":"2023-01-01T00:00:00Z","timestamp":1672531200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2023,1,1]],"date-time":"2023-01-01T00:00:00Z","timestamp":1672531200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2023]]},"DOI":"10.1007\/978-981-19-9099-1_16","type":"book-chapter","created":{"date-parts":[[2023,5,11]],"date-time":"2023-05-11T10:26:01Z","timestamp":1683800761000},"page":"233-242","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["The Power of a Multisensory Experience\u2014An Outlook on Consumer Satisfaction and Loyalty"],"prefix":"10.1007","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6513-6545","authenticated-orcid":false,"given":"Pedro","family":"Rodrigues","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4153-491X","authenticated-orcid":false,"given":"Elizabeth","family":"Real","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1245-4555","authenticated-orcid":false,"given":"Isabel","family":"Barbosa","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2023,5,12]]},"reference":[{"key":"16_CR1","unstructured":"Pozo, V., D\u00edaz, I., Frigerio, M.: Aplicaci\u00f3n del modelo de Marketing Sensorial de H\u00falten, Broweus y van Dijk a una empresa chilena del retail. In: XVI Congresso Internacional de Contadur\u00eda Administraci\u00f3n e Inform\u00e1tica, \u00c1rea de Investigaci\u00f3n: Mercadotecnia, Cidad Universitaria, M\u00e9xico (2011)"},{"key":"16_CR2","volume-title":"As tr\u00eas mentes do neuromarketing","author":"M Peruzzo","year":"2015","unstructured":"Peruzzo, M.: As tr\u00eas mentes do neuromarketing. Alta Books, Rio de Janeiro (2015)"},{"issue":"2","key":"16_CR3","doi-asserted-by":"publisher","first-page":"159","DOI":"10.1016\/j.jcps.2013.12.006","volume":"24","author":"A Krishna","year":"2014","unstructured":"Krishna, A., Schwarz, N.: Sensory marketing, embodiment, and grounded cognition: a review and introduction. J. Consum. Psychol. 24(2), 159\u2013168 (2014)","journal-title":"J. Consum. Psychol."},{"key":"16_CR4","doi-asserted-by":"publisher","first-page":"142","DOI":"10.1016\/j.copsyc.2016.01.007","volume":"10","author":"A Krishna","year":"2016","unstructured":"Krishna, A., Cian, L., Sokolova, T.: The power of sensory marketing in advertising. Curr. Opin. Psychol. 10, 142\u2013147 (2016)","journal-title":"Curr. Opin. Psychol."},{"issue":"3","key":"16_CR5","doi-asserted-by":"publisher","first-page":"704","DOI":"10.1108\/EJM-07-2020-0510","volume":"56","author":"P W\u00f6rfel","year":"2022","unstructured":"W\u00f6rfel, P., Frentz, F., Tautu, C.: Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing. Eur. J. Mark. 56(3), 704\u2013737 (2022)","journal-title":"Eur. J. Mark."},{"issue":"5","key":"16_CR6","first-page":"124","volume":"7","author":"R Rathee","year":"2017","unstructured":"Rathee, R., Rajain, M.: Sensory marketing\u2014investigating the use of five senses. Int. J. Res. Fin. Market. 7(5), 124\u2013133 (2017)","journal-title":"Int. J. Res. Fin. Market."},{"key":"16_CR7","volume-title":"A L\u00f3gica do Consumo","author":"M Lindsrom","year":"2008","unstructured":"Lindsrom, M.: A L\u00f3gica do Consumo. Nova Fronteira Participa\u00e7\u00f5es S. A, Rio de Janeiro (2008)"},{"key":"16_CR8","unstructured":"Lipovetsky, G.: A Felicidade Paradoxal: Ensaio sobre a Sociedade do Hiperconsumo. Edi\u00e7\u00f5es 70, Lisboa (2017)"},{"key":"16_CR9","unstructured":"Manzano, R., Gavilan, D., Avello, M., et al.: Marketing sensorial: comunicar con los sentidos en el punto de venta. Pearson Educaci\u00f3n, Madrid (2012)"},{"key":"16_CR10","unstructured":"Blessa, R.: Merchandising no ponto-de-venda, 4th edn. Atlas, S\u00e3o Paulo (2011)"},{"key":"16_CR11","doi-asserted-by":"publisher","DOI":"10.1057\/9780230237049","volume-title":"Sensory marketing","author":"B Hult\u00e9n","year":"2009","unstructured":"Hult\u00e9n, B., Browdeus, N., Dijk, M.: Sensory marketing. Palgrave Macmillan, London (2009)"},{"key":"16_CR12","doi-asserted-by":"crossref","unstructured":"Herrmann, A., Zidansek, M., Sprott, D., et al.: The power of simplicity: Processing fluency and the effects of olfactory cues on retail sales. J. Retailing 89(1), 30\u201343 (2013)","DOI":"10.1016\/j.jretai.2012.08.002"},{"key":"16_CR13","unstructured":"Elder, R., Aydinoglu, N., Barger, V., et al.: A sense of things to come \u2013 Future research directions in sensory marketing. In: Sensory Marketing\u2013Research on the Sensuality of Products, pp. 361\u2013376. Routledge, New York and London"},{"issue":"1","key":"16_CR14","first-page":"9","volume":"7","author":"C Lund","year":"2015","unstructured":"Lund, C.: Selling through the senses: sensory appeals in the fashion retail environment. J. Design, Creative Process Fashion Indust. 7(1), 9\u201330 (2015)","journal-title":"J. Design, Creative Process Fashion Indust."},{"key":"16_CR15","unstructured":"Lindstrom, M.: Brand sense, 1st edn. Gest\u00e3o Plus, Lisboa (2013)"},{"key":"16_CR16","unstructured":"Hayzlett, J.: The language of audio branding. In: American Marketing Association, pp. 1\u20134 (2015)"},{"key":"16_CR17","doi-asserted-by":"publisher","first-page":"137","DOI":"10.1016\/S0950-3293(03)00041-7","volume":"15","author":"J Delwiche","year":"2004","unstructured":"Delwiche, J.: The impact of perceptual interactions on perceived flavor. Food Qual. Prefer. 15, 137\u2013146 (2004)","journal-title":"Food Qual. Prefer."},{"key":"16_CR18","volume-title":"Marketing: an introduction","author":"P Kotler","year":"2005","unstructured":"Kotler, P., Amrstrong, G.: Marketing: an introduction, 7th edn. Prentice Hall, Upper Saddle River (2005)","edition":"7"},{"key":"16_CR19","unstructured":"Bardin, L.: An\u00e1lise de conte\u00fado. Edi\u00e7\u00f5es 70, Lisboa (1987)"},{"key":"16_CR20","doi-asserted-by":"publisher","first-page":"42","DOI":"10.1016\/j.intmar.2018.07.004","volume":"45","author":"O Petit","year":"2019","unstructured":"Petit, O., Velasco, C., Spence, C.: Digital sensory marketing: integrating new technologies into multisensory online experience. J. Interact. Mark. 45, 42\u201361 (2019)","journal-title":"J. Interact. Mark."},{"issue":"4","key":"16_CR21","doi-asserted-by":"publisher","first-page":"460","DOI":"10.1177\/002224378001700405","volume":"17","author":"R Oliver","year":"1980","unstructured":"Oliver, R.: A cognitive model of the antecedents and consequences of satisfaction decisions. J. Mark. Res. 17(4), 460\u2013469 (1980)","journal-title":"J. Mark. Res."},{"key":"16_CR22","doi-asserted-by":"publisher","DOI":"10.4324\/9781315700892","volume-title":"Satisfaction: a behavioral perspective on the consumer","author":"R Oliver","year":"2014","unstructured":"Oliver, R.: Satisfaction: a behavioral perspective on the consumer, 2nd edn. Routledge, New York (2014)","edition":"2"},{"issue":"2","key":"16_CR23","doi-asserted-by":"publisher","first-page":"139","DOI":"10.1016\/j.jretai.2004.04.002","volume":"80","author":"L Harris","year":"2004","unstructured":"Harris, L., Goode, M.: The four levels of loyalty and the pivotal role of trust: a study of online service dynamics. J. Retail. 80(2), 139\u2013158 (2004)","journal-title":"J. Retail."},{"issue":"2","key":"16_CR24","doi-asserted-by":"publisher","first-page":"474","DOI":"10.22214\/ijraset.2018.2069","volume":"6","author":"A Thomas","year":"2018","unstructured":"Thomas, A., Louise, R., Vipinkumar, V.: Impacto f visual merchandising, on impulse buying behavior of retail customers. Int. J. Res. Appl. Sci. Eng. Tech. 6(2), 474\u2013491 (2018)","journal-title":"Int. J. Res. Appl. Sci. Eng. Tech."},{"key":"16_CR25","doi-asserted-by":"publisher","first-page":"397","DOI":"10.1016\/j.jbusres.2022.07.019","volume":"151","author":"R Basu","year":"2022","unstructured":"Basu, R., Paul, J., Singh, K.: Visual merchandising and store atmospherics: An integrated review and future research directions. J. Bus. Res. 151, 397\u2013408 (2022)","journal-title":"J. Bus. Res."},{"issue":"1","key":"16_CR26","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1509\/jm.79.1.1","volume":"79","author":"V Kumar","year":"2015","unstructured":"Kumar, V.: Evolution of marketing as a discipline: what has happened and what to look out for. J. Mark. 79(1), 1\u20139 (2015)","journal-title":"J. Mark."},{"key":"16_CR27","unstructured":"Kim, J.: A study on the effect that V.M.D (Visual Merchandising Design) in store has on purchasing products. Int. J. Smart Home 7(4):217\u2013223 (2013)"},{"issue":"1","key":"16_CR28","doi-asserted-by":"publisher","first-page":"232","DOI":"10.31510\/infa.v17i1.732","volume":"17","author":"C Cangusso","year":"2020","unstructured":"Cangusso, C., Garcia, G., Carrino, A.: O impacto das modifica\u00e7\u00f5es do visual merchandising em rela\u00e7\u00e3o a lealdade dos clientes em uma cantina escolar na cidade de Araraquara. Interface Tecnol\u00f3gica 17(1), 232\u2013243 (2020)","journal-title":"Interface Tecnol\u00f3gica"},{"key":"16_CR29","volume-title":"Satisfaction a behavioural perspective on the consumer","author":"R Oliver","year":"1997","unstructured":"Oliver, R.: Satisfaction a behavioural perspective on the consumer. McGrawHill, New York (1997)"},{"issue":"8","key":"16_CR30","doi-asserted-by":"publisher","first-page":"67","DOI":"10.19030\/jber.v8i8.753","volume":"8","author":"N Marshall","year":"2010","unstructured":"Marshall, N.: Commitment, loyalty and customer lifetime value: investigating the relationships among key determinants. J. Business Economics Res. (JBER) 8(8), 67\u201384 (2010)","journal-title":"J. Business Economics Res. (JBER)"},{"key":"16_CR31","doi-asserted-by":"crossref","unstructured":"Sadachar, A., Konika, K.: The role of Sustainable Visual Merchandising Practices in Predicting Retail Store Loyalty. In: International Textile and Apparel Association Annual Conference Proceedings (2017).","DOI":"10.31274\/itaa_proceedings-180814-1869"},{"key":"16_CR32","unstructured":"Madhavi, S., Leelavati, T.: Impact of visual merchandising on consumer behaviour towards women apparel. Int. J. Manag. Res. Business Strat., 62\u201372 (2013)"},{"issue":"7","key":"16_CR33","doi-asserted-by":"publisher","first-page":"14","DOI":"10.52283\/NSWRCA.AJBMR.20120207A02","volume":"2","author":"A Rahim","year":"2012","unstructured":"Rahim, A., Ignatius, I., Adeoti, O.: Is Customer Satisfaction an Indicator of Customer Loyalty? Australian J. Business Manag. Res. 2(7), 14\u201320 (2012)","journal-title":"Australian J. Business Manag. Res."},{"issue":"3","key":"16_CR34","doi-asserted-by":"publisher","first-page":"230","DOI":"10.1177\/1094670502004003006","volume":"4","author":"T Henning-Thurau","year":"2002","unstructured":"Henning-Thurau, T., Gwinner, K., Gremler, D.: Understanding relationship marketing outcomes: an integration of relational benefits and relationship quality. J. Serv. Res. 4(3), 230\u2013247 (2002)","journal-title":"J. Serv. Res."},{"key":"16_CR35","volume-title":"The Value Profit Chain: Treat Employees Like Customers and Customers Like Employees","author":"J Heskett","year":"2003","unstructured":"Heskett, J., Sasser, W., Schlesinger, L.: The Value Profit Chain: Treat Employees Like Customers and Customers Like Employees. The Free Press, New York (2003)"},{"key":"16_CR36","unstructured":"Cisneros, G., Moline, J.: Fidelizacion Efectiva: No Caiga En Los Errores m\u00e3s Frecuentes. Harvard Duesto Marketing y Ventas, 30\u201335 (1996)"}],"container-title":["Smart Innovation, Systems and Technologies","Marketing and Smart Technologies"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/978-981-19-9099-1_16","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,5,11]],"date-time":"2023-05-11T10:30:14Z","timestamp":1683801014000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/978-981-19-9099-1_16"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023]]},"ISBN":["9789811990984","9789811990991"],"references-count":36,"URL":"https:\/\/doi.org\/10.1007\/978-981-19-9099-1_16","relation":{},"ISSN":["2190-3018","2190-3026"],"issn-type":[{"type":"print","value":"2190-3018"},{"type":"electronic","value":"2190-3026"}],"subject":[],"published":{"date-parts":[[2023]]},"assertion":[{"value":"12 May 2023","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}}]}}