{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,31]],"date-time":"2025-10-31T21:51:26Z","timestamp":1761947486836},"reference-count":38,"publisher":"Springer Science and Business Media LLC","issue":"2","license":[{"start":{"date-parts":[[2004,12,1]],"date-time":"2004-12-01T00:00:00Z","timestamp":1101859200000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Int Rev Public Nonprofit Marketing"],"published-print":{"date-parts":[[2004,12]]},"DOI":"10.1007\/bf02896629","type":"journal-article","created":{"date-parts":[[2008,4,29]],"date-time":"2008-04-29T14:11:05Z","timestamp":1209478265000},"page":"101-111","source":"Crossref","is-referenced-by-count":14,"title":["Image transference from product branding to place branding: The case study of Marinha Grande Mglass"],"prefix":"10.1007","volume":"1","author":[{"given":"Ant\u00f3nio","family":"Zevedo","sequence":"first","affiliation":[]}],"member":"297","reference":[{"key":"BF02896629_CR1","volume-title":"Building Strong Brands","author":"D. Aaker","year":"1996","unstructured":"Aaker, D. (1996):Building Strong Brands. New York: The Free Press."},{"issue":"4","key":"BF02896629_CR2","doi-asserted-by":"crossref","first-page":"255","DOI":"10.1016\/S0167-8116(99)00017-8","volume":"16","author":"J. Agrawal","year":"1999","unstructured":"Agrawal, J. and Kamakura, W.A. (1999): Country of Origin: Acompetitive Advantage?International Journal of Research in Marketing, vol. 16, no 4. pp. 255\u2013268.","journal-title":"International Journal of Research in Marketing"},{"issue":"4","key":"BF02896629_CR3","doi-asserted-by":"crossref","first-page":"229","DOI":"10.1057\/palgrave.bm.2540074","volume":"9","author":"S. Anholt","year":"2002","unstructured":"Anholt, S. (2002): Foreword to Special Issue of Journal of Brand Management.Journal of Brand Management, vol. 9, no 4-5 (special issue), pp. 229\u2013239.","journal-title":"Journal of Brand Management"},{"key":"BF02896629_CR4","volume-title":"Diagn\u00f3stico Prospectivo da Industria do Vidro Portuguesa: Posicionamiento eDesafios","author":"Augusto Mateus & Associados","year":"2000","unstructured":"Augusto Mateus & Associados (2000):Diagn\u00f3stico Prospectivo da Industria do Vidro Portuguesa: Posicionamiento eDesafios. Marinha Grande: Augusto Mateus & Asociados."},{"key":"BF02896629_CR5","unstructured":"Baloglu, S. (1996):An Empirical Investigation of Determinants of Tourist Destination Image. PhD Dissertation, Virginia Polytechnic Institute and State University (UMI Dissertation Services)."},{"issue":"4","key":"BF02896629_CR6","doi-asserted-by":"crossref","first-page":"868","DOI":"10.1016\/S0160-7383(99)00030-4","volume":"26","author":"S. Baloglu","year":"1999","unstructured":"Baloglu, S. and McCleary, K.W. (1999): A Model of Destination Image Formation.Annals of Tourism Research, vol. 26, no 4, pp. 868\u2013897.","journal-title":"Annals of Tourism Research"},{"key":"BF02896629_CR7","volume-title":"Dictionary of Marketing Terms","author":"P.D. Bennett","year":"1995","unstructured":"Bennett, P.D. (1995):Dictionary of Marketing Terms. Chicago: American Marketing Association."},{"key":"BF02896629_CR8","unstructured":"Cal, M. de la (2004): Best in Glass: The Quality Is Clear to See in All its Works.Time Europe, vol. 163, no 25 (June 21st) [http:\/\/www.time.com\/time\/Europe\/tga\/]."},{"issue":"1","key":"BF02896629_CR9","doi-asserted-by":"crossref","first-page":"50","DOI":"10.1057\/palgrave.bm.2540201","volume":"12","author":"N. Caldwell","year":"2004","unstructured":"Caldwell, N. and Freire, J. (2004): The Difference between Branding a Country, a Region and a City: Apply the Brand Box Model.Journal of Brand Management, vol.12, no 1, pp. 50\u201361.","journal-title":"Journal of Brand Management"},{"key":"BF02896629_CR10","volume-title":"Competitive Cities: Succeeding in the Global Economy","author":"H. Duffy","year":"1995","unstructured":"Duffy, H. (1995):Competitive Cities: Succeeding in the Global Economy. London: Spon."},{"issue":"4","key":"BF02896629_CR11","doi-asserted-by":"crossref","first-page":"281","DOI":"10.1057\/palgrave.bm.2540078","volume":"9","author":"F. Gilmore","year":"2002","unstructured":"Gilmore, F. (2002): A Country: Can It Be Repositioned? Spain: The Success Story of Country Branding.Journal of Brand Management, vol. 9, no 4-5 (special issue), pp. 281\u2013293.","journal-title":"Journal of Brand Management"},{"key":"BF02896629_CR12","doi-asserted-by":"crossref","first-page":"127","DOI":"10.1057\/palgrave.bm.2540060","volume":"9","author":"G. Hankinson","year":"2001","unstructured":"Hankinson, G. (2001): Location Branding: A Study of the Branding Practices of 12 English Cities.Journal of Brand Management, vol. 9, no 2, pp. 127\u2013142.","journal-title":"Journal of Brand Management"},{"key":"BF02896629_CR13","first-page":"8","volume":"12","author":"In.Forma\u00e7\u00e7o","year":"2002","unstructured":"In.Forma\u00e7\u00e7o (2002): Assinatura de Protocolo com a TAP.In.Forma\u00e7\u00e7o, vol. 12, no setembro\/dezembro, page 8.","journal-title":"In.Forma\u00e7\u00e7o"},{"key":"BF02896629_CR14","first-page":"13","volume":"12","author":"In.Forma\u00e7\u00e7o","year":"2002","unstructured":"In.Forma\u00e7\u00e7o (2002): Marinha Grande mGlass na Embaixada de Portugal em Paris.In.Forma\u00e7\u00e7o, vol. 12, no setembro\/dezembro, page 13.","journal-title":"In.Forma\u00e7\u00e7o"},{"key":"BF02896629_CR15","first-page":"20","volume":"12","author":"In.Forma\u00e7\u00e7o","year":"2002","unstructured":"In.Forma\u00e7\u00e7o (2002): Estados Unidos noVa Equipa e Estrat\u00e7gia Promocional Actual.In.Forma\u00e7\u00e7o, vol. 12, no setembro\/dezembro, page 20.","journal-title":"In.Forma\u00e7\u00e7o"},{"key":"BF02896629_CR16","volume-title":"Strategic Brand Management","author":"J. Kapferer","year":"1994","unstructured":"Kapferer, J. (1994):Strategic Brand Management. New York: The Free Press."},{"key":"BF02896629_CR17","unstructured":"Kastenholz, E. (2003):The Role of Destination Image on the Tourist Behaviour and Marketing Implications: The Case of the North of Portugal. PhD Dissertation, Universidade de Aveiro."},{"key":"BF02896629_CR18","volume-title":"Strategic Brand Management: Building, Measuring, and Managing Brand Equity","author":"K.L. Keller","year":"1998","unstructured":"Keller, K.L. (1998):Strategic Brand Management: Building, Measuring, and Managing Brand Equity. New Jersey: Prentice Hall."},{"key":"BF02896629_CR19","volume-title":"Marketing Places Europe","author":"P. Kotler","year":"1999","unstructured":"Kotler, P.; Asplund, C.; Rein, I. and Haider, D. (1999):Marketing Places Europe. London: Pearson Education Ltd."},{"issue":"4","key":"BF02896629_CR20","doi-asserted-by":"crossref","first-page":"249","DOI":"10.1057\/palgrave.bm.2540076","volume":"9","author":"P. Kotler","year":"2002","unstructured":"Kotler, P. and Gertner, D. (2002): Theoretical Papers. Country as Brand, Product, and Beyond: A Place Marketing and Brand Management Perspective.Journal of Brand Management, vol. 9, no 4-5 (special issue), pp. 249\u2013261.","journal-title":"Journal of Brand Management"},{"key":"BF02896629_CR21","volume-title":"Marketing Asian Places","author":"P. Kotler","year":"2002","unstructured":"Kotler, P.; Hamlin, M.A.; Rein, I. and Haider, D.H. (2002):Marketing Asian Places. Singapore: John Wiley & Sons."},{"key":"BF02896629_CR22","unstructured":"Locum Destination Consultant (2003):A Regional Tourism Strategy for the West Midlands. Locum Destination Consultant Consultation Paper (august 2003). [http:\/\/locum-destination.com]."},{"key":"BF02896629_CR23","unstructured":"Lorga, S.C. (2002):A Internacionaliza\u00e7\u00e7o das Empresas e o Modelo das Redes Industrials: O Caso da Vitrocristal, ACE. Tese de Mestrado em Economia. Universidade do Porto."},{"key":"BF02896629_CR24","unstructured":"Marinha Grande mGlass: [http:\/\/marinhagrandemglass.com]."},{"key":"BF02896629_CR25","volume-title":"Destination Branding. Creating the Unique Destination Proposition","year":"2002","unstructured":"Morgan, N.J.; Pritchard, A. and Pride, R. eds. (2002):Destination Branding. Creating the Unique Destination Proposition. Oxford: Butterworth-Heinemann."},{"issue":"4","key":"BF02896629_CR26","doi-asserted-by":"crossref","first-page":"241","DOI":"10.1057\/palgrave.bm.2540075","volume":"9","author":"W. Ollins","year":"2002","unstructured":"Ollins, W. (2002): Opinion Piece: Branding the Nation, the Historical Context.Journal of Brand Management, vol. 9, no 4-5 (special issue), pp. 241\u2013248.","journal-title":"Journal of Brand Management"},{"key":"BF02896629_CR27","volume-title":"Competitive Strategy. Techniques for Analyzing Industries and Competitors","author":"M.E. Porter","year":"1980","unstructured":"Porter, M.E. (1980):Competitive Strategy. Techniques for Analyzing Industries and Competitors. New York: The Free Press."},{"issue":"4","key":"BF02896629_CR28","first-page":"12","volume":"44","author":"C.K. Prahalad","year":"2003","unstructured":"Prahalad, C.K. and Ramaswamy, V. (2003): The New Frontier of Experience Innovation.MIT SLoan Management Review, vol. 44, no 4, page 12.","journal-title":"MIT SLoan Management Review"},{"key":"BF02896629_CR29","doi-asserted-by":"crossref","first-page":"167","DOI":"10.1016\/S0261-5177(00)00047-9","volume":"22","author":"A. Pritchard","year":"2001","unstructured":"Pritchard, A., and Morgan, N.J. (2001): Culture, Identity and Tourism Representation: Marketing Cymru or Wales?Tourism Management, vol. 22, pp.167\u2013179.","journal-title":"Tourism Management"},{"key":"BF02896629_CR30","unstructured":"Rainisto, S.K. (2003):Success Factors of Place Marketing: A Study of Place Marketing Practices in Northern Europe and the United States. PhD Dissertation, Helsinki University of Technology."},{"key":"BF02896629_CR31","unstructured":"Roland Berger & Partner (1999):Assistir a Vitrocristal no Desenvolvimento do Posicionamento Estrat\u00e9gico da Industria Vidreira. Roland Berger & Partner International Management Consultants Report."},{"key":"BF02896629_CR32","unstructured":"Roland Berger & Partner (2000a):Assistir a Vitrocristal no Desenvolvimento Estrat\u00e9gico da Ind\u00e9stria de Cristalaria da Regi\u00e9o da Marinha Grande nos Mercados Espanhol e Franc\u00e9s. Roland Berger & Partner International Management Consultants Report."},{"key":"BF02896629_CR33","unstructured":"Roland Berger & Partner (2000b):Assistir a Vitrocristal na Selec\u00e7\u00e7oe Caracteriza\u00e7\u00e7o de Potenciais Parcerias Comerciais no Mercado Norte-Americano de Cristalaria. Roland Berger & Partner International Management Consultants Report."},{"key":"BF02896629_CR34","unstructured":"Roland Berger & Partner (2002):Estudo de Mercado: Reino Unido e Alemanha. Roland Berger & Partner International Management Consultants Report."},{"key":"BF02896629_CR35","unstructured":"Rotavidrio: [http:\/\/www.rotavidrio.rt-leiriafatima.pt]."},{"issue":"5","key":"BF02896629_CR36","doi-asserted-by":"crossref","first-page":"379","DOI":"10.1108\/10610429810237673","volume":"7","author":"S.F. Thode","year":"1998","unstructured":"Thode, S.F. and Maskulka, J.M. (1998): Place-Based Marketing Strategies, Brand Equity and Vineyard Valuation.Journal of Product & Brand Management, vol. 7, no 5, pp. 379\u2013399.","journal-title":"Journal of Product & Brand Management"},{"issue":"5","key":"BF02896629_CR37","doi-asserted-by":"crossref","first-page":"521","DOI":"10.1016\/S0167-4870(99)00023-9","volume":"20","author":"P.W. Verlegh","year":"1999","unstructured":"Verlegh, P.W. and Steenkamp, J.E. (1999): A Review and Meta-Analysis of Country of Origin Research.Journal of Economic Psychology, vol. 20, no 5, pp. 521\u2013546.","journal-title":"Journal of Economic Psychology"},{"key":"BF02896629_CR38","unstructured":"Vitrocristal: [http:\/\/vitrocristal.pt]."}],"container-title":["International Review on Public and Nonprofit Marketing"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/BF02896629.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/link.springer.com\/article\/10.1007\/BF02896629\/fulltext.html","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/BF02896629","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,5,22]],"date-time":"2019-05-22T21:28:02Z","timestamp":1558560482000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/BF02896629"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2004,12]]},"references-count":38,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2004,12]]}},"alternative-id":["BF02896629"],"URL":"https:\/\/doi.org\/10.1007\/bf02896629","relation":{},"ISSN":["1865-1984","1865-1992"],"issn-type":[{"value":"1865-1984","type":"print"},{"value":"1865-1992","type":"electronic"}],"subject":[],"published":{"date-parts":[[2004,12]]}}}