{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,16]],"date-time":"2026-04-16T00:36:15Z","timestamp":1776299775426,"version":"3.50.1"},"reference-count":80,"publisher":"Springer Science and Business Media LLC","issue":"4","license":[{"start":{"date-parts":[[2024,10,5]],"date-time":"2024-10-05T00:00:00Z","timestamp":1728086400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"},{"start":{"date-parts":[[2024,10,5]],"date-time":"2024-10-05T00:00:00Z","timestamp":1728086400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"}],"funder":[{"DOI":"10.13039\/100007195","name":"Universit\u00e0 degli Studi di Napoli Federico II","doi-asserted-by":"crossref","id":[{"id":"10.13039\/100007195","id-type":"DOI","asserted-by":"crossref"}]}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["Ital. J. Mark."],"published-print":{"date-parts":[[2024,12]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:p>Given the rise of digital technologies, brands must retain complete control and accountability for user content creation and diffusion. This paper investigates the influence of user-generated content on multiple luxury consumers\u2019 value perceptions that arise within brand communities. A type of non-participatory netnography is performed on three fashion brand communities to analyze the content published by community members non-intrusively. Findings show that brand-related content allows users to share their perceived experiential benefits with their networks, ultimately reinforcing the brand\u2019s experiential and symbolic dimensions. Moreover, user content influences one\u2019s perception of value and attitude. However, if the sense of social homophily and membership is evident, diminishing a brand\u2019s perceived value through brand dilution is unlikely. While previous studies revising the outcomes of online exposure for luxury firms have primarily focused on firm-controlled messages, this investigation acknowledges the importance of brand communities in creating and spreading brand-related content and their effect on luxury appeals. This study appears timely as the digital era empowers consumers to be proactive in Value Co-Creation dynamics and freely define the meaning of inclusivity in exclusive luxury.<\/jats:p>","DOI":"10.1007\/s43039-024-00103-9","type":"journal-article","created":{"date-parts":[[2024,10,5]],"date-time":"2024-10-05T10:01:27Z","timestamp":1728122487000},"page":"419-444","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":11,"title":["Does user-generated content influence value co-creation in the context of luxury fashion brand communities? Matching inclusivity and exclusivity"],"prefix":"10.1007","volume":"2024","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-8776-0915","authenticated-orcid":false,"given":"Vincenzo","family":"Basile","sequence":"first","affiliation":[]},{"given":"Am\u00e9lia","family":"Brand\u00e3o","sequence":"additional","affiliation":[]},{"given":"Mariana","family":"Ferreira","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2024,10,5]]},"reference":[{"issue":"6","key":"103_CR1","doi-asserted-by":"publisher","first-page":"657","DOI":"10.1108\/MRR-04-2017-0134","volume":"41","author":"E Arrigo","year":"2018","unstructured":"Arrigo, E. (2018). Social media marketing in luxury brands: A systematic literature review and implications for management research. Management Research Review, 41(6), 657\u2013679. https:\/\/doi.org\/10.1108\/MRR-04-2017-0134","journal-title":"Management Research Review"},{"issue":"5","key":"103_CR2","doi-asserted-by":"publisher","first-page":"920","DOI":"10.1093\/jcr\/ucab057","volume":"48","author":"Z Arsel","year":"2022","unstructured":"Arsel, Z., Crockett, D., & Scott, M. L. (2022). Diversity, equity, and inclusion (DEI) in the journal of consumer research: A curation and research agenda. Journal of Consumer Research, 48(5), 920\u2013933.","journal-title":"Journal of Consumer Research"},{"issue":"3","key":"103_CR3","doi-asserted-by":"publisher","first-page":"377","DOI":"10.1108\/JPBM-09-2020-3121","volume":"31","author":"SD Atkinson","year":"2022","unstructured":"Atkinson, S. D., & Kang, J. (2022). New luxury: Defining and evaluating emerging luxury trends through the lenses of consumption and personal values. Journal of Product and Brand Management, 31(3), 377\u2013393.","journal-title":"Journal of Product and Brand Management"},{"issue":"4","key":"103_CR4","doi-asserted-by":"publisher","first-page":"437","DOI":"10.1177\/0047287512475217","volume":"52","author":"JK Ayeh","year":"2013","unstructured":"Ayeh, J. K., Norman, Au., & Law, R. (2013). Do We believe in tripadvisor?\u201d Examining credibility perceptions and online travelers\u2019 attitude toward using user-generated content. Journal of Travel Research, 52(4), 437\u2013452. https:\/\/doi.org\/10.1177\/0047287512475217","journal-title":"Journal of Travel Research"},{"issue":"10\/11","key":"103_CR5","doi-asserted-by":"publisher","first-page":"922","DOI":"10.1108\/IJRDM-07-2014-0087","volume":"43","author":"S Behrens","year":"2015","unstructured":"Behrens, S., Klarmann, C., Hennigs, N., & Wiedmann, K.-P. (2015). The complexity of value in the luxury industry: From consumers\u2019 value perception to luxury consumption. International Journal of Retail & Distribution Management, 43(10\/11), 922\u2013939. https:\/\/doi.org\/10.1108\/IJRDM-07-2014-0087","journal-title":"International Journal of Retail & Distribution Management"},{"issue":"4","key":"103_CR6","doi-asserted-by":"publisher","first-page":"6","DOI":"10.2307\/41166454","volume":"50","author":"P Berthon","year":"2008","unstructured":"Berthon, P., Pitt, L., & Campbell, C. (2008). Ad Lib: When customers create the Ad. California Management Review, 50(4), 6\u201330. https:\/\/doi.org\/10.2307\/41166454","journal-title":"California Management Review"},{"key":"103_CR7","doi-asserted-by":"publisher","first-page":"107440","DOI":"10.1016\/j.chb.2022.107440","volume":"137","author":"Y Cao","year":"2022","unstructured":"Cao, Y., Lin, J., & Zhou, Z. (2022). Promoting customer value co-creation through social capital in online brand communities: The mediating role of member inspiration. Computers in Human Behavior, 137, 107440.","journal-title":"Computers in Human Behavior"},{"key":"103_CR8","doi-asserted-by":"publisher","first-page":"902","DOI":"10.1016\/j.jbusres.2022.01.068","volume":"144","author":"A Chapman","year":"2022","unstructured":"Chapman, A., & Dilmperi, A. (2022). Luxury brand value co-creation with online brand communities in the service encounter. Journal of Business Research, 144, 902\u2013921.","journal-title":"Journal of Business Research"},{"key":"103_CR9","volume-title":"Electronic word of mouth as a promotional technique: New insights from social media","year":"2020","unstructured":"Chu, S. C., Kim, J., & Taylor, C. R. (Eds.). (2020). Electronic word of mouth as a promotional technique: New insights from social media. London: Routledge."},{"issue":"3","key":"103_CR10","doi-asserted-by":"publisher","first-page":"231","DOI":"10.1057\/palgrave.dddmp.4350098","volume":"9","author":"E Constantinides","year":"2008","unstructured":"Constantinides, E., & Fountain, S. J. (2008). Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice, 9(3), 231\u2013244. https:\/\/doi.org\/10.1057\/palgrave.dddmp.4350098","journal-title":"Journal of Direct, Data and Digital Marketing Practice"},{"issue":"4","key":"103_CR11","doi-asserted-by":"publisher","first-page":"578","DOI":"10.1002\/mar.21327","volume":"37","author":"MT Cuomo","year":"2020","unstructured":"Cuomo, M. T., Tortora, D., Giordano, A., Festa, G., Metallo, G., & Martinelli, E. (2020). User-generated content in the era of digital well-being: A netnographic analysis in a healthcare marketing context. Psychology & Marketing, 37(4), 578\u2013587.","journal-title":"Psychology & Marketing"},{"key":"103_CR12","unstructured":"D\u2019Arpizio, C., Levato, F., Prete, F., de Montgolfier, J., & Kavanagh, A. (2023). Renaissance in uncertainty: Luxury builds on its rebound. Bain and Company Report, 17"},{"issue":"2","key":"103_CR13","doi-asserted-by":"publisher","first-page":"16","DOI":"10.1080\/15252019.2008.10722139","volume":"8","author":"T Daugherty","year":"2008","unstructured":"Daugherty, T., Eastin, M. S., & Bright, L. (2008). Exploring consumer motivations for creating user-generated content. Journal of Interactive Advertising, 8(2), 16\u201325. https:\/\/doi.org\/10.1080\/15252019.2008.10722139","journal-title":"Journal of Interactive Advertising"},{"issue":"3","key":"103_CR14","doi-asserted-by":"publisher","first-page":"401","DOI":"10.1007\/s10660-016-9212-0","volume":"16","author":"E D\u00edaz","year":"2016","unstructured":"D\u00edaz, E., Mart\u00edn-Consuegra, D., & Estelami, H. (2016). A persuasive-based latent class segmentation analysis of luxury brand websites. Electronic Commerce Research, 16(3), 401\u2013424.","journal-title":"Electronic Commerce Research"},{"issue":"7","key":"103_CR15","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1108\/IMR-04-2022-0099","volume":"40","author":"C Diaz Ruiz","year":"2023","unstructured":"Diaz Ruiz, C., & Cruz, A. G. B. (2023). Unconventional luxury brand collaborations: A new form of luxury consumption among young adults in China. International Marketing Review, 40(7), 1\u201321.","journal-title":"International Marketing Review"},{"issue":"6","key":"103_CR16","doi-asserted-by":"publisher","first-page":"467","DOI":"10.1057\/bm.2011.56","volume":"19","author":"P Dwyer","year":"2012","unstructured":"Dwyer, P. (2012). Inferring brand proximities from user-generated content. Journal of Brand Management, 19(6), 467\u2013483.","journal-title":"Journal of Brand Management"},{"issue":"4","key":"103_CR17","doi-asserted-by":"publisher","first-page":"467","DOI":"10.1108\/JFMM-02-2015-0011","volume":"19","author":"F Esmaeilpour","year":"2015","unstructured":"Esmaeilpour, F. (2015). The role of functional and symbolic brand associations on brand loyalty: A study on luxury brands. Journal of Fashion Marketing and Management: An International Journal, 19(4), 467\u2013484. https:\/\/doi.org\/10.1108\/JFMM-02-2015-0011","journal-title":"Journal of Fashion Marketing and Management: An International Journal"},{"issue":"1","key":"103_CR18","doi-asserted-by":"publisher","first-page":"15","DOI":"10.1002\/mar.21276","volume":"37","author":"Z Fazeli","year":"2020","unstructured":"Fazeli, Z., Shukla, P., & Perks, K. (2020). Digital buying behavior: The role of regulatory fit and self-construal in purchasing online luxury goods. Psychology & Marketing, 37(1), 15\u201326.","journal-title":"Psychology & Marketing"},{"key":"103_CR19","unstructured":"Flanders, K., Lawrence, L., Vodopyanova, N., & Natale, D. (2024). Navigating the landscape of CSR and inclusive-exclusive marketing: leveraging authenticity. conference proceeding, Spring 2-12-2024. https:\/\/digitalcommons.georgiasouthern.edu\/amtp-proceedings_2024\/5\/."},{"issue":"6","key":"103_CR20","doi-asserted-by":"publisher","first-page":"848","DOI":"10.1108\/MIP-06-2014-0105","volume":"33","author":"C France","year":"2015","unstructured":"France, C., Merrilees, B., & Miller, D. (2015). Customer brand co-creation: A conceptual model. Marketing Intelligence & Planning, 33(6), 848\u2013864. https:\/\/doi.org\/10.1108\/MIP-06-2014-0105","journal-title":"Marketing Intelligence & Planning"},{"issue":"12","key":"103_CR21","doi-asserted-by":"publisher","first-page":"5833","DOI":"10.1016\/j.jbusres.2016.04.181","volume":"69","author":"B Godey","year":"2016","unstructured":"Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833\u20135841. https:\/\/doi.org\/10.1016\/j.jbusres.2016.04.181","journal-title":"Journal of Business Research"},{"key":"103_CR22","doi-asserted-by":"publisher","DOI":"10.6007\/IJARAFMS\/v9-i4\/6893","author":"G Granata","year":"2019","unstructured":"Granata, G., & Scozzese, G. (2019). Social media marketing as a tool to manage luxury brands. International Journal of Academic Research in Accounting Finance and Management Sciences. https:\/\/doi.org\/10.6007\/IJARAFMS\/v9-i4\/6893","journal-title":"International Journal of Academic Research in Accounting Finance and Management Sciences"},{"key":"103_CR23","doi-asserted-by":"publisher","first-page":"60","DOI":"10.1163\/9789004382435_005","volume-title":"Engaging with Fashion","author":"A Grassi","year":"2019","unstructured":"Grassi, A., Swindells, S., & Wigley, S. (2019). The art foundations of luxury fashion brands: An exploratory investigation. Engaging with Fashion (pp. 60\u201374). Leiden: Brill."},{"issue":"4","key":"103_CR25","doi-asserted-by":"publisher","first-page":"449","DOI":"10.1016\/j.jbusres.2005.10.004","volume":"59","author":"TW Gruen","year":"2006","unstructured":"Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2006). eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business Research, 59(4), 449\u2013456. https:\/\/doi.org\/10.1016\/j.jbusres.2005.10.004","journal-title":"Journal of Business Research"},{"issue":"2","key":"103_CR26","doi-asserted-by":"publisher","first-page":"199","DOI":"10.1108\/MIP-12-2021-0438","volume":"41","author":"DG Gupta","year":"2023","unstructured":"Gupta, D. G., Shin, H., & Jain, V. (2023). Luxury experience and consumer behavior: A literature review. Marketing Intelligence & Planning, 41(2), 199\u2013213.","journal-title":"Marketing Intelligence & Planning"},{"issue":"2","key":"103_CR27","first-page":"193","volume":"1","author":"K Heine","year":"2012","unstructured":"Heine, K. (2012). The concept of luxury brands. Luxury Brand Management, 1(2), 193\u2013208.","journal-title":"Luxury Brand Management"},{"issue":"6","key":"103_CR28","doi-asserted-by":"publisher","first-page":"657","DOI":"10.1108\/JSM-08-2017-0294","volume":"32","author":"K Heinonen","year":"2018","unstructured":"Heinonen, K., & Medberg, G. (2018). Netnography as a tool for understanding customers: Implications for service research and practice. Journal of Services Marketing, 32(6), 657\u2013679. https:\/\/doi.org\/10.1108\/JSM-08-2017-0294","journal-title":"Journal of Services Marketing"},{"issue":"1","key":"103_CR29","doi-asserted-by":"publisher","first-page":"30","DOI":"10.1007\/s11621-012-0108-7","volume":"29","author":"N Hennigs","year":"2012","unstructured":"Hennigs, N., Wiedmann, K.-P., & Klarmann, C. (2012). Luxury brands in the digital age\u2014Exclusivity versus ubiquity. Marketing Review St. Gallen, 29(1), 30\u201335. https:\/\/doi.org\/10.1007\/s11621-012-0108-7","journal-title":"Marketing Review St. Gallen"},{"issue":"8","key":"103_CR30","doi-asserted-by":"publisher","first-page":"1467","DOI":"10.1002\/mar.21665","volume":"39","author":"S Hosany","year":"2022","unstructured":"Hosany, S., Sthapit, E., & Bj\u00f6rk, P. (2022). Memorable tourism experience: A review and research agenda. Psychology & Marketing, 39(8), 1467\u20131486.","journal-title":"Psychology & Marketing"},{"issue":"4","key":"103_CR31","doi-asserted-by":"publisher","first-page":"357","DOI":"10.1108\/JPBM-09-2015-0970","volume":"25","author":"M\u00dc Hughes","year":"2016","unstructured":"Hughes, M. \u00dc., Bendoni, W. K., & Pehlivan, E. (2016). Storygiving as a co-creation tool for luxury brands in the age of the internet: A love story by Tiffany and thousands of lovers. Journal of Product & Brand Management, 25(4), 357\u2013364. https:\/\/doi.org\/10.1108\/JPBM-09-2015-0970","journal-title":"Journal of Product & Brand Management"},{"key":"103_CR32","unstructured":"Interbrand. (2018). Best global brands 2018 rankings. Report. https:\/\/interbrand.com\/wp-content\/uploads\/2018\/10\/Interbrand_Best_Global_Brands_2018.pdf."},{"issue":"7","key":"103_CR33","doi-asserted-by":"publisher","first-page":"687","DOI":"10.1108\/02634501211273805","volume":"30","author":"SAA Jin","year":"2012","unstructured":"Jin, S. A. A. (2012). The potential of social media for luxury brand management. Marketing Intelligence & Planning, 30(7), 687\u2013699. https:\/\/doi.org\/10.1108\/02634501211273805","journal-title":"Marketing Intelligence & Planning"},{"issue":"5\u20136","key":"103_CR34","doi-asserted-by":"publisher","first-page":"290","DOI":"10.1057\/bm.2008.47","volume":"16","author":"KL Keller","year":"2009","unstructured":"Keller, K. L. (2009). Managing the growth tradeoff: Challenges and opportunities in luxury branding. Journal of Brand Management, 16(5\u20136), 290\u2013301. https:\/\/doi.org\/10.1057\/bm.2008.47","journal-title":"Journal of Brand Management"},{"issue":"3","key":"103_CR35","doi-asserted-by":"publisher","first-page":"164","DOI":"10.1080\/20932685.2010.10593068","volume":"1","author":"AJ Kim","year":"2010","unstructured":"Kim, A. J., & Ko, E. (2010). Impacts of luxury fashion brand\u2019s social media marketing on customer relationship and purchase intention. Journal of Global Fashion Marketing, 1(3), 164\u2013171. https:\/\/doi.org\/10.1080\/20932685.2010.10593068","journal-title":"Journal of Global Fashion Marketing"},{"issue":"10","key":"103_CR36","doi-asserted-by":"publisher","first-page":"1480","DOI":"10.1016\/j.jbusres.2011.10.014","volume":"65","author":"AJ Kim","year":"2012","unstructured":"Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480\u20131486.","journal-title":"Journal of Business Research"},{"key":"103_CR37","doi-asserted-by":"publisher","first-page":"422","DOI":"10.1016\/j.jbusres.2017.10.001","volume":"99","author":"J Kim","year":"2019","unstructured":"Kim, J., & Lee, K. H. (2019). Influence of integration on interactivity in social media luxury brand communities. Journal of Business Research, 99, 422\u2013429.","journal-title":"Journal of Business Research"},{"key":"103_CR38","doi-asserted-by":"publisher","first-page":"405","DOI":"10.1016\/j.jbusres.2017.08.023","volume":"99","author":"E Ko","year":"2019","unstructured":"Ko, E., Costello, J. P., & Taylor, C. R. (2019). What is a luxury brand? A new definition and review of the literature. Journal of Business Research, 99, 405\u2013413.","journal-title":"Journal of Business Research"},{"issue":"2","key":"103_CR39","doi-asserted-by":"publisher","first-page":"161","DOI":"10.1080\/20932685.2018.1435295","volume":"9","author":"E Koivisto","year":"2018","unstructured":"Koivisto, E., & Mattila, P. (2018). International fashion trade shows as platforms for experiential branding. Journal of Global Fashion Marketing, 9(2), 161\u2013178. https:\/\/doi.org\/10.1080\/20932685.2018.1435295.","journal-title":"Journal of Global Fashion Marketing"},{"key":"103_CR02","unstructured":"Kozinets, R. (2015). Management netnography: axiological and methodological developments in online cultural business research. In The Sage handbook of qualitative business and management research methods. London: Sage."},{"key":"103_CR40","unstructured":"Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online: SAGE"},{"issue":"1","key":"103_CR41","doi-asserted-by":"publisher","first-page":"61","DOI":"10.1509\/jmkr.39.1.61.18935","volume":"39","author":"RV Kozinets","year":"2002","unstructured":"Kozinets, R. V. (2002). The field behind the screen: Using netnography for marketing research in online communities. Journal of Marketing Research, 39(1), 61\u201372. https:\/\/doi.org\/10.1509\/jmkr.39.1.61.18935","journal-title":"Journal of Marketing Research"},{"key":"103_CR42","volume-title":"Engagement with luxury brands on instagram: An exploratory content analysis","author":"A Krepapa","year":"2016","unstructured":"Krepapa, A., Regkoukou, S., & Beratis, I. (2016). Engagement with luxury brands on instagram: An exploratory content analysis. Valencia: GIKA Academy."},{"issue":"1","key":"103_CR43","doi-asserted-by":"publisher","first-page":"76","DOI":"10.1016\/j.ijinfomgt.2012.07.003","volume":"33","author":"M Laroche","year":"2013","unstructured":"Laroche, M., Habibi, M. R., & Richard, M.-O. (2013). To be or not to be in social media: How brand loyalty is affected by social media? International Journal of Information Management, 33(1), 76\u201382.","journal-title":"International Journal of Information Management"},{"key":"103_CR44","first-page":"379","volume":"43","author":"M Leban","year":"2015","unstructured":"Leban, M., & Voyer, B. (2015). You have great taste\u201d: An ingratiation theory perspective on the specificities of online luxury brand communities. Advances in Consumer Research, 43, 379\u2013383.","journal-title":"Advances in Consumer Research"},{"issue":"12","key":"103_CR45","doi-asserted-by":"publisher","first-page":"5753","DOI":"10.1016\/j.jbusres.2016.04.171","volume":"69","author":"JE Lee","year":"2016","unstructured":"Lee, J. E., & Watkins, B. (2016). YouTube vloggers\u2019 influence on consumer luxury brand perceptions and intentions. Journal of Business Research, 69(12), 5753\u20135760.","journal-title":"Journal of Business Research"},{"issue":"7","key":"103_CR46","doi-asserted-by":"publisher","first-page":"960","DOI":"10.1108\/MIP-04-2021-0104","volume":"39","author":"Y Li","year":"2021","unstructured":"Li, Y., & Peng, Y. (2021). Influencer marketing: Purchase intention and its antecedents. Marketing Intelligence & Planning, 39(7), 960\u2013978. https:\/\/doi.org\/10.1108\/MIP-04-2021-0104","journal-title":"Marketing Intelligence & Planning"},{"issue":"4","key":"103_CR47","doi-asserted-by":"publisher","first-page":"1083","DOI":"10.1007\/s10660-020-09401-8","volume":"21","author":"SG Li","year":"2021","unstructured":"Li, S. G., Zhang, Y. Q., Yu, Z. X., & Liu, F. (2021). Economical user-generated content (UGC) marketing for online stores based on a fine-grained joint model of the consumer purchase decision process. Electronic Commerce Research, 21(4), 1083\u20131112.","journal-title":"Electronic Commerce Research"},{"issue":"4","key":"103_CR48","doi-asserted-by":"publisher","first-page":"395","DOI":"10.1057\/s41262-018-0140-2","volume":"26","author":"S Liu","year":"2019","unstructured":"Liu, S., Perry, P., & Gadzinski, G. (2019). The implications of digital marketing on WeChat for luxury fashion brands in China. Journal of Brand Management, 26(4), 395\u2013409.","journal-title":"Journal of Brand Management"},{"issue":"1","key":"103_CR49","doi-asserted-by":"publisher","first-page":"129","DOI":"10.1108\/JFMM-08-2017-0083","volume":"22","author":"M Makkar","year":"2018","unstructured":"Makkar, M., & Yap, S.-F. (2018). The anatomy of the inconspicuous luxury fashion experience. Journal of Fashion Marketing and Management: An International Journal, 22(1), 129\u2013156. https:\/\/doi.org\/10.1108\/JFMM-08-2017-0083","journal-title":"Journal of Fashion Marketing and Management: An International Journal"},{"issue":"10","key":"103_CR50","doi-asserted-by":"publisher","first-page":"1471","DOI":"10.1016\/j.jbusres.2011.10.013","volume":"65","author":"KW Miller","year":"2012","unstructured":"Miller, K. W., & Mills, M. K. (2012). Contributing clarity by examining brand luxury in the fashion market. Journal of Business Research, 65(10), 1471\u20131479.","journal-title":"Journal of Business Research"},{"key":"103_CR51","unstructured":"Morley, J., & McMahon, K. (2011). Innovation, interaction, and inclusion: heritage luxury brands in collusion with the consumer. In: Fashion & luxury: Between Heritage & innovation: The 13th annual conference for the International Foundation of Fashion Technology Institutes"},{"issue":"4","key":"103_CR52","doi-asserted-by":"publisher","first-page":"412","DOI":"10.1086\/319618","volume":"27","author":"AM Muniz Jr","year":"2001","unstructured":"Muniz, A. M., Jr., & O\u2019Guinn, T. C. (2001). Brand community. Journal of Consumer Research, 27(4), 412\u2013432. https:\/\/doi.org\/10.1086\/319618","journal-title":"Journal of Consumer Research"},{"issue":"3","key":"103_CR53","doi-asserted-by":"publisher","first-page":"209","DOI":"10.1016\/j.bushor.2011.01.002","volume":"54","author":"AM Mu\u00f1iz","year":"2011","unstructured":"Mu\u00f1iz, A. M., & Schau, H. J. (2011). How to inspire value-laden collaborative consumer-generated content. Business Horizons, 54(3), 209\u2013217.","journal-title":"Business Horizons"},{"issue":"6","key":"103_CR54","doi-asserted-by":"publisher","first-page":"61","DOI":"10.1016\/S0007-6813(98)90023-4","volume":"41","author":"JL Nueno","year":"1998","unstructured":"Nueno, J. L., & Quelch, J. A. (1998). The mass marketing of luxury. Business Horizons, 41(6), 61\u201368.","journal-title":"Business Horizons"},{"issue":"5","key":"103_CR55","doi-asserted-by":"publisher","first-page":"302","DOI":"10.1057\/bm.2009.2","volume":"16","author":"U Okonkwo","year":"2009","unstructured":"Okonkwo, U. (2009). Sustaining the luxury brand on the Internet. Journal of Brand Management, 16(5), 302\u2013310. https:\/\/doi.org\/10.1057\/bm.2009.2","journal-title":"Journal of Brand Management"},{"key":"103_CR56","doi-asserted-by":"publisher","first-page":"50","DOI":"10.4018\/978-1-4666-9776-8.ch003","volume-title":"Competitive social media strategies","author":"W Ozuem","year":"2016","unstructured":"Ozuem, W., Pinho, C. A., & Azemi, Y. (2016). User-generated content and perceived customer value. Competitive social media strategies (pp. 50\u201363). Hershey: IGI Publications."},{"issue":"5","key":"103_CR57","doi-asserted-by":"publisher","first-page":"774","DOI":"10.1002\/mar.21466","volume":"38","author":"W Ozuem","year":"2021","unstructured":"Ozuem, W., Willis, M., Howell, K., Helal, G., Ranfagni, S., & Lancaster, G. (2021). Effects of online brand communities on millennials\u2019 brand loyalty in the fashion industry. Psychology & Marketing, 38(5), 774\u2013793.","journal-title":"Psychology & Marketing"},{"key":"103_CR58","unstructured":"Park, M., Im, H., & Kim, H. Y. (2018). \u201cYou are too friendly!\u201d The adverse effects of social media marketing on value perceptions of luxury fashion brands. Journal of Business Research"},{"issue":"2","key":"103_CR59","doi-asserted-by":"publisher","first-page":"75","DOI":"10.1080\/20932685.2014.999011","volume":"6","author":"H Park","year":"2015","unstructured":"Park, H., & Kim, Y.-K. (2015). Can a fashion brand be social?: The role of benefits of brand community within social network sites. Journal of Global Fashion Marketing, 6(2), 75\u201386. https:\/\/doi.org\/10.1080\/20932685.2014.999011","journal-title":"Journal of Global Fashion Marketing"},{"issue":"4","key":"103_CR60","doi-asserted-by":"publisher","first-page":"360","DOI":"10.1108\/JFMM-09-2014-0069","volume":"19","author":"G Parrott","year":"2015","unstructured":"Parrott, G., Danbury, A., & Kanthavanich, P. (2015). Online behavior of luxury fashion brand advocates. Journal of Fashion Marketing and Management: An International Journal, 19(4), 360\u2013383. https:\/\/doi.org\/10.1108\/JFMM-09-2014-0069","journal-title":"Journal of Fashion Marketing and Management: An International Journal"},{"key":"103_CR61","doi-asserted-by":"publisher","first-page":"83","DOI":"10.1007\/s11747-007-0070-0","volume":"36","author":"AF Payne","year":"2008","unstructured":"Payne, A. F., Storbacka, K., & Frow, P. (2008). Managing value co-creation. Journal of the Academy of Marketing Science, 36, 83\u201396. https:\/\/doi.org\/10.1007\/s11747-007-0070-0","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"1","key":"103_CR62","doi-asserted-by":"publisher","first-page":"45","DOI":"10.1525\/cmr.2009.52.1.45","volume":"52","author":"L Pitt","year":"2009","unstructured":"Pitt, L., Berthon, P., Parent, M., & Berthon, J. P. (2009). Aesthetics & ephemerality: Observing and preserving the luxury brand. California Management Review, 52(1), 45\u201366. https:\/\/doi.org\/10.1525\/cmr.2009.52.1.45","journal-title":"California Management Review"},{"key":"103_CR63","doi-asserted-by":"publisher","first-page":"163","DOI":"10.1016\/j.jbusres.2017.06.015","volume":"81","author":"S Quach","year":"2017","unstructured":"Quach, S., & Thaichon, Park. (2017). From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment. Journal of Business Research, 81, 163\u2013172.","journal-title":"Journal of Business Research"},{"key":"103_CR64","doi-asserted-by":"publisher","first-page":"11","DOI":"10.1007\/s11621-009-0085-7","volume":"26","author":"V Ramaswamy","year":"2009","unstructured":"Ramaswamy, V. (2009). Co-creation of value \u2014 towards an expanded paradigm of value creation. Thexis, 26, 11\u201317. https:\/\/doi.org\/10.1007\/s11621-009-0085-7.","journal-title":"Thexis"},{"key":"103_CR65","doi-asserted-by":"publisher","first-page":"1388","DOI":"10.1002\/mar.21811","volume":"40","author":"S Rathee","year":"2023","unstructured":"Rathee, S., Yu-Buck, G. F., & Gupta, A. (2023). It is not just a name: Effects of a proper name for high-quality versus low-quality brands. Psychology & Marketing, 40, 1388\u20131404.","journal-title":"Psychology & Marketing"},{"issue":"4","key":"103_CR66","doi-asserted-by":"publisher","first-page":"21","DOI":"10.1177\/0022242921995173","volume":"85","author":"RT Rust","year":"2021","unstructured":"Rust, R. T., Rand, W., Huang, M. H., Stephen, A. T., Brooks, G., & Chabuk, T. (2021). Real-time brand reputation tracking using social media. Journal of Marketing, 85(4), 21\u201343.","journal-title":"Journal of Marketing"},{"issue":"2","key":"103_CR67","doi-asserted-by":"publisher","first-page":"189","DOI":"10.1080\/13527266.2013.871323","volume":"22","author":"B Schivinski","year":"2016","unstructured":"Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189\u2013214. https:\/\/doi.org\/10.1080\/13527266.2013.871323","journal-title":"Journal of Marketing Communications"},{"issue":"6","key":"103_CR68","doi-asserted-by":"publisher","first-page":"2091","DOI":"10.1108\/IJCHM-06-2020-0576","volume":"33","author":"X Shi","year":"2021","unstructured":"Shi, X., & Chen, Z. (2021). Listening to your employees: Analyzing opinions from online reviews of hotel companies. International Journal of Contemporary Hospitality Management, 33(6), 2091\u20132116.","journal-title":"International Journal of Contemporary Hospitality Management"},{"issue":"6","key":"103_CR69","doi-asserted-by":"publisher","first-page":"574","DOI":"10.1108\/02651331211277955","volume":"29","author":"P Shukla","year":"2012","unstructured":"Shukla, P. (2012). The influence of value perceptions on luxury purchase intentions in developed and emerging markets. International Marketing Review, 29(6), 574\u2013596. https:\/\/doi.org\/10.1108\/02651331211277955","journal-title":"International Marketing Review"},{"issue":"1","key":"103_CR70","doi-asserted-by":"publisher","first-page":"7","DOI":"10.2753\/MTP1069-6679150101","volume":"15","author":"JB Smith","year":"2007","unstructured":"Smith, J. B., & Colgate, M. (2007). Customer value creation: A practical framework. Journal of Marketing Theory and Practice, 15(1), 7\u201323.","journal-title":"Journal of Marketing Theory and Practice"},{"issue":"4","key":"103_CR71","doi-asserted-by":"publisher","first-page":"559","DOI":"10.2501\/IJA-30-4-559-586","volume":"30","author":"D Strutton","year":"2011","unstructured":"Strutton, D., Taylor, D. G., & Thompson, K. (2011). Investigating generational differences in e-WOM behaviors: For advertising purposes, does X\u00a0=\u00a0Y? International Journal of Advertising, 30(4), 559\u2013586.","journal-title":"International Journal of Advertising"},{"key":"103_CR01","doi-asserted-by":"publisher","first-page":"44","DOI":"10.1016\/j.chb.2017.12.043","volume":"82","author":"MC tom Dieck","year":"2018","unstructured":"tom Dieck, M. C., Jung, T. H., & Rauschnabel, P. A. (2018). Determining visitor engagement through augmented reality at science festivals: an experience economy perspective. Computers in Human Behavior, 82, 44\u201353.","journal-title":"Computers in Human Behavior"},{"issue":"11","key":"103_CR72","doi-asserted-by":"publisher","first-page":"1156","DOI":"10.1016\/j.jbusres.2009.10.012","volume":"63","author":"C Tynan","year":"2010","unstructured":"Tynan, C., McKechnie, S., & Chhuon, C. (2010). Co-creating value for luxury brands. Journal of Business Research, 63(11), 1156\u20131163.","journal-title":"Journal of Business Research"},{"issue":"6","key":"103_CR73","doi-asserted-by":"publisher","first-page":"484","DOI":"10.1057\/palgrave.bm.2540194","volume":"11","author":"F Vigneron","year":"2004","unstructured":"Vigneron, F., & Johnson, L. W. (2004). Measuring perceptions of brand luxury. Journal of Brand Management, 11(6), 484\u2013506. https:\/\/doi.org\/10.1057\/palgrave.bm.2540194","journal-title":"Journal of Brand Management"},{"issue":"7","key":"103_CR74","doi-asserted-by":"publisher","first-page":"625","DOI":"10.1002\/Mar.20292","volume":"26","author":"K-P Wiedmann","year":"2009","unstructured":"Wiedmann, K.-P., Hennigs, N., & Siebels, A. (2009). Value-based segmentation of luxury consumption behavior. Psychology & Marketing, 26(7), 625\u2013651. https:\/\/doi.org\/10.1002\/Mar.20292","journal-title":"Psychology & Marketing"},{"key":"103_CR75","unstructured":"Willett, M. (2015) Here is the hierarchy of luxury brands around the world\u2014business Insider"},{"issue":"2","key":"103_CR76","doi-asserted-by":"publisher","first-page":"173","DOI":"10.1177\/10946705221130467","volume":"26","author":"J Wirtz","year":"2023","unstructured":"Wirtz, J., Kunz, W. H., Hartley, N., & Tarbit, J. (2023). Corporate digital responsibility in service firms and their ecosystems. Journal of Service Research, 26(2), 173\u2013190.","journal-title":"Journal of Service Research"},{"key":"103_CR77","doi-asserted-by":"publisher","first-page":"103143","DOI":"10.1016\/j.jretconser.2022.103143","volume":"70","author":"A Wong","year":"2023","unstructured":"Wong, A. (2023). How social capital builds online brand advocacy in luxury social media brand communities. Journal of Retailing and Consumer Services, 70, 103143.","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"1","key":"103_CR78","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1080\/19368623.2022.2119187","volume":"32","author":"J Wu","year":"2023","unstructured":"Wu, J., & Zhao, N. (2023). What consumer complaints should hoteliers prioritize? Analysis of online reviews under different market segments. Journal of Hospitality Marketing & Management, 32(1), 1\u201328.","journal-title":"Journal of Hospitality Marketing & Management"},{"issue":"3","key":"103_CR79","doi-asserted-by":"publisher","first-page":"2","DOI":"10.2307\/1251446","volume":"52","author":"VA Zeithaml","year":"1988","unstructured":"Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2\u201322. https:\/\/doi.org\/10.2307\/1251446","journal-title":"Journal of Marketing"}],"container-title":["Italian Journal of Marketing"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s43039-024-00103-9.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/article\/10.1007\/s43039-024-00103-9\/fulltext.html","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s43039-024-00103-9.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2024,11,11]],"date-time":"2024-11-11T09:14:39Z","timestamp":1731316479000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/s43039-024-00103-9"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,10,5]]},"references-count":80,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2024,12]]}},"alternative-id":["103"],"URL":"https:\/\/doi.org\/10.1007\/s43039-024-00103-9","relation":{},"ISSN":["2662-3323","2662-3331"],"issn-type":[{"value":"2662-3323","type":"print"},{"value":"2662-3331","type":"electronic"}],"subject":[],"published":{"date-parts":[[2024,10,5]]},"assertion":[{"value":"11 May 2023","order":1,"name":"received","label":"Received","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"22 September 2024","order":2,"name":"accepted","label":"Accepted","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"5 October 2024","order":3,"name":"first_online","label":"First Online","group":{"name":"ArticleHistory","label":"Article History"}},{"order":1,"name":"Ethics","group":{"name":"EthicsHeading","label":"Declarations"}},{"value":"The Authors declare no conflict of interest.","order":2,"name":"Ethics","group":{"name":"EthicsHeading","label":"Conflicts of interest"}}]}}