{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,1]],"date-time":"2026-07-01T00:03:14Z","timestamp":1782864194899,"version":"3.54.5"},"reference-count":53,"publisher":"Elsevier BV","license":[{"start":{"date-parts":[[2026,7,1]],"date-time":"2026-07-01T00:00:00Z","timestamp":1782864000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.elsevier.com\/tdm\/userlicense\/1.0\/"},{"start":{"date-parts":[[2026,7,1]],"date-time":"2026-07-01T00:00:00Z","timestamp":1782864000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.elsevier.com\/legal\/tdmrep-license"},{"start":{"date-parts":[[2026,7,1]],"date-time":"2026-07-01T00:00:00Z","timestamp":1782864000000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-017"},{"start":{"date-parts":[[2026,7,1]],"date-time":"2026-07-01T00:00:00Z","timestamp":1782864000000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-037"},{"start":{"date-parts":[[2026,7,1]],"date-time":"2026-07-01T00:00:00Z","timestamp":1782864000000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-012"},{"start":{"date-parts":[[2026,7,1]],"date-time":"2026-07-01T00:00:00Z","timestamp":1782864000000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-029"},{"start":{"date-parts":[[2026,7,1]],"date-time":"2026-07-01T00:00:00Z","timestamp":1782864000000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-004"}],"funder":[{"DOI":"10.13039\/100018976","name":"Guangzhou Office of Philosophy and Social Science","doi-asserted-by":"publisher","award":["2023GZYB22"],"award-info":[{"award-number":["2023GZYB22"]}],"id":[{"id":"10.13039\/100018976","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100012659","name":"Foundation for Innovative Research Groups of the National Natural Science Foundation of China","doi-asserted-by":"publisher","award":["72321001"],"award-info":[{"award-number":["72321001"]}],"id":[{"id":"10.13039\/501100012659","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"publisher","award":["72501109"],"award-info":[{"award-number":["72501109"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100002858","name":"China Postdoctoral Science Foundation","doi-asserted-by":"publisher","award":["2025M780746"],"award-info":[{"award-number":["2025M780746"]}],"id":[{"id":"10.13039\/501100002858","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100021171","name":"Basic and Applied Basic Research Foundation of Guangdong Province","doi-asserted-by":"publisher","award":["2026A1515011122"],"award-info":[{"award-number":["2026A1515011122"]}],"id":[{"id":"10.13039\/501100021171","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100021171","name":"Basic and Applied Basic Research Foundation of Guangdong Province","doi-asserted-by":"publisher","award":["72342018"],"award-info":[{"award-number":["72342018"]}],"id":[{"id":"10.13039\/501100021171","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100021171","name":"Basic and Applied Basic Research Foundation of Guangdong Province","doi-asserted-by":"publisher","award":["72101090"],"award-info":[{"award-number":["72101090"]}],"id":[{"id":"10.13039\/501100021171","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100021171","name":"Basic and Applied Basic Research Foundation of Guangdong Province","doi-asserted-by":"publisher","award":["2024A1515011518"],"award-info":[{"award-number":["2024A1515011518"]}],"id":[{"id":"10.13039\/501100021171","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100021171","name":"Basic and Applied Basic Research Foundation of Guangdong Province","doi-asserted-by":"publisher","award":["72471095"],"award-info":[{"award-number":["72471095"]}],"id":[{"id":"10.13039\/501100021171","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100021171","name":"Basic and Applied Basic Research Foundation of Guangdong Province","doi-asserted-by":"publisher","award":["72501110"],"award-info":[{"award-number":["72501110"]}],"id":[{"id":"10.13039\/501100021171","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100010909","name":"Excellent Young Scientists Fund","doi-asserted-by":"publisher","id":[{"id":"10.13039\/501100010909","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100010256","name":"Guangzhou Municipal Science and Technology Project","doi-asserted-by":"publisher","award":["SL2024A04J01122"],"award-info":[{"award-number":["SL2024A04J01122"]}],"id":[{"id":"10.13039\/501100010256","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["elsevier.com","sciencedirect.com"],"crossmark-restriction":true},"short-container-title":["Electronic Commerce Research and Applications"],"published-print":{"date-parts":[[2026,7]]},"DOI":"10.1016\/j.elerap.2026.101620","type":"journal-article","created":{"date-parts":[[2026,6,27]],"date-time":"2026-06-27T15:50:37Z","timestamp":1782575437000},"page":"101620","update-policy":"https:\/\/doi.org\/10.1016\/elsevier_cm_policy","source":"Crossref","is-referenced-by-count":0,"special_numbering":"C","title":["The AI live streaming strategies of manufacturers in a co-opetition supply chain"],"prefix":"10.1016","volume":"78","author":[{"given":"Yanhong","family":"Gan","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Wenhui","family":"Zhou","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5655-8359","authenticated-orcid":false,"given":"Changhua","family":"Liao","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yu","family":"Ding","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"78","reference":[{"issue":"2","key":"10.1016\/j.elerap.2026.101620_b1","doi-asserted-by":"crossref","first-page":"497","DOI":"10.1080\/00207543.2023.2252933","article-title":"Collaboration and coordination strategies for a multi-level AI-enabled healthcare supply chain under disaster","volume":"63","author":"Adhikari","year":"2025","journal-title":"Int. J. Prod. Res."},{"issue":"1","key":"10.1016\/j.elerap.2026.101620_b2","doi-asserted-by":"crossref","first-page":"15221","DOI":"10.1016\/j.ifacol.2017.08.2371","article-title":"Demand forecasting for irregular demands in business aircraft spare parts supply chains by using artificial intelligence (AI)","volume":"50","author":"Amirkolaii","year":"2017","journal-title":"IFAC-PapersOnLine"},{"issue":"5","key":"10.1016\/j.elerap.2026.101620_b3","doi-asserted-by":"crossref","first-page":"1077","DOI":"10.1111\/poms.12006","article-title":"The changing face of distribution channels: partial forward integration and strategic investments","volume":"22","author":"Arya","year":"2013","journal-title":"Prod. Oper. Manage."},{"issue":"13","key":"10.1016\/j.elerap.2026.101620_b4","doi-asserted-by":"crossref","first-page":"4623","DOI":"10.1080\/00207543.2023.2269565","article-title":"AI-based forecasting for optimised solar energy management and smart grid efficiency","volume":"62","author":"Bouquet","year":"2024","journal-title":"Int. J. Prod. Res."},{"key":"10.1016\/j.elerap.2026.101620_b5","series-title":"The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies","author":"Brynjolfsson","year":"2014"},{"key":"10.1016\/j.elerap.2026.101620_b6","doi-asserted-by":"crossref","DOI":"10.1016\/j.elerap.2023.101321","article-title":"Live streaming channel strategy of an online retailer in a supply chain","volume":"62","author":"Chen","year":"2023","journal-title":"Electron. Commer. Res. Appl."},{"issue":"6","key":"10.1016\/j.elerap.2026.101620_b7","first-page":"627","article-title":"Customers\u2019 purchase decision-making process in social commerce: A social learning perspective","volume":"37","author":"Chen","year":"2017","journal-title":"Int. J. Inf. Manage."},{"key":"10.1016\/j.elerap.2026.101620_b8","doi-asserted-by":"crossref","first-page":"717","DOI":"10.1109\/TEM.2024.3525412","article-title":"Implementing artificial intelligence consumer experience tools in supply chains","volume":"72","author":"Cheng","year":"2025","journal-title":"IEEE Trans. Eng. Manage."},{"issue":"3","key":"10.1016\/j.elerap.2026.101620_b9","article-title":"Retail or commissioned live-streaming? Mode choice of a platform supply chain considering consumers\u2019 preferences","volume":"31","author":"Cheng","year":"2024","journal-title":"Int. J. Ind. Eng.: Theory Appl. Pr."},{"issue":"3","key":"10.1016\/j.elerap.2026.101620_b10","first-page":"238","article-title":"Increasing customer service efficiency through artificial intelligence chatbot","volume":"29","author":"De Andrade","year":"2022","journal-title":"Rev. Gest\u00e3o"},{"key":"10.1016\/j.elerap.2026.101620_b11","doi-asserted-by":"crossref","first-page":"564","DOI":"10.1016\/j.sbspro.2015.06.134","article-title":"The impacts of robotics, artificial intelligence on business and economics","volume":"195","author":"Dirican","year":"2015","journal-title":"Procedia-Social Behav. Sci."},{"issue":"23","key":"10.1016\/j.elerap.2026.101620_b12","doi-asserted-by":"crossref","first-page":"8179","DOI":"10.1080\/00207543.2023.2240900","article-title":"Metaverse supply chain and operations management","volume":"61","author":"Dolgui","year":"2023","journal-title":"Int. J. Prod. Res."},{"key":"10.1016\/j.elerap.2026.101620_b13","doi-asserted-by":"crossref","DOI":"10.1016\/j.elerap.2023.101300","article-title":"Live streaming sales: Streamer type choice and limited sales strategy for a manufacturer","volume":"61","author":"Du","year":"2023","journal-title":"Electron. Commer. Res. Appl."},{"key":"10.1016\/j.elerap.2026.101620_b14","first-page":"1","article-title":"AI or human? The effect of streamer types on consumer purchase intention in live streaming","author":"Gao","year":"2024","journal-title":"Int. J. Hum.-Comput. Interact."},{"key":"10.1016\/j.elerap.2026.101620_b15","doi-asserted-by":"crossref","DOI":"10.1016\/j.elerap.2022.101184","article-title":"Live streaming strategy under multi-channel sales of the online retailer","volume":"55","author":"Gong","year":"2022","journal-title":"Electron. Commer. Res. Appl."},{"issue":"8","key":"10.1016\/j.elerap.2026.101620_b16","doi-asserted-by":"crossref","first-page":"6816","DOI":"10.1287\/mnsc.2023.01724","article-title":"A model of shoppertainment live streaming","volume":"71","author":"Gu","year":"2025","journal-title":"Manag. Sci."},{"key":"10.1016\/j.elerap.2026.101620_b17","series-title":"International Conference on Multi-Modal Information Analytics","first-page":"290","article-title":"Application of artificial intelligence technology in the field of livestreaming e-commerce","author":"Guo","year":"2022"},{"key":"10.1016\/j.elerap.2026.101620_b18","doi-asserted-by":"crossref","DOI":"10.1016\/j.cie.2024.110560","article-title":"Selling mode selection and AI service strategy in an E-commerce platform supply chain","volume":"197","author":"He","year":"2024","journal-title":"Comput. Ind. Eng."},{"issue":"2","key":"10.1016\/j.elerap.2026.101620_b19","doi-asserted-by":"crossref","first-page":"413","DOI":"10.1016\/j.ejor.2023.06.017","article-title":"Channel strategies for competing retailers: Whether and when to introduce live stream?","volume":"312","author":"Huang","year":"2024","journal-title":"European J. Oper. Res."},{"key":"10.1016\/j.elerap.2026.101620_b20","first-page":"1","article-title":"Generative artificial intelligence in supply chain and operations management: A capability-based framework for analysis and implementation","author":"Jackson","year":"2024","journal-title":"Int. J. Prod. Res."},{"key":"10.1016\/j.elerap.2026.101620_b21","article-title":"The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms","volume":"56","author":"Kang","year":"2021","journal-title":"Int. J. Inf. Manage."},{"key":"10.1016\/j.elerap.2026.101620_b22","doi-asserted-by":"crossref","DOI":"10.1016\/j.ijpe.2025.109861","article-title":"Platform-led or firm-led? An analysis of artificial intelligence development strategies in agricultural supply chains","volume":"291","author":"Liao","year":"2026","journal-title":"Int. J. Prod. Econ."},{"key":"10.1016\/j.elerap.2026.101620_b23","doi-asserted-by":"crossref","DOI":"10.1016\/j.elerap.2023.101348","article-title":"Optimal channel strategy for an e-seller: Whether and when to introduce live streaming?","volume":"63","author":"Liu","year":"2024","journal-title":"Electron. Commer. Res. Appl."},{"key":"10.1016\/j.elerap.2026.101620_b24","article-title":"Marketing by live streaming: How to interact with consumers to increase their purchase intentions","volume":"13","author":"Liu","year":"2022","journal-title":"Front. Psychol."},{"key":"10.1016\/j.elerap.2026.101620_b25","first-page":"1","article-title":"Proliferation in live streaming commerce, and key opinion leader selection","author":"Lyu","year":"2022","journal-title":"Electron. Commer. Res."},{"key":"10.1016\/j.elerap.2026.101620_b26","series-title":"World Economic Forum","first-page":"1","article-title":"Technology and innovation for the future of production: Accelerating value creation","author":"Martin","year":"2017"},{"key":"10.1016\/j.elerap.2026.101620_b27","doi-asserted-by":"crossref","DOI":"10.1016\/j.jretconser.2021.102733","article-title":"The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion","volume":"63","author":"Meng","year":"2021","journal-title":"J. Retail. Consum. Serv."},{"key":"10.1016\/j.elerap.2026.101620_b28","doi-asserted-by":"crossref","DOI":"10.1016\/j.ijpe.2025.109828","article-title":"Value-based or one-time? Optimal pricing modes for generative AI services in e-commerce platforms","volume":"292","author":"Ning","year":"2026","journal-title":"Int. J. Prod. Econ."},{"key":"10.1016\/j.elerap.2026.101620_b29","doi-asserted-by":"crossref","DOI":"10.1016\/j.omega.2023.102846","article-title":"Gains and losses of key opinion leaders\u2019 product promotion in livestream E-commerce","volume":"117","author":"Niu","year":"2023","journal-title":"Omega"},{"key":"10.1016\/j.elerap.2026.101620_b30","article-title":"Technology licensing in a dual-channel supply chain under network effects","author":"Niu","year":"2025","journal-title":"Naval Res. Logist."},{"key":"10.1016\/j.elerap.2026.101620_b31","doi-asserted-by":"crossref","DOI":"10.1016\/j.tre.2023.103130","article-title":"Could AI livestream perform better than KOL in cross-border operations?","volume":"174","author":"Niu","year":"2023","journal-title":"Transp. Res. Part E: Logist. Transp. Rev."},{"issue":"9","key":"10.1016\/j.elerap.2026.101620_b32","doi-asserted-by":"crossref","first-page":"3387","DOI":"10.1111\/poms.13784","article-title":"Fly with the wings of live-stream selling\u2014Channel strategies with\/without switching demand","volume":"31","author":"Pan","year":"2022","journal-title":"Prod. Oper. Manage."},{"issue":"20","key":"10.1016\/j.elerap.2026.101620_b33","doi-asserted-by":"crossref","first-page":"7382","DOI":"10.1080\/00207543.2023.2208393","article-title":"Optimal homing policy of the manufacturer facing competing platforms: the effect of selling formats","volume":"62","author":"Pu","year":"2024","journal-title":"Int. J. Prod. Res."},{"key":"10.1016\/j.elerap.2026.101620_b34","doi-asserted-by":"crossref","DOI":"10.3389\/fpsyg.2022.938726","article-title":"What drives consumer purchasing intention in live streaming e-commerce?","volume":"13","author":"Qing","year":"2022","journal-title":"Front. Psychol."},{"issue":"16","key":"10.1016\/j.elerap.2026.101620_b35","doi-asserted-by":"crossref","first-page":"4773","DOI":"10.1080\/00207543.2021.1956675","article-title":"Machine learning in manufacturing and industry 4.0 applications","volume":"59","author":"Rai","year":"2021","journal-title":"Int. J. Prod. Res."},{"key":"10.1016\/j.elerap.2026.101620_b36","first-page":"1","article-title":"AI pricing algorithms under platform competition","author":"Sanchez-Cartas","year":"2024","journal-title":"Electron. Commer. Res."},{"issue":"2","key":"10.1016\/j.elerap.2026.101620_b37","doi-asserted-by":"crossref","first-page":"184","DOI":"10.1108\/01445151311306717","article-title":"AI tools for use in assembly automation and some examples of recent applications","volume":"33","author":"Sanders","year":"2013","journal-title":"Assem. Autom."},{"key":"10.1016\/j.elerap.2026.101620_b38","series-title":"Research and Development in Intelligent Systems XXVI: Incorporating Applications and Innovations in Intelligent Systems XVII","first-page":"393","article-title":"An AI-based system for pricing diverse products and services","author":"Shakya","year":"2009"},{"key":"10.1016\/j.elerap.2026.101620_b39","doi-asserted-by":"crossref","DOI":"10.1016\/j.elerap.2019.100886","article-title":"How live streaming influences purchase intentions in social commerce: An IT affordance perspective","volume":"37","author":"Sun","year":"2019","journal-title":"Electron. Commer. Res. Appl."},{"key":"10.1016\/j.elerap.2026.101620_b40","doi-asserted-by":"crossref","first-page":"502","DOI":"10.1016\/j.jbusres.2020.09.009","article-title":"Artificial intelligence in supply chain management: A systematic literature review","volume":"122","author":"Toorajipour","year":"2021","journal-title":"J. Bus. Res."},{"key":"10.1016\/j.elerap.2026.101620_b41","article-title":"Research on the impact of live streaming marketing by online influencers on consumer purchasing intentions","volume":"13","author":"Wang","year":"2022","journal-title":"Front. Psychol."},{"key":"10.1016\/j.elerap.2026.101620_b42","doi-asserted-by":"crossref","DOI":"10.1016\/j.elerap.2023.101315","article-title":"Strategic introduction of live-stream selling in a supply chain","volume":"62","author":"Wang","year":"2023","journal-title":"Electron. Commer. Res. Appl."},{"key":"10.1016\/j.elerap.2026.101620_b43","doi-asserted-by":"crossref","DOI":"10.1016\/j.elerap.2023.101335","article-title":"AI and human broadcasters: Relative impact on consumer engagement in live streaming commerce","volume":"62","author":"Xu","year":"2023","journal-title":"Electron. Commer. Res. Appl."},{"issue":"3","key":"10.1016\/j.elerap.2026.101620_b44","doi-asserted-by":"crossref","first-page":"979","DOI":"10.1016\/j.ejor.2024.05.021","article-title":"Should live broadcasting platforms adopt artificial intelligence? A sales effort perspective","volume":"318","author":"Xu","year":"2024","journal-title":"European J. Oper. Res."},{"key":"10.1016\/j.elerap.2026.101620_b45","doi-asserted-by":"crossref","DOI":"10.1016\/j.techfore.2025.124169","article-title":"An analysis on the role of artificial intelligence in green supply chains","volume":"217","author":"Yang","year":"2025","journal-title":"Technol. Forecast. Soc. Change"},{"key":"10.1016\/j.elerap.2026.101620_b46","doi-asserted-by":"crossref","DOI":"10.1016\/j.tre.2023.103298","article-title":"Spillover effects of live streaming selling in a dual-channel supply chain","volume":"180","author":"Yang","year":"2023","journal-title":"Transp. Res. Part E: Logist. Transp. Rev."},{"key":"10.1016\/j.elerap.2026.101620_b47","doi-asserted-by":"crossref","DOI":"10.1016\/j.jretconser.2023.103673","article-title":"Influencer selection and strategic analysis for live streaming selling","volume":"77","author":"Ye","year":"2024","journal-title":"J. Retail. Consum. Serv."},{"issue":"1","key":"10.1016\/j.elerap.2026.101620_b48","doi-asserted-by":"crossref","first-page":"439","DOI":"10.1007\/s40747-020-00212-w","article-title":"Artificial intelligence in recommender systems","volume":"7","author":"Zhang","year":"2021","journal-title":"Complex Intell. Syst."},{"key":"10.1016\/j.elerap.2026.101620_b49","first-page":"1","article-title":"Supervising or assisting? The influence of virtual anchor driven by AI-human collaboration on customer engagement in live streaming e-commerce","author":"Zhang","year":"2023","journal-title":"Electron. Commer. Res."},{"key":"10.1016\/j.elerap.2026.101620_b50","doi-asserted-by":"crossref","DOI":"10.1016\/j.tre.2023.103096","article-title":"Live-streaming selling modes on a retail platform","volume":"173","author":"Zhang","year":"2023","journal-title":"Transp. Res. Part E: Logist. Transp. Rev."},{"key":"10.1016\/j.elerap.2026.101620_b51","first-page":"1","article-title":"AI adoption in the presence of consumer resistance: is \u201cwin-win\u201d possible for an AI supplier and a manufacturer?","author":"Zhao","year":"2026","journal-title":"J. Oper. Res. Soc."},{"key":"10.1016\/j.elerap.2026.101620_b52","doi-asserted-by":"crossref","first-page":"82","DOI":"10.1109\/TEM.2025.3634269","article-title":"Artificial intelligence development and sharing policy in an agriculture platform with self-built farm","volume":"73","author":"Zhou","year":"2026","journal-title":"IEEE Trans. Eng. Manage."},{"key":"10.1016\/j.elerap.2026.101620_b53","doi-asserted-by":"crossref","first-page":"1348","DOI":"10.1109\/TEM.2025.3550400","article-title":"Enhancing competitive advantage through AI-driven live streaming sales","volume":"72","author":"Zhou","year":"2025","journal-title":"IEEE Trans. Eng. Manage."}],"container-title":["Electronic Commerce Research and Applications"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/api.elsevier.com\/content\/article\/PII:S1567422326000499?httpAccept=text\/xml","content-type":"text\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/api.elsevier.com\/content\/article\/PII:S1567422326000499?httpAccept=text\/plain","content-type":"text\/plain","content-version":"vor","intended-application":"text-mining"}],"deposited":{"date-parts":[[2026,6,30]],"date-time":"2026-06-30T23:35:39Z","timestamp":1782862539000},"score":1,"resource":{"primary":{"URL":"https:\/\/linkinghub.elsevier.com\/retrieve\/pii\/S1567422326000499"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,7]]},"references-count":53,"alternative-id":["S1567422326000499"],"URL":"https:\/\/doi.org\/10.1016\/j.elerap.2026.101620","relation":{},"ISSN":["1567-4223"],"issn-type":[{"value":"1567-4223","type":"print"}],"subject":[],"published":{"date-parts":[[2026,7]]},"assertion":[{"value":"Elsevier","name":"publisher","label":"This article is maintained by"},{"value":"The AI live streaming strategies of manufacturers in a co-opetition supply chain","name":"articletitle","label":"Article Title"},{"value":"Electronic Commerce Research and Applications","name":"journaltitle","label":"Journal Title"},{"value":"https:\/\/doi.org\/10.1016\/j.elerap.2026.101620","name":"articlelink","label":"CrossRef DOI link to publisher maintained version"},{"value":"article","name":"content_type","label":"Content Type"},{"value":"\u00a9 2026 Elsevier B.V. All rights are reserved, including those for text and data mining, AI training, and similar technologies.","name":"copyright","label":"Copyright"}],"article-number":"101620"}}