{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,7]],"date-time":"2026-04-07T12:04:37Z","timestamp":1775563477375,"version":"3.50.1"},"reference-count":23,"publisher":"Elsevier BV","license":[{"start":{"date-parts":[[2026,1,1]],"date-time":"2026-01-01T00:00:00Z","timestamp":1767225600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.elsevier.com\/tdm\/userlicense\/1.0\/"},{"start":{"date-parts":[[2026,1,1]],"date-time":"2026-01-01T00:00:00Z","timestamp":1767225600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.elsevier.com\/legal\/tdmrep-license"},{"start":{"date-parts":[[2026,3,4]],"date-time":"2026-03-04T00:00:00Z","timestamp":1772582400000},"content-version":"vor","delay-in-days":62,"URL":"http:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/"}],"content-domain":{"domain":["elsevier.com","sciencedirect.com"],"crossmark-restriction":true},"short-container-title":["Procedia Computer Science"],"published-print":{"date-parts":[[2026]]},"DOI":"10.1016\/j.procs.2026.03.055","type":"journal-article","created":{"date-parts":[[2026,3,24]],"date-time":"2026-03-24T12:39:40Z","timestamp":1774355980000},"page":"817-824","update-policy":"https:\/\/doi.org\/10.1016\/elsevier_cm_policy","source":"Crossref","is-referenced-by-count":0,"special_numbering":"C","title":["Enhancing Organic Social Media Engagement in Online Language Education: A Data-Driven Approach"],"prefix":"10.1016","volume":"278","author":[{"given":"Nada","family":"Bejauoui","sequence":"first","affiliation":[]},{"given":"Firmino Oliveira","family":"da Silva","sequence":"additional","affiliation":[]}],"member":"78","reference":[{"key":"10.1016\/j.procs.2026.03.055_bib1","first-page":"102455","article-title":"The role of digital marketing in education: A survey-based approach","volume":"64","author":"Alghizzawi","year":"2022","journal-title":"International Journal of Information Management"},{"issue":"2","key":"10.1016\/j.procs.2026.03.055_bib2","first-page":"97","article-title":"Data protection and ethical responsibility in digital marketing practices","volume":"12","author":"Arora","year":"2023","journal-title":"Journal of Business Ethics in the Digital Era"},{"issue":"1","key":"10.1016\/j.procs.2026.03.055_bib3","first-page":"1","article-title":"Engaging with education brands on social media: The role of content type and frequency","volume":"29","author":"Borah","year":"2023","journal-title":"Journal of Marketing Communications"},{"key":"10.1016\/j.procs.2026.03.055_bib4","unstructured":"Business Insider. (2023). Duolingo\u2019s social media strategy: From memes to massive user engagement. https:\/\/www.businessinsider.com"},{"issue":"3","key":"10.1016\/j.procs.2026.03.055_bib5","first-page":"3225","article-title":"A review of social media platforms and their use in higher education","volume":"26","author":"Cavus","year":"2021","journal-title":"Education and Information Technologies"},{"key":"10.1016\/j.procs.2026.03.055_bib6","series-title":"Digital marketing (8th ed.)","author":"Chaffey","year":"2022"},{"key":"10.1016\/j.procs.2026.03.055_bib7","unstructured":"HubSpot. (2023). State of social media report 2023. https:\/\/www.hubspot.com"},{"key":"10.1016\/j.procs.2026.03.055_bib8","first-page":"832","article-title":"Digital transformation in education: Integrating analytics into social strategy","volume":"145","author":"Kumar","year":"2022","journal-title":"Journal of Business Research"},{"key":"10.1016\/j.procs.2026.03.055_bib9","first-page":"101741","article-title":"The impact of trust and social comparison in educational branding on social media","volume":"65","author":"Phua","year":"2022","journal-title":"Telematics and Informatics"},{"key":"10.1016\/j.procs.2026.03.055_bib10","series-title":"Uses and gratifications theory in the digital age: A revisitation","author":"Ruggiero","year":"2020"},{"key":"10.1016\/j.procs.2026.03.055_bib11","unstructured":"(2024). AI trends in education marketing: A global outlook. https:\/\/www.salesforce.com"},{"issue":"3","key":"10.1016\/j.procs.2026.03.055_bib12","first-page":"598","article-title":"Social media analytics for educational institutions: A performance improvement model","volume":"37","author":"Sivakumar","year":"2023","journal-title":"International Journal of Educational Management"},{"key":"10.1016\/j.procs.2026.03.055_bib13","unstructured":"Social Media Examiner. (2023). How language apps like Busuu use content to drive student interaction. https:\/\/www.socialmediaexaminer.com"},{"key":"10.1016\/j.procs.2026.03.055_bib14","unstructured":"(2023). Social media trends report: What\u2019s working in 2023. https:\/\/www.socialbakers.com"},{"key":"10.1016\/j.procs.2026.03.055_bib15","unstructured":"Statista. (2023). Use of AI in education marketing worldwide. https:\/\/www.statista.com"},{"issue":"2","key":"10.1016\/j.procs.2026.03.055_bib16","first-page":"143","article-title":"Defining the role of social media in education marketing","volume":"31","author":"Wang","year":"2021","journal-title":"Journal of Marketing for Higher Education"},{"key":"10.1016\/j.procs.2026.03.055_bib17","first-page":"115","article-title":"Leveraging digital engagement tools for strategic marketing in small institutions","volume":"45","author":"Zahra","year":"2024","journal-title":"Digital Education Review"},{"issue":"5","key":"10.1016\/j.procs.2026.03.055_bib18","first-page":"20","article-title":"Engagement theory: A framework for technology-based teaching and learning.","volume":"38","author":"Kearsley","year":"1998","journal-title":"Educational Technology"},{"key":"10.1016\/j.procs.2026.03.055_bib19","first-page":"1229","article-title":"Brand marketing, big data and social innovation as future research directions for engagement","author":"Calder","year":"2022","journal-title":"Journal of Marketing Management, 38(13\u201314)"},{"issue":"1","key":"10.1016\/j.procs.2026.03.055_bib20","first-page":"94","article-title":"Why people use social media: A uses and gratifications approach","volume":"24","author":"Whiting","year":"2021","journal-title":"Qualitative Market Research: An International Journal"},{"key":"10.1016\/j.procs.2026.03.055_bib21","series-title":"Research design: Qualitative, quantitative, and mixed methods approaches (6th ed.)","author":"Creswell","year":"2022"},{"issue":"8","key":"10.1016\/j.procs.2026.03.055_bib22","doi-asserted-by":"crossref","first-page":"1045","DOI":"10.1177\/1077800413513733","article-title":"Pragmatism as a paradigm for social research","volume":"20","author":"Morgan","year":"2014","journal-title":"Qualitative Inquiry"},{"issue":"19","key":"10.1016\/j.procs.2026.03.055_bib23","doi-asserted-by":"crossref","first-page":"8667","DOI":"10.3390\/su16198667","article-title":"The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations","volume":"16","author":"Sharabati","year":"2024","journal-title":"Sustainability"}],"container-title":["Procedia Computer Science"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/api.elsevier.com\/content\/article\/PII:S1877050926006472?httpAccept=text\/xml","content-type":"text\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/api.elsevier.com\/content\/article\/PII:S1877050926006472?httpAccept=text\/plain","content-type":"text\/plain","content-version":"vor","intended-application":"text-mining"}],"deposited":{"date-parts":[[2026,4,7]],"date-time":"2026-04-07T11:22:09Z","timestamp":1775560929000},"score":1,"resource":{"primary":{"URL":"https:\/\/linkinghub.elsevier.com\/retrieve\/pii\/S1877050926006472"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026]]},"references-count":23,"alternative-id":["S1877050926006472"],"URL":"https:\/\/doi.org\/10.1016\/j.procs.2026.03.055","relation":{},"ISSN":["1877-0509"],"issn-type":[{"value":"1877-0509","type":"print"}],"subject":[],"published":{"date-parts":[[2026]]},"assertion":[{"value":"Elsevier","name":"publisher","label":"This article is maintained by"},{"value":"Enhancing Organic Social Media Engagement in Online Language Education: A Data-Driven Approach","name":"articletitle","label":"Article Title"},{"value":"Procedia Computer Science","name":"journaltitle","label":"Journal Title"},{"value":"https:\/\/doi.org\/10.1016\/j.procs.2026.03.055","name":"articlelink","label":"CrossRef DOI link to publisher maintained version"},{"value":"article","name":"content_type","label":"Content Type"},{"value":"\u00a9 2026 The Author(s). Published by Elsevier B.V.","name":"copyright","label":"Copyright"}]}}