{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,29]],"date-time":"2026-10-29T19:31:47Z","timestamp":1793302307566,"version":"4.5.0"},"reference-count":54,"publisher":"Elsevier BV","license":[{"start":{"date-parts":[[2026,5,1]],"date-time":"2026-05-01T00:00:00Z","timestamp":1777593600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.elsevier.com\/tdm\/userlicense\/1.0\/"},{"start":{"date-parts":[[2026,5,1]],"date-time":"2026-05-01T00:00:00Z","timestamp":1777593600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.elsevier.com\/legal\/tdmrep-license"},{"start":{"date-parts":[[2026,3,23]],"date-time":"2026-03-23T00:00:00Z","timestamp":1774224000000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["elsevier.com","sciencedirect.com"],"crossmark-restriction":true},"short-container-title":["Acta Psychologica"],"published-print":{"date-parts":[[2026,5]]},"DOI":"10.1016\/j.actpsy.2026.106737","type":"journal-article","created":{"date-parts":[[2026,3,27]],"date-time":"2026-03-27T10:22:00Z","timestamp":1774606920000},"page":"106737","update-policy":"https:\/\/doi.org\/10.1016\/elsevier_cm_policy","source":"Crossref","is-referenced-by-count":4,"special_numbering":"C","title":["The Impact of immersion on consumers' purchase intention: A moderated mediation model mediated by trust and moderated by shopping involvement"],"prefix":"10.1016","volume":"265","author":[{"given":"Chaoqun","family":"He","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"78","reference":[{"key":"10.1016\/j.actpsy.2026.106737_bb0010","series-title":"Multiple regression: Testing and interpreting interactions","author":"Aiken","year":"1991"},{"issue":"6","key":"10.1016\/j.actpsy.2026.106737_bb0015","doi-asserted-by":"crossref","first-page":"1173","DOI":"10.1037\/0022-3514.51.6.1173","article-title":"The moderator\u2013mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations","volume":"51","author":"Baron","year":"1986","journal-title":"Journal of Personality and Social Psychology"},{"key":"10.1016\/j.actpsy.2026.106737_bb0020","series-title":"Structural equation modeling with Mplus: Basic concepts, applications, and programming","author":"Byrne","year":"2013"},{"key":"10.1016\/j.actpsy.2026.106737_bb0025","doi-asserted-by":"crossref","DOI":"10.3389\/fpubh.2024.1344834","article-title":"Cultural worldviews and waste sorting among urban Chinese dwellers: the mediating role of environmental risk perception","volume":"12","author":"Cai","year":"2024","journal-title":"Frontiers in Public Health"},{"issue":"14","key":"10.1016\/j.actpsy.2026.106737_bb0030","first-page":"463","article-title":"The impact of product quality on perceived value, trust and students\u2019 intention to purchase electronic gadgets","volume":"4","author":"Chinomona","year":"2013","journal-title":"Mediterranean Journal of Social Sciences"},{"key":"10.1016\/j.actpsy.2026.106737_bb0035","series-title":"Flow: The psychology of optimal experience","first-page":"1","volume":"1990","author":"Csikszentmihalyi","year":"1990"},{"issue":"1","key":"10.1016\/j.actpsy.2026.106737_bb0040","doi-asserted-by":"crossref","first-page":"39","DOI":"10.1177\/002224378101800104","article-title":"Evaluating structural equation models with unobservable variables and measurement error","volume":"18","author":"Fornell","year":"1981","journal-title":"Journal of Marketing Research"},{"issue":"8","key":"10.1016\/j.actpsy.2026.106737_bb0045","doi-asserted-by":"crossref","first-page":"3192","DOI":"10.1016\/j.jbusres.2015.12.008","article-title":"Common methods variance detection in business research","volume":"69","author":"Fuller","year":"2016","journal-title":"Journal of Business Research"},{"key":"10.1016\/j.actpsy.2026.106737_bb0055","doi-asserted-by":"crossref","first-page":"1718","DOI":"10.1108\/INTR-02-2020-0078","article-title":"Effects of customer trust on engagement in live streaming commerce: Mediating role of swift guanxi","volume":"31","author":"Guo","year":"2021","journal-title":"Internet Research"},{"key":"10.1016\/j.actpsy.2026.106737_bb0060","series-title":"A primer on partial least squares structural equation modeling (PLS-SEM)","author":"Hair Junior","year":"2014"},{"key":"10.1016\/j.actpsy.2026.106737_bb0065","doi-asserted-by":"crossref","first-page":"890","DOI":"10.3389\/fpsyg.2020.00890","article-title":"Consumers\u2019 Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions","volume":"11","author":"Hajli","year":"2020","journal-title":"Frontiers in Psychology"},{"key":"10.1016\/j.actpsy.2026.106737_bb0070","doi-asserted-by":"crossref","DOI":"10.1016\/j.teler.2025.100236","article-title":"Exploring the impact of customer reviews, website quality, perceived service quality, and product assortment on online purchase intention: The mediating role of trust","volume":"19","author":"Hanaysha","year":"2025","journal-title":"Telematics and Informatics Reports"},{"key":"10.1016\/j.actpsy.2026.106737_bb0075","series-title":"Introduction to mediation, moderation, and conditional process analysis: A regression-based approach","author":"Hayes","year":"2013"},{"key":"10.1016\/j.actpsy.2026.106737_bb0080","doi-asserted-by":"crossref","DOI":"10.1016\/j.clrc.2025.100277","article-title":"The influence of celebrity credibility, attractiveness, and social media influence on trustworthiness, perceived quality, and purchase intention for natural beauty care products","volume":"17","author":"Hossain","year":"2025","journal-title":"Cleaner and Responsible Consumption"},{"issue":"4","key":"10.1016\/j.actpsy.2026.106737_bb0085","doi-asserted-by":"crossref","first-page":"493","DOI":"10.1108\/JRIM-01-2022-0009","article-title":"How social presence influences consumer purchase intention in live video commerce: The mediating role of immersive experience and the moderating role of positive emotions","volume":"17","author":"Huang","year":"2023","journal-title":"Journal of Research in Interactive Marketing"},{"issue":"5","key":"10.1016\/j.actpsy.2026.106737_bb0090","doi-asserted-by":"crossref","first-page":"754","DOI":"10.1108\/JRIM-02-2022-0037","article-title":"How perceived interactivity affects consumers' shopping intentions in live stream commerce: Roles of immersion, user gratification and product involvement","volume":"17","author":"Joo","year":"2023","journal-title":"Journal of Research in Interactive Marketing"},{"key":"10.1016\/j.actpsy.2026.106737_bb0095","series-title":"Principles and practice of structural equation modeling","author":"Kline","year":"2023"},{"key":"10.1016\/j.actpsy.2026.106737_bb0100","article-title":"The rise of social commerce in Southeast Asia: Trends and consumer behavior","volume":"71","author":"Kompas","year":"2023","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"1","key":"10.1016\/j.actpsy.2026.106737_bb0105","doi-asserted-by":"crossref","first-page":"41","DOI":"10.1177\/002224378502200104","article-title":"Measuring consumer involvement profiles","volume":"22","author":"Laurent","year":"1985","journal-title":"Journal of Marketing Research"},{"key":"10.1016\/j.actpsy.2026.106737_bb0110","article-title":"The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust","volume":"13","author":"Li","year":"2022","journal-title":"Frontiers in Psychology"},{"issue":"1","key":"10.1016\/j.actpsy.2026.106737_bb0115","doi-asserted-by":"crossref","first-page":"140","DOI":"10.1108\/JRIM-04-2021-0114","article-title":"Creating immersive and parasocial live shopping experience for viewers: The role of streamers\u2019 interactional communication style","volume":"17","author":"Liao","year":"2023","journal-title":"Journal of Research in Interactive Marketing"},{"key":"10.1016\/j.actpsy.2026.106737_bb0120","article-title":"Marketing by live streaming: How to interact with consumers to increase their purchase intentions","volume":"13","author":"Liu","year":"2022","journal-title":"Frontiers in Psychology"},{"key":"10.1016\/j.actpsy.2026.106737_bb0125","doi-asserted-by":"crossref","DOI":"10.1016\/j.jretconser.2025.104290","article-title":"Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value","volume":"85","author":"Liu","year":"2025","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"1","key":"10.1016\/j.actpsy.2026.106737_bb0130","doi-asserted-by":"crossref","first-page":"58","DOI":"10.1080\/15252019.2018.1533501","article-title":"Influencer marketing: How message value and credibility affect consumer trust","volume":"19","author":"Lou","year":"2019","journal-title":"Journal of Interactive Advertising"},{"issue":"3","key":"10.1016\/j.actpsy.2026.106737_bb0135","doi-asserted-by":"crossref","first-page":"509","DOI":"10.1080\/10705511.2012.687667","article-title":"Principles and practice of structural equation modeling by Rex B. Kline","volume":"19","author":"Markus","year":"2012","journal-title":"Structural Equation Modeling: A Multidisciplinary Journal"},{"issue":"3","key":"10.1016\/j.actpsy.2026.106737_bb0140","doi-asserted-by":"crossref","first-page":"334","DOI":"10.1287\/isre.13.3.334.81","article-title":"Developing and validating trust measures for e-commerce: An integrative typology","volume":"13","author":"McKnight","year":"2002","journal-title":"Information Systems Research"},{"issue":"1","key":"10.1016\/j.actpsy.2026.106737_bb0145","first-page":"1","article-title":"Propaganda Information of Internet Celebrity Influence: Young Adult Purchase Intention by Big Data Analysis","volume":"35","author":"Meng","year":"2023","journal-title":"Journal of Organizational and End User Computing (JOEUC)"},{"issue":"8","key":"10.1016\/j.actpsy.2026.106737_bb0150","first-page":"1129","article-title":"Consumer involvement in digital shopping: A systematic review","volume":"39","author":"Meyer","year":"2022","journal-title":"Psychology & Marketing"},{"issue":"4","key":"10.1016\/j.actpsy.2026.106737_bb0155","doi-asserted-by":"crossref","first-page":"533","DOI":"10.1177\/014920639802400404","article-title":"Relationships between Bases of Power and Work Reactions: The Mediational Role of Procedural Justice","volume":"24","author":"Mossholder","year":"1998","journal-title":"Journal of Management"},{"issue":"4","key":"10.1016\/j.actpsy.2026.106737_bb0160","doi-asserted-by":"crossref","first-page":"4635","DOI":"10.1007\/s10639-023-12018-7","article-title":"Determining the influence of depressive mood and self-disclosure on problematic mobile app use and declined educational attainment: Insight from stressor-strain-outcome perspective","volume":"29","author":"Pang","year":"2024","journal-title":"Education and Information Technologies"},{"issue":"3","key":"10.1016\/j.actpsy.2026.106737_bb0165","doi-asserted-by":"crossref","first-page":"552","DOI":"10.1108\/OIR-05-2024-0316","article-title":"Detrimental influences of social comparison and problematic WeChat use on academic achievement: Significant role of awareness of inattention","volume":"49","author":"Pang","year":"2025","journal-title":"Online Information Review"},{"issue":"11","key":"10.1016\/j.actpsy.2026.106737_bb0170","doi-asserted-by":"crossref","DOI":"10.32604\/ijmhp.2025.070803","article-title":"Determining Dynamic Influence of Human and Machine System on Live-Streaming Addiction: Critical Mediating Mechanisms of Emotional and Functional Attachment","volume":"27","author":"Pang","year":"2025","journal-title":"International Journal of Mental Health Promotion"},{"key":"10.1016\/j.actpsy.2026.106737_bb0180","doi-asserted-by":"crossref","DOI":"10.1016\/j.jretconser.2024.103923","article-title":"Disentangling composite influences of social connectivity and system interactivity on continuance intention in mobile short video applications: The pivotal moderation of user-perceived benefits","volume":"80","author":"Pang","year":"2024","journal-title":"Journal of Retailing and Consumer Services"},{"key":"10.1016\/j.actpsy.2026.106737_bb0185","doi-asserted-by":"crossref","DOI":"10.1016\/j.jretconser.2023.103688","article-title":"Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media: Insight from emotional attachment perspective","volume":"77","author":"Pang","year":"2024","journal-title":"Journal of Retailing and Consumer Services"},{"key":"10.1016\/j.actpsy.2026.106737_bb0190","doi-asserted-by":"crossref","DOI":"10.1016\/j.tele.2024.102174","article-title":"How multidimensional benefits determine cumulative satisfaction and eWOM engagement on mobile social media: Reconciling motivation and expectation disconfirmation perspectives","volume":"93","author":"Pang","year":"2024","journal-title":"Telematics and Informatics"},{"key":"10.1016\/j.actpsy.2026.106737_bb0200","doi-asserted-by":"crossref","DOI":"10.1016\/j.tele.2026.102379","article-title":"Determining composite influences of human and system interactivity on continued use of mobile short video apps: Mediating roles of user gratification and platform attachment","volume":"105","author":"Pang","year":"2026","journal-title":"Telematics and Informatics"},{"key":"10.1016\/j.actpsy.2026.106737_bb0205","series-title":"Advances in experimental social psychology","doi-asserted-by":"crossref","first-page":"123","DOI":"10.1016\/S0065-2601(08)60214-2","article-title":"The elaboration likelihood model of persuasion","volume":"19","author":"Petty","year":"1986"},{"issue":"5","key":"10.1016\/j.actpsy.2026.106737_bb0210","doi-asserted-by":"crossref","first-page":"879","DOI":"10.1037\/0021-9010.88.5.879","article-title":"Common method biases in behavioral research: A critical review of the literature and recommended remedies","volume":"88","author":"Podsakoff","year":"2003","journal-title":"Journal of Applied Psychology"},{"issue":"1","key":"10.1016\/j.actpsy.2026.106737_bb0215","doi-asserted-by":"crossref","first-page":"17","DOI":"10.1146\/annurev-orgpsych-110721-040030","article-title":"Common method bias: It\u2019s bad, it\u2019s complex, it\u2019s widespread, and it\u2019s not easy to fix","volume":"11","author":"Podsakoff","year":"2023","journal-title":"Annual Review of Organizational Psychology and Organizational Behavior"},{"issue":"2","key":"10.1016\/j.actpsy.2026.106737_bb0220","article-title":"The mediating role of trust in purchasing intention","volume":"5","author":"Purwianti","year":"2024","journal-title":"International Journal of Applied Research in Business and Management"},{"key":"10.1016\/j.actpsy.2026.106737_bb0225","doi-asserted-by":"crossref","DOI":"10.3389\/fpsyg.2022.938726","article-title":"What drives consumer purchasing intention in live streaming e-commerce?","volume":"13","author":"Qing","year":"2022","journal-title":"Frontiers in Psychology"},{"issue":"4","key":"10.1016\/j.actpsy.2026.106737_bb0230","doi-asserted-by":"crossref","first-page":"21","DOI":"10.3390\/mti1040021","article-title":"Immersive Environments and Virtual Reality: Systematic Review and Advances in Communication, Interaction and Simulation","volume":"1","author":"Rubio-Tamayo","year":"2017","journal-title":"Multimodal Technologies and Interaction"},{"key":"10.1016\/j.actpsy.2026.106737_bb0235","series-title":"A beginner\u2019s guide to structural equation modeling","author":"Schumacker","year":"2016"},{"issue":"19","key":"10.1016\/j.actpsy.2026.106737_bb0240","doi-asserted-by":"crossref","DOI":"10.3390\/su141912119","article-title":"Impact of Greenwashing Perception on Consumers\u2019 Green Purchasing Intentions: A Moderated Mediation Model","volume":"14","author":"Sun","year":"2022","journal-title":"Sustainability"},{"key":"10.1016\/j.actpsy.2026.106737_bb0245","first-page":"345","article-title":"Shoppers' intention to provide online reviews: The moderating role of consumer involvement","volume":"51","author":"Tata","year":"2019","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"3","key":"10.1016\/j.actpsy.2026.106737_bb0250","doi-asserted-by":"crossref","first-page":"1066","DOI":"10.1108\/BFJ-12-2013-0361","article-title":"Decisional factors driving organic food consumption: Generation of consumer purchase intentions","volume":"117","author":"Teng","year":"2015","journal-title":"British Food Journal"},{"issue":"6","key":"10.1016\/j.actpsy.2026.106737_bb0255","first-page":"88","article-title":"The impact of supplier role stress on continuous value co-creation behavior in the sharing economy","volume":"23","author":"Tu","year":"2020","journal-title":"Nankai Business Review"},{"issue":"3","key":"10.1016\/j.actpsy.2026.106737_bb0260","doi-asserted-by":"crossref","first-page":"225","DOI":"10.1162\/105474698565686","article-title":"Measuring presence in virtual environments: A presence questionnaire","volume":"7","author":"Witmer","year":"1998","journal-title":"Presence Teleoperators and Virtual Environments"},{"key":"10.1016\/j.actpsy.2026.106737_bb0265","doi-asserted-by":"crossref","first-page":"543","DOI":"10.1016\/j.jbusres.2018.08.032","article-title":"The role of live streaming in building consumer trust and engagement with social commerce sellers","volume":"117","author":"Wongkitrungrueng","year":"2020","journal-title":"Journal of Business Research"},{"issue":"5","key":"10.1016\/j.actpsy.2026.106737_bb0270","doi-asserted-by":"crossref","first-page":"4432","DOI":"10.3390\/su15054432","article-title":"Influence of perceived value on consumers\u2019 continuous purchase intention in live-streaming e-commerce\u2014Mediated by consumer trust","volume":"15","author":"Wu","year":"2023","journal-title":"Sustainability"},{"key":"10.1016\/j.actpsy.2026.106737_bb0275","doi-asserted-by":"crossref","DOI":"10.1016\/j.actpsy.2024.104415","article-title":"Exploring the influence of live streaming on consumer purchase intention: A structural equation modeling approach in the Chinese e-commerce sector","volume":"249","author":"Yang","year":"2024","journal-title":"Acta Psychologica"},{"issue":"9","key":"10.1016\/j.actpsy.2026.106737_bb0280","doi-asserted-by":"crossref","first-page":"1286","DOI":"10.55908\/sdgs.v11i9.1286","article-title":"Understanding the influencing mechanism of users\u2019 purchase intention and mediating effect of trust in streamer: A socio-technical perspective","volume":"11","author":"Zhang","year":"2023","journal-title":"Journal of Law and Sustainable Development"},{"key":"10.1016\/j.actpsy.2026.106737_bb0285","doi-asserted-by":"crossref","DOI":"10.1016\/j.elerap.2020.100980","article-title":"Electronic word-of-mouth and consumer purchase intentions in social e-commerce","volume":"41","author":"Zhao","year":"2020","journal-title":"Electronic Commerce Research and Applications"},{"issue":"4","key":"10.1016\/j.actpsy.2026.106737_bb0290","doi-asserted-by":"crossref","first-page":"1705","DOI":"10.1007\/s10209-023-00996-x","article-title":"Developing personas for live streaming commerce platforms with user survey data","volume":"23","author":"Zhong","year":"2024","journal-title":"Universal Access in the Information Society"}],"container-title":["Acta Psychologica"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/api.elsevier.com\/content\/article\/PII:S000169182600538X?httpAccept=text\/xml","content-type":"text\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/api.elsevier.com\/content\/article\/PII:S000169182600538X?httpAccept=text\/plain","content-type":"text\/plain","content-version":"vor","intended-application":"text-mining"}],"deposited":{"date-parts":[[2026,6,27]],"date-time":"2026-06-27T16:31:28Z","timestamp":1782577888000},"score":1,"resource":{"primary":{"URL":"https:\/\/linkinghub.elsevier.com\/retrieve\/pii\/S000169182600538X"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,5]]},"references-count":54,"alternative-id":["S000169182600538X"],"URL":"https:\/\/doi.org\/10.1016\/j.actpsy.2026.106737","relation":{},"ISSN":["0001-6918"],"issn-type":[{"value":"0001-6918","type":"print"}],"subject":[],"published":{"date-parts":[[2026,5]]},"assertion":[{"value":"Elsevier","name":"publisher","label":"This article is maintained by"},{"value":"The Impact of immersion on consumers' purchase intention: A moderated mediation model mediated by trust and moderated by shopping involvement","name":"articletitle","label":"Article Title"},{"value":"Acta Psychologica","name":"journaltitle","label":"Journal Title"},{"value":"https:\/\/doi.org\/10.1016\/j.actpsy.2026.106737","name":"articlelink","label":"CrossRef DOI link to publisher maintained version"},{"value":"article","name":"content_type","label":"Content Type"},{"value":"\u00a9 2026 The Author. Published by Elsevier B.V.","name":"copyright","label":"Copyright"}],"article-number":"106737"}}