{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,6]],"date-time":"2026-10-06T20:46:10Z","timestamp":1791319570277,"version":"4.3.1"},"reference-count":107,"publisher":"Elsevier BV","license":[{"start":{"date-parts":[[2021,3,1]],"date-time":"2021-03-01T00:00:00Z","timestamp":1614556800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.elsevier.com\/tdm\/userlicense\/1.0\/"},{"start":{"date-parts":[[2021,3,1]],"date-time":"2021-03-01T00:00:00Z","timestamp":1614556800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.elsevier.com\/legal\/tdmrep-license"},{"start":{"date-parts":[[2021,3,1]],"date-time":"2021-03-01T00:00:00Z","timestamp":1614556800000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-017"},{"start":{"date-parts":[[2021,3,1]],"date-time":"2021-03-01T00:00:00Z","timestamp":1614556800000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-037"},{"start":{"date-parts":[[2021,3,1]],"date-time":"2021-03-01T00:00:00Z","timestamp":1614556800000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-012"},{"start":{"date-parts":[[2021,3,1]],"date-time":"2021-03-01T00:00:00Z","timestamp":1614556800000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-029"},{"start":{"date-parts":[[2021,3,1]],"date-time":"2021-03-01T00:00:00Z","timestamp":1614556800000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-004"}],"funder":[{"DOI":"10.13039\/100010002","name":"Ministry of Education","doi-asserted-by":"publisher","id":[{"id":"10.13039\/100010002","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["elsevier.com","sciencedirect.com"],"crossmark-restriction":true},"short-container-title":["Behavioural Brain Research"],"published-print":{"date-parts":[[2021,3]]},"DOI":"10.1016\/j.bbr.2021.113128","type":"journal-article","created":{"date-parts":[[2021,1,18]],"date-time":"2021-01-18T00:23:25Z","timestamp":1610929405000},"page":"113128","update-policy":"https:\/\/doi.org\/10.1016\/elsevier_cm_policy","source":"Crossref","is-referenced-by-count":29,"special_numbering":"C","title":["Examining the effect of online advertisement cues on human responses using eye-tracking, EEG, and MRI"],"prefix":"10.1016","volume":"402","author":[{"given":"Chiahui","family":"Yen","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ming-Chang","family":"Chiang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"78","reference":[{"issue":"4","key":"10.1016\/j.bbr.2021.113128_bib0005","doi-asserted-by":"crossref","first-page":"423","DOI":"10.1509\/0022-2437-52.4.423","article-title":"Introduction to the journal of marketing research special issue onN euroscience and marketing","volume":"52","author":"Camerer","year":"2015","journal-title":"J. Mark. Res."},{"key":"10.1016\/j.bbr.2021.113128_bib0010","doi-asserted-by":"crossref","first-page":"1655","DOI":"10.3389\/fpsyg.2018.01655","article-title":"Beyond self-report: a review of physiological and neuroscientific methods to investigate consumer behavior","volume":"9","author":"Bell","year":"2018","journal-title":"Front. Psychol."},{"issue":"4","key":"10.1016\/j.bbr.2021.113128_bib0015","doi-asserted-by":"crossref","first-page":"530","DOI":"10.1509\/jmr.13.0606","article-title":"Using single-neuron recording in marketing: opportunities, challenges, and an application to fear enhancement in communications","volume":"52","author":"Cerf","year":"2015","journal-title":"JMR J. Mark. Res."},{"issue":"9","key":"10.1016\/j.bbr.2021.113128_bib0020","doi-asserted-by":"crossref","first-page":"3803","DOI":"10.1016\/j.eswa.2012.12.095","article-title":"Consumer neuroscience: assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking","volume":"40","author":"Khushaba","year":"2013","journal-title":"Expert Syst. Appl."},{"key":"10.1016\/j.bbr.2021.113128_bib0025","doi-asserted-by":"crossref","first-page":"14","DOI":"10.1515\/tnsci-2019-0003","article-title":"Test and evaluation of advertising effect based on EEG and eye tracker","volume":"10","author":"Wang","year":"2019","journal-title":"Transl. Neurosci."},{"issue":"4","key":"10.1016\/j.bbr.2021.113128_bib0030","doi-asserted-by":"crossref","first-page":"42","DOI":"10.3390\/bs9040042","article-title":"Consumer Neuroscience and Digital\/Social Media Health\/Social Cause Advertisement Effectiveness","volume":"9","author":"Harris","year":"2019","journal-title":"Behav. Sci. (Basel)"},{"key":"10.1016\/j.bbr.2021.113128_bib0035","doi-asserted-by":"crossref","first-page":"123","DOI":"10.1016\/S0065-2601(08)60214-2","article-title":"The Elaboration Likelihood Model of Persuasion","volume":"19","author":"Petty","year":"1986","journal-title":"Adv. Exp. Soc. Psychol."},{"issue":"2","key":"10.1016\/j.bbr.2021.113128_bib0040","doi-asserted-by":"crossref","first-page":"497","DOI":"10.25300\/MISQ\/2014\/38.2.08","article-title":"The Effects of Web Personalization on User Attitude and Behavior: An Integration of the Elaboration Likelihood Model and Consumer Search Theory","volume":"38","author":"Ho","year":"2014","journal-title":"MIS Q."},{"issue":"3","key":"10.1016\/j.bbr.2021.113128_bib0045","doi-asserted-by":"crossref","first-page":"271","DOI":"10.1287\/isre.1050.0058","article-title":"Web personalization as a persuasion strategy: an elaboration likelihood model perspective","volume":"16","author":"Tam","year":"2005","journal-title":"Inf. Syst. Res."},{"issue":"4","key":"10.1016\/j.bbr.2021.113128_bib0050","doi-asserted-by":"crossref","first-page":"805","DOI":"10.2307\/25148755","article-title":"Influence processes for information technology acceptance: an elaboration likelihood model","volume":"30","author":"Bhattacherjee","year":"2006","journal-title":"MIS Q."},{"key":"10.1016\/j.bbr.2021.113128_bib0055","series-title":"Communication and Persuasion: Central and Peripheral Routes to Attitude Change","author":"Petty","year":"2012"},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0060","doi-asserted-by":"crossref","first-page":"48","DOI":"10.1080\/19312458.2010.547822","article-title":"A measure of perceived argument strength: reliability and validity","volume":"5","author":"Zhao","year":"2011","journal-title":"Commun. Methods Meas."},{"issue":"2","key":"10.1016\/j.bbr.2021.113128_bib0065","doi-asserted-by":"crossref","first-page":"265","DOI":"10.1007\/s10796-014-9530-5","article-title":"Examining online consumers\u2019 initial trust building from an elaboration likelihood model perspective","volume":"18","author":"Zhou","year":"2016","journal-title":"Inf. Syst. Front."},{"issue":"2","key":"10.1016\/j.bbr.2021.113128_bib0070","doi-asserted-by":"crossref","DOI":"10.1371\/journal.pone.0087470","article-title":"Driving with binocular visual field loss? A study on a supervised on-road parcours with simultaneous eye and head tracking","volume":"9","author":"Kasneci","year":"2014","journal-title":"PLoS One"},{"key":"10.1016\/j.bbr.2021.113128_bib0075","first-page":"1","article-title":"Trust me, if you can: a study on the factors that influence consumers\u2019 purchase intention triggered by chatbots based on brain image evidence and self-reported assessments","author":"Yen","year":"2020","journal-title":"Behav. Inf. Technol."},{"issue":"4","key":"10.1016\/j.bbr.2021.113128_bib0080","doi-asserted-by":"crossref","first-page":"4","DOI":"10.17116\/kurort20179444-9","article-title":"[The influence of non-invasive electrical stimulation of the spinal cord on the locomotor function of patients presenting with movement disorders of central genesis]","volume":"94","author":"Balykin","year":"2017","journal-title":"Vopr Kurortol Fizioter Lech Fiz Kult"},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0085","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/0013-4694(93)90061-Y","article-title":"The spatial location of EEG electrodes: locating the best-fitting sphere relative to cortical anatomy","volume":"86","author":"Towle","year":"1993","journal-title":"Electroencephalogr. Clin. Neurophysiol."},{"key":"10.1016\/j.bbr.2021.113128_bib0090","doi-asserted-by":"crossref","first-page":"483","DOI":"10.1016\/j.neuroimage.2018.12.029","article-title":"Single-trial EEG dissociates motivation and conflict processes during decision-making under risk","volume":"188","author":"Pornpattananangkul","year":"2019","journal-title":"Neuroimage"},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0095","doi-asserted-by":"crossref","first-page":"e1016","DOI":"10.1038\/tp.2016.287","article-title":"Theta and high-beta networks for feedback processing: a simultaneous EEG-fMRI study in healthy male subjects","volume":"7","author":"Andreou","year":"2017","journal-title":"Transl. Psychiatry"},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0100","doi-asserted-by":"crossref","first-page":"49","DOI":"10.1016\/0167-8760(84)90014-X","article-title":"Low resolution electromagnetic tomography: a new method for localizing electrical activity in the brain","volume":"18","author":"Pascual-Marqui","year":"1994","journal-title":"Int. J. Psychophysiol."},{"issue":"Suppl D","key":"10.1016\/j.bbr.2021.113128_bib0105","first-page":"5","article-title":"Standardized low-resolution brain electromagnetic tomography (sLORETA): technical details","volume":"24","author":"Pascual-Marqui","year":"2002","journal-title":"Methods Find. Exp. Clin. Pharmacol."},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0110","doi-asserted-by":"crossref","first-page":"5","DOI":"10.1016\/j.neulet.2011.03.074","article-title":"Transient alcohol craving suppression by rTMS of dorsal anterior cingulate: an fMRI and LORETA EEG study","volume":"496","author":"De Ridder","year":"2011","journal-title":"Neurosci. Lett."},{"issue":"3","key":"10.1016\/j.bbr.2021.113128_bib0115","doi-asserted-by":"crossref","first-page":"415","DOI":"10.1016\/j.ejrad.2008.02.045","article-title":"3T MRI: advances in brain imaging","volume":"67","author":"Alvarez-Linera","year":"2008","journal-title":"Eur. J. Radiol."},{"issue":"2","key":"10.1016\/j.bbr.2021.113128_bib0120","doi-asserted-by":"crossref","first-page":"95","DOI":"10.1016\/j.cpet.2015.09.001","article-title":"Advances in clinical PET\/MRI instrumentation","volume":"11","author":"Herzog","year":"2016","journal-title":"PET Clin."},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0125","doi-asserted-by":"crossref","first-page":"91","DOI":"10.1016\/j.neuroimage.2011.06.021","article-title":"NTU-90: a high angular resolution brain atlas constructed by q-space diffeomorphic reconstruction","volume":"58","author":"Yeh","year":"2011","journal-title":"Neuroimage"},{"issue":"9","key":"10.1016\/j.bbr.2021.113128_bib0130","doi-asserted-by":"crossref","first-page":"1626","DOI":"10.1109\/TMI.2010.2045126","article-title":"Generalized q-sampling imaging","volume":"29","author":"Yeh","year":"2010","journal-title":"IEEE Trans. Med. Imaging"},{"issue":"2","key":"10.1016\/j.bbr.2021.113128_bib0135","doi-asserted-by":"crossref","first-page":"603","DOI":"10.1002\/mrm.26143","article-title":"Mapping immune cell infiltration using restricted diffusion MRI","volume":"77","author":"Yeh","year":"2017","journal-title":"Magn. Reson. Med."},{"key":"10.1016\/j.bbr.2021.113128_bib0140","doi-asserted-by":"crossref","first-page":"162","DOI":"10.1016\/j.neuroimage.2015.10.053","article-title":"Connectometry: a statistical approach harnessing the analytical potential of the local connectome","volume":"125","author":"Yeh","year":"2016","journal-title":"Neuroimage"},{"issue":"11","key":"10.1016\/j.bbr.2021.113128_bib0145","doi-asserted-by":"crossref","DOI":"10.1371\/journal.pone.0080713","article-title":"Deterministic diffusion fiber tracking improved by quantitative anisotropy","volume":"8","author":"Yeh","year":"2013","journal-title":"PLoS One"},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0150","doi-asserted-by":"crossref","first-page":"1349","DOI":"10.1038\/s41467-017-01285-x","article-title":"The challenge of mapping the human connectome based on diffusion tractography","volume":"8","author":"Maier-Hein","year":"2017","journal-title":"Nat. Commun."},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0155","doi-asserted-by":"crossref","first-page":"43","DOI":"10.1186\/s13052-020-0796-6","article-title":"Altered structural brain networks at term-equivalent age in preterm infants with grade 1 intraventricular hemorrhage","volume":"46","author":"Cha","year":"2020","journal-title":"Ital. J. Pediatr."},{"key":"10.1016\/j.bbr.2021.113128_bib0160","doi-asserted-by":"crossref","DOI":"10.1155\/2019\/1976847","article-title":"Consumer behaviour through the eyes of neurophysiological measures: state-of-the-Art and future trends","volume":"2019","author":"Cherubino","year":"2019","journal-title":"Comput. Intell. Neurosci."},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0165","doi-asserted-by":"crossref","first-page":"15102","DOI":"10.1038\/s41598-019-51567-1","article-title":"A consumer neuroscience study of conscious and subconscious destination preference","volume":"9","author":"Zoega Ramsoy","year":"2019","journal-title":"Sci. Rep."},{"issue":"2","key":"10.1016\/j.bbr.2021.113128_bib0170","doi-asserted-by":"crossref","first-page":"177","DOI":"10.1016\/j.bbr.2009.09.010","article-title":"Gender differences in visuospatial planning: an eye movements study","volume":"206","author":"Cazzato","year":"2010","journal-title":"Behav. Brain Res."},{"issue":"7","key":"10.1016\/j.bbr.2021.113128_bib0175","doi-asserted-by":"crossref","DOI":"10.1371\/journal.pone.0134339","article-title":"The fixation distance to the stimulus influences ERP quality: an EEG and eye tracking N400 study","volume":"10","author":"Dominguez-Martinez","year":"2015","journal-title":"PLoS One"},{"issue":"10","key":"10.1016\/j.bbr.2021.113128_bib0180","doi-asserted-by":"crossref","first-page":"2299","DOI":"10.1002\/asi.23904","article-title":"Temporal dynamics of eye-tracking and EEG during reading and relevance decisions","volume":"68","author":"Gwizdka","year":"2017","journal-title":"J. Assoc. Inf. Sci. Technol."},{"issue":"7","key":"10.1016\/j.bbr.2021.113128_bib0185","doi-asserted-by":"crossref","first-page":"678","DOI":"10.1080\/0144929X.2018.1551933","article-title":"Web users with autism: eye tracking evidence for differences","volume":"38","author":"Eraslan","year":"2019","journal-title":"Behav. Inf. Technol."},{"issue":"6","key":"10.1016\/j.bbr.2021.113128_bib0190","doi-asserted-by":"crossref","first-page":"1857","DOI":"10.1002\/hbm.20745","article-title":"Source connectivity analysis with MEG and EEG","volume":"30","author":"Schoffelen","year":"2009","journal-title":"Hum. Brain Mapp."},{"issue":"3","key":"10.1016\/j.bbr.2021.113128_bib0195","doi-asserted-by":"crossref","first-page":"947","DOI":"10.1016\/j.neuroimage.2008.02.059","article-title":"A unified Bayesian framework for MEG\/EEG source imaging","volume":"44","author":"Wipf","year":"2009","journal-title":"Neuroimage"},{"key":"10.1016\/j.bbr.2021.113128_bib0200","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/j.neulet.2018.07.019","article-title":"Neural substrates of emotional interference: a quantitative EEG study","volume":"685","author":"Batabyal","year":"2018","journal-title":"Neurosci. Lett."},{"key":"10.1016\/j.bbr.2021.113128_bib0205","doi-asserted-by":"crossref","first-page":"29","DOI":"10.3389\/fnhum.2018.00029","article-title":"EEG-informed fMRI: a review of data analysis methods","volume":"12","author":"Abreu","year":"2018","journal-title":"Front. Hum. Neurosci."},{"key":"10.1016\/j.bbr.2021.113128_bib0210","doi-asserted-by":"crossref","first-page":"28","DOI":"10.1016\/j.bbr.2016.12.033","article-title":"Computational EEG modelling of decision making under ambiguity reveals spatio-temporal dynamics of outcome evaluation","volume":"321","author":"Jollans","year":"2017","journal-title":"Behav. Brain Res."},{"issue":"2","key":"10.1016\/j.bbr.2021.113128_bib0215","doi-asserted-by":"crossref","first-page":"955","DOI":"10.1016\/j.neuroimage.2007.12.021","article-title":"Cognitive control in social situations: a role for the dorsolateral prefrontal cortex","volume":"40","author":"Weissman","year":"2008","journal-title":"Neuroimage"},{"issue":"3","key":"10.1016\/j.bbr.2021.113128_bib0220","doi-asserted-by":"crossref","DOI":"10.2307\/41703482","article-title":"How to conduct a functional magnetic resonance (fMRI) study in social science research","volume":"36","author":"Dimoka","year":"2012","journal-title":"MIS Q."},{"issue":"4","key":"10.1016\/j.bbr.2021.113128_bib0225","doi-asserted-by":"crossref","first-page":"687","DOI":"10.1287\/isre.1100.0284","article-title":"NeuroIS: the potential of cognitive neuroscience for information systems research","volume":"22","author":"Dimoka","year":"2011","journal-title":"Inf. Syst. Res."},{"key":"10.1016\/j.bbr.2021.113128_bib0230","doi-asserted-by":"crossref","first-page":"16","DOI":"10.3389\/fnbeh.2011.00016","article-title":"Non-invasive imaging of neuroanatomical structures and neural activation with high-resolution MRI","volume":"5","author":"Herberholz","year":"2011","journal-title":"Front. Behav. Neurosci."},{"key":"10.1016\/j.bbr.2021.113128_bib0235","doi-asserted-by":"crossref","first-page":"101673","DOI":"10.1016\/j.nicl.2019.101673","article-title":"Graph theory analysis of DTI tractography in children with traumatic injury","volume":"21","author":"Watson","year":"2019","journal-title":"Neuroimage Clin."},{"key":"10.1016\/j.bbr.2021.113128_bib0240","doi-asserted-by":"crossref","first-page":"348","DOI":"10.1016\/j.neubiorev.2017.01.010","article-title":"Cognitive-motor dual-task interference: a systematic review of neural correlates","volume":"75","author":"Leone","year":"2017","journal-title":"Neurosci. Biobehav. Rev."},{"issue":"2","key":"10.1016\/j.bbr.2021.113128_bib0245","doi-asserted-by":"crossref","DOI":"10.1371\/journal.pone.0210015","article-title":"Motor skill learning induces brain network plasticity: a diffusion-tensor imaging study","volume":"14","author":"Pi","year":"2019","journal-title":"PLoS One"},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0250","doi-asserted-by":"crossref","first-page":"411","DOI":"10.1016\/j.neuroimage.2010.11.033","article-title":"Processing social aspects of human gaze: a combined fMRI-DTI study","volume":"55","author":"Ethofer","year":"2011","journal-title":"Neuroimage"},{"key":"10.1016\/j.bbr.2021.113128_bib0255","doi-asserted-by":"crossref","first-page":"31","DOI":"10.3389\/fnins.2013.00031","article-title":"A hitchhiker\u2019s guide to diffusion tensor imaging","volume":"7","author":"Soares","year":"2013","journal-title":"Front. Neurosci."},{"issue":"2","key":"10.1016\/j.bbr.2021.113128_bib0260","doi-asserted-by":"crossref","first-page":"73","DOI":"10.1053\/j.semperi.2015.01.002","article-title":"MRI evaluation and safety in the developing brain","volume":"39","author":"Tocchio","year":"2015","journal-title":"Semin. Perinatol."},{"issue":"3","key":"10.1016\/j.bbr.2021.113128_bib0265","doi-asserted-by":"crossref","first-page":"316","DOI":"10.1016\/j.nurt.2007.05.011","article-title":"Diffusion tensor imaging of the brain","volume":"4","author":"Alexander","year":"2007","journal-title":"Neurotherapeutics"},{"issue":"3","key":"10.1016\/j.bbr.2021.113128_bib0270","doi-asserted-by":"crossref","first-page":"327","DOI":"10.1038\/nn.4504","article-title":"Magnetoencephalography for brain electrophysiology and imaging","volume":"20","author":"Baillet","year":"2017","journal-title":"Nat. Neurosci."},{"key":"10.1016\/j.bbr.2021.113128_bib0275","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/j.conb.2015.11.004","article-title":"Prefrontal executive function and adaptive behavior in complex environments","volume":"37","author":"Koechlin","year":"2016","journal-title":"Curr. Opin. Neurobiol."},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0280","doi-asserted-by":"crossref","first-page":"14","DOI":"10.1093\/scan\/nsx132","article-title":"The functional role of ventral anterior cingulate cortex in social evaluation: disentangling valence from subjectively rewarding opportunities","volume":"13","author":"Rigney","year":"2018","journal-title":"Soc. Cogn. Affect. Neurosci."},{"issue":"3","key":"10.1016\/j.bbr.2021.113128_bib0285","doi-asserted-by":"crossref","first-page":"180","DOI":"10.1016\/j.tics.2015.11.007","article-title":"Conceptual alignment: how brains achieve mutual understanding","volume":"20","author":"Stolk","year":"2016","journal-title":"Trends Cogn. Sci."},{"issue":"6","key":"10.1016\/j.bbr.2021.113128_bib0290","doi-asserted-by":"crossref","first-page":"632","DOI":"10.1080\/17470919.2012.691078","article-title":"What event-related potentials (ERPs) bring to social neuroscience?","volume":"7","author":"Ibanez","year":"2012","journal-title":"Soc. Neurosci."},{"key":"10.1016\/j.bbr.2021.113128_bib0295","first-page":"1","article-title":"Social dimension and complexity differentially influence brain responses during feedback processing","author":"Pfabigan","year":"2017","journal-title":"Soc. Neurosci."},{"issue":"8","key":"10.1016\/j.bbr.2021.113128_bib0300","doi-asserted-by":"crossref","first-page":"855","DOI":"10.1080\/0144929X.2018.1485745","article-title":"Towards EEG-based BCI driven by emotions for addressing BCI-Illiteracy: a meta-analytic review","volume":"37","author":"Spezialetti","year":"2018","journal-title":"Behav. Inf. Technol."},{"key":"10.1016\/j.bbr.2021.113128_bib0305","doi-asserted-by":"crossref","first-page":"104447","DOI":"10.1016\/j.dib.2019.104447","article-title":"Eye-tracking technology in identifying visualizers and verbalizers: data on eye-movement differences and detection accuracy","volume":"26","author":"Luo","year":"2019","journal-title":"Data Brief"},{"key":"10.1016\/j.bbr.2021.113128_bib0310","doi-asserted-by":"crossref","DOI":"10.3758\/s13428-019-01307-0","article-title":"The impact of slippage on the data quality of head-worn eye trackers","author":"Niehorster","year":"2020","journal-title":"Behav. Res. Methods"},{"issue":"4","key":"10.1016\/j.bbr.2021.113128_bib0315","first-page":"261","article-title":"Eye-tracking test design influences the relationship between gazing behaviour and evaluation decision","volume":"68","author":"Thi Minh Hang","year":"2018","journal-title":"Die Bodenkultur J. Land Manag. Food Environ."},{"key":"10.1016\/j.bbr.2021.113128_bib0320","doi-asserted-by":"crossref","first-page":"458","DOI":"10.1109\/HSI.2016.7529674","article-title":"Shopping behaviour analysis using eyetracking and EEG","author":"Chyna\u0142","year":"2016","journal-title":"2016 9th International Conference on Human System Interactions (HSI)"},{"key":"10.1016\/j.bbr.2021.113128_bib0325","first-page":"279","article-title":"Chapter 12 - eye tracking in consumer research","volume":"Volume 2","author":"Duerrschmid","year":"2018"},{"issue":"7","key":"10.1016\/j.bbr.2021.113128_bib0330","doi-asserted-by":"crossref","first-page":"442","DOI":"10.1089\/cyber.2016.0235","article-title":"Using eye tracking to explore consumers\u2019 visual behavior according to their shopping motivation in mobile environments","volume":"20","author":"Hwang","year":"2017","journal-title":"Cyberpsychol. Behav. Soc. Netw."},{"issue":"2","key":"10.1016\/j.bbr.2021.113128_bib0335","doi-asserted-by":"crossref","first-page":"282","DOI":"10.1080\/02650487.2019.1617651","article-title":"How consumers attend to online reviews: an eye-tracking and network analysis approach","volume":"39","author":"Maslowska","year":"2020","journal-title":"Int. J. Advert."},{"issue":"4","key":"10.1016\/j.bbr.2021.113128_bib0340","doi-asserted-by":"crossref","first-page":"151","DOI":"10.2753\/MIS0742-1222300406","article-title":"Informational and normative social influence in group-buying: evidence from self-reported and EEG data","volume":"30","author":"Kuan","year":"2014","journal-title":"J. Manage. Inform. Syst."},{"key":"10.1016\/j.bbr.2021.113128_bib0345","doi-asserted-by":"crossref","first-page":"691","DOI":"10.3389\/fnins.2018.00691","article-title":"You win, you buy\"-How continuous win effect influence consumers\u2019 price perception: an ERP study","volume":"12","author":"Ma","year":"2018","journal-title":"Front. Neurosci."},{"issue":"6","key":"10.1016\/j.bbr.2021.113128_bib0350","doi-asserted-by":"crossref","first-page":"407","DOI":"10.1038\/nrn3241","article-title":"The origin of extracellular fields and currents--EEG, ECoG, LFP and spikes","volume":"13","author":"Buzsaki","year":"2012","journal-title":"Nat. Rev. Neurosci."},{"issue":"1\/2","key":"10.1016\/j.bbr.2021.113128_bib0355","doi-asserted-by":"crossref","first-page":"159","DOI":"10.1108\/EJM-12-2016-0837","article-title":"Users\u2019 reactions captured by means of an EEG headset on viewing the presentation of sustainable designs using verbal narrative","volume":"52","author":"Royo","year":"2018","journal-title":"Eur. J. Mark."},{"key":"10.1016\/j.bbr.2021.113128_bib0360","doi-asserted-by":"crossref","first-page":"90","DOI":"10.1016\/j.physbeh.2019.04.025","article-title":"The application of EEG power for the prediction and interpretation of consumer decision-making: a neuromarketing study","volume":"207","author":"Golnar-Nik","year":"2019","journal-title":"Physiol. Behav."},{"issue":"4","key":"10.1016\/j.bbr.2021.113128_bib0365","doi-asserted-by":"crossref","first-page":"511","DOI":"10.1509\/jmr.13.0564","article-title":"Using EEG to predict consumers\u2019 future choices","volume":"52","author":"Telpaz","year":"2015","journal-title":"J. Mark. Res."},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0370","doi-asserted-by":"crossref","first-page":"22","DOI":"10.1002\/arcp.1006","article-title":"The neuropsychology of consumer behavior and marketing","volume":"1","author":"Shaw","year":"2018","journal-title":"Consum. Psychol. Rev."},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0375","doi-asserted-by":"crossref","first-page":"134","DOI":"10.1186\/s13640-018-0367-6","article-title":"The influence of photo elements on EEG signal recognition","volume":"2018","author":"Wang","year":"2018","journal-title":"EURASIP J. Image Video Process."},{"issue":"2","key":"10.1016\/j.bbr.2021.113128_bib0380","doi-asserted-by":"crossref","DOI":"10.1016\/j.nec.2010.11.001","article-title":"Overview of functional magnetic resonance imaging","volume":"22","author":"Glover","year":"2011","journal-title":"Neurosurg. Clin. N. Am."},{"key":"10.1016\/j.bbr.2021.113128_bib0385","doi-asserted-by":"crossref","DOI":"10.1155\/2019\/1976847","article-title":"Consumer behaviour through the eyes of neurophysiological measures: state-of-the-Art and future trends","volume":"2019","author":"Cherubino","year":"2019","journal-title":"Comput. Intell. Neurosci."},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0390","doi-asserted-by":"crossref","first-page":"15630","DOI":"10.1038\/s41598-019-52159-9","article-title":"Common neural value representations of hedonic and utilitarian products in the ventral stratum: an fMRI study","volume":"9","author":"Motoki","year":"2019","journal-title":"Sci. Rep."},{"key":"10.1016\/j.bbr.2021.113128_bib0395","doi-asserted-by":"crossref","first-page":"211","DOI":"10.1016\/j.sbspro.2014.07.036","article-title":"Neuromarketing: I Put Myself into a fMRI Scanner and Realized that I love Louis Vuitton Ads","volume":"148","author":"Ruanguttamanun","year":"2014","journal-title":"Procedia Soc. Behav. Sci."},{"key":"10.1016\/j.bbr.2021.113128_bib0400","series-title":"Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference","article-title":"Applying neuroscience to marketing and consumer research: a review of functional magnetic resonance imaging studies","author":"Reimann","year":"2015"},{"issue":"12","key":"10.1016\/j.bbr.2021.113128_bib0405","doi-asserted-by":"crossref","DOI":"10.1371\/journal.pone.0113885","article-title":"Is this car looking at you? How anthropomorphism predicts fusiform face area activation when seeing cars","volume":"9","author":"Kuhn","year":"2014","journal-title":"PLoS One"},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0410","doi-asserted-by":"crossref","first-page":"11","DOI":"10.1186\/s40101-017-0128-8","article-title":"Increase in brain activation due to sub-tasks during driving: fMRI study using new MR-compatible driving simulator","volume":"36","author":"Choi","year":"2017","journal-title":"J. Physiol. Anthropol."},{"issue":"3","key":"10.1016\/j.bbr.2021.113128_bib0415","doi-asserted-by":"crossref","first-page":"351","DOI":"10.1080\/00913367.2017.1343162","article-title":"Social consumer neuroscience: neurophysiological measures of advertising effectiveness in a social context","volume":"46","author":"Pozharliev","year":"2017","journal-title":"J. Advert."},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0420","doi-asserted-by":"crossref","first-page":"4691","DOI":"10.1038\/s41598-019-40447-3","article-title":"An fMRI study on the neural correlates of social conformity to a sexual minority","volume":"9","author":"Liuzza","year":"2019","journal-title":"Sci. Rep."},{"issue":"7","key":"10.1016\/j.bbr.2021.113128_bib0425","doi-asserted-by":"crossref","first-page":"3161","DOI":"10.1093\/cercor\/bhv147","article-title":"Distinct but overlapping patterns of response to words and faces in the fusiform gyrus","volume":"26","author":"Harris","year":"2016","journal-title":"Cereb. Cortex"},{"issue":"43","key":"10.1016\/j.bbr.2021.113128_bib0430","doi-asserted-by":"crossref","first-page":"14915","DOI":"10.1523\/JNEUROSCI.2609-12.2012","article-title":"Electrical stimulation of human fusiform face-selective regions distorts face perception","volume":"32","author":"Parvizi","year":"2012","journal-title":"J. Neurosci."},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0435","doi-asserted-by":"crossref","first-page":"2700","DOI":"10.1038\/s41598-020-59633-9","article-title":"Positive intergroup contact modulates fusiform gyrus activity to black and white faces","volume":"10","author":"Farmer","year":"2020","journal-title":"Sci. Rep."},{"key":"10.1016\/j.bbr.2021.113128_bib0440","doi-asserted-by":"crossref","first-page":"44","DOI":"10.1186\/1471-2202-9-44","article-title":"Amygdala and fusiform gyrus temporal dynamics: responses to negative facial expressions","volume":"9","author":"Britton","year":"2008","journal-title":"BMC Neurosci."},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0445","doi-asserted-by":"crossref","first-page":"237","DOI":"10.1080\/10463283.2010.543314","article-title":"A social neuroscience approach to self and social categorisation: a new look at an old issue","volume":"21","author":"Van Bavel","year":"2010","journal-title":"Eur. Rev. Soc. Psychol."},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0450","doi-asserted-by":"crossref","first-page":"603","DOI":"10.1152\/jn.00513.2004","article-title":"Selectivity for the human body in the fusiform gyrus","volume":"93","author":"Peelen","year":"2005","journal-title":"J. Neurophysiol."},{"key":"10.1016\/j.bbr.2021.113128_bib0455","doi-asserted-by":"crossref","first-page":"48","DOI":"10.1016\/j.neuropsychologia.2015.06.033","article-title":"The anatomical and functional specialization of the fusiform gyrus","volume":"83","author":"Weiner","year":"2016","journal-title":"Neuropsychologia"},{"issue":"6","key":"10.1016\/j.bbr.2021.113128_bib0460","doi-asserted-by":"crossref","first-page":"1054","DOI":"10.1016\/j.neuron.2011.05.014","article-title":"Frontal cortex and reward-guided learning and decision-making","volume":"70","author":"Rushworth","year":"2011","journal-title":"Neuron"},{"issue":"2","key":"10.1016\/j.bbr.2021.113128_bib0465","doi-asserted-by":"crossref","first-page":"170","DOI":"10.1016\/j.tics.2017.11.005","article-title":"Frontal cortex and the hierarchical control of behavior","volume":"22","author":"Badre","year":"2018","journal-title":"Trends Cogn. Sci."},{"issue":"2","key":"10.1016\/j.bbr.2021.113128_bib0470","doi-asserted-by":"crossref","first-page":"249","DOI":"10.3758\/s13415-018-0566-8","article-title":"Frontal cortex electrophysiology in reward- and punishment-related feedback processing during advice-guided decision making: an interleaved EEG-DC stimulation study","volume":"18","author":"Wischnewski","year":"2018","journal-title":"Cogn. Affect. Behav. Neurosci."},{"issue":"3","key":"10.1016\/j.bbr.2021.113128_bib0475","doi-asserted-by":"crossref","DOI":"10.1371\/journal.pone.0194054","article-title":"Decoding rule search domain in the left inferior frontal gyrus","volume":"13","author":"Furlan","year":"2018","journal-title":"PLoS One"},{"issue":"11","key":"10.1016\/j.bbr.2021.113128_bib0480","doi-asserted-by":"crossref","first-page":"3541","DOI":"10.1002\/hbm.20777","article-title":"Dissociable frontal controls during visible and memory-guided eye-tracking of moving targets","volume":"30","author":"Ding","year":"2009","journal-title":"Hum. Brain Mapp."},{"issue":"5","key":"10.1016\/j.bbr.2021.113128_bib0485","doi-asserted-by":"crossref","first-page":"1257","DOI":"10.1523\/JNEUROSCI.1407-16.2016","article-title":"Idiosyncratic patterns of representational similarity in prefrontal cortex predict attentional performance","volume":"37","author":"Lee","year":"2017","journal-title":"J. Neurosci."},{"key":"10.1016\/j.bbr.2021.113128_bib0490","doi-asserted-by":"crossref","first-page":"116133","DOI":"10.1016\/j.neuroimage.2019.116133","article-title":"Frontal cortex differentiates between free and imposed target selection in multiple-target search","volume":"202","author":"Ort","year":"2019","journal-title":"Neuroimage"},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0495","first-page":"33","article-title":"Role of the fusiform gyrus and superior temporal sulcus in face perception and recognition: an empirical review","volume":"56","author":"Iidaka","year":"2014","journal-title":"Japanese Psychol. Assoc."},{"issue":"2","key":"10.1016\/j.bbr.2021.113128_bib0500","doi-asserted-by":"crossref","first-page":"406","DOI":"10.1016\/S0926-6410(03)00143-5","article-title":"Brain networks for analyzing eye gaze","volume":"17","author":"Hooker","year":"2003","journal-title":"Brain Res. Cogn. Brain Res."},{"key":"10.1016\/j.bbr.2021.113128_bib0505","doi-asserted-by":"crossref","first-page":"499","DOI":"10.1016\/B978-0-444-63622-5.00026-7","article-title":"Parieto-frontal networks for eye-hand coordination and movements","volume":"151","author":"Battaglia-Mayer","year":"2018","journal-title":"Handb. Clin. Neurol."},{"key":"10.1016\/j.bbr.2021.113128_bib0510","doi-asserted-by":"crossref","first-page":"373","DOI":"10.1146\/annurev-vision-091718-014809","article-title":"Scene perception in the human brain","volume":"5","author":"Epstein","year":"2019","journal-title":"Annu. Rev. Vis. Sci."},{"key":"10.1016\/j.bbr.2021.113128_bib0515","doi-asserted-by":"crossref","first-page":"15","DOI":"10.1186\/s11689-016-9149-6","article-title":"A functional neuroimaging study of fusiform response to restricted interests in children and adolescents with autism spectrum disorder","volume":"8","author":"Foss-Feig","year":"2016","journal-title":"J. Neurodev. Disord."},{"key":"10.1016\/j.bbr.2021.113128_bib0520","doi-asserted-by":"crossref","first-page":"411","DOI":"10.1146\/annurev.neuro.30.051606.094238","article-title":"Mechanisms of face perception","volume":"31","author":"Tsao","year":"2008","journal-title":"Annu. Rev. Neurosci."},{"key":"10.1016\/j.bbr.2021.113128_bib0525","article-title":"Visual mental imagery engages the left fusiform gyrus, but not the early visual cortex: a meta-analysis of neuroimaging evidence","author":"Spagna","year":"2020","journal-title":"bioRxiv"},{"issue":"5","key":"10.1016\/j.bbr.2021.113128_bib0530","doi-asserted-by":"crossref","first-page":"927","DOI":"10.1016\/S0896-6273(00)80474-2","article-title":"Hemispheric specialization in human dorsal frontal cortex and medial temporal lobe for verbal and nonverbal memory encoding","volume":"20","author":"Kelley","year":"1998","journal-title":"Neuron"},{"issue":"1","key":"10.1016\/j.bbr.2021.113128_bib0535","doi-asserted-by":"crossref","first-page":"9252","DOI":"10.1038\/s41598-019-44977-8","article-title":"Neural and behavioral signature of human social perception","volume":"9","author":"Saitovitch","year":"2019","journal-title":"Sci. Rep."}],"container-title":["Behavioural Brain Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/api.elsevier.com\/content\/article\/PII:S0166432821000152?httpAccept=text\/xml","content-type":"text\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/api.elsevier.com\/content\/article\/PII:S0166432821000152?httpAccept=text\/plain","content-type":"text\/plain","content-version":"vor","intended-application":"text-mining"}],"deposited":{"date-parts":[[2025,9,28]],"date-time":"2025-09-28T13:25:54Z","timestamp":1759065954000},"score":1,"resource":{"primary":{"URL":"https:\/\/linkinghub.elsevier.com\/retrieve\/pii\/S0166432821000152"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,3]]},"references-count":107,"alternative-id":["S0166432821000152"],"URL":"https:\/\/doi.org\/10.1016\/j.bbr.2021.113128","relation":{},"ISSN":["0166-4328"],"issn-type":[{"value":"0166-4328","type":"print"}],"subject":[],"published":{"date-parts":[[2021,3]]},"assertion":[{"value":"Elsevier","name":"publisher","label":"This article is maintained by"},{"value":"Examining the effect of online advertisement cues on human responses using eye-tracking, EEG, and MRI","name":"articletitle","label":"Article Title"},{"value":"Behavioural Brain Research","name":"journaltitle","label":"Journal Title"},{"value":"https:\/\/doi.org\/10.1016\/j.bbr.2021.113128","name":"articlelink","label":"CrossRef DOI link to publisher maintained version"},{"value":"article","name":"content_type","label":"Content Type"},{"value":"\u00a9 2021 Elsevier B.V. All rights reserved.","name":"copyright","label":"Copyright"}],"article-number":"113128"}}