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It underscores the complexities and ethical considerations in leveraging cultural change in the areas of health and environmental sustainability."},{"key":"10.1016\/j.copsyc.2024.101915_bib53","unstructured":"This research examines the efficacy of social tipping interventions as a means to encourage widespread adoption of pro-environmental norms, revealing that the outcome of such interventions can vary greatly\u2014from sparking significant behavioural changes to having minimal impact or even provoking a backlash\u2014depending on the distribution of social preferences within a population and the individual costs of adopting pro-environmental behaviours. It highlights the importance of understanding specific social preferences and the economic viability of behaviours in devising interventions that effectively utilise social tipping for environmental sustainability in diverse contexts."},{"key":"10.1016\/j.copsyc.2024.101915_bib54","unstructured":"Based on a game-theoretic model, this study discusses how pro-environmental values among consumers can drive demand for sustainable production, yet\u00a0also be exploited by manufacturers through greenwashing due to asymmetric information. It underscores the importance of fostering accurate information and prevent the formation of distorted beliefs in combating greenwashing practices."},{"key":"10.1016\/j.copsyc.2024.101915_bib55","unstructured":"The study demonstrates the potent yet unpredictable nature of social tipping in instigating significant cultural shifts, as observed in an experiment conducted around the 2020 US federal elections, where non-political and politically labelled interventions led to markedly different outcomes in norm change."},{"key":"10.1016\/j.copsyc.2024.101915_bib56","unstructured":"This study investigates the impact of conformist social influence on COVID-19 vaccination intentions in Turkey, revealing that public awareness of vaccination rates does not significantly sway unvaccinated individuals' decisions. Instead, individual traits such as psychological reactance and collectivism play a more pivotal role, suggesting that vaccine promotion strategies need to account for the varied psychological profiles of the target population for greater efficacy."},{"key":"10.1016\/j.copsyc.2024.101915_bib57","unstructured":"This research explores the effectiveness of social tipping interventions in diverse societies, demonstrating that strategically targeting interventions may outperform broader approaches in inducing change. Counter-intuitively, the study suggests that strategies that lead to miscoordination rather than cohesive tipping effects can sometimes lead to greater social welfare due to the preferences of those most resistant to change."},{"key":"10.1016\/j.copsyc.2024.101915_bib58","unstructured":"This review article synthesizes an interdisciplinary perspective on the dynamics of social norms, employing a cultural-evolutionary framework to bridge diverse research across the social sciences. 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