{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,9]],"date-time":"2026-09-09T16:12:36Z","timestamp":1788970356938,"version":"build-2803163510"},"reference-count":27,"publisher":"Elsevier BV","issue":"4","license":[{"start":{"date-parts":[[2026,10,1]],"date-time":"2026-10-01T00:00:00Z","timestamp":1790812800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.elsevier.com\/tdm\/userlicense\/1.0\/"},{"start":{"date-parts":[[2026,10,1]],"date-time":"2026-10-01T00:00:00Z","timestamp":1790812800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.elsevier.com\/legal\/tdmrep-license"},{"start":{"date-parts":[[2026,10,1]],"date-time":"2026-10-01T00:00:00Z","timestamp":1790812800000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-017"},{"start":{"date-parts":[[2026,10,1]],"date-time":"2026-10-01T00:00:00Z","timestamp":1790812800000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-037"},{"start":{"date-parts":[[2026,10,1]],"date-time":"2026-10-01T00:00:00Z","timestamp":1790812800000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-012"},{"start":{"date-parts":[[2026,10,1]],"date-time":"2026-10-01T00:00:00Z","timestamp":1790812800000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-029"},{"start":{"date-parts":[[2026,10,1]],"date-time":"2026-10-01T00:00:00Z","timestamp":1790812800000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-004"}],"funder":[{"DOI":"10.13039\/100001934","name":"American Academy of Dermatology","doi-asserted-by":"publisher","id":[{"id":"10.13039\/100001934","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["clinicalkey.com","clinicalkey.com.au","clinicalkey.es","clinicalkey.fr","clinicalkey.jp","theclinics.com","elsevier.com","sciencedirect.com"],"crossmark-restriction":true},"short-container-title":["Dermatologic Clinics"],"published-print":{"date-parts":[[2026,10]]},"DOI":"10.1016\/j.det.2026.06.002","type":"journal-article","created":{"date-parts":[[2026,7,14]],"date-time":"2026-07-14T11:33:15Z","timestamp":1784028795000},"page":"571-577","update-policy":"https:\/\/doi.org\/10.1016\/elsevier_cm_policy","source":"Crossref","is-referenced-by-count":0,"title":["Branding in Dermatology"],"prefix":"10.1016","volume":"44","author":[{"given":"Yiwen Helen","family":"Li","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Melanie","family":"Hall","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Megan","family":"Cronin","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"78","reference":[{"issue":"Suppl 3","key":"10.1016\/j.det.2026.06.002_bib1","doi-asserted-by":"crossref","first-page":"924","DOI":"10.1186\/s12913-018-3679-4","article-title":"Driving brand equity in health services organizations: the need for an expanded view of branding","volume":"18","author":"Elrod","year":"2018","journal-title":"BMC Health Serv Res"},{"issue":"2","key":"10.1016\/j.det.2026.06.002_bib2","first-page":"100","article-title":"Clueing in customers","volume":"81","author":"Berry","year":"2003","journal-title":"Harv Bus Rev"},{"issue":"5","key":"10.1016\/j.det.2026.06.002_bib3","doi-asserted-by":"crossref","first-page":"644","DOI":"10.1016\/j.mayocp.2014.01.011","article-title":"Professionalism: good for patients and health care organizations","volume":"89","author":"Brennan","year":"2014","journal-title":"Mayo Clin Proc"},{"issue":"Suppl 2","key":"10.1016\/j.det.2026.06.002_bib4","first-page":"S53","article-title":"Betraying, earning, or justifying trust in health organizations","volume":"53","author":"Platt","year":"2023","journal-title":"Hastings Cent Rep"},{"issue":"8","key":"10.1016\/j.det.2026.06.002_bib5","doi-asserted-by":"crossref","first-page":"966","DOI":"10.1001\/jamadermatol.2013.4915","article-title":"Dermatologic relationships between the United States and german-speaking countries. Part I--before 1933","volume":"149","author":"Burgdorf","year":"2013","journal-title":"JAMA Dermatol"},{"key":"10.1016\/j.det.2026.06.002_bib6","series-title":"Why branding matters","year":"2024"},{"key":"10.1016\/j.det.2026.06.002_bib7","series-title":"Education: from go-to to gold standard","first-page":"50","author":"Hall","year":"2020"},{"key":"10.1016\/j.det.2026.06.002_bib8","series-title":"Advocacy: from voice to collective impact","first-page":"56","author":"Hall","year":"2020"},{"key":"10.1016\/j.det.2026.06.002_bib9","first-page":"56","article-title":"Member-centricity: becoming a listening organization","author":"Hall","year":"2020","journal-title":"Dermatol World"},{"key":"10.1016\/j.det.2026.06.002_bib10","first-page":"58","article-title":"Innovation: advancing dermatology through new approaches","author":"Hall","year":"2020","journal-title":"Dermatol World"},{"issue":"1","key":"10.1016\/j.det.2026.06.002_bib11","doi-asserted-by":"crossref","first-page":"775","DOI":"10.1186\/s12913-018-3582-z","article-title":"Physicians\u2019 professional autonomy and their organizational identification with their hospital","volume":"18","author":"Salvatore","year":"2018","journal-title":"BMC Health Serv Res"},{"issue":"2","key":"10.1016\/j.det.2026.06.002_bib12","doi-asserted-by":"crossref","first-page":"246","DOI":"10.1016\/j.clindermatol.2023.06.007","article-title":"Modernizing marketing strategies for social media and millennials in dermatology","volume":"41","author":"Kelm","year":"2023","journal-title":"Clin Dermatol"},{"issue":"2","key":"10.1016\/j.det.2026.06.002_bib13","doi-asserted-by":"crossref","DOI":"10.1001\/jamanetworkopen.2020.35622","article-title":"Assessment of the association of leadership behaviors of supervising physicians with personal-organizational values alignment among staff physicians","volume":"4","author":"Shanafelt","year":"2021","journal-title":"JAMA Netw Open"},{"issue":"Suppl","key":"10.1016\/j.det.2026.06.002_bib14","doi-asserted-by":"crossref","first-page":"S50","DOI":"10.3122\/jabfm.2020.S1.190417","article-title":"Professionalism, communities of practice, and medicine\u2019s social contract","volume":"33","author":"Cruess","year":"2020","journal-title":"J Am Board Fam Med"},{"issue":"12","key":"10.1016\/j.det.2026.06.002_bib15","doi-asserted-by":"crossref","DOI":"10.2196\/25230","article-title":"Social media and the transformation of the physician-patient relationship: viewpoint","volume":"23","author":"Forgie","year":"2021","journal-title":"J Med Internet Res"},{"issue":"15","key":"10.1016\/j.det.2026.06.002_bib16","doi-asserted-by":"crossref","first-page":"9026","DOI":"10.3390\/ijerph19159026","article-title":"Consumer or patient determinants of hospital brand equity\u2014A systematic literature review","volume":"19","author":"G\u00f3rska-Warsewicz","year":"2022","journal-title":"Int J Environ Res Publ Health"},{"issue":"Suppl 3","key":"10.1016\/j.det.2026.06.002_bib17","doi-asserted-by":"crossref","first-page":"924","DOI":"10.1186\/s12913-018-3679-4","article-title":"Driving brand equity in health services organizations: the need for an expanded view of branding","volume":"18","author":"Elrod","year":"2018","journal-title":"BMC Health Serv Res"},{"issue":"1","key":"10.1016\/j.det.2026.06.002_bib18","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/S0002-9610(00)00535-3","article-title":"Concepts in service marketing for healthcare professionals","volume":"181","author":"Corbin","year":"2001","journal-title":"Am J Surg"},{"issue":"7","key":"10.1016\/j.det.2026.06.002_bib19","doi-asserted-by":"crossref","first-page":"694","DOI":"10.1111\/medu.15601","article-title":"Physician, know thyself: applying brand management principles to professional identity in academic medicine","volume":"59","author":"Branzetti","year":"2025","journal-title":"Med Educ"},{"issue":"Suppl 1","key":"10.1016\/j.det.2026.06.002_bib20","doi-asserted-by":"crossref","first-page":"824","DOI":"10.1186\/s12913-020-05605-8","article-title":"Response hierarchy models and their application in health and medicine: understanding the hierarchy of effects","volume":"20","author":"Elrod","year":"2020","journal-title":"BMC Health Serv Res"},{"issue":"2","key":"10.1016\/j.det.2026.06.002_bib21","doi-asserted-by":"crossref","first-page":"240","DOI":"10.1016\/j.clindermatol.2023.06.006","article-title":"Digital brand building and online reputation management in dermatology","volume":"41","author":"Kream","year":"2023","journal-title":"Clin Dermatol"},{"issue":"5","key":"10.1016\/j.det.2026.06.002_bib22","doi-asserted-by":"crossref","first-page":"532","DOI":"10.36849\/JDD.2020.4849","article-title":"The influence of dermatologists\u2019 use of social media on attracting patients","volume":"19","author":"Murphy","year":"2020","journal-title":"J Drugs Dermatol JDD"},{"issue":"2","key":"10.1016\/j.det.2026.06.002_bib23","doi-asserted-by":"crossref","first-page":"153","DOI":"10.1001\/jamadermatol.2015.3950","article-title":"Evaluation of dermatology practice online reviews: lessons from qualitative analysis","volume":"152","author":"Smith","year":"2016","journal-title":"JAMA Dermatol"},{"issue":"1","key":"10.1016\/j.det.2026.06.002_bib24","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1177\/002224299305700101","article-title":"Conceptualizing, measuring, and managing customer-based brand equity","volume":"57","author":"Keller","year":"1993","journal-title":"J Market"},{"key":"10.1016\/j.det.2026.06.002_bib25","series-title":"Strategic brand management: building, measuring, and managing brand equity","author":"Keller","year":"2019"},{"key":"10.1016\/j.det.2026.06.002_bib26","series-title":"Managing brand equity: capitalizing on the value of a brand name","author":"Aaker","year":"1991"},{"key":"10.1016\/j.det.2026.06.002_bib27","series-title":"Building strong brands","author":"Aaker","year":"1996"}],"container-title":["Dermatologic Clinics"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/api.elsevier.com\/content\/article\/PII:S0733863526000550?httpAccept=text\/xml","content-type":"text\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/api.elsevier.com\/content\/article\/PII:S0733863526000550?httpAccept=text\/plain","content-type":"text\/plain","content-version":"vor","intended-application":"text-mining"}],"deposited":{"date-parts":[[2026,9,9]],"date-time":"2026-09-09T15:30:45Z","timestamp":1788967845000},"score":1,"resource":{"primary":{"URL":"https:\/\/linkinghub.elsevier.com\/retrieve\/pii\/S0733863526000550"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,10]]},"references-count":27,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2026,10]]}},"alternative-id":["S0733863526000550"],"URL":"https:\/\/doi.org\/10.1016\/j.det.2026.06.002","relation":{},"ISSN":["0733-8635"],"issn-type":[{"value":"0733-8635","type":"print"}],"subject":[],"published":{"date-parts":[[2026,10]]},"assertion":[{"value":"Elsevier","name":"publisher","label":"This article is maintained by"},{"value":"Branding in Dermatology","name":"articletitle","label":"Article Title"},{"value":"Dermatologic Clinics","name":"journaltitle","label":"Journal Title"},{"value":"https:\/\/doi.org\/10.1016\/j.det.2026.06.002","name":"articlelink","label":"CrossRef DOI link to publisher maintained version"},{"value":"article","name":"content_type","label":"Content Type"},{"value":"\u00a9 2026 Elsevier Inc. All rights are reserved, including those for text and data mining, AI training, and similar technologies.","name":"copyright","label":"Copyright"}]}}