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Reductions in neonatal death rates (age &lt; 1 month) lag behind those for post\u2010neonates (age 1\u221259 months), and stillbirth rates (omitted from the MDGs) have been virtually unchanged. Hence, almost half of under\u2010five deaths are newborns, yet about 80% of these are preventable using cost\u2010effective interventions. The Every Newborn Action Plan has been endorsed by the World Health Assembly and ratified by many stakeholders and donors to reduce neonatal deaths and stillbirths to 10 per 1000 births by 2035. The plan provides an evidence\u2010based framework for scaling up of essential interventions across the continuum of care with the potential to prevent the deaths of approximately three million newborns, mothers, and stillbirths every year. Two million stillbirths and newborns could be saved by care at birth and care of small and sick newborns, giving a triple return on investment at this key time. Commitment, investment, and intentional leadership from global and national stakeholders, including all healthcare professionals, can make these ambitious goals attainable.<\/jats:p><\/jats:sec>","DOI":"10.1016\/j.ijgo.2015.03.017","type":"journal-article","created":{"date-parts":[[2015,9,30]],"date-time":"2015-09-30T17:45:11Z","timestamp":1443635111000},"update-policy":"https:\/\/doi.org\/10.1016\/elsevier_cm_policy","source":"Crossref","is-referenced-by-count":56,"title":["Ending preventable newborn deaths in a generation"],"prefix":"10.1002","volume":"131","author":[{"given":"Nadia","family":"Akseer","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Joy E.","family":"Lawn","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"William","family":"Keenan","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Andreas","family":"Konstantopoulos","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Peter","family":"Cooper","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Zulkifli","family":"Ismail","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Naveen","family":"Thacker","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Sergio","family":"Cabral","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Zulfiqar A.","family":"Bhutta","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2015,9,30]]},"reference":[{"key":"e_1_2_7_2_2","volume-title":"Trends in maternal mortality: 1990\u22122013","author":"World Health Organization","year":"2014"},{"key":"e_1_2_7_3_2","volume-title":"Levels and trends in child mortality Report 2014","author":"United Nations Inter\u2010agency Group for Child Mortality Estimation","year":"2014"},{"key":"e_1_2_7_4_2","doi-asserted-by":"publisher","DOI":"10.1016\/S0140-6736(14)60496-7"},{"key":"e_1_2_7_5_2","doi-asserted-by":"publisher","DOI":"10.1016\/S0140-6736(10)62310-0"},{"key":"e_1_2_7_6_2","doi-asserted-by":"publisher","DOI":"10.1016\/S0140-6736(10)62187-3"},{"key":"e_1_2_7_7_2","volume-title":"State of the world's mothers: surviving the first day","author":"Save the Children","year":"2013"},{"key":"e_1_2_7_8_2","doi-asserted-by":"publisher","DOI":"10.1016\/S0140-6736(14)61698-6"},{"key":"e_1_2_7_9_2","volume-title":"Global Strategy for Women's and Children's Health","author":"Ban K.","year":"2010"},{"key":"e_1_2_7_10_2","volume-title":"Keeping Promises, Measuring Results: Commission on Information and Accountability for Women's and Children's Health","author":"Commission on Information and Accountability","year":"2011"},{"key":"e_1_2_7_11_2","volume-title":"UN Commission on Life\u2010Saving Commodities for Women and Children","author":"Every Woman Every Child","year":"2012"},{"key":"e_1_2_7_12_2","unstructured":"A Promise Renewed.Committing to child survival: a promise renewed[website]http:\/\/www.apromiserenewed.org\/A_Promise_Renewed.html Accessed January 22 2015"},{"key":"e_1_2_7_13_2","volume-title":"Every newborn: An action plan to end preventable deaths","author":"World Health Organization","year":"2014"},{"key":"e_1_2_7_14_2","volume-title":"State of the World's Midwifery 2011: Delivering health, saving lives","author":"UNFPA","year":"2011"},{"key":"e_1_2_7_15_2","volume-title":"Accountability for maternal, newborn and child survival: The 2013 Update","author":"Countdown to 2015","year":"2013"},{"key":"e_1_2_7_16_2","doi-asserted-by":"publisher","DOI":"10.1016\/S0140-6736(13)60847-8"},{"key":"e_1_2_7_17_2","doi-asserted-by":"publisher","DOI":"10.1159\/000348402"},{"key":"e_1_2_7_18_2","doi-asserted-by":"publisher","DOI":"10.1016\/S0140-6736(14)60792-3"},{"key":"e_1_2_7_19_2","doi-asserted-by":"publisher","DOI":"10.1016\/S0140-6736(14)60582-1"},{"key":"e_1_2_7_20_2","doi-asserted-by":"publisher","DOI":"10.1016\/S0140-6736(14)60750-9"}],"container-title":["International Journal of Gynecology &amp; 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