{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,26]],"date-time":"2026-06-26T21:46:09Z","timestamp":1782510369203,"version":"3.54.5"},"reference-count":26,"publisher":"Elsevier BV","license":[{"start":{"date-parts":[[2026,6,1]],"date-time":"2026-06-01T00:00:00Z","timestamp":1780272000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.elsevier.com\/tdm\/userlicense\/1.0\/"},{"start":{"date-parts":[[2026,6,1]],"date-time":"2026-06-01T00:00:00Z","timestamp":1780272000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.elsevier.com\/legal\/tdmrep-license"}],"content-domain":{"domain":["clinicalkey.com","clinicalkey.com.au","clinicalkey.es","clinicalkey.fr","clinicalkey.jp","elsevier.com","sciencedirect.com"],"crossmark-restriction":true},"short-container-title":["Indian Journal of Tuberculosis"],"published-print":{"date-parts":[[2026,6]]},"DOI":"10.1016\/j.ijtb.2026.02.014","type":"journal-article","created":{"date-parts":[[2026,2,20]],"date-time":"2026-02-20T00:11:32Z","timestamp":1771546292000},"page":"S87-S92","update-policy":"https:\/\/doi.org\/10.1016\/elsevier_cm_policy","source":"Crossref","is-referenced-by-count":0,"special_numbering":"S1","title":["Role of digital media campaigns in improving TB health literacy at the community level"],"prefix":"10.1016","volume":"73","author":[{"given":"Yogendra Narayan","family":"Prajapati","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Avdhesh","family":"Gupta","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Binoy","family":"Mathew","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mohan","family":"Cherian","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Vishwas","family":"Gowda S P","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0154-2181","authenticated-orcid":false,"given":"S.","family":"Balamuralitharan","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"78","reference":[{"key":"10.1016\/j.ijtb.2026.02.014_bib1","series-title":"Global Tuberculosis Report 2023","year":"2023"},{"issue":"6","key":"10.1016\/j.ijtb.2026.02.014_bib2","first-page":"1259","article-title":"Health literacy in public health: a call for papers","volume":"35","author":"Nutbeam","year":"2020","journal-title":"Health Promot Int"},{"issue":"3","key":"10.1016\/j.ijtb.2026.02.014_bib3","doi-asserted-by":"crossref","first-page":"259","DOI":"10.1093\/heapro\/15.3.259","article-title":"Health literacy as a public health goal: a challenge for contemporary health education and communication strategies into the 21st century","volume":"15","author":"Nutbeam","year":"2000","journal-title":"Health Promot Int"},{"issue":"9785","key":"10.1016\/j.ijtb.2026.02.014_bib4","doi-asserted-by":"crossref","first-page":"57","DOI":"10.1016\/S0140-6736(10)62173-3","article-title":"Tuberculosis","volume":"378","author":"Lawn","year":"2011","journal-title":"Lancet"},{"issue":"suppl. 4","key":"10.1016\/j.ijtb.2026.02.014_bib5","doi-asserted-by":"crossref","first-page":"34","DOI":"10.1177\/00333549101250S407","article-title":"Tuberculosis and stigmatization: pathways and interventions","volume":"125","author":"Courtwright","year":"2010","journal-title":"Publ Health Rep"},{"issue":"1","key":"10.1016\/j.ijtb.2026.02.014_bib6","first-page":"24","article-title":"Delayed tuberculosis diagnosis and tuberculosis transmission","volume":"10","author":"Golub","year":"2006","journal-title":"Int J Tubercul Lung Dis"},{"key":"10.1016\/j.ijtb.2026.02.014_bib7","series-title":"The Mobile Economy 2023","year":"2023"},{"issue":"7","key":"10.1016\/j.ijtb.2026.02.014_bib8","first-page":"491","article-title":"Social media and health care professionals: benefits, risks, and best practices","volume":"39","author":"Ventola","year":"2014","journal-title":"Pharmacol Ther"},{"issue":"4","key":"10.1016\/j.ijtb.2026.02.014_bib9","doi-asserted-by":"crossref","first-page":"e85","DOI":"10.2196\/jmir.1933","article-title":"A new dimension of health care: systematic review of the uses, benefits, and limitations of social media for health communication","volume":"15","author":"Moorhead","year":"2013","journal-title":"J Med Internet Res"},{"issue":"7","key":"10.1016\/j.ijtb.2026.02.014_bib10","first-page":"e7","article-title":"Social media and public health: opportunities and challenges","volume":"103","author":"Moorhead","year":"2013","journal-title":"Am J Publ Health"},{"issue":"11","key":"10.1016\/j.ijtb.2026.02.014_bib11","doi-asserted-by":"crossref","DOI":"10.2196\/jmir.4387","article-title":"Social media and HIV: a systematic review of uses of social media in HIV communication","volume":"17","author":"Taggart","year":"2015","journal-title":"J Med Internet Res"},{"issue":"1","key":"10.1016\/j.ijtb.2026.02.014_bib12","doi-asserted-by":"crossref","DOI":"10.1371\/journal.pmed.1001363","article-title":"The effectiveness of mobile-health technologies to improve health care service delivery processes: a systematic review and meta-analysis","volume":"10","author":"Free","year":"2013","journal-title":"PLoS Med"},{"issue":"8","key":"10.1016\/j.ijtb.2026.02.014_bib13","doi-asserted-by":"crossref","first-page":"1776","DOI":"10.1007\/s10461-011-9995-x","article-title":"Impact of a mHealth intervention for peer health workers on AIDS care in rural Uganda: a mixed methods evaluation of a cluster-randomized trial","volume":"15","author":"Chang","year":"2011","journal-title":"AIDS Behav"},{"issue":"2","key":"10.1016\/j.ijtb.2026.02.014_bib14","first-page":"144","article-title":"Effectiveness of an integrated approach to reduce health care worker occupational tuberculosis infection in primary care","volume":"187","author":"Yassi","year":"2013","journal-title":"Am J Respir Crit Care Med"},{"issue":"3","key":"10.1016\/j.ijtb.2026.02.014_bib15","first-page":"267","article-title":"Using mHealth tools to improve access, coverage, and treatment outcomes for tuberculosis","volume":"22","author":"Iribarren","year":"2018","journal-title":"Int J Tubercul Lung Dis"},{"key":"10.1016\/j.ijtb.2026.02.014_bib16","series-title":"Statistical Power Analysis for the Behavioral Sciences","author":"Cohen","year":"1988"},{"issue":"9","key":"10.1016\/j.ijtb.2026.02.014_bib17","first-page":"1779","article-title":"Measuring HIV- and TB-related stigma: a systematic review of tools and their psychometric properties","volume":"18","author":"Wouters","year":"2014","journal-title":"AIDS Behav"},{"issue":"1","key":"10.1016\/j.ijtb.2026.02.014_bib18","doi-asserted-by":"crossref","first-page":"31","DOI":"10.1186\/s12916-019-1271-3","article-title":"The health stigma and discrimination framework: a global, crosscutting framework to inform research, intervention development, and policy on health-related stigmas","volume":"17","author":"Stangl","year":"2019","journal-title":"BMC Med"},{"issue":"9","key":"10.1016\/j.ijtb.2026.02.014_bib19","doi-asserted-by":"crossref","first-page":"503","DOI":"10.1111\/spc3.12265","article-title":"The intention-behavior gap","volume":"10","author":"Sheeran","year":"2016","journal-title":"Soc Personal Psychol Compass"},{"key":"10.1016\/j.ijtb.2026.02.014_bib20","first-page":"224","article-title":"Consumer engagement with social media platforms: a cross-national study","volume":"130","author":"Liu","year":"2021","journal-title":"J Bus Res"},{"issue":"8","key":"10.1016\/j.ijtb.2026.02.014_bib21","doi-asserted-by":"crossref","first-page":"1003","DOI":"10.1111\/tmi.12525","article-title":"Evidence on feasibility and effective use of mHealth strategies by frontline health workers in developing countries: a systematic review","volume":"20","author":"Agarwal","year":"2015","journal-title":"Trop Med Int Health"},{"issue":"suppl. 1","key":"10.1016\/j.ijtb.2026.02.014_bib22","doi-asserted-by":"crossref","first-page":"S8","DOI":"10.5993\/AJHB.31.s1.3","article-title":"Health literacy skills of U.S. adults","volume":"31","author":"Rudd","year":"2007","journal-title":"Am J Health Behav"},{"key":"10.1016\/j.ijtb.2026.02.014_bib23","series-title":"Health Behavior and Health Education: Theory, Research, and Practice","author":"Glanz","year":"2008"},{"issue":"6","key":"10.1016\/j.ijtb.2026.02.014_bib24","doi-asserted-by":"crossref","first-page":"486","DOI":"10.1016\/S2215-0366(17)30096-2","article-title":"Digital technology for treating and preventing mental disorders in low-income and middle-income countries: a narrative review of the literature","volume":"4","author":"Naslund","year":"2017","journal-title":"Lancet Psychiatry"},{"issue":"16","key":"10.1016\/j.ijtb.2026.02.014_bib25","doi-asserted-by":"crossref","first-page":"2658","DOI":"10.1017\/S0033291718001265","article-title":"Effectiveness of interventions to promote help-seeking for mental health problems: systematic review and meta-analysis","volume":"48","author":"Xu","year":"2018","journal-title":"Psychol Med"},{"issue":"2","key":"10.1016\/j.ijtb.2026.02.014_bib26","doi-asserted-by":"crossref","first-page":"142","DOI":"10.1016\/j.pec.2013.05.011","article-title":"Automated interventions for multiple health behaviors using conversational agents","volume":"92","author":"Bickmore","year":"2013","journal-title":"Patient Educ Counsel"}],"container-title":["Indian Journal of Tuberculosis"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/api.elsevier.com\/content\/article\/PII:S0019570726000247?httpAccept=text\/xml","content-type":"text\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/api.elsevier.com\/content\/article\/PII:S0019570726000247?httpAccept=text\/plain","content-type":"text\/plain","content-version":"vor","intended-application":"text-mining"}],"deposited":{"date-parts":[[2026,6,26]],"date-time":"2026-06-26T20:52:58Z","timestamp":1782507178000},"score":1,"resource":{"primary":{"URL":"https:\/\/linkinghub.elsevier.com\/retrieve\/pii\/S0019570726000247"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,6]]},"references-count":26,"alternative-id":["S0019570726000247"],"URL":"https:\/\/doi.org\/10.1016\/j.ijtb.2026.02.014","relation":{},"ISSN":["0019-5707"],"issn-type":[{"value":"0019-5707","type":"print"}],"subject":[],"published":{"date-parts":[[2026,6]]},"assertion":[{"value":"Elsevier","name":"publisher","label":"This article is maintained by"},{"value":"Role of digital media campaigns in improving TB health literacy at the community level","name":"articletitle","label":"Article Title"},{"value":"Indian Journal of Tuberculosis","name":"journaltitle","label":"Journal Title"},{"value":"https:\/\/doi.org\/10.1016\/j.ijtb.2026.02.014","name":"articlelink","label":"CrossRef DOI link to publisher maintained version"},{"value":"article","name":"content_type","label":"Content Type"},{"value":"\u00a9 2026 Tuberculosis Association of India. Published by Elsevier B.V. All rights are reserved, including those for text and data mining, AI training, and similar technologies.","name":"copyright","label":"Copyright"}]}}