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Technology (particularly mobile devices) enables such connections, and facilitates many kinds of interactions in these networks\u2014from transactions, to social information sharing, to people interfacing with connected devices (e.g., wearable technology).<\/jats:p>\n                  <jats:p>We introduce the POP-framework, discuss how People, Objects and the Physical world inter-connect with each other and how it results in an increasing amount of connected data, and briefly summarize existing knowledge on these inter-connections. We also provide an agenda for future research focused on examining potential impact of IoT and smart products on consumer behavior and firm strategies.<\/jats:p>","DOI":"10.1016\/j.intmar.2017.06.001","type":"journal-article","created":{"date-parts":[[2017,8,11]],"date-time":"2017-08-11T21:32:11Z","timestamp":1502487131000},"page":"1-8","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":240,"title":["Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products"],"prefix":"10.1177","volume":"40","author":[{"given":"Peter C.","family":"Verhoef","sequence":"first","affiliation":[{"name":"University of Groningen, The Netherlands"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Andrew T.","family":"Stephen","sequence":"additional","affiliation":[{"name":"Said Business School, Oxford University, United 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