{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,13]],"date-time":"2026-10-13T10:58:53Z","timestamp":1791889133105,"version":"4.3.4"},"reference-count":61,"publisher":"Elsevier BV","license":[{"start":{"date-parts":[[2021,2,1]],"date-time":"2021-02-01T00:00:00Z","timestamp":1612137600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.elsevier.com\/tdm\/userlicense\/1.0\/"},{"start":{"date-parts":[[2021,2,1]],"date-time":"2021-02-01T00:00:00Z","timestamp":1612137600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.elsevier.com\/legal\/tdmrep-license"}],"content-domain":{"domain":["elsevier.com","sciencedirect.com"],"crossmark-restriction":true},"short-container-title":["Journal of Business Research"],"published-print":{"date-parts":[[2021,2]]},"DOI":"10.1016\/j.jbusres.2020.09.049","type":"journal-article","created":{"date-parts":[[2020,10,5]],"date-time":"2020-10-05T23:38:39Z","timestamp":1601941119000},"page":"117-125","update-policy":"https:\/\/doi.org\/10.1016\/elsevier_cm_policy","source":"Crossref","is-referenced-by-count":73,"special_numbering":"C","title":["When a luxury brand bursts: Modelling the social media viral effects of negative stereotypes adoption leading to brand hate"],"prefix":"10.1016","volume":"123","author":[{"given":"Eleonora","family":"Pantano","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"78","reference":[{"key":"10.1016\/j.jbusres.2020.09.049_b0005","doi-asserted-by":"crossref","first-page":"17","DOI":"10.1016\/j.intmar.2019.03.003","article-title":"Tweeting with the stars: Automated text analysis of the effect of celebrity social media communications on consumer word of mouth","volume":"48","author":"Aleti","year":"2019","journal-title":"Journal of Interactive Marketing"},{"issue":"3","key":"10.1016\/j.jbusres.2020.09.049_b0010","doi-asserted-by":"crossref","first-page":"284","DOI":"10.2501\/JAR-2015-009","article-title":"What motivates consumers to re-tweet brand content? The impact of information, emotion, and traceability on pass-along behavior","volume":"55","author":"Araujo","year":"2015","journal-title":"Journal of Advertising Research"},{"key":"10.1016\/j.jbusres.2020.09.049_b0015","doi-asserted-by":"crossref","first-page":"86","DOI":"10.1016\/j.jretconser.2019.03.012","article-title":"Measuring social media influencer index- insights from Facebook, Twitter and Instagram","volume":"49","author":"Arora","year":"2019","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"3","key":"10.1016\/j.jbusres.2020.09.049_b0020","doi-asserted-by":"crossref","first-page":"603","DOI":"10.1108\/ITP-01-2018-0017","article-title":"The allure of luxury brands\u2019 social media activities: A uses and gratifications perspective","volume":"32","author":"Athwal","year":"2019","journal-title":"Information Technology & People"},{"key":"10.1016\/j.jbusres.2020.09.049_b0025","doi-asserted-by":"crossref","first-page":"207","DOI":"10.1038\/nature03459","article-title":"The origin of bursts and heavy tails in human dynamics","volume":"435","author":"Barabasi","year":"2005","journal-title":"Nature"},{"key":"10.1016\/j.jbusres.2020.09.049_b0030","doi-asserted-by":"crossref","first-page":"223","DOI":"10.1016\/j.jbusres.2020.02.032","article-title":"Customers\u2019 motivation to engage with luxury brands on social media","volume":"112","author":"Bazi","year":"2020","journal-title":"Journal of Business Research"},{"key":"10.1016\/j.jbusres.2020.09.049_b0035","doi-asserted-by":"crossref","first-page":"513","DOI":"10.1016\/j.physa.2005.08.083","article-title":"The power of a good idea: Quantitative modeling of the spread of ideas from epidemiological models","volume":"364","author":"Bettencourt","year":"2006","journal-title":"Physica A"},{"key":"10.1016\/j.jbusres.2020.09.049_b0040","series-title":"Brand management: Co-creating meaningful brands","author":"Beverland","year":"2019"},{"issue":"10","key":"10.1016\/j.jbusres.2020.09.049_b0045","doi-asserted-by":"crossref","first-page":"1443","DOI":"10.1016\/j.jbusres.2011.10.010","article-title":"Purchase intention for luxury brands: A cross cultural comparison","volume":"65","author":"Bian","year":"2012","journal-title":"Journal of Business Research"},{"issue":"4","key":"10.1016\/j.jbusres.2020.09.049_b0050","doi-asserted-by":"crossref","first-page":"393","DOI":"10.1108\/QMR-06-2013-0043","article-title":"Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands","volume":"16","author":"Bryson","year":"2013","journal-title":"Qualitative Market Research"},{"key":"10.1016\/j.jbusres.2020.09.049_b0055","article-title":"Chinese luxury consumers: More global, more demanding, still spending","author":"Bu","year":"2017","journal-title":"McKinsey&Company"},{"key":"10.1016\/j.jbusres.2020.09.049_b0060","doi-asserted-by":"crossref","first-page":"510","DOI":"10.1016\/j.jbusres.2018.07.005","article-title":"Influencers on Instagram: antecedents and consequences of opinion leadership","volume":"117","author":"Casalo","year":"2020","journal-title":"Journal of Business Research"},{"issue":"8","key":"10.1016\/j.jbusres.2020.09.049_b0065","doi-asserted-by":"crossref","first-page":"80","DOI":"10.1145\/1787234.1787254","article-title":"Predicting the popularity of online content","volume":"53","author":"Check","year":"2010","journal-title":"Communications of the ACM"},{"key":"10.1016\/j.jbusres.2020.09.049_b0070","doi-asserted-by":"crossref","first-page":"520","DOI":"10.1016\/j.jbusres.2018.10.003","article-title":"Matching luxury brand appeals with attitude functions on social media across cultures","volume":"117","author":"Choi","year":"2020","journal-title":"Journal of Business Research"},{"issue":"5","key":"10.1016\/j.jbusres.2020.09.049_b0075","doi-asserted-by":"crossref","first-page":"798","DOI":"10.1080\/02650487.2017.1348035","article-title":"Marketing through Instagram influencers: The impact of number of followers and product divergence on brand attitude","volume":"36","author":"De Veirman","year":"2017","journal-title":"International Journal of Advertising"},{"issue":"2","key":"10.1016\/j.jbusres.2020.09.049_b0080","doi-asserted-by":"crossref","first-page":"83","DOI":"10.1016\/j.intmar.2012.01.003","article-title":"Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing","volume":"26","author":"de Vries","year":"2012","journal-title":"Journal of Interactive Marketing"},{"issue":"1","key":"10.1016\/j.jbusres.2020.09.049_b0085","doi-asserted-by":"crossref","first-page":"256","DOI":"10.1108\/ITP-02-2017-0029","article-title":"#IUseTwitterBecause: Content analytic study of a trending topic in Twitter","volume":"31","author":"Dindar","year":"2018","journal-title":"Information Technology & People"},{"issue":"1","key":"10.1016\/j.jbusres.2020.09.049_b0090","article-title":"Why an internet that never forgets is especially bad for young people","volume":"123","author":"Eichhorn","year":"2020","journal-title":"MIT Technology Review"},{"key":"10.1016\/j.jbusres.2020.09.049_b0095","doi-asserted-by":"crossref","DOI":"10.1016\/j.jbusres.2019.10.053","article-title":"Branding luxury hotels: evidence from the analysis of consumers\u2019 \u201cbig\u201d visual data on TripAdvisor","author":"Giglio","year":"2020","journal-title":"Journal of Business Research"},{"key":"10.1016\/j.jbusres.2020.09.049_b0100","doi-asserted-by":"crossref","first-page":"225","DOI":"10.1038\/204225a0","article-title":"Generalization of epidemic theory: An application to the transmission of ideas","volume":"204","author":"Goffman","year":"1964","journal-title":"Nature"},{"key":"10.1016\/j.jbusres.2020.09.049_b0105","doi-asserted-by":"crossref","first-page":"art.19767","DOI":"10.1038\/srep19767","article-title":"Explosive contagion in networks","volume":"6","author":"Gomez-Gardenes","year":"2016","journal-title":"Scientific Reports"},{"issue":"4","key":"10.1016\/j.jbusres.2020.09.049_b0110","doi-asserted-by":"crossref","first-page":"557","DOI":"10.1016\/j.ijresmar.2018.08.001","article-title":"Brand crises in the digital age: The short-and long-term effects of social media firestorms on consumers and brands","volume":"35","author":"Hansen","year":"2018","journal-title":"International Journal of Research in Marketing"},{"issue":"1","key":"10.1016\/j.jbusres.2020.09.049_b0115","doi-asserted-by":"crossref","first-page":"31","DOI":"10.1108\/JPBM-07-2018-1930","article-title":"Antecedents and consequences of attitude contagion processes: The example of apparel brand fan pages","volume":"29","author":"Hsu","year":"2019","journal-title":"Journal of Product & Brand Management"},{"issue":"1","key":"10.1016\/j.jbusres.2020.09.049_b0120","doi-asserted-by":"crossref","DOI":"10.1371\/journal.pone.0168749","article-title":"Predicting Key Events in the Popularity Evolution of Online Information","volume":"12","author":"Hu","year":"2017","journal-title":"PLoS ONE"},{"key":"10.1016\/j.jbusres.2020.09.049_b0125","doi-asserted-by":"crossref","first-page":"1274","DOI":"10.1093\/jcr\/ucx104","article-title":"Automated text analysis for consumer research","volume":"44","author":"Humphreys","year":"2018","journal-title":"Journal of Consumer Research"},{"issue":"4","key":"10.1016\/j.jbusres.2020.09.049_b0130","doi-asserted-by":"crossref","first-page":"1044","DOI":"10.1108\/ITP-03-2018-0143","article-title":"Predicting Users\u2019 willingness to diffuse healthcare knowledge in social media: A communicative ecology perspective?","volume":"32","author":"Jin","year":"2019","journal-title":"Information Technology & People"},{"key":"10.1016\/j.jbusres.2020.09.049_b0135","doi-asserted-by":"crossref","first-page":"625","DOI":"10.1007\/s11036-016-0804-7","article-title":"Discovering social bursts by using link analytics on large-scale social networks","volume":"22","author":"Jung","year":"2017","journal-title":"Mobile Network Application"},{"issue":"1","key":"10.1016\/j.jbusres.2020.09.049_b0140","doi-asserted-by":"crossref","first-page":"332","DOI":"10.1016\/j.jbusres.2015.08.005","article-title":"Where do consumers think luxury begins? A study of perceived minimum price for 21 luxury goods in 7 countries","volume":"69","author":"Kapferer","year":"2016","journal-title":"Journal of Business Research"},{"key":"10.1016\/j.jbusres.2020.09.049_b0145","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1177\/002224299305700101","article-title":"Conceptualizing, measuring, and managing customer-based brand equity","volume":"57","author":"Keller","year":"1993","journal-title":"Journal of Marketing"},{"issue":"7\u20138","key":"10.1016\/j.jbusres.2020.09.049_b0150","doi-asserted-by":"crossref","first-page":"1399","DOI":"10.1108\/EJM-06-2014-0344","article-title":"Are two arguments always better than one?: Persuasion knowledge moderating the effect of integrated marketing communications","volume":"50","author":"Kim","year":"2016","journal-title":"European Journal of Marketing"},{"issue":"2","key":"10.1016\/j.jbusres.2020.09.049_b0155","doi-asserted-by":"crossref","first-page":"95","DOI":"10.1080\/15252019.2020.1734120","article-title":"Effects of brand name versus empowerment advertising campaign hashtags in branded Instagram posts of luxury versus mass-market brands","volume":"20","author":"Kim","year":"2020","journal-title":"Journal of Interactive Advertising"},{"key":"10.1016\/j.jbusres.2020.09.049_b0160","doi-asserted-by":"crossref","first-page":"233","DOI":"10.1016\/j.dss.2008.06.007","article-title":"Identification of influencers- Measuring influence in customer networks","volume":"46","author":"Kiss","year":"2008","journal-title":"Decision Support Systems"},{"key":"10.1016\/j.jbusres.2020.09.049_b0165","doi-asserted-by":"crossref","first-page":"538","DOI":"10.1016\/j.ijresmar.2018.08.002","article-title":"Extracting brand information from social networks: Integrating image, text, and social tagging data","volume":"35","author":"Klostermann","year":"2018","journal-title":"International Journal of Research in Marketing"},{"key":"10.1016\/j.jbusres.2020.09.049_b0170","doi-asserted-by":"crossref","first-page":"405","DOI":"10.1016\/j.jbusres.2017.08.023","article-title":"What is a luxury brand? A new definition and review of the literature","volume":"99","author":"Ko","year":"2019","journal-title":"Journal of Business Research"},{"issue":"5","key":"10.1016\/j.jbusres.2020.09.049_b0175","first-page":"553","article-title":"Early dynamics of transmission and control of COVID-19: A mathematical modelling study","volume":"20","author":"Kucharski","year":"2020","journal-title":"The Lancet"},{"key":"10.1016\/j.jbusres.2020.09.049_b0180","doi-asserted-by":"crossref","DOI":"10.1016\/j.jbusres.2019.10.010","article-title":"Can\u2019t help falling in love? How brand luxury generates positive consumer affect in social media","author":"Mandler","year":"2020","journal-title":"Journal of Business Research"},{"issue":"9","key":"10.1016\/j.jbusres.2020.09.049_b0185","doi-asserted-by":"crossref","first-page":"758","DOI":"10.1057\/bm.2014.31","article-title":"Five areas to advance branding theory and practice","volume":"21","author":"Melewar","year":"2014","journal-title":"Journal of Brand Management"},{"issue":"9","key":"10.1016\/j.jbusres.2020.09.049_b0190","doi-asserted-by":"crossref","DOI":"10.1371\/journal.pone.0184148","article-title":"Evidence of complex contagion of information in social media: An experiment using Twitter bots","volume":"12","author":"Monsted","year":"2017","journal-title":"PLoS ONE"},{"key":"10.1016\/j.jbusres.2020.09.049_b0195","doi-asserted-by":"crossref","first-page":"102","DOI":"10.1016\/j.aci.2017.11.001","article-title":"A SI model for social media influencer maximization","volume":"15","author":"More","year":"2019","journal-title":"Applied Computing and Informatics"},{"issue":"1","key":"10.1016\/j.jbusres.2020.09.049_b0205","doi-asserted-by":"crossref","DOI":"10.1080\/17513758.2018.1549278","article-title":"Complex contagion leads to complex dynamics in models coupling behavior and disease","volume":"12","author":"Osborne","year":"2018","journal-title":"Journal of Biological Dynamics"},{"issue":"9","key":"10.1016\/j.jbusres.2020.09.049_b0210","doi-asserted-by":"crossref","first-page":"915","DOI":"10.1108\/IJRDM-07-2018-0127","article-title":"Making sense of consumers\u2019 tweets: Sentiment outcomes for fast fashion retailers through big data analytics","volume":"47","author":"Pantano","year":"2019","journal-title":"International Journal of Retail and Distribution Management"},{"key":"10.1016\/j.jbusres.2020.09.049_b0215","doi-asserted-by":"crossref","first-page":"209","DOI":"10.1016\/j.jbusres.2020.05.036","article-title":"Competing during a pandemic? Retailers ups and downs during the COVID-19 outbreak","volume":"116","author":"Pantano","year":"2020","journal-title":"Journal of Business Research"},{"issue":"5","key":"10.1016\/j.jbusres.2020.09.049_b0220","doi-asserted-by":"crossref","first-page":"740","DOI":"10.1002\/mar.21345","article-title":"The Cinderella moment: Exploring consumers\u2019 motivations to engage with renting as collaborative luxury consumption mode","volume":"37","author":"Pantano","year":"2020","journal-title":"Psychology and Marketing"},{"key":"10.1016\/j.jbusres.2020.09.049_b0225","doi-asserted-by":"crossref","first-page":"529","DOI":"10.1016\/j.jbusres.2018.07.026","article-title":"\u201cYou are too friendly!\u201d The negative effects of social media marketing on value perceptions of luxury fashion brands","volume":"117","author":"Park","year":"2020","journal-title":"Journal of Business Research"},{"key":"10.1016\/j.jbusres.2020.09.049_b0230","doi-asserted-by":"crossref","DOI":"10.1016\/j.jbusres.2019.10.049","article-title":"The antecedent role of a collaborative vs a controlling corporate culture on firm-wide integrated marketing communication and brand performance","author":"Porcu","year":"2020","journal-title":"Journal of Business Research"},{"key":"10.1016\/j.jbusres.2020.09.049_b0235","doi-asserted-by":"crossref","first-page":"547","DOI":"10.1007\/s11747-013-0326-9","article-title":"Understanding social media effects across seller, retailer, and consumer interaction","volume":"41","author":"Rapp","year":"2013","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"6","key":"10.1016\/j.jbusres.2020.09.049_b0240","doi-asserted-by":"crossref","first-page":"1113","DOI":"10.1108\/ITP-03-2017-0079","article-title":"Instagram: Its influence to psychologically empower women","volume":"31","author":"Riquelme","year":"2018","journal-title":"Information Technology & People"},{"issue":"11\u201312","key":"10.1016\/j.jbusres.2020.09.049_b0245","doi-asserted-by":"crossref","first-page":"1100","DOI":"10.1080\/0267257X.2019.1620839","article-title":"Branding in the age of social media firestorms: How to create brand value by fighting back online","volume":"35","author":"Scholz","year":"2019","journal-title":"Journal of Marketing Management"},{"issue":"10","key":"10.1016\/j.jbusres.2020.09.049_b9000","doi-asserted-by":"crossref","first-page":"2173","DOI":"10.1108\/EJM-11-2017-0883","article-title":"In \"likes\" we trust: likes, disclousures and firm-serving motives on social media","volume":"53","author":"Seo","year":"2019","journal-title":"European Journal of Marketing"},{"key":"10.1016\/j.jbusres.2020.09.049_b0250","doi-asserted-by":"crossref","first-page":"210","DOI":"10.1016\/j.chb.2019.04.024","article-title":"\u201cThis is not sponsored content\u201d- The effect of impartiality disclousure and e-commerce landing pages on consumer responses to social media influencer posts","volume":"98","author":"Stubb","year":"2019","journal-title":"Computers in Human Behavior"},{"issue":"4","key":"10.1016\/j.jbusres.2020.09.049_b0255","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1177\/0022242919841034","article-title":"What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence","volume":"83","author":"Tellis","year":"2019","journal-title":"Journal of Marketing"},{"issue":"4","key":"10.1016\/j.jbusres.2020.09.049_b0260","doi-asserted-by":"crossref","first-page":"72","DOI":"10.1109\/MIS.2017.3121555","article-title":"Sentiment analysis in TripAdvisor","volume":"32","author":"Valdivia","year":"2017","journal-title":"IEEE Intelligent Systems"},{"issue":"2","key":"10.1016\/j.jbusres.2020.09.049_b0265","doi-asserted-by":"crossref","first-page":"195","DOI":"10.1177\/0092070305284988","article-title":"Brand portfolio, corporate image, and reputation: Managing brand deletions","volume":"34","author":"Varadarajan","year":"2006","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"5","key":"10.1016\/j.jbusres.2020.09.049_b0270","doi-asserted-by":"crossref","first-page":"988","DOI":"10.1093\/jcr\/ucy032","article-title":"Cutting through content clutter: How speech and image acts drive consumer sharing of social media brand messages","volume":"45","author":"Villarroel Ordenes","year":"2019","journal-title":"Journal of Consumer Research"},{"key":"10.1016\/j.jbusres.2020.09.049_b0275","doi-asserted-by":"crossref","first-page":"875","DOI":"10.1093\/jcr\/ucw070","article-title":"Unveiling what is written in the stars: Analyzing explicit, implicit, and discourse patterns of sentiment in social media","volume":"43","author":"Villarroel Ordens","year":"2017","journal-title":"Journal of Consumer Research"},{"issue":"1","key":"10.1016\/j.jbusres.2020.09.049_b0280","doi-asserted-by":"crossref","first-page":"138","DOI":"10.1002\/jcpy.1012","article-title":"Positional goods and the social rank hypothesis: Income inequality affects online chatter about high and low-status brands on Twitter","volume":"28","author":"Walasek","year":"2018","journal-title":"Journal of Consumer Psychology"},{"issue":"7","key":"10.1016\/j.jbusres.2020.09.049_b9005","first-page":"1","article-title":"Measuring consumers' luxury value perception: a cross-cultural framework","volume":"2007","author":"Wiedmann","year":"2007","journal-title":"Academy of Marketing Science Review"},{"issue":"7","key":"10.1016\/j.jbusres.2020.09.049_b0285","doi-asserted-by":"crossref","first-page":"625","DOI":"10.1002\/mar.20292","article-title":"Value-based segmentation of luxury consumption behavior","volume":"26","author":"Wiedmann","year":"2009","journal-title":"Psychology & Marketing"},{"issue":"10","key":"10.1016\/j.jbusres.2020.09.049_b0290","doi-asserted-by":"crossref","first-page":"1487","DOI":"10.1016\/j.jbusres.2011.10.015","article-title":"From Armani to Zara: Impression formation based on fashion store patronage","volume":"65","author":"Willems","year":"2012","journal-title":"Journal of Business Research"},{"key":"10.1016\/j.jbusres.2020.09.049_b0295","unstructured":"World Health Organization (2020). Novel Coronavirus (2019-nCoV): Situation Report-13. Available at https:\/\/www.who.int\/docs\/default-source\/coronaviruse\/situation-reports\/20200202-sitrep-13-ncov-v3.pdf Last access 16-03-2020."},{"issue":"2","key":"10.1016\/j.jbusres.2020.09.049_b0300","doi-asserted-by":"crossref","first-page":"1426","DOI":"10.1016\/j.amc.2006.11.008","article-title":"Performance comparison of Maple and Mathematica","volume":"188","author":"Zotos","year":"2007","journal-title":"Applied Mathematics and Computation"}],"container-title":["Journal of Business Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/api.elsevier.com\/content\/article\/PII:S014829632030624X?httpAccept=text\/xml","content-type":"text\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/api.elsevier.com\/content\/article\/PII:S014829632030624X?httpAccept=text\/plain","content-type":"text\/plain","content-version":"vor","intended-application":"text-mining"}],"deposited":{"date-parts":[[2025,9,27]],"date-time":"2025-09-27T07:17:05Z","timestamp":1758957425000},"score":1,"resource":{"primary":{"URL":"https:\/\/linkinghub.elsevier.com\/retrieve\/pii\/S014829632030624X"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,2]]},"references-count":61,"alternative-id":["S014829632030624X"],"URL":"https:\/\/doi.org\/10.1016\/j.jbusres.2020.09.049","relation":{},"ISSN":["0148-2963"],"issn-type":[{"value":"0148-2963","type":"print"}],"subject":[],"published":{"date-parts":[[2021,2]]},"assertion":[{"value":"Elsevier","name":"publisher","label":"This article is maintained by"},{"value":"When a luxury brand bursts: Modelling the social media viral effects of negative stereotypes adoption leading to brand hate","name":"articletitle","label":"Article Title"},{"value":"Journal of Business Research","name":"journaltitle","label":"Journal Title"},{"value":"https:\/\/doi.org\/10.1016\/j.jbusres.2020.09.049","name":"articlelink","label":"CrossRef DOI link to publisher maintained version"},{"value":"article","name":"content_type","label":"Content Type"},{"value":"Crown Copyright \u00a9 2020 Published by Elsevier Inc. All rights reserved.","name":"copyright","label":"Copyright"}]}}