{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,11,3]],"date-time":"2026-11-03T21:27:04Z","timestamp":1793741224738,"version":"4.6.1"},"reference-count":26,"publisher":"Elsevier BV","license":[{"start":{"date-parts":[[2026,12,1]],"date-time":"2026-12-01T00:00:00Z","timestamp":1796083200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.elsevier.com\/tdm\/userlicense\/1.0\/"},{"start":{"date-parts":[[2026,12,1]],"date-time":"2026-12-01T00:00:00Z","timestamp":1796083200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.elsevier.com\/legal\/tdmrep-license"},{"start":{"date-parts":[[2026,11,3]],"date-time":"2026-11-03T00:00:00Z","timestamp":1793664000000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100009061","name":"Thai Health Promotion Foundation","doi-asserted-by":"publisher","id":[{"id":"10.13039\/501100009061","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["clinicalkey.com","clinicalkey.com.au","elsevier.com","sciencedirect.com"],"crossmark-restriction":true},"short-container-title":["Midwifery"],"published-print":{"date-parts":[[2026,12]]},"DOI":"10.1016\/j.midw.2026.105006","type":"journal-article","created":{"date-parts":[[2026,10,2]],"date-time":"2026-10-02T22:48:04Z","timestamp":1790981284000},"page":"105006","update-policy":"https:\/\/doi.org\/10.1016\/elsevier_cm_policy","source":"Crossref","is-referenced-by-count":0,"special_numbering":"C","title":["Implementing a breastfeeding literacy-promoting hospital program under the baby-friendly hospital initiative in Thailand: a qualitative descriptive study"],"prefix":"10.1016","volume":"163","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1325-8954","authenticated-orcid":false,"given":"Sasitara","family":"Nuampa","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yupayong","family":"Haengchaowanich","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Pornnapa","family":"Tangsuksan","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jariya","family":"Wittayasooporn","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kannikar","family":"Vichitsukon","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"78","reference":[{"issue":"2","key":"10.1016\/j.midw.2026.105006_bib0002","doi-asserted-by":"crossref","first-page":"406","DOI":"10.1108\/IJQRM-04-2025-0115","article-title":"Role of governance on patient safety in private hospitals through the mediating effects of teamwork and continuous improvement","volume":"43","author":"Ahmed","year":"2026","journal-title":"Int. J. Qual. Reliab. Manag."},{"issue":"2","key":"10.1016\/j.midw.2026.105006_bib0003","doi-asserted-by":"crossref","first-page":"322","DOI":"10.1177\/0890334417737294","article-title":"Breastfeeding practices and barriers to implementing the ten Steps to successful Breastfeeding in Mississippi hospitals","volume":"34","author":"Alakaam","year":"2018","journal-title":"J. Hum. Lact."},{"issue":"1","key":"10.1016\/j.midw.2026.105006_bib0004","doi-asserted-by":"crossref","first-page":"28","DOI":"10.1186\/s13006-026-00825-w","article-title":"Pumps, patriarchy, and profits: the rise of breast pumping and \u201chuman milk feeding\u201d and why preserving \u201cbreastfeeding\u201d is important","volume":"21","author":"Bartick","year":"2026","journal-title":"Int. Breastfeed. J."},{"issue":"2","key":"10.1016\/j.midw.2026.105006_bib0005","doi-asserted-by":"crossref","first-page":"77","DOI":"10.1191\/1478088706qp063oa","article-title":"Using thematic analysis in psychology","volume":"3","author":"Braun","year":"2006","journal-title":"Qual. Res. Psychol."},{"issue":"4","key":"10.1016\/j.midw.2026.105006_bib0006","doi-asserted-by":"crossref","first-page":"589","DOI":"10.1080\/2159676X.2019.1628806","article-title":"Reflecting on reflexive thematic analysis","volume":"11","author":"Braun","year":"2019","journal-title":"Qual. Res. Sport Exerc. Health"},{"key":"10.1016\/j.midw.2026.105006_bib0007","unstructured":"Creswell, J.W., & Poth, C.N. (2016). Qualitative Inquiry and Research design: Choosing among Five Approaches. Sage."},{"issue":"1","key":"10.1016\/j.midw.2026.105006_bib0008","first-page":"38","article-title":"Maternity nurses' perceptions of implementing the ten steps to successful breastfeeding","volume":"43","author":"Cunningham","year":"2018","journal-title":"MCN: Am. J. Matern.\/Child Nurs."},{"key":"10.1016\/j.midw.2026.105006_bib0009","doi-asserted-by":"crossref","first-page":"50","DOI":"10.1186\/1748-5908-4-50","article-title":"Fostering implementation of health services research findings into practice: a consolidated framework for advancing implementation science","volume":"4","author":"Damschroder","year":"2009","journal-title":"Implement. Sci."},{"issue":"4","key":"10.1016\/j.midw.2026.105006_bib0010","doi-asserted-by":"crossref","first-page":"435","DOI":"10.3390\/dietetics3040032","article-title":"Professional confidence in lactation support","volume":"3","author":"Dinour","year":"2024","journal-title":"Dietetics"},{"key":"10.1016\/j.midw.2026.105006_bib0011","doi-asserted-by":"crossref","unstructured":"Groves, B.R., & George, M.S. (2026). Connecting the Dots of accreditation: Leadership, coherence, and Continuous Improvement. Bloomsbury Publishing.","DOI":"10.5040\/9798881842758"},{"key":"10.1016\/j.midw.2026.105006_bib0012","unstructured":"Holloway, I., & Wheeler, S. (2010). Qualitative Research in Nursing and Healthcare (3rd ed.). Wiley-Blackwell."},{"key":"10.1016\/j.midw.2026.105006_bib0013","doi-asserted-by":"crossref","unstructured":"Lincoln, Y.S., & Guba, E.G. (1985). Naturalistic Inquiry. Sage Publications.","DOI":"10.1016\/0147-1767(85)90062-8"},{"issue":"5","key":"10.1016\/j.midw.2026.105006_bib0014","doi-asserted-by":"crossref","first-page":"656","DOI":"10.3390\/healthcare14050656","article-title":"Continuity of care across hospital-to-community transitions: a narrative review integrating concepts, measurement, and nursing-relevant approaches","volume":"14","author":"Markovich","year":"2026","journal-title":"Healthcare"},{"issue":"10","key":"10.1016\/j.midw.2026.105006_bib0015","doi-asserted-by":"crossref","first-page":"925","DOI":"10.1001\/jamapediatrics.2016.2015","article-title":"Implementation of the ten steps to successful breastfeeding saves lives","volume":"170","author":"Meek","year":"2016","journal-title":"JAMa Pediatr."},{"key":"10.1016\/j.midw.2026.105006_bib0028","article-title":"Thailand Multiple Indicator Cluster Survey 2022, Survey Findings Report","year":"2023","journal-title":"Bangkok, Thailand: National Statistical Office of Thailand"},{"issue":"10017","key":"10.1016\/j.midw.2026.105006_bib0017","doi-asserted-by":"crossref","first-page":"491","DOI":"10.1016\/S0140-6736(15)01044-2","article-title":"Why invest, and what it will take to improve breastfeeding practices?","volume":"387","author":"Rollins","year":"2016","journal-title":"Lancet"},{"issue":"4","key":"10.1016\/j.midw.2026.105006_bib0018","doi-asserted-by":"crossref","first-page":"334","DOI":"10.1002\/1098-240X(200008)23:4<334::AID-NUR9>3.0.CO;2-G","article-title":"Whatever happened to qualitative description?","volume":"23","author":"Sandelowski","year":"2000","journal-title":"Res. Nurs. Health"},{"key":"10.1016\/j.midw.2026.105006_bib0019","doi-asserted-by":"crossref","first-page":"208","DOI":"10.1186\/1472-6963-11-208","article-title":"Ten steps or climbing a mountain: implementing BFHI","volume":"11","author":"Schmied","year":"2011","journal-title":"BMC Health. V Res."},{"issue":"3","key":"10.1016\/j.midw.2026.105006_bib0020","doi-asserted-by":"crossref","first-page":"427","DOI":"10.1177\/08903344221126644","article-title":"Midwife-led continuity and breastfeeding duration","volume":"39","author":"Shipton","year":"2023","journal-title":"J. Hum. Lact."},{"issue":"4","key":"10.1016\/j.midw.2026.105006_bib0021","doi-asserted-by":"crossref","first-page":"16","DOI":"10.1097\/01.NME.0000534118.22400.b7","article-title":"Continuum of care for mother and child","volume":"16","author":"Tombs","year":"2018","journal-title":"Nurs. Made Incred. Eas."},{"issue":"6","key":"10.1016\/j.midw.2026.105006_bib0022","doi-asserted-by":"crossref","first-page":"349","DOI":"10.1093\/intqhc\/mzm042","article-title":"Consolidated criteria for reporting qualitative research (COREQ): a 32-item checklist for interviews and focus groups","volume":"19","author":"Tong","year":"2007","journal-title":"Int. J. Qual. Health Car."},{"key":"10.1016\/j.midw.2026.105006_bib0023","unstructured":"UNICEF. (2019). The State of the World's Children 2019: Children, Food and Nutrition\u2014Growing Well in a Changing World. UNICEF."},{"issue":"1\u20132","key":"10.1016\/j.midw.2026.105006_bib0024","doi-asserted-by":"crossref","first-page":"220","DOI":"10.1038\/pr.2014.160","article-title":"Breast milk, microbiota, and intestinal immune homeostasis","volume":"77","author":"Walker","year":"2015","journal-title":"Pediatr. Res."},{"key":"10.1016\/j.midw.2026.105006_bib0026","doi-asserted-by":"crossref","unstructured":"World Health Organization. (2025). Global nutrition targets 2030: breastfeeding brief. https:\/\/www.who.int\/publications\/i\/item\/B09382 https:\/\/doi.org\/10.2471\/B09382.","DOI":"10.2471\/B09382"},{"key":"10.1016\/j.midw.2026.105006_bib0025","unstructured":"World Health Organization, & UNICEF. (2018). Implementation guidance: baby-friendly hospital initiative (2018). World Health Organization."},{"issue":"1","key":"10.1016\/j.midw.2026.105006_bib0027","doi-asserted-by":"crossref","first-page":"22","DOI":"10.1186\/s13006-024-00630-3","article-title":"Barriers to breastfeeding support in rural China","volume":"19","author":"Wu","year":"2024","journal-title":"Int. Breastfeed. J."}],"container-title":["Midwifery"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/api.elsevier.com\/content\/article\/PII:S0266613826003104?httpAccept=text\/xml","content-type":"text\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/api.elsevier.com\/content\/article\/PII:S0266613826003104?httpAccept=text\/plain","content-type":"text\/plain","content-version":"vor","intended-application":"text-mining"}],"deposited":{"date-parts":[[2026,11,3]],"date-time":"2026-11-03T20:28:57Z","timestamp":1793737737000},"score":1,"resource":{"primary":{"URL":"https:\/\/linkinghub.elsevier.com\/retrieve\/pii\/S0266613826003104"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,12]]},"references-count":26,"alternative-id":["S0266613826003104"],"URL":"https:\/\/doi.org\/10.1016\/j.midw.2026.105006","relation":{},"ISSN":["0266-6138"],"issn-type":[{"value":"0266-6138","type":"print"}],"subject":[],"published":{"date-parts":[[2026,12]]},"assertion":[{"value":"Elsevier","name":"publisher","label":"This article is maintained by"},{"value":"Implementing a breastfeeding literacy-promoting hospital program under the baby-friendly hospital initiative in Thailand: a qualitative descriptive study","name":"articletitle","label":"Article Title"},{"value":"Midwifery","name":"journaltitle","label":"Journal Title"},{"value":"https:\/\/doi.org\/10.1016\/j.midw.2026.105006","name":"articlelink","label":"CrossRef DOI link to publisher maintained version"},{"value":"article","name":"content_type","label":"Content Type"},{"value":"\u00a9 2026 The Authors. Published by Elsevier Ltd.","name":"copyright","label":"Copyright"}],"article-number":"105006"}}